The Spice Route Reserved The Story Of Haldiram. Dr. A. K. Tyagi Executive Director Haldiram Group of Companies Pvt. Ltd.
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1 The Spice Route Reserved The Story Of Haldiram Dr. A. K. Tyagi Executive Director Haldiram Group of Companies Pvt. Ltd.
2 Welcome to the world of Haldiram s
3 The Beginning Bikaner 1937 Haldiram story began over Seventy five years ago in Bikaner, a small town in Rajasthan where it started a small family business selling namkeens & sweets out of a nodescript shop The company is promoted by two 1st generation entrepreneurs having more than 30 years of experience in this line of business Mr. M.L. Agarwal & Mr. M.S. Agarwal (Group Chairman) (Group Vice Chairman)
4 Background Delhi 1982 First retail outlet in 1982 at Chandni Chowk
5 Background USA 1993 The company started its export arm in 1993 to USA
6 Setting the Trends First company in India to introduce branded namkeens in 1990 Pioneered new ways of packaging namkeen One of the first company to open restaurants in Delhi, offering traditional Indian street food in hygienic environment.
7 Building Haldiram Globally Innovation Is Our Passion
8 Challenges faced by Haldiram during more than 25 years of journey Haldiram was the first company in India to convert traditional snacks (Namkeen) from unorganized sector to organized sector. Challenges: 1. Traditional namkeen was manufactured by hand by skilled karigar followed by frying in conventional batch fryer. 2. Difficult to get consistency in quality because industry was depended on karigar. (skilled labor) 3. Production limitations. 4. Shelf life 6days only therefore product can not be distributed widely. 5. Difficult to maintain hygiene conditions.
9 How Haldiram overcome from challenges 1. Automation at different stages. a) Product making we have done lot of research to develop special type of low pressure extruder to make the product without compromising with texture and taste of the product. b) Frying by special design frying systems to control frying temperature +/- 1 C in built with PLC system. c) Fully automization of the process without human touch to make traditional snacks.(namkeen) End result: Fully automation with PLC control without human touch same quality, taste and texture. This was made possible by Haldiram after lot of innovations and research during these three decade. 2. Packaging lot of innovation/research has been done in packaging over the years to increase shelf life and freshness of the product from 6days to 6month. 3. Innovation in products such as development of Aloo Bhujia, Punjabi Tadka, Diet Namkeens and Frozen Foods for export etc. 4. Process/packaging development for Indian sweets to give the shelf life from 4 days to 6/9 month. Above are the biggest reason of our success
10 Packaging format and variants Haldiram was the first company in India to introduce branded namkeen in flexible packaging film in 1990, lot of innovations has been done in packaging film such as.. 1. Four layer structure flexible packaging film for namkeen to give shelf life of 6 month. 2. Packaging of Indian sweets in Tin packaging to give shelf life of 6 month. 3. Packaging of syrups in glass bottles to give the shelf life of 9 month. 4. Packaging of Ready to Eat food in retorted pouch to give the shelf life of 1 year. 5. Packaging of Frozen foods to give the shelf life of 18 Months. 6. Zip pouch in bigger namkeen pack for consumer convenience. Packaging has revolutionized the product shelf life and freshness from 6 days to 6 month which is the biggest reason of the growth of traditional snacks
11 Slider Pouches
12 Zip lock Pouches
13 Frozen Food New innovation in Frozen - Traditional Food for Indian outside India
14 Frozen Food Play
15
16 Our Vision To be the most admired Indian Food and Beverage brand through INNOVATION PROFESSIONALISATION EXPANSION STRATEGIC APPROACH BUSINESS ACQUISITION
17 Our Mission Safety and Hygiene : Safe and hygienic products for our consumers Value for Money : Without compromising on quality. Authentic Food : Carry essence of India to the world.
18 Business Activities Existing Business Namkeens Snacks Sweets Papad Syrups Ready to eats Bakery Products Frozen Foods Cookies Vermicelli, Pasta, Die cut and 3D Snacks Pallets Restaurant Cum Showroom Business
19 Global Presence What began as a small-time enterprise in India is today a global phenomena. Haldiram s is way of life for Indians no matter which country they live in.
20 HALDIRAM S PRESENCE IN 7 CONTINENTS IN THE WORLD ASIA AFRICA SOUTH AMERICA NORTH AMERICA AUSTRALIA EUROPE ANTARTICA
21 The World of Haldiram s USA, UK, GERMANY, FRANCE, SPAIN, ITALY, SWITZERLAND, PORTUGAL, GREECE, NETHERLANDS, LUXEMBURG, BELGIUM, ROMANIA, SWEDEN, FINALAND, PHILIPPINES, UAE, KUWAIT, OMAN, DOHA, BAHRAIN, SAUDI ARABIA, NEW ZEALAND, AUSTRALIA, SINGAPORE, BOTSWANA, JAPAN, NEPAL, BANGLADESH, SURINAM, ISRAEL, PERU, NORWAY, MOROCCO, AFGANISTAN, ANGOLA, HONGKONG, IRELAND, PANAMA, RUSSIA, TRINIDAD & TOBAGO, JAMAICA, THAILAND are all on HALDIRAM s MAP
22 Availability In TOP SUPERMARKETS the world over TESCO SOMMERFIELD SPINNEYS CARREFOUR WALLMART HUGE GLOBAL PRESENCE
23 Modern Trade Reliance Big Bazaar Hyper Spencers Vishal Mega Mart REI Agro Subiksha Home Stores Door Steps Amartex SRS Others Spinney s Wallmart Available in ALL FMCG retail chains Leader in Namkeens & Sweets Category Huge Presence in Snacks, Syrups etc.
24 Awards & Achievements Year Award Title (Description) Presented By 1994 International Award for Food & Beverages Trader Leaders Club, Spain 1996 Kashalkar Memorial Award All India Food Preservers Assn 1998 Brand Equity Award Progress Harmony Development Chamber of Commerce & Industry APEDA Export Award Agricultural & Processed Food Products Export Development Authority 2004 MERA Delhi Award (Exemplary contribution in the field of Exports) Agricultural & Processed Food Products Export Development Authority 2008 Amity Leadership Award for best HR Practices (Retail) Amity Business School, Amity University 2009 Coco Cola Golden Spoon Award Food Forum India - Image Group 2010 Coco Cola Golden Spoon Award Images Retail Intelligence Services 2011 Coco Cola Golden Spoon Award Images Retail Intelligence Services Haldiram is an ISO certified company
25 Coca-Cola Golden Spoon Award The coveted Coca-Cola Golden Spoon Awards 2009, 2010 and 2011 Most admired F&B retailer of the year QSR
26 Namkeens Salt, Spice and Everything Nice 72 VARIANTS, 175 SKU s
27 Sweets The incredible sweetness of being 9 VARIANTS, 12 SKU s
28 Syrups Eat, Drink and be Merry 10 VARIANTS
29 Papad 7 VARIANTS, 10 SKU
30 Ready to eats Instant Home Food 27 VARIANTS
31 Biscuits International Style Indian Taste 11 VARIANTS
32 Chips Just Munch Karo 7 VARIANTS, 24 SKU
33 Takatak Khulla to Khallas 2 VARIANTS, 8 SKU
34 Whoopies Fun Shapes Great Taste 4 VARIANTS, 7 SKU
35 Vermicelli/Pasta
36 THANK YOU
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