-PhoCusWright, Social Media in Travel, June 2010

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1 Opportunity knocks Travel review Web sites and hotel reviews on online travel agencies (OTAs) are among the most influential forces most frequently cited by travelers when shopping. -PhoCusWright, Social Media in Travel, June

2 How important are user reviews to you when determining which hotel to stay at? A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, 2010 Q4 Forrester/TripAdvisor Custom Online Survey 2

3 World s largest travel site Over 50 million unique monthly visitors worldwide and 20 million members Over 50 million unbiased reviews and opinions of hotels, restaurants, and attractions worldwide 25 new contributions every minute of every day 1 million+ hotels, restaurants and attractions reviewed in over 93,000 destinations Over 8 million traveller photos 3

4 Reach potential guests worldwide America Italy Argentina Japan Australia Korea Brasil Malaysia Canada Mexico China Norway no.tripadvisor.com Denmark Poland pl.tripadvisor.com Egypt Russia France Singapore Germany Spain Greece Sweden Holland nl.tripadvisor.com Taiwan India Thailand th.tripadvisor.com Indonesia Turkey Ireland UK

5 5

6 Million UU s 50M+ unique users a month North America 16m Europe 19.2m LATAM 3m Middle East & Africa 2.6m APAC 10.2m Source: Comscore, August 2011

7 7

8 TripAdvisor reviews are largely positive Average score is 3.90 Percentage of all ratings, October % 27% 9% 8% 11%

9 TripAdvisor on the go 9

10 Your TripAdvisor Management Centre 10

11 All the familiar tools, just easier to find 11

12 12

13 Taking a closer look at your listing 13

14 How to encourage reviews Widgets Links for your s Links for your website Reminder cards and flyers 14

15 Get notified of new reviews 15

16 Your description: An opportunity to differentiate 16

17 Photos & video the more, the better Primary photo 17

18 Performance tracking Benchmark against local competition 18

19 Management Responses 19

20 Seeing a management response to reviews is important to me. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, 2010 Q4 Forrester/TripAdvisor Custom Online Survey 20

21 Hotels right of reply

22 But not this way People that lack taste and a life of their own should try to venture out into the real world instead of hiding behind a computer spewing meaningless factless verbiage. Prove the date of your stay because such an incident has never been recorded in the archives of our Hotel. We regret that some customers spoil the time by writing negative comments for Hotels. 22

23 An aggressive management response to a bad review makes the hotel look worse. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, 2010 Q4 Forrester/TripAdvisor Custom Online Survey 23

24 Get TripAdvisor to work for you: Keep customers on your site with the help of TripAdvisor information 24

25 Add a widget from our new Widget Center 25

26 26

27 Business Listings A keystroke away from converting browsers to paying guests 27

28 A unique advertising opportunity Reaches in-market browsers Capped annual fee Pro-rated refund if not satisfied Allow performance tracking (telephone, and web results) Incremental customers Flexible display options 28

29 Special Offers Your chance to rise to the top

30 The future is digital: Be a part of it! 30

31 31

32 Thank you! We are at stand GV

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