FREE* PIZZA REBATE 7/1/17-12/31/17 PRODUCT CODE OVEN READY NEW FLATBREAD 78735

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1 LIMITED TIME OFFER FREE* PIZZA REBATE P I Z 7/1/17 - /31/17 Z E R I A VILLA PRIMA PIZZA TRY IT. LOVE IT. FO R F R E E * PROMOTION OPERATOR BENEFITS: PATRON BENEFIT: Saves time and labor Great taste every time ELIGIBLE S CASE PACK OVEN READY Consistent results Culinary versatility NEW HOW IT WORKS: 1. Purchase up to three (3) different SKUs of Villa Prima Pizza through your distributor between July 1, 2017 and December 31, 2017, and you will be reimbursed for the cost of each case. Limit 1 free case per SKU; max 3 free cases Schwan s Food Service, Inc. All Rights Reserved. DESCRIPTION 2. Submit your redemption online with your distributor invoices by January 31, 2018 to: fspromos4u.com/schwansfoodservice Access code: H217VP3FREE VILLA PRIMA 16 Four Cheese Pizza VILLA PRIMA 14 Par-Baked Four Cheese Pizza VILLA PRIMA 8 Four Cheese Pizza 24 SCRATCH READY VILLA PRIMA SCRATCH READY Thin Crust Partially Topped Pizza VILLA PRIMA SCRATCH READY Partially Topped Pizza VILLA PRIMA SCRATCH READY Partially Topped Pizza STARTER CRUST VILLA PRIMA 16" Pre-Proofed Hand-Tossed Style Sheeted Dough VILLA PRIMA 7 Pre-Proofed Sheeted Dough FLATBREAD VILLA PRIMA 6.5" x 11" Flatbread Crust 48 TERMS AND CONDITIONS: Each SKU must be a new purchase. New SKU must not have been purchased between January 1, 2017 and June 30, *Rebate is good for a maximum of $ (up to 3 free cases, 1 free case per SKU) on Schwan s Food Service, Inc. VILLA PRIMA Pizza (74771, 74795, 74796, 73140, 73130, 68596, 73087, 73035, 78735). Redemption request must be accompanied by distributor invoice or distributor recap that includes distributor name, operator name and invoice number, manufacturer item number and description, number of cases ordered, purchase prices, and date purchased. Rebate valid on case purchases from 7/1/17 through /31/17. Request must be postmarked or submitted online no later than 1/31/18. May not be combined with any other Schwan s Food Service, Inc. offer or rebate. Only one rebate will be refunded per operation or location. K- schools/districts are excluded from this offer. Rebate will be sent to operator only. All information must be complete for rebate to be processed. Not responsible for lost, late, damaged, misdirected or postage-due mail. Void where prohibited. Rebate good only in USA. Please allow 4-6 weeks for processing. Schwan s Food Service, Inc. reserves the right to terminate or modify this rebate at any time. Questions on this promotion? Call Start loving your FREE* pizza today. Call or visit SchwansFoodService.com/VillaPrima

2 VILLA PRIMA PIZZA FREE * CASE REBATE JULY 1, 2017 DECEMBER 31, 2017 HERE IS HOW TO GET YOUR FREE CASES: Purchase up to three (3) different SKUs of Villa Prima Pizza through your foodservice distributor between July 1, 2017 and December 31, 2017, and you will be reimbursed for the cost of each case. Limit 1 free case per SKU; max 3 free cases. YES! I purchased the following VILLA PRIMA pizza SKUs: 1) SKU Case Price $ 2) SKU Case Price $ 3) SKU Case Price $ Total Rebate Requested $ (Max 3 free cases, 1 free case per SKU) ELIGIBLE S NEW OVEN READY DESCRIPTION VILLA PRIMA 16 Four Cheese Pizza VILLA PRIMA 14 Par-Baked Four Cheese Pizza VILLA PRIMA 8 Four Cheese Pizza SCRATCH READY VILLA PRIMA SCRATCH READY 16 Thin Crust Partially Topped Pizza VILLA PRIMA SCRATCH READY 16 Partially Topped Pizza STARTER CRUST DESCRIPTION VILLA PRIMA 16" Pre-Proofed Hand-Tossed Style Sheeted Dough VILLA PRIMA 7" Pre-Proofed Sheeted Dough FLATBREAD VILLA PRIMA 6.5" x 11" Flatbread Crust VILLA PRIMA SCRATCH READY 8 Partially Topped Pizza SUBMIT YOUR FORM: Submit this completed form along with your distributor invoice with the eligible products circled as proof-of purchase to: Schwan s Food Service VILLA PRIMA Pizza 3 Free* Cases Offer PO Box 1020 Brownsdale, MN OR FOR EXPRESS PROCESSING, upload your distributor invoices to: fspromos4u.com/schwansfoodservice Access Code: H217VP3FREE Business Name: Contact Name: Contact Title: Mailing Address (No PO Boxes): City: State: Zip: Phone: ( ) Fax: ( ) Address*: Primary Distributor: City: State: Sales Rep/Broker: *By providing an address, operator gives permission for us to send product and program information via . YES! I would like to receive offers from Schwan's Food Service MY FOODSERVICE OPERATION CAN BEST BE DESCRIBED AS: c Casual Dining c Family Dining c QSR c Sandwich/Bakery Café c Catering c Hospital c Long-Term Care c Business Dining c Recreation/Entertainment c Bar/Tavern c College & University c Convenience Store c Other TERMS AND CONDITIONS: Each SKU must be a new purchase. New SKU must not have been purchased between January 1, 2017 and June 30, *Rebate is good for a maximum of $ (up to 3 free cases, 1 free case per SKU) on Schwan s Food Service, Inc. VILLA PRIMA Pizza (74771, 74795, 74796, 73140, 73130, 68596, 73087, 73035, 78735). Redemption request must be accompanied by distributor invoice or distributor recap that includes distributor name, operator name and invoice number, manufacturer item number and description, number of cases ordered, purchase prices, and date purchased. Rebate valid on case purchases from 7/1/17 through /31/17. Request must be postmarked or submitted online no later than 1/31/18. May not be combined with any other Schwan s Food Service, Inc. offer or rebate. Only one rebate will be refunded per operation or location. K- schools/districts are excluded from this offer. Rebate will be sent to operator only. All information must be complete for rebate to be processed. Not responsible for lost, late, damaged, misdirected or postage-due mail. Void where prohibited. Rebate good only in USA. Please allow 4-6 weeks for processing. Schwan s Food Service, Inc. reserves the right to terminate or modify this rebate at any time. Questions on this promotion? Call Schwan s Food Service, Inc. All rights reserved. Start loving your FREE* pizza today. Call or visit SchwansFoodService.com/villaprima

3 SCRATCH READY PIZZA Making scratch quality pizza a reality THE ULTIMATE PIZZA JUMPSTART. Villa Prima Scratch Ready pizza provides the perfect speed scratch solution to simplify your operation and keep customers coming back for more. Villa Prima Scratch Ready 8 Hand-Tossed Style Pizza PATRON BENEFITS Scratch quality fresh baked experience Premium quality ingredients made with 100% real cheese and vine ripened tomatoes Consistent quality pizza that meets expectations every time Yeast-leavened no chemical leaveners Customized pizza experience OPERATOR BENEFITS EZ PREP 1 SKU = endless possibilities Customization Scratch Quality Easy to Prepare Consistent Results Fresh-Baked Appeal Controls Costs & Waste

4 SCRATCH READY PIZZA FEATURES Speed scratch format Simply customize the toppings and bake; no thawing, stretching or docking required. 1 SKU= endless possibilities Thaw, form and top to create any shape, style and variety of pizza. Consistent from the beginning Light base of pizzeria sauce and 100% Mozzarella cheese. Natural yeast leavening, pre-proofed crust Raw dough provides a made from scratch aroma, appearance and taste. Prepare across multiple oven types Bake in deck, wood fire, convection, impinger or speed cook oven. 3 Meat Stromboli made with Villa Prima Scratch Ready 16 Thin Crust Pizza Size varieties Hand-Tossed Style 16", ", 8" Thin 16" ADD YOUR SIGNATURE TOUCH Start with your base, thaw for 20 minutes, and get creative! CUSTOMIZE THE CRUST CUSTOMIZE THE TOPPINGS SHAPE THE CRUST DECORATE THE EDGE ADD TOPICALS TOP DESCRIPTION UNIT WT CASE PACK Villa Prima Scratch Ready 16" Hand-Tossed Style Pizza oz Villa Prima Scratch Ready 16" Thin Crust Pizza NEW oz Villa Prima Scratch Ready " Hand-Tossed Style Pizza oz Villa Prima Scratch Ready 8" Hand-Tossed Style Pizza 9.25 oz Schwan s Food Service, Inc. All Rights Reserved. Partnering to build a stronger pizza program Find out more: Call or schwansfoodservice.com

5 SCRATCH READY THIN CRUST Making scratch quality pizza a reality THE POSSIBILITIES OF THIN CRUST. Give your frequent patrons additional variety with Villa Prima Scratch Ready Thin Crust Pizza. Simply add your toppings and surprise your customers with scratch quality pizza delivered in a delicious, thin crust style. Thai Chicken pizza made with Villa Prima Scratch Ready 16" Thin Crust PATRON BENEFITS Thinner profile crust preferred by frequent pizza consumers 1 Scratch quality fresh baked experience with artisan appearance Premium quality ingredients made with 100% real cheese and vine ripened tomatoes Consistent quality pizza that meets expectations every time Customized pizza experience OPERATOR BENEFITS EZ PREP 1 SKU = endless possibilities 1 Customization Schwan s Food Service, Proprietary Pizza Insights Study, 2014 Consistent Results Scratch Quality Fresh-Baked Appeal Easy to Prepare Controls Costs & Waste

6 SCRATCH READY THIN CRUST FEATURES Thin Crust Profile Reduces bake time while delivering on the preference of frequent pizza customers Consistent from the beginning Light base of pizzeria sauce and 100% whole milk Mozzarella cheese. Natural yeast leavening, pre-proofed crust Raw dough provides a made from scratch aroma, appearance and taste. Speed scratch format Simply customize the toppings and bake; no thawing, stretching or docking required. Pizza Rolls made with Villa Prima Scratch Ready 16 Thin Crust 1 SKU= endless possibilities Thaw, top and form to create stromboli, pizza rolls and more. Prepare across multiple oven types Bake in deck, wood fire, convection, impinger or speed cook oven. Market Needs Analysis shows frequent pizza consumers prefer thin crust 1 All national pizza chains offer a thin crust pizza 2 More than half of pizza consumers (55%) purchase fast-casual thin style pizza at least monthly 3 Why Villa Prima Scratch Ready Thin Crust Pizza? Consistent restaurant style thin crust with every pizza Thinner crust reduces bake time and improves speed of service Flexibility beyond just pizza: stromboli, pizza rolls and calzones DESCRIPTION UNIT SIZE CASE PACK Villa Prima Scratch Ready 16" Thin Crust Pizza oz. Schwan s Food Service, Proprietary Pizza Insights Study, Pizza Power Report Technomics: The Pizza Consumer Trend Report, Schwan s Food Service, Inc. All Rights Reserved. Partnering to build a stronger pizza program Find out more: Call or schwansfoodservice.com