Chick-fil-A Corporate Recognitions

Transcription

1 Chick-fil-A Corporate Recognitions For more than 40 years, Chick-fil-A has set out to create a tradition of excellence. As the Atlanta-based restaurant chain has strived to live up to that goal, it has earned some of the most prestigious awards and recognitions in the quick-service industry. These recognitions have been presented to Chick-fil-A in honor of its commitment to serving consistent quality menu offerings as well as the chain's promise to deliver a positive dining experience. Following is a list of recent recognitions Chick-fil-A has received: Glassdoor Top Company for Culture and Values Chick-fil-A was the only quick service restaurant chain named to the inaugural Top Company for Culture and Values list. Ranked at seventh, an online survey asked employees to rate a number of factors including how satisfied they are with the job and company along with key workplace facets like compensation and benefits, work-life balance and of course, culture and values. Customer Service Hall of Fame Chick-fil-A is the only restaurant named to 24/7 Wall Street s 2014 Customer Service Hall of Fame after 2,500 adults were surveyed about the quality of customer service at 150 of America s best-known companies across 15 industries. Chick-fil-A ranked fourth among other brands, including highly rated companies such as Amazon, Hilton, Marriott and Apple. Instead of benchmarking the direct competition, (Chick-fil-A) sent their managers to the Ritz-Carlton training program. And that is where they learned many things: how to greet customers, how to probe for and serve unexpressed wishes." Consumer Reports Chick-fil-A s signature Chick-fil-A Sandwich again was named the tastiest chicken sandwich in Consumer Reports 2014 survey of 32,405 readers, repeating the results of the magazine s last fast food report in Respondents, who were asked about their experiences at 65 fast food chains, not only said Chick-fil-A s Chicken Sandwich was the best tasting but also rated Chick-fil-A as number one overall out of 65 chains in customer service and cleanliness. Temkin Experience Rankings For the second consecutive year, Chick-fil-A led the fast food industry in the research firm s 2014 Customer Experience Survey of 10,000 consumers who rated 288 national companies across 19 industries, including 20 fast food chains. Chick-fil-A ranked third overall, topping its sixth place overall ranking in last year s survey. Customers rated their success in getting what they wanted, ease in working with the restaurant and emotional connections to the chains. LATINO 100 Chick-fil-A was recognized as a company that provides the most opportunities for Latin Americans in LATINO magazine s inaugural Latino 100 listing. Glassdoor Employees' Choice Awards Chick-fil-A, the only Atlanta-based company to make the list, ranked 43 among the top 50 Best Places to Work in the nation. The company received 3.7 stars out of five based on 403 employee reviews, ranking highest in culture and values, followed by work/life balance, senior management, compensation and benefits, and career opportunities. Technomic Consumers' Choice Awards (Social Consciousness Award) Technomic asks consumers to rate more than 120 leading restaurant chains on 60 different attributes that capture the consumer experience from every angle, from the quality of the food to the overall brand reputation.

2 2013 Nation's Restaurant News' Golden Chain Award The Golden Chain award winners represent the best the restaurant industry has to offer. Dan Cathy, who previously won a Golden Chain award in 2005, is one of five executives whose company exceeds the expectations of consumers. Forbes "Inspiring Company" Chick-fil-A ranked fourth on a list of America's 25 most inspiring companies. The other four companies in the top five include: Microsoft, Disney, Walmart and Target. Temkin Experience Ratings Chick-fil-A ranked third in The Temkin Group's report on brands with the best customer service experience. Out of 246 companies across 19 industries, 10,000 consumers rated their recent experiences in three areas: functional, accessible and emotional. Chick-fil-A was among the top 12 companies for all three ratings and the top fast-food brand Consumer Picks "Top Limited-Service Restaurants" (Chicken Category) The second annual Nation's Restaurant News Consumer Picks survey reveals how diners feel and canvassed more than 6,800 customers to evaluate 152 restaurants in the limited-service, casual-, fine- and family dining restaurant segments. Forbes "Inspiring Company" Chick-fil-A was ranked as the 7th most inspiring company in the country following a survey of more than 2,000 consumers evaluating 25 companies. Technomic Chick-fil-A is the only chain out of 52 measured to rank in the top five of all six key categories measured by the research firm's 2012 Customer Restaurant Brand Metrics study which polled 38,000 consumers in the categories they said matter most food, cleanliness, service, value, beverage and atmosphere. Men's Health "Eat This Not That" Chick-fil-A once again received high marks (A-) and was named one of top three fast-food chains for healthier menu options in Men's Health "Eat This, Not That" guide. QSR Magazine "Drive-Thru" After Chick-fil-A topped the magazine's Drive-Thru Performance Study six of the first 12 years, it was selected as one of five "benchmarking" chains, along with a rotating regional chain, measured each year as a standard for the industry. The chain's domination of the rankings continued in 2012 with top or high marks in order accuracy, drive-thru times and friendly customer service Consumer Reports "Nation's Top Chicken Chain" The Quick Service Restaurant Survey of 36,000 readers rates seven other chicken chains across the country. Chick-fil-A posted outstanding scores for politeness of staff and high marks for food, value and speed of service. Zagat's Fast Food Survey's "Top Large Chain"

3 The National Fast Food Survey of 6,000 customers ranked Chick-fil-A first in service and the chargrilled sandwich category. Chick-fil-A ranked second in food, child-friendliness, drive-thru service and facilities Advertising Age "Marketer of the Year 2010" Runner-Up The "Marketer of the Year" award evaluated six companies that made a mark in 2010, including Chick-fil-A, Apple, Domino's, Ford Motors, PepsiCo, and Southwest Airlines. Chick-fil-A was selected as one of five runners-up for its steady growth and successful 15-year "Eat Mor Chikin " marketing campaign. Zagat Fast Food Survey's "Best Value" and "Best Milkshakes" The Fast Food Survey rates 136 quick service restaurant chains based on more than 6,000 diners' experiences across the country. Chick-fil-A was rated fifth in the category of "Best Value" and was one of five recognized for "Best Milkshakes." J.D. Power and Associates Restaurant Satisfaction Study "Top Restaurant Brands in Customer Satisfaction" The Restaurant Satisfaction Study rated more than 100 casual dining, family dining and quick service restaurant chains in the area of customer service. Over 93,000 diners were surveyed. Chick-fil-A received the top rating in the quick service restaurant category in Atlanta, Houston and Washington, D.C. J.D. Power and Associates Restaurant Satisfaction Study "Top QSR Restaurant Brands in Customer Satisfaction" in Atlanta, Houston and Washington, D.C The "Choice in Chains" awards are presented as a result of a national survey of consumers from across the country who are asked to rate their favorite restaurants by food category. American Marketing Association's Silver EFFIE Award (Sustained Success Category) The Silver EFFIE award was presented to Chick-fil-A for sustained creativity and effectiveness in advertising for the chain's "Eat Mor Chikin " Cow campaign. QSR "Best Drive-Thru" In its 2009 Best Drive-Thru in America Survey, QSR ranked Chick-fil-A first overall for the third year in a row Men's Health "Healthiest Restaurants for Kids" Men's Health recognized Chick-fil-A as America's Healthiest Chain Restaurant for Kids. U.S. City Challenge After challenging local corporations to an eight-week fitness challenge, Chick-fil-A was named Most Fit Overall in this inaugural competition. BusinessWeek/J.D. Power "Customer Service Champs" Using data compiled by consumer researcher J.D. Power & Associates, BusinessWeek in March 2008 released its ranking of the best-in-class companies in the area of customer service. Chick-fil-A ranked 22 nd overall and was one of only two restaurant concepts listed (with Starbucks). The company received high marks for putting a premium on service and for promoting a "family dynamic" (including its "Closed on Sunday" policy).

4 Kaiser Permanente "Most Fit Company in Atlanta" Kaiser Permanente designed the "Most Fit Company in Atlanta" application to promote health and fitness among metro-atlanta companies and their employees. Chick-fil-A earned the designation "Most Fit Company in Atlanta" ( employees) five years running, following the inception of its own health and wellness program. Restaurants & Institutions "Choice in Chains" Customer Satisfaction Award (Chicken Category) 2007 Zagat/Today Show Fast-Food Survey In the 2007 survey jointly conducted by Zagat and NBC's Today show Chick-fil-A ranked first in overall service, as well as first in the chicken restaurant category. QSR Magazine "Best Drive-Thru In America" Men's Fitness "Fit 15" Chick-fil-A was named by Men's Fitness magazine in its assessment of the Fittest Companies in America companies that were exemplary in their focus on employee health and wellness. Kaiser Permanente "Most Fit Company in Atlanta" Advertising Week "Madison Avenue Advertising Walk of Fame" The Chick-fil-A "Eat Mor Chikin " cows were recognized as one of America's most popular advertising icons in a vote sponsored by Advertising Week and became the newest members of New York's Madison Avenue Advertising Walk of Fame OBIE Hall of Fame Award The Outdoor Advertising Association of America (OAAA) recognized Chick-fil-A and its renegade cows with the organization's OBIE Hall of Fame Award. OAAA presents the award annually to brands that have displayed outstanding outdoor creative work over an extended period of time Sandelman & Associates Quick-Track "Award of Excellence" As a result of this independent study of 67,000 fast-food users in 57 markets, Chick-fil-A was the fourth-highest-ranked chain overall for customer satisfaction and the highest-ranked chicken restaurant chain in the nation. For 2004, Chick-fil-A earned nine Awards of Excellence, outscoring all other chicken restaurant chains overall and on eight of the 12 key attributes (including friendliness/courtesy and overall appeal to kids) QSR Magazine "Best Drive-Thru in America"

5 J.D. Power and Associates 2004 Restaurant Satisfaction Study SM Chick-fil-A's overall satisfaction index received the highest ranking in the South by receiving top ratings in two of the four categories: meal and service. Fast Company's "Customers First Awards" In its inaugural "Customers First Awards," Fast Company magazine recognized Chick-fil-A as the "Customer-Centered Leader" among all types of businesses in recognition of the chain's success in the areas of service, satisfaction and loyalty QSR Magazine "Best Drive-Thru In America" 2002 QSR Magazine "Best Drive-Thru In America" National Restaurant Association's "Employer of Choice Award" (Quick-Service Restaurant Category) The Employer of Choice Award honors restaurants that understand that enhancing employee satisfaction ultimately leads to achieving guest satisfaction. Chick-fil-A was considered among more than 70 restaurants in the quick-service category Sandelman & Associates Quick-Track "Award of Excellence" Second-highest-ranked chain overall nationally for customer satisfaction; highest-ranked chicken restaurant chain in the nation. Restaurant Hospitality's "Best Kid's Menu in America" Merit Award (Quick-Service Restaurant Category) 2000 Restaurant Hospitality's "Best Kid's Menu in America" (Quick-Service Restaurant Category) Sandelman & Associates Quick-Track "Award of Excellence" 1999

6 Restaurants & Institutions' "Choice in Chains Customer Satisfaction Award (Chicken Category) 1998 New York American Marketing Association's Silver EFFIE Award (Fast Food/Restaurants Category) The Silver EFFIE award was presented to Chick-fil-A for creativity and effectiveness in advertising for the chain's "Eat Mor Chikin " Cow campaign Silver Lion Award Cannes International Advertising Festival The "Eat Mor Chikin" cows showed their international appeal when they were presented with the Silver Lion Award at the Cannes International Advertising Festival, the biggest and best-attended festival worldwide OBIE Award for Outdoor Advertising (Food Category) The OBIE Award, which honored Chick-fil-A's "Eat Mor Chikin" cow campaign, is one of the oldest and most prestigious honors for creative excellence in advertising. MEDIA NOTE: Visit press.chick-fil-a.com for all media materials, including high-resolution, downloadable photos, video and graphics. For interview requests, contact Carrie Kurlander or Brenda Morrow at (800) Inquiries from the PUBLIC should be directed to (404) or TruettCathy.com. -30-