Brand Draw ABSOLUTE CHANGE MONTH-OVER-MONTH LIMITED SERVICE CHAIN OCTOBER BRAND DRAW. 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0.

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2 Brand Draw OCTOBER BRAND DRAW 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0.2% 3 Chick-fil-A 18.9% -0.1% 4 Culver's 18.2% -0.7% 5 Sonic Drive-In 14.4% -0.6% 6 Whataburger 13.8% +0.2% 7 Zaxby's 12.9% -0.1% 8 Starbucks Coffee 12.5% -0.1% 9 Wendy's 12.5% +0.2% 10 Arctic Circle 12.3% +0.6% 11 Runza 12.2% -0.4% 12 Dunkin' Donuts 12.0% -0.3% 13 Taco Bell 11.8% +0.1% 14 Subway 11.5% -0.2% 15 Bojangles' 11.3% +0.1% 16 Blake's Lotaburger 11.0% No Change 17 Burger King 10.7% -0.1% 18 Cousins Subs 10.6% +0.1% 19 Taco John's 10.5% -0.1% 20 Taco Time 10.4% +0.2% 21 Hardee's 10.4% +0.2% 22 Steak 'n Shake 10.3% -0.2% 23 Taco Casa 10.1% +0.3% 24 Farmer Boys 10.1% No Change 25 Arby's 9.9% No Change Brand Draw: Draw measures the percentage of all QSR Visits garnered by the specific brand when limiting the addressable market to those visits within 0.5 miles of all the specified brands locations. 1

3 Brand Draw OCTOBER BRAND DRAW 26 Tim Hortons 9.9% +0.2% 27 Back Yard Burgers 9.7% +0.3% 28 Pollo Tropical 9.7% -0.8% 29 Dutch Brothers Coffee 9.6% -0.3% 30 Jack in the Box 9.6% +0.1% 31 Del Taco 9.5% -0.1% 32 KFC 9.0% +0.1% 33 Dairy Queen 8.9% -1.1% 34 El Pollo Loco 8.8% -0.3% 35 Dunn Bros Coffee 8.5% -0.9% 36 Popeyes Louisiana Kitchen 8.5% -0.8% 37 D'angelo Grilled Sandwiches 8.5% -0.3% 38 Church's Chicken 8.5% -0.2% 39 White Castle 8.3% -0.2% 40 Chipotle Mexican Grill 8.1% +0.1% 41 Golden Chick 8.1% +0.2% 42 Captain D's Seafood Restaurants 8.0% No Change 43 Panera Bread 8.0% +0.2% 44 Tully's Coffee 8.0% +0.4% 45 Tijuana Flats 7.9% +0.2% 46 Boston Market 7.9% -0.1% 47 Fuddrucker's 7.8% No Change 48 Taco Mayo 7.7% -0.8% 49 Carl's Jr. 7.7% +0.1% 50 Cook Out 7.7% +0.2% Brand Draw: Draw measures the percentage of all QSR Visits garnered by the specific brand when limiting the addressable market to those visits within 0.5 miles of all the specified brands locations. 2

4 Visit Share OCTOBER VISIT SHARE 1 McDonald's 15.25% +0.17% 2 Subway 9.78% -0.14% 3 Starbucks Coffee 6.58% No Change 4 Taco Bell 5.57% +0.08% 5 Wendy's 5.39% +0.12% 6 Chick-fil-A 4.87% +0.06% 7 Burger King 4.80% -0.05% 8 Sonic Drive-In 3.08% -0.13% 9 Dunkin' Donuts 2.97% -0.06% 10 KFC 2.76% +0.04% 11 Arby's 2.71% No Change 12 Chipotle Mexican Grill 2.07% +0.06% 13 Panera Bread 1.78% +0.07% 14 Dairy Queen 1.71% -0.24% 15 Jimmy John's 1.65% -0.01% 16 Jack in the Box 1.56% +0.02% 17 Popeyes Louisiana Kitchen 1.29% -0.13% 18 Panda Express 1.22% +0.01% 19 Zaxby's 1.03% No Change 20 Five Guys Burgers and Fries 1.00% +0.02% 21 Hardee's 0.99% +0.02% 22 Whataburger 0.97% +0.03% 23 Culver's 0.94% -0.05% 24 In-N-Out Burger 0.88% +0.03% 25 Steak 'n Shake 0.80% -0.01% Visit Share: Visit Share measures the percentage of all QSR Visits garnered by the specified brand. 3

5 Visit Share OCTOBER VISIT SHARE 26 Firehouse Subs 0.74% No Change 27 Carl's Jr. 0.71% +0.01% 28 Qdoba Mexican Eats 0.56% -0.01% 29 Bojangles' 0.55% +0.01% 30 Del Taco 0.50% No Change 31 Jersey Mike's Subs 0.47% +0.01% 32 Moe's Southwest Grill 0.46% +0.01% 33 Church's Chicken 0.46% -0.01% 34 Checkers / Rally's 0.46% No Change 35 Wingstop 0.45% -0.01% 36 Boston Market 0.43% No Change 37 El Pollo Loco 0.41% -0.01% 38 Captain D's Seafood Restaurants 0.37% No Change 39 Long John Silver's Seafood 0.36% -0.01% 40 Tim Hortons 0.34% +0.01% 41 McAlister's Deli 0.33% +0.01% 42 Einstein Bros Bagels 0.32% +0.02% 43 Jamba Juice 0.32% No Change 44 White Castle 0.31% -0.01% 45 Dickey's Barbecue Pit 0.29% +0.01% 46 Jason's Deli 0.29% +0.01% 47 Noodles & Company 0.28% +0.01% 48 Quiznos 0.27% No Change 49 Krispy Kreme 0.27% -0.01% 50 Schlotzsky's 0.26% +0.01% Visit Share: Visit Share measures the percentage of all QSR Visits garnered by the specified brand. 4

6 Loyalty OCTOBER CUSTOMER LOYALTY 1 McDonald's 34.8% -0.6% 2 Dunkin' Donuts 33.9% -1.3% 3 Starbucks Coffee 31.8% -0.8% 4 Subway 31.3% -0.9% 5 Tim Hortons 30.3% -1.1% 6 Caribou Coffee 29.5% -1.1% 7 Chick-fil-A 28.6% -0.7% 8 Dutch Brothers Coffee 28.6% -0.2% 9 Sonic Drive-In 28.4% -0.8% 10 Peet's Coffee & Tea 28.2% -1.4% 11 Taco Time 27.9% -0.6% 12 Culver's 27.9% -1.3% 13 Taco John's 27.6% -1.0% 14 Tijuana Flats 27.0% +0.2% 15 Wendy's 26.7% -0.5% 16 Burger King 26.7% -0.8% 17 Pollo Tropical 26.6% -1.0% 18 Taco Bell 26.5% -0.7% 19 Bruegger's Bagels 26.5% -0.6% 20 Panera Bread 26.5% -0.6% 21 Chipotle Mexican Grill 26.0% -0.8% 22 Whataburger 26.0% -0.6% 23 Blimpie 25.9% -0.6% 24 The Coffee Bean & Tea Leaf 25.8% -0.8% 25 Jimmy John's 25.8% -0.8% Loyalty: Loyalty measures the percentage of all QSR visits garnered by the specific brand but limited to only those customers who visited the specific brand at least once. 5

7 Loyalty OCTOBER CUSTOMER LOYALTY 26 Einstein Bros Bagels 25.5% -0.6% 27 Togo's 25.4% -0.1% 28 In-N-Out Burger 25.3% -0.6% 29 Corner Bakery Cafe 25.3% -0.6% 30 Jack in the Box 25.3% -0.7% 31 Dairy Queen 25.2% -1.2% 32 Qdoba Mexican Eats 25.0% -0.9% 33 Moe's Southwest Grill 24.7% -0.6% 34 Quiznos 24.7% -1.0% 35 Five Guys Burgers and Fries 24.6% -0.9% 36 Boston Market 24.6% -0.6% 37 Hardee's 24.4% -0.6% 38 Auntie Anne's Soft Pretzels 24.3% -0.2% 39 Tropical Smoothie Cafe 24.3% -1.2% 40 KFC 24.2% -0.7% 41 Noodles & Company 24.2% -0.9% 42 Del Taco 24.2% -0.6% 43 Jamba Juice 24.2% -0.6% 44 A&W Restaurant 24.2% -0.8% 45 Arby's 24.0% -0.9% 46 Carl's Jr. 24.0% -0.5% 47 El Pollo Loco 23.9% -0.7% 48 Bojangles' 23.9% -1.0% 49 Zaxby's 23.9% -0.8% 50 Smoothie King 23.5% -0.5% Loyalty: Loyalty measures the percentage of all QSR visits garnered by the specific brand but limited to only those customers who visited the specific brand at least once. 6

8 Frequency OCTOBER CUSTOMER FREQUENCY 1 McDonald's Sonic Drive-In Dutch Brothers Coffee Chick-fil-A Starbucks Coffee Subway Dunkin' Donuts 1.61 No Change 8 Tim Hortons Whataburger Pollo Tropical 1.51 No Change 11 Taco Bell Wendy's Del Taco Jack in the Box Bojangles' El Pollo Loco Zaxby's Culver's Burger King Taco Time Taco John's Hardee's Taco Bueno 1.42 No Change 24 Blimpie 1.42 No Change 25 Tijuana Flats Frequency: Frequency measures the number of times each guest visits a brand in the given month. 7

9 Frequency OCTOBER CUSTOMER FREQUENCY 26 Caribou Coffee 1.41 No Change 27 Carl's Jr KFC Togo's In-N-Out Burger Chicken Express 1.4 No Change 32 Arby's 1.39 No Change 33 Church's Chicken Chipotle Mexican Grill Dairy Queen 1.39 No Change 36 Einstein Bros Bagels Jimmy John's 1.38 No Change 38 Captain D's Seafood Restaurants Popeyes Louisiana Kitchen Checkers / Rally's Tropical Smoothie Cafe Quiznos 1.35 No Change 43 The Coffee Bean & Tea Leaf 1.35 No Change 44 Corner Bakery Cafe 1.35 No Change 45 Panera Bread Steak 'n Shake Boston Market McAlister's Deli Panda Express Cook Out Frequency: Frequency measures the number of times each guest visits a brand in the given month. 8