EXCLUSIVE Take-Home Bakery Sales Program. Packaged to profit.

Transcription

1 EXCLUSIVE Take-Home Bakery Sales Program Packaged to profit.

2 WHAT S AHEAD Overview & Benefits 3-4 To-Go Trends 5 Packaging Inspiration & Tips 6 Build Your Bakery To Go Program 7 Available Packaging 8 Segment Trends 9-15

3 3 PROGRAM OVERVIEW Helps you navigate changing consumer preferences and capitalize on the latest trends. Pie & Breakfast Bakery Gourmet Bakery Cakes & Brownies Meets increasing demand for to-go options and all-day snacking while complementing your current bakery offerings. Captures add-on sales and increases incremental profits with minimal prep and virtually no waste. This program helped increase our sales 15-20%. We love the convenience and packaging quality enabling us to offer our customers take-home bakery. Bakery Operator, Colchester, CT

4 4 TAKE-HOME MADE OH-SO EASY Our exclusive turnkey Bakery To Go program makes it easier than ever to box up bigger profits. Attractive new packaging and merchandising materials will help bakery favorites shine, encouraging your customers to grab a take-home treat. Pie, cake, muffin and cheesecake boxes, parchment and baker s twine Plastic clamshells and containers for pies by the slice and individual baked goods Affordable acrylic display case FREE table tents, box stickers, customizable signage and sticker templates FREE printable nutrition labels 85% of users said the Bakery To Go program has increased their bakery sales. Tyson Proprietary Survey

5 5 TO-GO KEEPS GOING STRONG Takeout and delivery orders typically generate higher check averages than dine-in orders. CNBC 2017 Restaurants across the nation are seeing carryout edge past dine-in in terms of sales volume. NPD Group, Inc In the last 5 years, revenue from deliveries increased 20%. NPD Group, Inc PROGRAM USERS AVERAGE A 20% SALES INCREASE FROM TO-GO BAKERY SALES. If Current Bakery Sales = $1,000/week Bakery To Go can increase those sales over $10,000/year! Tyson Proprietary Survey

6 Packaged Perks 6 PACKAGING WITH A PERSONAL TOUCH Our packaging lets you add a creative touch, like decorative parchment paper or baker s twine and quality crafted Bakery To Go stickers all to help enhance bakery offerings and attract customers. 64% of consumers say packaging quality is very important in the decision to purchase. Technomic 2017 Protects quality of food Windows prevent order mix-ups and visually entice purchases Accentuates look of baked goods Keeps hot and cold items separate

7 7 BAKERY TO GO, STEP BY STEP 1 Order the Chef Pierre, Bistro Collection and Sara Lee bakery you plan to retail to go. Not sure where to start? Kick off your program with Chef Pierre Pies. Pre-baked favorites include: #09260 Apple Hi-Pie #09281 Pumpkin #09273 Pecan #05035 Blueberry Lattice Ready to pump up your program? Along with pies, consider adding Bistro Collection dessert bars and cakes or Chef Pierre breakfast bakery. #08961 GHIRARDELLI Double Chocolate Decadence Brownie #08948 World s Greatest Carrot Cake #08607 NEWLY CRAFTED Blueberry Muffin #08348 Cinnamon Almond Bear Claw Danish 2 Consult the BAKERY TO GO CONTAINER BY SKU SPREADSHEET to determine what packaging will work best for your bakery offerings. 3 Order decorative baker s twine, printed parchment paper and stickers to add appeal with a special signature touch. 4 Promote your program! Place table tents around your operations and by checkout. Showcase pies and bakery in an acrylic display case. 5 Encourage customers to pre-book orders for holidays and special events.

8 8 LET S GET GOING TOGETHER All orders ship free! Order FREE and discounted Bakery To Go packaging and merchandising materials with our easy online order form at NEW Kraft-Colored Windowed Pie & Bakery Boxes: For Chef Pierre 8 Pie or 4 muffins. NEW Kraft-Colored Pie Boxes (No Window): For Chef Pierre 10 Pie. NEW Kraft-Colored Windowed Pie Boxes: For Chef Pierre 10 Pie. White Pie Boxes (No Window): For Chef Pierre 10 Pie. White Windowed Pie Boxes: For Chef Pierre 10 Pie. NEW Brown & White Baker s Twine Spool NEW Bakery To Go Printed Parchment Paper FREE NEW 3 Bakery To Go Stickers FREE NEW 3 Square Bakery To Go Stickers FREE NEW Bakery To Go Table Tents White Cake Boxes (No Window): For Sara Lee 9 Layer Cakes or Bistro Collection 9 Gourmet Cakes. White Cheesecake Boxes (No Window): For Sara Lee 10 Cheesecake or Bistro Collection 10 Cheesecake. Clear Pie Slice Clamshell: For Chef Pierre Pie by the slice. Clear Rectangular Clamshells: For single servings of Bistro Collection Dessert Bars and Brownies or Sara Lee Brownies, Pound Cake or Sheet Cake. Clear Bundt Cake Containers: For Bistro Collection Bundt Cakes. NEW Clear Muffin & Individual Dessert Clamshells: For Chef Pierre Muffins and Bistro Collection Individual Desserts. Acrylic Display Case: Attractive display for pie and bakery. NEW Large Cellophane Bakery Bags: For Chef Pierre 3 oz. Croissants and 4 oz. Danish. NEW Small Cellophane Bakery Bags: For Chef Pierre Muffins, Donuts or Demi-Danish.

9 Drive-In Delivery Takeout Catering/Other 9 TRENDS TO GO: LSR & QSR As demand for convenient food options grows, so does takeout and delivery. Make it easy for customers to complete their meal with a prepackaged grab n go sweet. 47% 79% Recent Sales Growth in Casual Dining 40% 42% 61% of restaurant visits were takeout orders % of all quick-service restaurant business comes through the drive thru. QSR 2016 QSR 2016 Technomic Consumer Trend Report, 2017

10 Technomic 10 TRENDS TO GO: NON-COMMERCIAL Around-the-clock convenience from cafeterias and dining halls to kiosks and food carts provides big opportunities to add incremental profits with bakery to go offerings. 62% of consumers want more handheld, ready-to-eat foods. We wouldn t be in business if it wasn t for this program! The support, marketing and packaging gives us the tools to make sales more profitable. The website is easy to use and our orders are filled promptly. Hospital Operator, Akron, OH

11 11 TRENDS TO GO: BAKERY/CAFÉ As grab-and-go opportunities grow, pair your beverages with a bakery favorite. Breakfast and AM snack delivery is up 13% in the last 5 years. NPD Group 2018 Dessert bakery visits tend to be to-go occasions. Technomic Dessert Consumer Trend Report, % of consumers choose one product over another if the packaging is see-through. Food Dive 2017

12 12 TRENDS TO GO: FSR Whether for dine-in, carryout or delivery, offering portable bakery is an easy way to complete any meal and increase sales. 48% of patrons eat dessert at a different location than their meal. Technomic Dessert Consumer Trend Report, 2017 Across dayparts, portable desserts appeal more for postlunch and snacking, while sit-down desserts are more appealing post-dinner. Technomic Dessert Consumer Trend Report 2017 By 2020, an estimated 40% of restaurant sales could come from delivery. Restaurant Business August 2017 Customers would order more from their favorite restaurant if delivery were offered. Tillster 2018

13 13 TRENDS TO GO: C-STORE Bakery to-go creates convenience and helps drive impulse purchases at the checkout. Consumers are more likely to try a new item if they see a special display by the food/ beverage section. Keynote Report: Convenience Stores, % of consumers who eat snacks away from home do so while they are en-route. Technomic

14 14 TRENDS TO GO: FARMSTAND Patrons continue to look for grab-and-go options no matter where they are away from home. Be prepared to satisfy their cravings anytime, anywhere. 54% of consumers purchase on impulse, especially when items are displayed near checkout. Technomic % sell desserts beyond pies. 1 76% sell at least 10 different pie varieties. 2 1, 2 Tyson Proprietary Research

15 15 TRENDS TO GO: IN-STORE BAKERY Whether in-store takeout or online delivery, patrons want to dine out while staying in. 37% of consumers currently order delivery or pick up food to take home at least once a week. 1 And over 40% of consumers say they increased this behavior in the past year. 2 1, 2 Datassential 2017

16 During the holidays Bakery To Go helps us increase sales by 50%. We wouldn t sell half of what we do without it. Farm Stand Operator, Warminster, PA Thank you. Learn more at