Shellfish and bivalve markets in the UK

Transcription

1 Shellfish and bivalve markets in the UK JULIA BROOKS, MARKET INSIGHT ANALYST, SEAFISH Sources: CEFAS 2015, MMO UK And Foreign Vessels Landings By UK Port And UK Vessel Landings Abroad Underlying Dataset March 2017: 2014, 2015, 2016 And 2017 (Year To Date) Published 26 May 17, HMRC via BTS 2016, The NPD Group/CREST YE June '17, Tecnmonic Menu Monitor Q1 2017, NPD Group Food Service UK, State of the Nation Presentation YE December 2016, Nielsen ScanTrack & HomeScan MAT , Nielsen State of the Nation

2 Aquaculture Landings Imports Commercial Foodservice Consumers Retail Exports Opportunities

3 Aquaculture* Shellfish: 24,157t (+12%), 37m (+5%), 1.55/kg (-6%) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% All others 0.2% All others 0.6% Pacific cupped oyster 7.5% Common edible cockle 12.6% Pacific cupped oyster 11.2% Common edible cockle 20.3% Sea mussels 79.7% Sea mussels 67.9% Sea mussels 1.32/kg Pacific cupped oyster 2.30/kg Japanese carpet shell (=Manila clam) 3.50/kg Northern quahog (=Hard clam) 3.50/kg 24,157t 37m Common edible cockle 2.50/kg European flat oyster 6.27/kg Great Atlantic scallop 15.69/kg Queen scallop 2.75/kg Sources: *CEFAS 2015

4 UK Vessel Landings into UK* Shellfish: 134,346t (+2%), 307m (+21%), 2.29/kg (+19%) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other 6% Other 9% Bivalve 45% Crustea cean 49% Bivalve 29% Crustea cean 62% 134,346t (+2%) 307m (+21%) Crusteacean 2.89/kg Other 3.27/kg Bivalve 1.49/kg 100% 90% Bivalve 80% 70% 60% 50% 40% 30% 20% 10% 0% Cockles 8% Whelks 36% Scallops 53% Cockles 4% Whelks 25% Scallops 71% 59,992t (-8%) 89m (+11%) Scallops 2.01/kg Cockles 0.71/kg Oysters 3.14/kg All others 3% All others 0.4% Whelks 1.01/kg Mussels 0.13/kg Sources:2016 MMO UK And Foreign Vessels Landings By UK Port And UK Vessel Landings Abroad Underlying Dataset March 2017: 2014, 2015, 2016 And 2017 (Year To Date) Published 26 May 17 *Live Weight

5 Imports* Shellfish: 102,825t (+9%), 793m (+11%), 7.71/kg (+2%) Bivalve: 10,422t (+27%), 61.9m (+34%), 5.94/kg (+6%) 1,463t (2%) Sources: HMRC via BTS 2016 *Includes landings by foreign vessels into UK

6 Aquaculture 24,157t / 10% 37m / 3% Landings 134,346t / 51% 307m / 27% Imports 102,825t / 39% 793m / 70% 261,328t (+5%), 1,137m (+13%) Commercial Foodservice Consumers Retail Exports Opportunities

7 0.0% 0.7% 1.3% 1.2% 2.2% 3.2% 3.3% Commercial Foodservice Shellfish: 208m servings (+1.4%) All Others % Total Seafood Servings (+4.1%) 8.1 % Total Shellfish Servings (+1.4%) Quick Service Restaurants (excl F&C) Fish & Chips Workplace/education Canteens Travel & Leisure Full Service Restaurants Pubs % Visits Including Shellfish Source: The NPD Group/CREST YE June '17

8 Commercial Foodservice Menus Bivalve: 417 listings (-19%) (-19%) Upscale CDR 12% Contempo rary CDR 12% Traditional CDR 23% Fast Casual 1% (-14%) Quick Service 0% Menu Incidence Q Q Operators Menuing Pub Groups 8% Midscale 1% Fine Dining 43% Source: Tecnmonic Menu Monitor Q Base: Menu Items Across 254 Restaurant Operators in the UK. Key: CDR = Casual Dining Restaurant

9 Commercial Foodservice Menus In 2017 bivalves are increasingly being used in Asian noodle mains. Both rich and fresh flavours are growing among dishes. San Carlo: King Scallop Horseback Wrapped in bacon and served on a bed of wild rice Simon Radley: Helford Oysters Poached and fried. Yuzu curd and Hass avocado The Florentine: Josper Roasted Mussels Fresh lemon, parsley, and skinny fries akkasan: Wok-Fried Razor Clam In XO sauce with lily bulb and bamboo shoot, available on the Only At Hanway Menu, locally sourced ingredients are subject to availability Dean Street Townhouse: Cod Pumpkin, cockles and pickled walnut Bentley s Oyster Bar & Grill: Seashore Sharing Platter Oysters, mussels, cockles, whelks, Clams, Crevettes Source: Tecnmonic Menu Monitor Q Base: Menu Items Across 254 Restaurant Operators in the UK

10 Foodservice outlets need to move with the times Adapt Innovate Excel Unique outlets Differentiate Quality Locations Ethics Eating experience Service methods Healthy Waste Source: NPD Group Food Service UK, State of the Nation Presentation YE December 2016

11 Retail Shellfish: 176m units (+2%) Total Seafood 3.2bn (+3%) 322,348t (-2%) 9.97/kg (+5%) 1.2bn units (-2%) 2.74/unit (+5%) TOTAL 96.9 (+0.2%) Penetration Shellfish 538m (+1%) 39,453t (+2%) 13.65/kg (-0.4%) 176m units (+2%) 3.07/unit (-0.04%) SHELLFISH 62.4 (+0.7%) 30.8 (-0.4%) 15.1kg (-2.5%) 2.49 (+4.5%) Frequency AWoP Volume per Unit 8.8 (+0.4%) 11.4kg (+0.4%) 2.75 (-0.2%) Source: Nielsen ScanTrack & HomeScan MAT

12 Retail Bivalve: 18m units (+3%) Bivalve 47m (+3%) 5,137t (+6%) 9.2/kg (-2.8%) 18m units (+3%) 2.59/unit (+0.01%) Penetration Frequency AWoP Volume per Unit 17.4 (+2.3%) 3.7 (+0.9%) 4.5kg (-0.1%) 2.26 (+5.1%) Clams (+98%) 3% Cockles (+1%) 12% Scallops (-7%) 34% Oysters (-20%) 3% Winkles (-69%) 0% 47m (+3%) Mussels (+10%) 48% Source: Nielsen ScanTrack & HomeScan MAT

13 Retail What s in store

14 Retail What s in store

15 Retail What s in store

16 Retail What s in store

17 Retailers need to keep ahead of changing demands of shoppers Influencers Seeking Economic change Informed decision making Omni channel Good value Promotions Range Disparate lifestages Time pressures Convenience Positive in-store experience Source: Nielsen State of the Nation (Homescan Survey (GB), Nielsen Shopper Trends January 2017)

18 % Sales Value /Servings Aged Over 35 Consumers Retail Seafood 58.0%, 87.1% Shellfish 60.0%, 88.1% Foodservice Seafood 62.6%, 60.1% Shellfish 68.4%, 58.4% % Sales Value /Servings Social Class ABC1 Source: Nielsen HomeScan MAT , The NPD Group/Crest YE June '17

19 Consumer Motivations Traditional Favourite Consumer Barriers Old Fashioned Premium Treat Lack of Recipe Inspiration Food Theatre / Interaction Expensive Indulgence Confidence in Prepared Options Wasteful Healthy Finger Food Intimidating New Exotic Flavours Appearance / Messy / Smelly Quality Misconceptions / Preparation Concerns Time Consuming

20 Exports** Shellfish: 71,580t (+11%), 472.5m (+27%), 6.60/kg (+15%) Bivalve: 22,931t (+8%), 145.8m (+27%), 6.36/kg (+18%) Clams. cockles & arkshells 4,686t (+55%) Scallops 12,898t (+10%) Mussels 3,607t (-31%) Oysters 1,740t (+34%) I.Republic 1,036t (+93%) Spain 2,345t (-10%) Italy 3,272t (-5%) Netherlands 5,909t (-11%) 16,392t (-7%) Source: HMRC via BTS 2016, ** Includes landings by UK vessels abroad

21 Aquaculture 24,157t / 10% 37m / 3% Landings 134,346t / 51% 307m / 27% Imports 102,825t / 39% 793m / 70% 261,328t (+5%), 1,137m (+13%) 384 items (+1%) Commercial Foodservice 208m servings (+1%) Retail 176m units (+2%) 39,453t (+2%) 111,033t (+7%) Exports 71,580t (+11%) Opportunities

22 Opportunities Foodservice Retail Consumer Exports Quick service restaurants Molluscs innovation Younger Target key markets Food on the move Convenience More affordable Innovative options Savvy shopper Convenience Inspire Range Development Convenience Assurance New recipes & flavours Recreate favourites with twist Meal occasions e.g. snacking, sharing Cater for different budgets Minimise mess, smell, time, waste Alternative packaging options Value for money Health and quality credentials

23 Market Insight Defra October 2017

24 Thank you Julia Brooks, Market Insight Analyst, Seafish