VISION MISSION CORPORATE STRATEGY. All kids are beautiful. We love dressing them with elegance and style.

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1 COMPANY PROFILE

2 CORPORATE STRATEGY VISION All kids are beautiful. We love dressing them with elegance and style. MISSION To create contemporary collections with a unique and recognizable design and a focus on high quality and sustainability. To innovate through tradition of an historic luxury Brand.

3 CORPORATE STRATEGY OUR COMPETITIVE ADVANTAGE RESEARCH,CREATIVITY AND INNOVATION Simonetta has always been able to anticipate kids fashion trends through a continuous search for materials, lines and wearability. Innovation and a firm focus on the future are deeply rooted in its heritage, a traditional history of style and elegance. Italian design creativity is internally developped from project to prototype until the industrial production of the collection. Flexibility Simonetta has a flexible production structure dealing with qualified and certified suppliers completing its production cycle. It has a strict quality control of raw materials, inspects all stages of product process and checks the final product to ensure the highest standard of quality on all its collections. While Simonetta developped its own brand, it also has been working for 20 years with luxury fashion maisons. Charm and glamour of adult high fashion features in Simonetta kid. Distribution The company is in the «high» segment market due to a selected and reliable distribution network. The rich portfolio of licensed brands creates strong production and sales synergies.

4 Simonetta story 1956 The Tailor s shop Simonetta was founded by Maria Bianca Mazzarini Stronati,who decided to open a small tailorshop entirely devoted to kids in Jesi (Italy) The company Simonetta collections are immediately renowned for the use of quality fabrics, a great attention to details in little dresses, the innovative design, perfect fit and comfort. Thanks to success in sales, the small tailor shop evolves and becomes a company, Simonetta S.p.a. THE NINETIES THE GROWTH Simonetta brand expands into foreign markets and becomes an international benchmark for style and elegance in luxury fashion for kids THE LICENSING The company starts a partnership with the most famous adult fashion houses. Simonetta signs licensing agreements with Roberto Cavalli and Tod s.

5 Simonetta e la sua storia 2010 Simonetta announces a deal with LVMH group and signs a licensing agreement with Fendi for Fendi kids. In 2016 the partnership evolved in a product development agreement Simonetta continues to expand internationally with new licensing agreements. The historical French Maison Lanvin Paris chooses Simonetta to develop Lanvin enfant brand. Simonetta also joins force with the exclusive English car brand, Aston Martin Simonetta and Lvmh strengthen their partnership. The historical Italian label, Emilio Pucci will be included in Simonetta licensing porfolio with a collection for girls ranging from newborn to 14 years old Simonetta launches at Pitti Bimbo Vespa Kidswear as a result of new license with Piaggio group. Simonetta inks a licensing deal with French Maison Balmain Paris for the production and distribution of Balmain kids collection.

6 Simonetta story

7 Simonetta story

8 The company today From family business to corporate in a group with global vocation Inserire immagine On June 2017, Isa seta from Carisma group acquires Simonetta. New financial and managerial resources combine with a network of international relationships with suppliers and high fashion maisons. Simonetta collections continue to charm with a unique and distinctive style fusing beauty and comfort under the creative direction of Mila Zegna Baruffa. New suggestions evoke a modern and contemporary lifestyle.

9 The company today A UNIQUE AND RECOGNIZABLE STYLE Polka dots Printed, embroidered, patterned and stylized, iconic in Simonetta collections.

10 The company today Simonetta boasts an excellent positioning in the «contemporary luxury» segment of the kidswear fashion market with an annual revenue of more than 25 milion (2017). It produces approx garments per year. The distribution includes about 400 customers among mono brand, multi-brand and Department stores in Italy and worldwide. SS17 Customer relationships are managed both through a show-room in Milan and through a selected network of agents and distributors. Retail channel is ensured by four Flagship Stores, in Italy and abroad. Market penetration is also guaranteed by a website combining in an only platform business information with shop on-line. FW18 SS19

11 The Company today Main distribution channels Flagship Stores Department Stores On line Milano Dubai Jeddah Riyadh Dubai Marbella Tokyo Osaka

12 The Company today Italy - Milano UEA - Dubai KSA Jeddah/Riyadh Japan - Osaka Via Manzoni City Walk Level Kids Al Garawi Galleria Rihga Royal Hotel Qatar - Doha Salam - The Gate Mall UEA Dubai Dubai Mall Galeries Lafayette Spain - Marbella El Corte Ingles

13 The company today SHOW ROOM MILANO foto foto foto foto

14 Contacts Registered office Showroom Press Via San Marcello 102 Jesi (AN) Italy Ph: Mail: Via Sant Agnese 12 Milano Italy Ph: Mail: Via San Marcello 102 Jesi (AN) Italy Ph: Mail: Web&E-shop simonetta.it Simonetta_official Simonetta Simonetta Channel