QSR and Fast Casual Competition. Benchmark

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1 QSR and Fast Casual Competition Benchmark / July 2017 Website: Share the knowledge: 1

2 contents How To Use This Report National Benchmarks Executive Summary (Premium) Share of Visits Score Loyalty Score Brand Draw Score Personalized Analysis (Premium) DMA Benchmarks (Premium) Los Angeles DallasFt. Worth Chicago Philadelphia Permeal Benchmarks (Premium) Breakfast Lunch Dinner Latenight Appendix The Sense360 Methodology Competitive Set 13 2

3 How To Use This Report Sense360 is an insights firm with a panel of over 2 million anonymous consumers and data on more than 150 million consumer trips per month. By understanding the visits and journeys of millions of people in the realworld, we are able to provide restaurants and retailers with detailed competitive and consumer insights. Below is a description of the performance metrics measured in this report: Share of Visits Score This score is a direct measurement of the percentage of all QSR Visits garnered by the specified brand. Loyalty Score This score measures customers commitment to a brand vs. the QSR category. In other words, if a customer visits QSR Brand [x], what percentage of that customer s visits does Brand [x] account for vs. the rest of the QSR category. Brand Draw Score This score is essentially a localized Share of Visits that helps you understand what percentage of QSR visits within 0.5 miles of a brand s locations were to that specific brand. This helps you understand the ability of a brand to draw customers who are within close proximity of one of its locations. Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 3 3

4 National Share of Visits Score Measures the percentage of total Visits per brand across the USA during July We observed 5,000 Visits for each of the following restaurants Brand/ Visit Share McDonald's 18.3% Starbucks 10.7% Subway 7.7% Taco Bell 5.1% Wendy's 4.9% King 4.3% ChickfilA 4.3% Sonic DriveIn 3.4% Dunkin' Donuts 3.2% Arby's 2.5% KFC 2.5% Dairy Queen 2.4% Carl's Jr. / Hardee's 2.0% Jack in the Box 1.8% Chipotle 1.3% Brand/ Visit Share Whataburger 1.2% Panera Bread 1.1% Steak 'n Shake 1.0% Panda Express 0.9% Culver's 0.9% Jersey Mike's 0.9% Zaxby's 0.9% Firehouse Subs 0.8% Popeyes 0.8% Bojangles' 0.8% InNOut 0.7% Jimmy John's 0.7% Quiznos 0.7% Jamba Juice 0.6% Einstein Bros 0.6% Visit Share measures the percentage of all QSR Visits garnered by the specified brand. measures a brand against the prior month. In order to measure trends, we must have observed 5k visits for that brand for both months. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 4 4

5 National Share of Visits Score Measures the percentage of total Visits per brand across the USA during July We observed 5,000 Visits for each of the following restaurants Brand/ Visit Share Del Taco 0.5% Checkers / Rally's 0.5% Smoothie King 0.5% Five Guys 0.4% Long John Silver's 0.4% Tim Hortons 0.4% Qdoba 0.4% Captain D's 0.4% Moe's Southwest Church's Boston Market El Pollo Loco Tropical Smoothie Cafe Krispy Kreme Blimpie Brand/ Visit Share Braum's Ice Cream White Castle Raising Cane's Schlotzsky's Taco Cabana Bruegger's Bagels Krystal TCBY Wingstop Taco John's A&W Noodles & Co. Jason's Deli The Bean WingStreet Visit Share measures the percentage of all QSR Visits garnered by the specified brand. measures a brand against the prior month. In order to measure trends, we must have observed 5k visits for that brand for both months. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 5 5

6 National Loyalty Score Measures how loyal the average guest was to each brand vs. the competitive set during July We observed 5,000 Visits for each of the following restaurants Brand/Loyalty McDonald's 36.0% Starbucks 34.0% Dunkin' Donuts 32.2% Tim Hortons 30.5% Subway 28.0% Sonic DriveIn 26.6% ChickfilA 26.5% Bruegger's Bagels 26.2% Culver's 25.8% Whataburger 25.5% TacoTime 24.9% Tropical Smoothie Cafe 24.6% Blimpie 24.5% Taco John's 24.4% Dairy Queen 24.4% Brand/Loyalty King 24.2% Panera Bread 24.1% Einstein Bros 24.1% Wendy's 24.1% Taco Bell 24.1% Moe's Southwest 23.7% The Bean 23.6% TCBY 23.5% Smoothie King 23.5% Jamba Juice 23.5% Chipotle 23.4% Jack in the Box 23.3% A&W 23.1% Baja Fresh 23.0% Bojangles' 23.0% Loyalty measures the percentage of all QSR Visits garnered by the specified brand but limited to only those customers who visited the specified brand at least once. measures a brand against the prior promo period. In order to measure trends, we must have observed 5k visits for that brand for both periods. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 6 6

7 National Loyalty Score Measures how loyal the average guest was to each brand vs. the competitive set during July We observed 5,000 Visits for each of the following restaurants Brand/Loyalty Qdoba 23.0% Potbelly 22.9% Quiznos 22.9% Jersey Mike's 22.9% Noodles & Co. 22.8% Carl's Jr. / Hardee's 22.5% InNOut 22.4% Five Guys 22.3% Braum's Ice Cream 22.3% Jimmy John's 22.2% Arby's 21.9% Boston Market 21.9% Togo's 21.8% KFC 21.8% Jason's Deli 21.7% Brand/Loyalty Del Taco 21.7% Firehouse Subs 21.7% Steak 'n Shake 21.5% White Castle 21.2% WingStreet 21.2% Pei Wei 21.1% El Pollo Loco 21.1% Zaxby's 21.0% McAlister's Deli 20.9% Taco Cabana 20.7% Checkers / Rally's 20.7% Popeyes 20.6% Which Wich 20.6% Wingstop 20.5% Panda Express 20.4% Loyalty measures the percentage of all QSR Visits garnered by the specified brand but limited to only those customers who visited the specified brand at least once. measures a brand against the prior promo period. In order to measure trends, we must have observed 5k visits for that brand for both periods. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 7 7

8 National Brand Draw Measures the percentage of total QSR Visits within 0.5 mile of a brand s locations that were to that brand. We observed 5,000 Visits for each of the following restaurants Brand/Draw McDonald's 32.6% InNOut 30.5% Culver's 28.6% Starbucks 27.4% ChickfilA 27.1% Whataburger 24.4% Sonic DriveIn 23.4% Bojangles' 20.5% Braum's Ice Cream 20.5% Dairy Queen 2 Steak 'n Shake 19.8% Dunkin' Donuts 19.6% Tim Hortons 19.6% The Bean 18.5% A&W 17.4% Brand/Draw Carl's Jr. / Hardee's 16.7% Jack in the Box 16.6% Zaxby's 16.5% Taco John's 16.5% Taco Bell 16.1% Wendy's 16.1% Tropical Smoothie Cafe 15.8% Del Taco 15.3% Subway 15.1% Bruegger's Bagels 15.0% TCBY 14.5% TacoTime 14.5% Jamba Juice 14.5% Church's 14.1% King 14.0% Draw measures the percentage of all QSR Visits garnered by the specified brand when limiting the addressable market to those Visits within 0.5 miles of all the specified brand s locations. measures a brand against the prior month. In order to measure trends, we must have observed 5k visits for that brand for both months. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 8 8

9 National Brand Draw Measures the percentage of total QSR Visits within 0.5 mile of a brand s locations that were to that brand. We observed 5,000 Visits for each of the following restaurants. Brand/Draw Einstein Bros 14.0% Raising Cane's 13.8% Express 13.7% Blimpie 13.7% Checkers / Rally's 13.1% Taco Cabana 13.1% Popeyes 13.1% White Castle 13.0% El Pollo Loco 12.9% Arby's 12.9% Krispy Kreme 12.9% Smoothie King 12.7% Krystal 12.6% Jersey Mike's 12.3% Togo's 12.0% Brand/Draw Firehouse Subs 12.0% Captain D's % KFC 11.8% Wienerschnitzel 11.4% Schlotzsky's 10.6% McAlister's Deli 10.6% Boston Market 10.1% Chipotle 10.1% Baja Fresh 10.1% Panera Bread 10.0% Long John Silver's 9.9% Taco Bueno 9.9% Jason's Deli 9.7% Moe's Southwest 9.6% Panda Express Draw measures the percentage of all QSR Visits garnered by the specified brand when limiting the addressable market to those Visits within 0.5 miles of all the specified brand s locations. 9.4% measures a brand against the prior month. In order to measure trends, we must have observed 5k visits for that brand for both months. improved m/m stayed even m/m declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Sales@sense360.com 9 9

10 Upgrade for Complete Access If you enjoyed this report, consider an upgrade to earn Complete Benchmark Access and Our Complete Analytics Suite Granular Data Cuts See the trees not just the forest (see the region, DMA and mealtime, not just the national) Trend Analysis Understand yesterday and today (in order to predict tomorrow) Realtime Data Answer today s questions using today s data (not last quarter s data) Multiple Ways to Access our Data PDF Report Dashboard Excel File Professional Analysis A Dedicated Data Analyst 25% Discount on Custom Research Contact us to learn more about Sense360 membership sales@sense360.com 10

11 Sense360 Insights Appendix 11

12 The Sense360 Methodology Sense360 s sensor technology is on more than 2 million devices in the US. Our panel generates over 1.5 terabytes of anonymous movement and location data every single day and provides a detailed view of over 150 million uservisits a month. Our Panel Representative Our panel is highly representative and we are constantly refining our weighting to ensure the highest confidence interval possible. We monitor the representativeness of our panel geographically, and by demo. Our sensor tech uses mobile sensors built into smartphones to understand user location and activity while maintaining user privacy/ anonymity. We ve trained our algorithms with more than 100,000 labeled data points and incorporate data from the GPS, accelerometer, gyroscope, barometer, wifi, ambient light, and many other sensors. Our Tech Passive Insights The sensordata provides us with an anonymous but highly accurate understanding of where, how, and when people visit physical locations and businesses. We also survey users based on the underlying sensor data to confirm visits and to understand why they did what our sensor data observed. Surveys FactChecking We are constantly checking ourselves, our methodology, and our tech for accuracy. As an example, we have a group of dozens of mystery counters who physically go to locations and manually count traffic so that we can compare and validate our data. 12

13 Competitive Set Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report. brand Category ville A&W Restaurant Carl's Jr. / Hardee's Bakers Square Checkers / Rally's Boston Market Cook Out Camille's Sidewalk Cafe Culver's Chop't Fatburger Cosi Five Guys s and Fries Farmer Boys Fuddrucker's Flowers Baking Company Good Time s Freshii InNOut Noodles & Company Jack in the Box Saladworks Johnny Rockets Steak 'n Shake Krystal Sweetgreen MOOYAH Wienerschnitzel McDonald's Zoe's Kitchen Roy Rogers Restaurant Panda Express Asian Smashburger Pei Wei Asian Diner Asian Sonic DriveIn Pick Up Stix Asian Spangles Shophouse Southeast Asian Asian The Habit WaBa Grill Asian Wendy's Arctic Circle Whataburger Back Yard s White Castle Blake's Lotaburger Bojangles' King ChickfilA fi Express 13

14 Competitive Set (Page 2) Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report. Church's Dairy Queen Dessert Crown Fried Pinkberry Dessert Golden Chick Red Mango Dessert KFC TCBY Dessert PDQ Jamba Juice Drink Popeyes Famous Fried Robeks Drink Raising Cane's Fingers Smoothie King Drink Wingstop Tropical Smoothie Cafe Drink Zaxby's L&L Hawaiian Barbecue Hawaiian Au Bon Pain Baja Fresh Grill BIGGBY COFFEE Cafe Rio Bruegger's Bagels Chipotle Grill Caribou Chronic Tacos Beanery Del Taco Daylight Donuts El Pollo Loco Dunkin' Donuts Freebirds Einstein Bros Bagels Hot Head Burritos It's A Grind Coffy House Moe's Southwest Grill Krispy Kreme Qdoba Grill Peet's & Tea Roberto's Taco Shop Seattle's Best Rubio's Starbucks Taco Bell The Bean & Tea Leaf Taco Bueno Tim Hortons Taco Cabana Tully's Taco Del Mar Braum's Ice Cream & Dairy Dessert Taco John's 14

15 Competitive Set (Page 3) Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report. Taco Mayo Penn Station East Coast Subs Taco Tico Pita Pit TacoTime Port of Subs Blaze Pizza Pizza Potbelly Shop Donatos Pizza Quiznos MOD Pizza Pizza Runza Pieology Pizzeria Pizza Schlotzsky's Pizza Hut / WingStreet Pizza Sub Station II Pizzeria Locale Pizza Subway Arby's Togo's Atlanta Bread Company Which Wich Blimpie Captain D's Seafood Restaurants Seafood Charley's Grilled Subs Corner Bakery Cafe D'Angelo Eegee's Firehouse Subs Great Harvest Bread Co Great Steak Jason's Deli Jerry's Subs & Pizza Jersey Mike's Subs Jimmy John's McAlister's Deli Miami Subs Grill Panera Bread 15