Rheem Shopping Center Survey

Transcription

1 Town of Moraga PRESENTATIONS 4. Agenda Item Rheem Shopping Center Survey August 24, 2016 Presentation to the Moraga Town Council

2 Executive Summary

3 Chamber Mission To advance economic vitality by providing advocacy, information, and services to our members and the Moraga community.

4 Purpose of Survey To attain feedback from local citizens (Moraga and other communities) on their desires for Rheem Shopping Center changes To provide feedback to U.S. Realty Partners and the community on community desires for shopping, restaurants and eateries To separately get input from Saint Mary s College students on their desires for Rheem Shopping Center since they are an active, vital part of the Moraga community

5 Survey Design and Overview Survey was designed with questions and input discussed with US Realty and the Chamber of Commerce as a qualitative survey Survey was designed on Survey Monkey using various types of questions and answer styles to try to get more specific information from the community on preferences (starting from more general preferences to more specific preferences/opinions about the Rheem Shopping Center) Multiple choice Force ranked preference Open-ended Matrix of choices In total, from May 9, 2016 (launch) to May 31, 2016 (close of survey) 1,084 people participated through the online survey There were also over 50 comments on NextDoor and an with specific suggestions A drawing for eight $25 gift certificates to anywhere in the Rheem Shopping Center were selected randomly from participants who gave their contact information (572 respondents) to be contacted for the drawing

6 Demographics of Moraga* Census Data Population 17,256 (July 1, 2015) Number of Households 5,719; persons per household 2.55 ( ) Education Level Median Household Income Median Owner-Occupied Housing Value 98.4% > 25 years of age are high school graduates; 74.5% in same age bracket have Bachelor or higher degree vs (81.5% and 31% respectively for all of CA) ( ) $132,651; median per capita income $60,576 vs ($61,489 and $29,906 respectively for all of CA) ( ) $902,600 ( ) vs ($ for all of CA) ( ) Persons in Poverty 4.7% vs (16.4% for all of CA) ( ) Businesses (all firms) 1729 Square Miles 9.43; population per square mile 1,698 Ethnic Diversity (2010) White 76.2% Hispanic/Lat 7.0% Asian 14.9% Af.-Am./Black 1.7% Native Am. 0.2% Age and Sex (2010) < 5 yrs old 3.5% < 18 yrs old 21.7% 65 yrs old 19.1% Female 52.9% * US Census Data Hawaiian/Pac. Is 0.2%

7 Demographics of Saint Mary s College Overview of Saint Mary s College community population Students Total ~4,000 (~2,750 undergraduate and ~1,280 graduate) Faculty Ethnic Diversity White 46.9% Hispanic/Lat. 25% Asian 15.7% Af.-Am./Black 6.3% Native Am. 1.2% Int. and Other 2% and 1% Gender Female 62% Male 38% Geographic Diversity Northern CA 70% Southern CA 13% Out of State 16% International 2% Percent of undergrads. Living on campus Freshman and Upper classmen 55% Freshman 99%

8 Demographics of Participants (n=1084) Gender Female 74% (807) Male 24% (264) Prefer Not to Answer 1% (13) Residence Moraga 79% (848) Lafayette 4% (38) Orinda 4% (45) Saint Mary s College 11% (119) Other 2% (26) Age (yrs) Income ($ K) Saint Mary s College (19%) Percent with Children < 18-1% (9) < % (70) 18 to 21-15% (164) 20 to 99 11% (113) 22 to 30 4% (41) (17%) to % (145) % (287) 150 to % (121) % (162) > % (371) % (72) Over 65-15% (167) Prefer Not to Answer 23% (254) Student 17% (179) Faculty - 0.3% (3) Staff - 2% (21) Christian Brother 0.2% (2) Other - 2% (18) Yes 84% (755) No 16% (141) The majority of respondents were women. Age range was broad, with many respondents under 21 being students from Saint Mary s College. Annual income for the majority of respondents was over $100 K [59% (637)]. The majority of respondents had children, and a good representation of the students of Saint Mary s College took the survey.

9 Slides 22, 27, 48, 49, 50, 51, 52, 53 comments Overall Input for Survey - General Comments were positive for conducting the survey Some doubt as to how or what would change Glad the survey was being conducted in such a thorough manner Most did the survey in under 20 minutes 93% of respondents rated the importance of child- or family-friendly businesses as somewhat (31%), very (50%), or can t do without (12%) Although many view the shopping center as just a place to shop, many want the shopping center to be more to the community Events were mostly attended for the children The Moraga Community Faire was popular Not enough advertising for the events Many wanted more of a meeting place outdoor eating areas with landscaping, restaurants Potential for music, art, etc. to bring folks together Motivators to shop at the center would be/are a wide selection of stores, free parking, and proximity to residence

10 Slides 23, 24, 25, 26, 27, 37, 38, 39, 42, 43, 44, 45, 46, comments Overall Input for Survey Eating Out Eating Out many folks (79%) eat out over 4 times per month, with 23% eating out more than 10 times per month Eating habits varied, but dinner seemed to be the most popular meal for eating out Both the general public and students wanted more restaurant choices Healthy, local food (86%) Mexican restaurant (89% on question of ethnic types of restaurants) Brewery/pub or sports bar type restaurant (79%) Bakery (82%) Many wanted children/family friendly eateries Most importantly for the majority of the respondents quality!!!

11 Slides 42, 43, 44, 45, 46, comments Overall Input for Survey Eating Out When asked for suggestions of chain restaurants, many of the suggestions were restaurants found in Lafayette (Chipotle, Jamba Juice, Noah s Bagels, Peet s Coffee) and Walnut Creek or Pleasant Hill (Panera Bread, Tender Greens) or Concord area Comments on the restaurants included Don t need more fast-food restaurants Have enough Asian food restaurants in Moraga Want outdoor eating areas in a nice setting for restaurants

12 Slides 28, 29, 30, 31, comments Overall Input for Survey Current Businesses Frequented or Important CVS, TJ Maxx Tangelo, Starbucks, and Dollar Tree are among the businesses most frequented Of the most frequented, 8 were food establishments/restaurants CVS, Rheem Theater, Home Goods, TJ Maxx, Starbucks, and the Post Office (all had over 100 mentions each) are among the businesses considered most important to the respondents 9 different restaurants were mentioned more than 34 times by respondents By far the most comments (write-in) and selections for businesses were for restaurants. It is clear that most all respondents want more and (better) quality restaurants. Services ranked less important among current businesses or future businesses.

13 Slides 54, 55, 56, comments Overall Input for Survey Culture By far, this question had the most interesting input from what do you mean by culture?... to no culture it s a shopping center to could be it s been there forever Most of the comments focused on wanting a center of town that was nice enough, with restaurants and stores at which people would want to gather, to just walk, meet, and look around As it is now, many commented on how run down the center is Some gave examples of other towns with outdoor shopping centers they like to visit with their family [Corte Madera, Carrboro s Front Yard (Carborro, NC)] Respondents longed for a newer, more appealing center, but at the same time wanted to preserve the semi-rural environment of Moraga.

14 Slides 57, comments Overall Input for Survey Rheem Theater Many believed that the Rheem Theater was/is part of the culture of Moraga Many wanted to do whatever it takes to preserve the theater s presence Some respondents mentioned that the theater is part of the history of Moraga Negative comments included: Some felt that the theater needed to be updated, cleaned, and have better service Not having enough first-run, popular movies, it being run-down, not clean, and not appealing at all

15 Slides 59, 60, 61, 62, 63, 64, 65, 66, 67, comments Overall Input for Survey Saint Mary s College Students Eating Out 44% of student respondents ate out more than 7 times in the past month More than 25% ate out more than 10 times per month 48% of student respondents selected dinner as their favorite meal to eat out, and 41% selected Happy Hour as their least favorite time to eat out Quality was rated the most important aspect of eating out (by 47%) Price was mentioned as second most important by over 30% 58% of students said they would spend < $5.00 for snacks and coffee, $5.00 to $15.00 at a bar, or for breakfast or lunch, and for dinner ~60% were willing to spend $10.00 to $ Only 9% of students were willing to spend over $25.oo for any meal. Not surprisingly, most students do not eat out before 7 AM (87%). Times they eat out most often are after 1 PM. This confirms their favorite meal choices of dinner, and less so snacks/coffee. Currently, many of the students go to Lafayette and Walnut Creek (79% and 96% respectively) to eat

16 Slides 68, 69, 70, 71, 72, 73, 74, 75, 76,, comments Overall Input for Survey Saint Mary s College Students Other Factors Public transportation was not a factor in influencing students choice to go to the Rheem Shopping Center (70% said no effect) Top three most frequented businesses of students CVS, Starbucks, and Dollar Tree Store Top three most important businesses to students CVS, Starbucks, and TJ Maxx Factors motivating students to go to the shopping center were similar to all of respondents (free parking, proximity, variety of businesses)

17 Slides 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87 comments Overall Input for Survey Saint Mary s College Students New Businesses Overwhelmingly the students wanted more restaurants (second choice was a coffee/beverage shop) Services were least important (ranking of 54% of students) Banking was mentioned (49%) as somewhat important Although many selected fast-food among their most frequented eateries, many preferred adult, sit-down, healthy/gourmet, or café as their preferences for new eateries A bakery ranked number one with 80% and healthy, local, fresh food was chosen by 73% of students as a place they might frequent Chain restaurant suggestions were similar to the rest of the respondents Asian, Italian, and Mexican ethnic restaurants were most selected for new ethnic restaurant choices

18 Slides 88, 89, 90, comments Overall Input for Survey Saint Mary s College Students Other Only 15% of students participate in any special events mostly due to lack of publicity or the events being children-centric Some attend the Community Faire (as volunteers) Events they might like to have Saint Mary s Day Celebration (84%) Job Fair (52%) Cook-off contests (53%) Craft Fair (40%) Establishments they would like to have Restaurants!!! Target type store Sports bar/brewery/pub Bowling (like Plank in Oakland???) Bookstore Specialty grocery (like Whole Foods)

19 Slides 91, 92, comments Overall Input for Survey Saint Mary s College Students Culture 68% of students think the center is part of the culture of Moraga Comments included only going to school here, old, could be, not sure, boring and bland, it s been there forever Negative comments included Moraga has no culture, not relevant, just a bunch of shops No culture about [it]. When you think of culture you think of different, exciting tradition. Rheem Shopping Center is boring and bland, no culture.

20 Overall Summary One gets the feeling of a great desire (1084 respondents to a 20 minute survey is one clue) to enhance the community (quality of life) by enhancing the shopping center Although art in itself was not selected by many as a motivating factor to visit the center, many mentioned nicer outdoor surroundings as an imperative Many viewed the center as possibly being a community gathering area where special events are more frequent and in a better setting (music, performers, etc.) a parking lot is not conducive From a Shop Moraga First aspect, this center could add value to the community (only a few folks wanted to do away with the center and build something from which the tax base of the Town could be enhanced

21 All Respondents

22 Importance of Child or Family-Friendly Shops or Services (Q7) (n=895) 8% (69) 31% (275) 50% (448) 12% (103) For the majority of respondents, family-friendly shops/service are important [93% (1,274)]

23 Frequency of Eating Out (Anywhere) (Q8) (n=819) 1% (11) 20% (161) 33% (272) 23% (186) 23% (189) The majority of respondents [79% (647)] eat a meal out at least once a week, with 23% (189) eating out more than 10 times per month.

24 Favorite Meal to Eat Out (Anywhere) (Q9) (n=819)* * Force Ranked

25 Favorite Meal to Eat Out (Anywhere) (Q9) (n=819)* The majority of respondents [62% (509) selected dinner as their favorite meal to eat out. 50% (410) respondents ranked Happy Hour as their least favorite time to eat out vs 5% (37) that selected this time as their favorite to eat out. * Force Ranked

26 Aspects Important to Eating Out (Q10) (n=819)* * Force Ranked

27 Aspects Important to Eating Out (Q10) (n=819)* The majority of respondents [79% (643) selected quality of food as their most important aspect of eating out. Price was most often mentioned after quality as second most important [33% (270)]. Hours of service was ranked least important by [48.7% (399)] respondents. * Force Ranked

28 Top Three Most Frequented in Rheem Shopping Center (Q11) (n=810) CVS TJ Maxx Tangelo Starbucks Dollar Tree Nations Post Office Rheem Theater Graze Royal Siam Rheem Pet Shop Lamorinda Pizza Subway Sushi Fighter CVS was by far the number one mentioned business most frequented (out of 810 respondents and a total of 1683 separate mentions). Out of those most frequently mentioned, 8 were food establishments/restaurants.

29 Top Three Most Frequented in Rheem Shopping Center (Q11) (n=810) Establishment Percent Number CVS 43% 473 TJ Maxx 20% 219 Tangelo 19% 212 Starbucks 15% 169 Dollar Tree 10% 112 Nations 7% 74 Post Office 6% 70 Rheem Theater 6% 66 Graze 5% 56 Royal Siam 4% 43 Rheem Pet Shop 4% 41 Lamorinda Pizza 4% 39 Subway 3% 38 Sushi Fighter 3% 37 China Moon 3% 34 Many establishments were rated among the top 3 most frequented, but the other mentions were below 20 each.

30 Top Three Most Important in Rheem Shopping Center (Q12) (n=804) CVS Rheem Theater Homegoods TJ Maxx Starbucks Post Office Tangelo Dollar Tree Nations Rheem Pet Store Lamorinda Pizza Subway CVS again was among the most important businesses in the center. Rheem Theater, Home Goods, TJ Maxx, Starbucks and the Post Office all had over 100 votes each for most important.

31 Top Three Most Important in Rheem Shopping Center (Q12) (n=804) Establishment Percent Number CVS 28% 449 Rheem Theater 11% 182 Homegoods 11% 172 TJ Maxx 10% 166 Starbucks 8% 136 Post Office 7% 117 Tangelo 6% 95 Dollar Tree 5% 73 Nations 4% 65 Rheem Pet Store 2% 33 Lamorinda Pizza 2% 31 Subway 2% 30 Graze 2% 29 Amoroma 2% 27 Out 1605 mentions, 7 were restaurants/food. CVS, Homegoods and TJ Maxx (anchor stores) were mentioned in the top 5.

32 Motivators to Shop at Rheem Shopping Center (Q13) (n=764) The top reasons to shop at Rheem Shopping Center were wide selection of stores [75% (575)], proximity of location [72% (551)], and free parking [68% (519)]. Least motivating were motorcycle parking, electric car charging ports and bike racks.

33 Types of New Businesses Preference for Rheem Shopping Center (Q14) (n=764)* * Force Ranked

34 Types of New Businesses Preference for Rheem Shopping Center (Q14) (n=764)* Overwhelmingly, 72% (553) of respondents chose restaurants as their most desired new addition to the shopping center Retail (large) and specialty ranked no more than around 20% to 30% of responses in second through sixth choice spots Services and beauty or health ranked highest in least preferred types of new businesses * Force Ranked

35 Types of Eateries Preferred (Anywhere) (Q15) (n=764)* * Force Ranked

36 Types of Eateries Preferred (Anywhere) (Q15) (n=764)* Adult sit-down and family-friendly restaurants were among the top ranked choices for types of restaurants All other categories (except for fast food) of restaurants ranked second among choices Of all the choices, fast food restaurant ranked last more often than any other choice available * Force Ranked

37 Importance of Services at Rheem Shopping Center (Q16) (n=764) Wen comparing this question to other questions, far fewer people rated any of the services important vs not important. Banking and car repair were most often selected as important, most probably because those services already exist in the shopping center.

38 Types of Restaurants for Rheem Shopping Center that the Participant Might Frequent (Q17) (n=764) 82% 79% 86% For this question the respondent could choose as many options as they wanted. The top three picked were healthy, local fresh food option, bakery, and gastropub/brewery.

39 Chain Restaurant Suggestions for Rheem Shopping Center (Q18) (n=764) Analysis of the write in responses included Chipotle (18%) (n=140)* Jamba Juice (11%) (n=82)* Noah s Bagels (5% ) (n=32)* Panera Bread (4%) (n=30) Peet s Coffee (4%) (n=30)* Tender Greens (3.8%) (n=29) Baja Fresh (3.7%) (n=28)* Chili s (3%) (n=24)^ Olive Garden (2.6%) (n=20)^ Other restaurants mentioned (less than 20 times each) included: Olive Garden, California Pizza Kitchen, Five Guys, Zachary s Pizza, Black Bear Diner, Chick Filet, Fresh Choice, Mixt Greens, Red Robin, Spaghetti Factory, Buffalo Wild Wings, and Pasta Pomodoro Locations close by * Lafayette Walnut Creek ^ Concord

40 Ethnic Restaurant Interest (Q19) (n=763) 63% 67% 89% 69% For this question the respondent could choose as many options as they wanted. The top four picked were Mexican/Spanish/South Am., American, Italian, and Asian.

41 Participation in Special Events at the Rheem Shopping Center (Q20) (n=763) Answers were equally split on the question of attending special events at the center.

42 Attend Events Yes (Q22) (n=382) 36% 21% 18% 90% 90% (351) of respondents attend the Community Faire.

43 Attend Events No (Q21) (n=380) 32% 4% 18% 33% 44% About one third of respondents each, who do not attend special events gave the reason of them being children-focused or not well publicized.

44 Attend Events No (Q21) (n=380) Selected Comments (n=167) I go to shop only no interest in events Busy/not enough time Not related to kids normal activities (sports/school/etc.) No kids grown out of most of the events Not good surroundings for events no green space Low quality events/not appealing Too crowded/don t like crowds

45 Interest in Other Events at the Rheem Shopping Center (Q23) (n=761) Potential events of interest would include a craft fair (57% /381), local artists show (45%/342), cook-off contest (43%/327), and antique fair (29%/220).

46 Interest in Other Events at the Rheem Shopping Center (Q23) (n=761) Other suggestions for events at the shopping center (n=144 or 19% of total respondents for this question) Car and coffee regular weekend events Cooking demonstrations, other demonstrations (sports, crafts, etc.) for learning, disaster awareness Summer night events music, food, summer carnival with rides Food trucks Wine and music and/or epicurean delights; Taste of Moraga local food and wine Other holiday celebrations Earth Day, St. Patrick s Day, etc. Beer/brewery festival Animals on parade

47 Establishments at the Shopping Center (Q24) (n=760) Specialty grocery (Trader Joe s, Whole Foods, Berkeley Bowl, Lunardi s, Diablo Foods) Restaurants - boutique restaurant more restaurants in general, Panera Bread, Brewery/pub; sports bar; bar and grill; good quality Mexican restaurant; Chipotle Bakery Nice, outdoor café (coffee, light food, nice outdoor seating) Others

48 Rheem Shopping Center a Part of the Culture of Moraga? (Q25) (n=750) 72% 18% 10% Overwhelmingly, respondents (541) felt that the Rheem Shopping Center was part of the culture of Moraga (even though, some questioned what is the culture of Moraga. The comments were varied, some being rather long, which shows a great deal of interest in the question.

49 Rheem Shopping Center a Part of the Culture of Moraga? (Q25) (n=750) Comments (10% of respondents or 74 responses) many of those writing in responses thought it was a difficult question to answer or silly or was part of the culture only by default Only somewhere to shop out of necessity not choice; not hang-out or not a place of gathering Run-down, inexpensive stores, needs rejuvenation just a strip mall Could have potential like other towns of the same economic demographics, could support higher end stores/restaurants/open green space areas Could be the town center if redone

50 Part of the Culture Yes (Q26) (n=616) Part of the Culture No (Q27) (n=136) As mentioned above, these two questions are reflected in the summary slide 42. Just a shopping center/strip mall Old, out-dated No atmosphere; no heart Central location could be a town center if redone Want higher end shops and restaurants

51 Rheem Theater Part of Culture of Moraga? (Q52) (n=862) 86% or 743 respondents answered yes to this question Reasons given (n=791): It s a fading industry (going to the movies) Remember going to it when I was a teen Yes but dilapidated and service lacks So important to Moraga culture YES!! YES!! YES!! Serves every age group - family Iconic, art deco, part of history, safe (can drop kids off), local landmark Special events they host Only theater in town Only good thing left in BORAGA Of those who answered no (8% or 72 respondents), 73 shared their thoughts Old; not kept up; junky Never go there like a ghost theater Not very many movie options Dated and small Always at risk of closing

52 Saint Mary s College Students

53 Frequency of Eating Out (Anywhere) (Q28) (n=159) 44% of students ate out more than 7 times in the past month. 27% ate out 4 to 6 times in the past month slightly more than once a week.

54 Favorite Meal to Eat Out (Anywhere) (Q29) (n=159)* 48% of students selected the dinner meal to be their most favorite to eat out. 41% selected Happy Hour as their least favorite meal to eat out. * Force Ranked

55 Aspects Important to Eating Out (Q30) (n=159) Quality was rated as most important to eating out by 47% of students, followed by price (24%). Variety was ranked least important by 40% of students. * Force Ranked

56 Affordability of Eateries (Q31) (n=159) 58% of students said they would spend less than $5.00 for snacks and coffee. At a bar, they would spend anywhere from $5.00 to $ Breakfast and lunch for the majority of students would be in the range of $5.00 to $ Dinner would be in the range of $10 to $25, with only 3% of the students saying they would spend $25 or more for dinner. + Saint Mary s student question only

57 Hours of Going Out to Eat (Q32) (n=159) Not surprisingly, most students do not eat out before 7 AM (87%). Times they eat out most often are after 1 PM. This confirms their favorite meal choices of dinner, and less so snacks/coffee. + Saint Mary s student question only

58 Locations of Eating/Entertainment (Q33) (n=159) Students mark all that apply in answer to where they go to eat Lafayette and Walnut Creek were mentioned most (79% and 96% respectively). Moraga was only chosen by 36% of students. Other choices were mostly Berkeley (some Oakland, Pleasant Hill, and Concord). + Saint Mary s student question only

59 Influence of Public Transportation on Going to the Rheem Shopping Center + 70% of Saint Mary s students replied that public transportation had no effect on their choice of going to the Rheem Shopping Center. + Saint Mary s student question only

60 Top Three Most Frequented in Rheem Shopping Center (Q35) (n=152) CVS Starbucks Dollar Tree TJ Maxx Nations China Moon Taco Bell Tangelo Royal Siam Sushi Fighter Other The anchor stores, CVS and Dollar Tree were among the top most frequented by Saint Mary s student respondents. Starbucks, TJ Maxx and 6 restaurants were also mentioned.

61 Top Three Most Important in Rheem Shopping Center (Q36) (n=150) CVS Starbucks TJ Maxx Dollar Tree Mountain Mikes Nations Taco Bell Homegoods Other CVS, Starbucks and TJ Maxx were most important to the Saint Mary s students. Within the 9% Other are 5 eating businesses.

62 Motivators to Shop at Rheem Shopping Center (Q37) (n=130) Most important motivators to shop at Rheem are free parking, variety of businesses, and proximity of location (very similar to all of Moraga).

63 Types of New Businesses Preference for Rheem Shopping Center (Q38) (n=130)* Restaurants are the highest ranked choice by far by the majority of respondents (65% or 84 students). Second choice was coffee/beverage shop by 42% or 55 students. 54% ranked services least important. * Force Ranked

64 Types of Eateries Preferred (Anywhere) (Q39) (n=130)* * Force Ranked The students of Saint Mary s College first choice rank was spread among adult, sit-down, family, sitdown, healthy or gourmet, or café. Interestingly, they felt little preference for fast food, although many student respondents selected fast-food in the center as among their most frequented.

65 Importance of Services at Rheem Shopping Center (Q40) (n=130) Overall, services are of little importance to the students. Banking was ranked somewhat important by 49% of students (64).

66 Types of Restaurants for Rheem Shopping Center that the Participant Might Frequent (Q41) (n=130) Food bakery ranked number one with 80% (104) of students selecting this choice. Also, healthy, local fresh foods was chosen by 73% (95 students).

67 Chain Restaurant Suggestions for Rheem Shopping Center (Q42) (n=130) Despite the students not ranking fast-food very high (Q39), many of their suggestions for this question suggest otherwise. Chipotle Chick-Fil-A Vitality Bowl CPK In-N-Out (several times) Tender Greens Tomatina Outback, Chili s, Chevy s Wing Stop/Buffalo Wild Wings Peets Jamba Juice Pick Up Stix IHOP Round Robin Jamba Juice Cheesecake Factory Panera Popeyes McDonalds Five Guys Ikes

68 Ethnic Restaurant Interest (Q43) (n=129) A Mexican restaurant garnered most votes from the students (85% or 109 students). Next most chosen were Italian (76% or 98 students) and Asian (73% or 94 students).

69 Participation in Special Events at the Rheem Shopping Center (Q44) (n=129) Saint Mary s College Greater Moraga Only 15% of students attend any special events at the shopping center, vs almost half of those responding for Moraga as a whole.

70 Attend Events Yes/No 19 students answered the question on what events they attended 95% of these students (18) attend the Community Faire (perhaps as volunteers) Other events are not attended because (n=110): They are not well publicized (84% or 92 students) Children-centric events (25% or 27) Not enough different types of events (23% or 25) Events the students might like to have (n=128) Saint Mary s Day Celebration (84% or 108 students) Job Fair (52% or 66 students) Cook-off contests (53% or 68 students Craft Fair (40% or 51 students) and local artists show (38% or 49 students)

71 Establishments They Would Like to Have at the Shopping Center (Q48) (n=116) The majority of the students named various restaurants as their first choice of businesses Others mentioned a Target type store (many times) Sports bar or other type bar was also a frequent mention Bowling (like Plank in Oakland???) Bookstore Specialty grocery, like Whole Foods

72 Rheem Shopping Center a Part of the Culture of Moraga? (Q49) (n=116) 68% of students think the shopping center is part of the culture of Moraga (vs Q25 in which 72% of general respondents felt it is part of the culture of Moraga). Comments included only going to school here, old, could be, not sure.

73 Part of the Culture Yes (Q50) (n=89) or No (Q51) (n=28) Many of the students mention location (middle of Moraga) as why they selected yes on the culture question (Q49) Other reasons stated: Lack of options only 2 shopping centers in Moraga Everyone goes there It s been there forever CVS, TJ Maxx and Home Goods make it good Small and tight knit, like community For those that selected no the following reasons were given: Moraga has no culture Not relevant Just a bunch of shops No culture about [it]. When you think of culture you think of different, exciting tradition. Rheem shopping is boring and bland, no culture