The Specialized Fair For Café & Restaurant Equipment, Supplies, Furnishings & Services. 4-7 May Cairo International Convention Center

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1 The Specialized Fair For Café & Restaurant Equipment, Supplies, Furnishings & Services 4-7 May 2017 Cairo International Convention Center

2 Who We Are Events Middle East EME a limited liability company (Ltd) established in the Isle of Man in the United Kingdom with a branch in Cairo, Egypt. EME is a trade fair organizer introducing innovative, dynamic and professional trade fair events in the Middle East.

3 what is cafex Caféx is the first specialized event for cafés and restaurants in the Middle East that brings the entire industry supply chain under one roof. Caféx is the channel to communicate with the Egyptian Market if you are targeting the F & B industry in Egypt. Caféx is the market place to introduce & launch new brands, maintain your existing clients and identify and meet new clients. Caféx is the first Event in Africa to host the Shisha/Hookah industry.

4 why cafex The café & restaurant industry in Egypt is an ever- booming market full of opportunity and growth. Caféx provides you with a TOTAL SOLUTION trade fair to help you compete in this fast-growing market. Caféx is firmly establishing it s brand name to be the HUB of the café & restaurant industry in Egypt and the Region. The third session of Caféx showed even more promising growth, expanding in size, range & variety of exhibits.

5 why cafex Caféx is a dynamic fair constantly evolving over the years. Each year we present our partners with something new, reaching more specialized visitors and creating the ultimate business platform to insure satisfactory results. Caféx s local reach is nationwide not only based on Egypt s major cities. Internationally Caféx is getting recognition in the Middle East Region, with an increasing number of international exhibitors and visitors.

6

7 exhibitors Exhibit Range Cafex 2016, bigger than it s previous session with approximately 6,000 sqm & managed to bring together over 100 Exhibitors from various fields, Equipment Food & Beverage Furniture, Designs & Interiors Shisha & Tobacco Molasses Services

8 Exhibitors

9 Exhibitors

10 visitors As an exhibitor we will bring you all the potential & existing investors in the café & restaurant business to be introduced to the latest in the industry Visitors profile : Café & Restaurant Owners Café & Restaurant Investors Café & Restaurant Executives Hotel Managers & Executives Traders/Agents/Distributers

11 visitors Caféx 2016 managed to bring an extremely targeted business oriented audience; Where the full range of café, restaurant & Hotel brands attended the fair as well as key personals from all over the industry. Amer Group Crave Koueider Ritz Carlton Americana Dairy Queen L aroma Rixos Arabiata Dunken Donuts Le Meridian Safir Beano s Dusit Thani Le Pacha 1901 Segafredo Blaze Fairmont Moemen Group Sofitel Buffalo Burger Four Seasons Mori Co. Sonsesta Butcher s Burger Fuddruckers Movenpick Starbucks Café Supreme Fuego Novotel Swiss Restaurants Carpaccio Greco Oliveto TBS Cilantro Harris Café On the run The Smokery Cinnabon House of Cocoa One Oak Vapiano Coffee Beanery Trianon Pottery Waffel Station Copenhagen Kafein Radisson Blu Simonds Conrad Kempinski Raya Restaurants Waffelicious

12 non exhibiting activities Cafex Forum : Lectures/workshops Any exhibitor who had an industry related topic to discuss or any issue to address was given a chance to participate in the forum.

13 non exhibiting activities EME partnered of with endeavor Egypt in 2016 To dedicate a whole day full of lectures & discussion panels to celebrate & support Egypt s uprising F&B entrepreneurs.

14 non exhibiting activities The Egyptian Barista Championship : Egypt s top baristas compete against each other for a chance to win the title of best barista in Egypt.

15 Marketing Caféx s focused Marketing campaign tackles the most effective media outlets ensuring the best possible results. Print advertisements Direct Marketing Media Coverage Digital Marketing & Social Media Radio Outdoor Advertisements

16 LINKS Cafex video Cairo 360 Coverage Red bull Media Coverage %D8%A7%D9%84%D8%B1%D8%AD%D9%84%D8%A9- %D8%AA%D8%A8%D8%AF%D8%A3-%D9%85%D9%86-cafex-2016 Cafex Facebook page

17 contact us Touristic Zone 4, Plot 366, 6th of October City - Giza Tel: Mob: / info@events-me.com

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