Integrated Service Industry I : Accommodation and Food Service Activities

Transcription

1 Integrated Service Industry I : Accommodation and Food Service I. Top reasons to invest in the Accommodation and Food Service in Taiwan 1. Most service providers in Taiwan are small to medium enterprises. They are agile and fast to respond to demand changes in the market 2. In terms of operations management, most service providers in Taiwan are creative to provide innovative services 3. The increasing number of domestic tourists will create unlimited business opprtunities for the Accommodation and Food Service 4. The policy of individual travel programs for Chinese tourists will attract more tourists from China 5. The Accommodation and Food Service is an industry of development focus by the government and has great forward looking development potentials 6. Taiwan's tourism resources are suitable for the development of the Accommodation and Food Service 7. In the post-ecfa era, it is advantageous to set regional headquarters in Taiwan for entrance to the China market. II. Status of the Accommodation and Food Service in Taiwan Gross industrial production: the gross industrial production of the Accommodation and Food Service is growing each year (please refer to Table 1.) In 2011, the gross industrial production for the Accommodation and Food 1

2 Service was NTD$ billion and that figure became NTD$ billion in As the number of tourists coming from abroad is growing each year, a total of 7.31 million tourists visited Taiwan in 2012, or a 20.1% growth compared to The growth of the number of tourists means that more business opportunities will become available for the Accommodation and Food Service. Additionally, under the policy of individual travel programs for Chinese tourists, the demand for hospitality and dining services will definitely grow larger in the near future and the development prospects are surely expectable for the Accommodation and Food Service. Table 1 Gross Industrial Production of Service Sectors in Taiwan Unit: million NT Dollars Sector Wholesale and Retail Trade Year ,566,372 2,563,987 2,473,768 2,319,345 2,390,445 2,340,289 Transportation and Storage Accommodation and Food Service Information and Communication Real Estate Professional, Scientific and Technical Support Service Other Service Financial and Insurance 447, , , , , , , , , , , , , , , , , ,440 1,190,340 1,178,475 1,168,196 1,139,106 1,108,059 1,095, , , , , , , , , , , , , , , , , , , , , , , , ,976 Source: Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. 2

3 Status of Foreign Investment: according to Department of Statistics, Ministry of Economic Affairs (please refer to Table 2), the foreign investment of the Accommodation and Food Service totals USD$28.18 million in According to the tourism bureau, the number of foreign tourists has been growing impressively over the years and the annual growth rate was 9.34% in 2011 and 20.1% in As stimulated by the policy of individual travel programs for Chinese tourists, the market of the Accommodation and Food Service will be developed and attract more foreign investments. Table 2 Foreign Investment in the Service Industry Unit: thousand US dollars Sector Wholesale and Retail Trade Year ,017, , , , , ,014 Transportation and Storage Accommodation and Food Service Information and Communication Real Estate Professional, Scientific and Technical Support Service Other Service Financial and Insurance 55,073 15,756 29,801 30,612 58,503 40,225 28,182 27,826 11,470 32,433 70,680 1, , ,182 85,980 51,966 91, , , , , , ,145 62, , , ,963 80,179 85, ,136 42,958 19,394 41,784 16,045 36,638 17,301 49, ,359 88, , , ,588 2,077,695 1,823,591 1,514,917 2,235,552 4,374,531 5,032,823 Source: Investment Commission, MOEA. 3

4 Number of service providers and their size: according to 2011 statistics, the number of service providers in the Accommodation and Food Service was 123,237 and that figure grew to 123,237 in 2012 (please refer to Table 3). Most suppliers are small and medium enterprises (SME) and thus, the number of suppliers is very high, and the percentage of SME is 99.69% in the Accommodation and Food Service. Table 3 Number of Service Providers Unit: number of service providers Sector Wholesale and Retail Trade 678, , ,467 Transportation and Storage 31,711 31,420 31,166 Accommodation and Food Service 126, , ,521 Information and Communication 17,606 16,906 16,555 Real Estate 28,462 26,300 23,176 Professional, Scientific and Technical 40,268 38,752 37,146 Support Service 30,036 29,115 27,999 Other Service 76,027 73,692 70,503 Financial and Insurance 16,411 16,131 16,100 Source: SMEA/MOEA Table 4 Size of Enterprises Unit: Number of Enterprises; % Sector Total SME % Total Retail and Wholesale 678, , Transportation and Warehousing and Storage 31,711 30, Hospitality and Dining 126, , Information and Mass Communication 17,606 16, Real Estate 28,462 27, Professional, Science and Technology Service 40,268 39, Customer Support 30,036 29, Other Service 76,027 75, Financial and Insurance 16,411 14, Source: SMEA/MOEA 4

5 III. Industrial Structure of the Dining Sector in Taiwan The annual revenue of the dining sector continues to grow each year. In 2010, the annual revenue was NTD$344.7 billion, and the annual growth rate was 7.11%, while the annual revenue rose to NTD$372.1 billion in 2011 and the annual growth rate climbed to 7.94%% in 2011 (please refer to Table 5). Several key points can be concluded from changes in both statistics: 1) the dining industry is full of development potential. Except the fact that the dining-out population continues to grow, the government also actively focuses on promoting Taiwanese specialty cuisines to the international community and the business opportunities foreign visitors bring to the dining industry in Taiwan; 2) the dining industry is another force driving economic development in Taiwan. The changes in economic conditions/environment, growth in out-dining population and outward/external development in the tourism market and dining industry driven by the internationalization initiative will provide positive and powerful influences to enlarge development potentials as well as space for creating service value addition for the dining sector. Table 5 Revenue of the Dining Sector Year Revenue (in NTD 100 Million Dollars) , , ,218 Source: Department of Statistics, MOEA IV. Hospitality Sector in Taiwan In 2012, there were a total of 108 tourist hotels in Taiwan and this figure consisted of 70 international tourist hotels and 38 ordinary tourist hotels. The total income for the entire sector was NTD$ billion and the main source of income came from guestroom accommodation (42.64% of total income) and dining 5

6 and beverage services (43.87% of total income). The total number of guests admitted reached 6.5 million and 48.5% of guests admitted were tourist groups and 51.5% of guests were individual tourists. As for their nationality distribution, a majority of them were domestic tourists (38.12%), followed by tourists from China (19.31%) and then Japanese tourists (18.07%). The room occupancy rate was 69.99% in 2012, a 1.88% increase from the 2011 figure, or 68.11%. The room occupancy rates of international tourist hotel and ordinary tourist hotel are 70.93% and 66.21%. V. Introduction of Major Service Providers Table 6 List of Major Service Providers in the Accommodation and Food Service in Taiwan Net Revenue (in NTD 1 Millions) Net Profit Ratio (%) Net Revenue (in NTD 1 Millions) Net Profit Ratio (%) WANG STEAK CO.,LTD. 9, COMESTIBLES MASTERCO., LTD. 13, TEN REN TEA CO., LTD. 2, , HOTEL HOLIDAY GARDEN FIRST HOTEL CO., LTD FORMOSA INTERNATIONAL HOTELS CORPORATION 3, , Source: MOPS 6

7 VI. Step size of service providers from the Accommodation and Food Service Service providers can be categorized into three groups: more than NTD$2 billion, NTD$0.5 ~ 1.9 billion and below NTD$ 0.5 billion, and companies within each category are: Table 18-7 Step Size of Service Providers from the Accommodation and Food Service Revenue more than NTD$2 billions NTD$0.5 ~ 1.9 billions Less than 0.5 billions Service Provider WANG STEAK CO.,LTD., COMESTIBLES MASTERCO., LTD, FORMOSA INTERNATIONAL HOTELS CORPORATION JING HAI DEVELOPMENT ENTERPRISE COMPANY LIMITED MR. BROWN COFFEE CO., LTD, TEN REN TEA CO., LTD. TAIPEI FULLERTON HOTELS, ROYAL LEES HOTEL, WINDSOR ENTERPRISE CO., LTD., HOTEL HOLIDAY GARDEN, FIRST HOTEL CO., LTD., VILLA 32 Source: IEK, ITRI (2011/09) VII. SWOT Analysis of the integrated service industry I in Taiwan Table 9 SWOT Analysis of Real Estate Brokerage Sector in Taiwan Strength Weakness 1. The rich tourism resources in Taiwan are prefect for developments of the hospitality sector. 2. Abundant supply of hotel management professionals. 1. The hospitality sector consists mostly SMEs and their operations are rather limited. 2. Inconsistent service qualities across the entire hospitality sector. Opportunity Threat 1. Increasing prevalence of domestic tourism in Taiwan. 2. Growing number of visitors, creating unlimited business opportunities for the hospitality sector. 3. The policy of individual travel program for Chinese tourists, as campaigned by the government, will attract a big stream of tourists to Taiwan. 1. Intense competition in the domestic market and hospitality service providers are suffering from thinning profits. 2. The Accommodation and Food Service in neighboring countries such as Hong Kong and Singapore has years of operational experiences. Their language skills are more advanced and service quality is better/more up to the international standard. 3. The macroeconomic environment is still yet recovered, putting downward pressure on the growth rate and severely impacting the hospitality sector. 4. The China market has emerged in recent years and most foreigners choose instead to visit China. 7

8 Table 8 SWOT Analysis of the Dining Sector in Taiwan Strength 1. The dietary culture in Taiwan is unique. Except inheritances of tradition local flavors from China, features of cuisines from other countries have also been blended into the local dietary culture. 2. Most service providers are small to medium enterprises. They are agile and fast to respond to demand changes in the market. 3. There is a rich selection ingredients representative of local cultures, and they are full of themed and cultural development potentials that the dining sector can exploit. 4. A number of local cuisine providers have established strong dining brands and have brand building abilities. This offers unlimited brand potentials for future development. Opportunity 1. Change in pace in life and family structures and size of out-dining market continues to grow. 2. Convenient means of transportation and one day living circle is gradually formed in Taiwan, enabling easy and frequent accessibility to tourist destinations. 3. The trend of leisure tours is becoming popular, driving prosperous development in the dining sector. 4. The domestic market in China is becoming a new opportunity that domestic dining service providers can seize. 5. The increasing number of foreign workers and foreign spouses brings diversity into the dining sector. 6. The development in the tourism market and individual travel programs for Chinese tourists will create unlimited business opportunities for the dining sector. 7. The dining sector is the sector of development focus by the government and has great forward looking development potentials. Weakness 1. The food technologies adopted in the dining sector is currently underdeveloped and dining service providers need to improve their innovation ability. 2. Dining service providers need to improve their food safety and operational management ability. 3. The concept of brand establishment is yet popular among dining service providers. 4. The dining sector is not sufficiently geared to the international standards and lack of international competitiveness. 5. Inconsistent quality standards in terms of business management and culinary skills. Threat 1. Foreign brands are expanding their operations in Taiwan with cutting-edge technologies and market space for local brands is deadly squeezed. 2. Markets are changing dynamically and consumer demands are difficult to gauge. 3. China brands are consolidating culinary resources in Hong Kong and Macau, creating a serious threat to our dominant position in the Great China Area. 8