The Capital s Favourite Food, Drink And Music Fesival

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1 The Capital s Favourite Food, Drink And Music Fesival We bring you 18 of the city s hottest restaurants, the best ever line-up of celebrity chefs, tasty masterclasses for you to participate in and three days of live entertainment. This year is set to be a sell-out!

2 A Recipe For Success Taste of Abu Dhabi is now in its 4th year and has seen 35 celebrity chefs, 85 local restaurants, 3 international headline bands, hosted 250 exhibitors and sponsors and welcomed 50,000 visitors through our doors. Taste of Abu Dhabi is the Capital s favourite food, drink and music festival with three days of cooking demonstrations by celebrity chefs, live entertainment and the city s hottest restaurants serving up their best selling dishes for you to try. Main Features CHEFS THEATRE VIP LOUNGE The Chefs Theatre will host live demonstrations from a selection of the world s best chefs. Come and enjoy as these leaders in world cuisine create gastronomic delights using a great variety of ingredients and techniques. Add event more style and sparkle to your day at Taste of Abu Dhabi with a VIP ticket that gives you access to the fabulous VIP Lounge. The VIP Lounge has its own private bar and is perfectly situated with easy access to restaurants and the Entertainment Stage. COOKING CHALLENGE The Cooking Challenge is an all time favourite at Taste. This is your chance to impress our celebrity chefs with your culinary skills. If your dish is the tastiest, you can win great prizes! PREMIER LOUNGE The Premier Lounge is an alcohol-free, family friendly area conveniently located next to the Kids Zone. The ticket comes with three food and two drink vouchers and the lounge will offer a variety of artisan teas and coffees. ENTERTAINMENT STAGE The Entertainment Stage will host non-stop music across the three days featuring an exciting line-up of bands, musicians and DJs. Thursday night is due to be headlined by an international artist! KIDS ZONE Keep your little ones entertained with lots of fun and exciting activities at Taste of Abu Dhabi. The Kids Zone will have a soft play area, ball pit and a variety of arts and crafts.

3 Celebrity Chefs rfali ad O Jenny oor Morri s p Sanjeev Ka amm Moh Ed Bain e s Tarek Ibra h im Returning To du Arena, Yas Island The largest open-air venue in the Middle East Over 6.4 Million people have enjoyed events at this iconic venue since 2009 Great social media presence with over 191,000 followers on Facebook, Instagram and Twitter Surrounded by at least 8 international hotels Yas Island is one of the most well-known areas in the UAE on a national and international level Easily accessible from both Abu Dhabi and Dubai Yas Island is a popular family destination Brand new parking lot with easy access for vendors and visitors. Visitor Profile 41% Male 16,243 Visitors in 2016 Over 86% Will return this year 59% Female 85% between Average Spend: AED High attendance of couples, small groups of friends and families Affluent and discerning audience who eat out at least once a week Up to date with the latest offerings from specialist/premium brands

4 Marketing Campaign Print Radio Outdoor Website Readership of over 11.7 million across 11 titles 4 week campaign with 6.5 million listeners 30,000 Impressions of banners 320,000 website visits with boosted PPC campaign to increase exposure Social & Digital 12 million impressions including PPC, Display ads, Banner ads and boosted Posts SMS campaign Dedicated SMS campaign to 300,000 contacts HTML campaign Reach of 13 million contacts over 79 s Total impressions 47,450,000 *based on 2016 figures TV 2 weeks on 23 channels with 3.6 million views Sponsorship Opportunities Taste of Abu Dhabi is a great environment for your brand to deliver a powerful message to over 16,000 ABC1 receptive consumers. Through a consultation process, we work together with you to create a bespoke brand solution to suit your objectives, which can include, complement or replace a traditional exhibiting presence. We utilise our extensive knowledge and experience to produce the most effective solution after all, it is your return on investment that counts! Your brand can be brought to life in the form of exhibiting or sponsorship: Brand awareness Brand alignment Data capture Creating ambassadors for your products Direct sales Consumer engagement and hospitality On-site activations Contact the team today to discuss your objectives and we can create a bespoke package that ticks all of your boxes. Find out more by contacting Anju Chadda at Connect with us: tasteofabudhabi

5 Calling All Exhibitors Book your stand now to meet over 16,000 affluent consumers at Abu Dhabi s largest open-air food, drink and music festival. Taste of Abu Dhabi is the only event that offers both trade and consumer opportunities for your business. As well as selling your products to Abu Dhabi s most sophisticated ABC1 audience, your brand will also have exposure to hospitality professionals, members of the press and other local and international organisations. Exhibitor categories include: Kitchen appliances Oils & vinegars Chocolates & sweets Pasta Fresh produce Breads & Bakery Fine coffees & teas Juices & smoothies Spices & herbs Nuts Tableware Ice creams $450 per sqm Tent, floor and lighting $375 per sqm Space only Zero fuss, we do everything for you, just order the power supply and leave the build to us. This gives you the opportunity to build your own custom made stand to wow the crowds. Restaurant cost available on request. Book Your Stand And Receive The Following Exhibition Space: Interact with over 16,000 visitors over the three day festival. Dedicated Page On Our Website: Increase your visibility via our website and our targeted traffic generation. Social Media Exposure: Book before 15 August and get the opportunity to post, or run a competition on our social media pages. Inclusion In Festival Guide: Your company will be listed as one of the exhibitors in our festival guide so visitors will know exactly where to find you. Marketing Campaign: Benefit from the exposure that Taste of Abu Dhabi gets from its intensive 12 week marketing campaign aimed to generate website views and ticket sales. Ways To Participate Stands Book a stand at the festival and meet your customers face to face to sell or sample your products Restaurants Showcase your restaurant and satisfy over 16,000 visitors Sponsorship Align your brand with the capital s leading food, drink and music festival and be seen my over 16,000 direct consumers

6 Floorplan Entertainment Stage Corporate Hospitality BAR VIP Garden Lounge BAR Cooking Challenge BAR Kids Zone LEGEND: Exhibitors Restaurants Premier Lounge Chefs Theatre Features Floorplan subject to change Don t Delay, Book Today! For sponsorship and restaurant enquiries please contact: Anju Chadda Event Director For stand enquiries please contact: Kapil Lalwani Sales Executive For restaurant enquiries please contact: Kelly Haechler Senior Events Manager

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