By operators. For operators. Leadership Culinary Marketing Supply Chain Insights COEX. Your Menu for Business-Building Success

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Flora Howard
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Marriott Las Vegas Resort & Spa Las Vegas COEX 2017 Your Menu for Business-Building

1 A conference created By operators. For operators Leadership Culinary Marketing Supply Chain Insights March 5-7 JW Marriott Las Vegas Resort & Spa Las Vegas COEX 2017 Your Menu for Business-Building Success A selection of insightful and collaborative opportunities sure to satisfy anyone hungering for industry knowledge. EXCLUSIVE INVITATION

COOK & PLAY The IFMA Chain Operators EXchange (COEX) created by operators, for operators is an

insights and create personal connections with leading foodservice manufacturers.

content takeaways are spot-on with top industry issues and will empower them to play-to-win in

Whether during organized one-on-one meetings, entertaining events or roundtable discussions,

CHEFS COEX Operator Co-Chairs Todd Kronebusch Vice President of Guest Experience and

2 COOK & PLAY The IFMA Chain Operators EXchange (COEX) created by operators, for operators is an opportunistic gathering, enabling chain operators to take advantage of business-building insights and create personal connections with leading foodservice manufacturers. With more than 40 high-profile operators on the planning committee, attendees are assured content takeaways are spot-on with top industry issues and will empower them to play-to-win in foodservice. Whether during organized one-on-one meetings, entertaining events or roundtable discussions, COEX is a one-of-a-kind networking opportunity for foodservice leaders. CHEFS COEX Operator Co-Chairs Todd Kronebusch Vice President of Guest Experience and Innovation Buffalo Wild Wings IFMA COEX Co-Chairs Gary Schwartz Director of Supply Chain Shake Shack Josh Halpern COEX Chair Anheuser-Busch Billie Jo Waara Chief Marketing Officer Taco John s Tina Floyd COEX Vice Chair J.M. Smucker Co.

3 SPECIALS WHO ATTENDS? Senior leaders and decision-makers representing national and regional chains Operator and manufacturer leaders in culinary, marketing, insights, sales and supply chain Industry partners and providers Conference To-Gos OPERATORS will benefit from real-life strategic insights and connect with leading manufacturers and industry resources. IFMA MEMBERS gain a deeper understanding into the challenges and opportunities facing their customers and how they can help. Conference content is powered by these operator committee members: Arctic Circle Restaurants Boston Market Brinker International Buffalo Wild Wings Capriotti s Sandwich Shop Chick-fil-A CKE Restaurants Denny s East Coast Wings Fazoli s Firehouse Subs Firenza Pizza Focus Brands Freshëns Golden Corral Hard Rock Café International Hurricane AMT IMC Margaritaville Luby s Fuddruckers Restaurants Marco s Pizza Mellow Mushroom Noodles & Co. Over the Falls Parlour Enterprises Ruby Tuesday Salsarita s Shake Shack Sharky s Woodfired Mexican Grill Sky Co-op Sonic Specialty s Café & Bakery Steak n Shake Taco John s Tumbleweed Tex Mex Grill VERTS Mediterranean Grill Walk-Ons Enterprises Wendy s QSCC Which Wich YC s Mongolian Grill Zoë s Kitchen

4 MAIN COURSE Ira Blumenthal Founder & President CO-OPPORTUNITIES, Inc. Jason Dorsey Co-Founder & Chief Strategy Officer The Center for Generational Kinetics Matthew Haller Senior VP, Communications & Public Affairs International Franchise Association Jack Li Builder Datassential Chris Malone Managing Partner Fidelum Partners Bob McDevitt, CFE SVP Domestic/International Franchise Development & Quality Assurance Golden Corral Prahar Shah Head of Business Development DoorDash Tim Shorter Vice President of Sales PROS Cicely Simpson Executive VP, Policy and Government Affairs, National Restaurant Association Dawn Sweeney President & CEO National Restaurant Association Carman Wenkoff Chief Information Officer & Chief Digital Officer SUBWAY

STARTERS REGISTRATION CAFÉ Conveniently located next to the conference registration area, the COEX Registration Café is a prime opportunity to network with attendees and sample products from leading

5 STARTERS REGISTRATION CAFÉ Conveniently located next to the conference registration area, the COEX Registration Café is a prime opportunity to network with attendees and sample products from leading foodservice manufacturers throughout the event. OPERATOR SPEED MEETINGS On Monday afternoon, COEX Speed Meetings will provide valuable face-to-face dialogue between manufacturers and operators. Don t miss this opportunity to meet personally with your current and future supply chain partners. MOBILE APP With one tap, the IFMA event mobile app will provide users direct and easy access to the conference content, agenda, speaker details, connection with fellow attendees and more. Search IFMA World in the Apple or Google Play stores to download. MAKE YOUR RESERVATION TODAY! To secure your spot at this one-of-a-kind conference, please visit: IFMAworld.com/COEX Manufacturer, Distributor and Associate Members: Early Bird Pricing! Save $200 when you register by January 10. Bonus Group Rate: Register four people & get a fifth free! Qualified Operators: You will receive complimentary registration and resort accommodations. For more information, please contact Laura Everly at or laura@ifmaworld.com. Stay Connected with IFMA World. Visit IFMAworld.com/COEX #COEX2017

6 COEX MENU Sunday, March 5 12:00 7:00p Registration & Registration Café Open 3:30 5:30p Special Session: Consumer Planning Program Committee (invitation only) Special Session: Operators & Small/Midsized Businesses 6:00 8:00p Grand Opening Reception Featuring Battle Royale Chef Competition Semifinals Monday, March 6 Breakfast 6:45 7:45a 8:00 10:00a General Session Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business Jason Dorsey, The Center for Generational Kinetics Food in America Redefined Jack Li, Datassential At-Home Foodservice: Back of House to Their Front Door Todd Kronebusch, Buffalo Wild Wings & Prahar Shah, DoorDash Break 10:00 10:30a 10:30 11:10a & Deep Dive Series (Sessions repeat three times) 11:20a 12:00p 12:00 1:00p Lunch 1:00 1:40p Deep Dive Series (continued) 2:45 5:00p Operator Speed Meetings Evening Reception 5:30 7:30p Featuring Battle Royale Chef Competition Finals Dinner on Your Own 7:30p Tuesday, March 7 6:45 7:45a Breakfast 8:00 10:00a General Session COEX Innovation Awards & 2017 Silver Plate Class Announcement World of Digital: What s Working, What s Not Carman Wenkoff, SUBWAY & Geoff Deines, Accenture Legislative Impacts: How to Stay Ahead Dawn Sweeney & Cicely Simpson, National Restaurant Association plus Executive Operator Panel Break 10:00 10:30a 10:30 11:10a & Deep Dive Series (Sessions repeat three times) 11:20a 12:00p Lunch 12:00 1:00p 1:00 1:40p Deep Dive Series (continued) General Session 2:10 4:00p Converting LTO to Core Item Closing Keynote Address Closing Reception 5:30 7:30p

7 Á LA CARTE In 2017, COEX has expanded its interactive breakout series, allowing attendees to craft their own agenda. The 12 different breakouts will provide deep dives into topics relevant for all key functional areas: culinary, marketing, supply chain, insights and leadership. Monday s Deep Dive Series 10:30 11:10a, 11:20a 12:00p and 1:00 1:40p Attendees can select three for consumption Menu Trends Commodity Pricing Delivery Solutions Assured Supply Best Practices Localization Best Practices in Customer Segmentation Tuesday s Deep Dive Series 10:30 11:10a, 11:20a 12:00p and 1:00 1:40p Attendees can select three for consumption Joint Employer Threat Digital Marketing Turning Insight into Action Employer of Choice Global Supply & Demand Managing a Profitable Menu For full session descriptions, please go to IFMAworld.com/COEX

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