"Where Everything Is As Warm As America's Favorite Cookie."

Transcription

1 own the very best

2 "Where Everything Is As Warm As America's Favorite Cookie."

3 our story

4 all great stories HAVE A SENSATIONAL BEGINNING. Once upon a time... For us, it was a rich history of Nestlé brands woven into our lifestyle and a dream to make the world a beautiful place, to spread the love and enhance the way we live. From the beginning, Nestlé Toll House Café by Chip was destined to be more than just a bakery; but rather, our passion for those sweet moments in life. Starting with a single café, we began introducing our unique service to US consumers in August What followed was an explosion of interest in developing bakery cafés across the US, Canada and the Middle East. Start your journey. Discover the heart of Nestlé Toll House Café by Chip and fall in LOVE with the world s very best bakery café.

5 a vision of great purpose At the heart of our business is a vision to enrich the lives of others by creating the ultimate dessert experience. With delectable treats and impeccable service, our customers leave with smiles that spread to the community. Nestlé is one of the world s largest food service providers. The power of an iconic brand paired with a passionate owner our franchise model is the perfect recipe for success. We offer simple procedures, deeply trusted brand recognition, and quality products within our franchise matrix. Nestlé Toll House Café by Chip also has multiple models for maximum flexibility with real estate requirements. Nestlé Toll House Café by Chip s brand positioning is unique. We rely on the core of the very best Nestlé branded products to make our decadent creations come to life. Our large family of Nestlé brands allow us to provide guests with a new twist on familiar treats that have become household names. We re passionate about serving our customers it's also a great excuse to eat cookies!

6 the secrets of a great bakery Café Nestlé Toll House Café by Chip is the only luxury bakery concept that utilizes the full power of Nestlé s brand name recognition, products and legacy. It's an integral part of our concept differentiation. Where else can you find a FUN business opportunity with a Billion Dollar brand name serving products everywhere. Add, that Nestlé Toll House Café by Chip has consistently been ranked in the Franchise 500 the past thirteen years, as recognized by Entrepreneur Magazine. This is one of the VERY BEST franchise opportunities available!

7 This exciting and exclusive alliance allows us to position ourselves as best in class and become first in the minds of consumers. We have the unique strength of a billion dollar brand, a genuine passion to serve our customers and the vision to make every venture a success. Café locations go far beyond an enticing assortment of cookies they are the ultimate bakery destination. In addition to our renowned cookies, we also sell premium branded ice cream and frozen yogurt, a variety of baked goods, cookie cakes, smoothies, specialty coffees, as well as sandwiches, crepes, and salads in select locations. Our flexible but expansive menu offering provides a distinct, competitive advantage. Because of the robust product offering, we appeal to a large consumer base spanning generations from 2 to 102! As we all know, people love to indulge no matter how young or young at heart they are! WE OFFER SIMPLE PROCEDURES, BRAND RECOGNITION, AND QUALITY PRODUCTS THAT MAKE OUR FRANCHISE SYSTEM A SUCCESS IN ALMOST ANY VENUE. Nestlé Toll House Café by Chip

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9 café inspiration portfolio

10 INSPIRATION PORTFOLIO Sit Down Cafés offer the opportunity to capture a crowd for extended periods of time to enjoy the luxurious bakery cafe. Designed as a destination itself, a busy Sit Down Café is the product of drawing consistent customer counts. This can be accomplished during the initial real estate search process that factors in high traffic, high density and easy access locations. These cafes are built-to-suit, often incorporating additional menu items in a cozy environment with soft seating and free Wi-Fi for guests to relax and enjoy a favorite dessert or meal. While the Sit Down Café is the largest in the fleet with square footage requirements, these cafés are ideal on busy streets, downtown high-rises, and retail centers in family neighborhoods. They are also an excellent option in traditional malls with minimum frontage of 25' or more. sit down café Strong Anchored Centers, Downtown Office Buildings, Lifestyle Centers and Town Centers. 65,000 Minimum Population, within 5 miles $60,000+ Median Income Sq Ft with 25 min. Frontage, Prefer End-Caps High Visibility Locations with Ability to Utilize Patio Seating Designated Parking

11 INSPIRATION PORTFOLIO sit down café

12 INSPIRATION PORTFOLIO sit down café

13 INSPIRATION PORTFOLIO sit down café

14 INSPIRATION PORTFOLIO sit down café

15 INSPIRATION PORTFOLIO sit down café

16 INSPIRATION PORTFOLIO sit down café

17 INSPIRATION PORTFOLIO mall in line One of the most effective ways to bring all the splendor of the Nestlé Toll House Café by Chip to your customers is with an In-Line café. Often accompanied by common area seating and strategically situated between non-food retailers, the In-Line café attracts a vast audience of impulse buyers. A beautiful 6' bakery display case plus 12, 16, or 24 flavors of ice cream, digital menu boards, and prominent signage is impossible to resist! Easy grab-and-go items at the cash register and strong cookie cake sales augment this excellent café option. Selecting an in-line café location 400-1,000 Sq Ft, with 20' min. Frontage Inside Raceway or Closest to the Center Court of a Mall End Cap Locations 1st Level or Most Active Level Preferred Mall with Major Anchors with Sales Exceeding $30M Ideal Common Area Seating so Crowds can Relax and Enjoy Branded Curb Signage for Delivery and E-Commerce Customers High Visibility, Strong Traffic Area, Center-Court Locations Seating of at least 200 s.f. for tables and chairs Mall Shop Average Sales PSF over $400 Mall Shop Occupancy Above 90%

18 INSPIRATION PORTFOLIO mall in line

19 INSPIRATION PORTFOLIO mall kiosk Yes, good things do come in small packages! Ideal for malls and locations in primary foot-traffic raceways, the Kiosk is an excellent café option to capture the most foot traffic. The scaled down square footage needs of the Kiosk allows for more real estate options where prime locations are at a premium. The power of being in the middle of foot traffic, combined with the world-class branding of Nestlé Toll House gives you ideal visibility and credibility. Kiosks are a winner and work extremely well to capture large crowds of enthusiastic customers. Selecting a kiosk café location Ideal Square Footage for Kiosk Sq Ft with utility hook ups Mall Shop Average Sales PSF over $400 Additional 200 Sq Ft of Offsite Storage Near Kiosk Ground Floor Locations Ability to add non-baking Satellite Cart at Secondary Mall Location supported by the main café location with Sq Ft Requirement Common Area Seating Around the Kiosk Café of about 200 sq. ft. to Build Crowds High Visibility, Strong Traffic Area, Center Court Locations

20 INSPIRATION PORTFOLIO mall kiosk

21 INSPIRATION PORTFOLIO mall kiosk

22 INSPIRATION PORTFOLIO non-baking cart/kiosk In addition to your café, there are additional sales opportunities to expand your business with a non-baking cart/ kiosk. Whether you fancy a downtown festival, or draw upon the fans at a local arena in your market, there s a place for your Nestlé Toll House Café by Chip kiosk. College Campuses Theme Parks Airports Sports Parks / Arenas Hospitals Train / Subway Stations Cruise Ship Departure Ports Government Campuses Military Base Casino Deliver an Amazing Experience Speed Quality Productivity Ease of Operation Fluent Distribution Excellent-On-Going Support Deeply Trusted Brand & Products = Instant Credibility High Profit Margins Hotel Lobby Mall

23 INSPIRATION PORTFOLIO Kiosk Types Non-Baking & Retail Movable Units (RMU) We have a wide range of non-baking kiosks and satellite retail movable units (RMU) available to showcase the Nestlé Toll House Café by Chip Bakery items and Beverages. This is a great way to showcase the brand in an event center, amusement park or as a secondary location in a mall. 8 FEET 8 ft. 10 FEET 10 X 15 FEET 10 ft. 10 x 15 ft.

24 what sets us apart

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26 what sets us apart Where Everything Is As Warm As America's Favorite Cookie. All Day Menu Parts All Ages Versitile Food Platform and Models Size Adaptibility Due to Easy Execution Great Taste of Nestlé Products Good Food. Good Life. it's about the relationship It's not by chance that Nestlé Toll House Café by Chip continues to grow and have a phenomenal loyal consumer base. support Franchise Partners are provided with world class on-going support with real estate, construction, training, operations, and marketing strategies for a successful grand opening! Our consultants provide insight into operational excellence, profitability, and strategize with franchise partners to drive top line sales and reduce costs.

27 locations Make your mark on the world. Nestlé Toll House Café by Chip locations are spread across the U.S., Canada and the Middle East. seize the opportunity Nestlé Toll House Café by Chip has a team committed to ensuring the success of every one of our franchisees. We consider our franchise partners the most valuable asset of all and have a dedicated corporate team of experts to support every aspect of your business. You can always count on valuable support from us in the field. Copyright 2015 Crest Foods, Inc. All Rights Reserved. Nestle, Toll House and certain other marks and associated label designs are trademarks of Societe des Produits Nestle S.A., used by Crest Foods, Inc., and its independent franchisees, with permission. Version 3

28 Fall in love with America's Favorite Chocolate Chip Cookie. nestlecafe.com