Greening Restaurants. One Mission Since 1990 Green The Restaurant Industry

Transcription

1 Greening Restaurants One Mission Since 1990 Green The Restaurant Industry

2 Today s Session About the GRA Our Standards Examples of a Certified Green Restaurant Communications Tools Consumer Insight

3 What is the Green Restaurant Association Founded in 1990 National non-profit organization Mission: Shift the restaurant industry toward ecological sustainability Largest Database of Green Solutions for the Restaurant Industry Transparent Science-based standards built from the ground up Most Experience of any organization on the planet helping restaurants go green Proven Track record helping thousands of restaurants over two decades

4 Key Endorsement/Partnerships

5 GREEN RESTAURANT ASSOCIATION Key Certified Green Restaurants Chefs Mario Batali Rick Bayless Eric Ripert Chains Sweet Tomatoes Souplantation Uno s Hotels Wyndham Hyatt Intercontinental Schools Harvard Boston Univ. Northeastern UCLA Culinary Inst. Of America Corporate Dining Microsoft Qualcomm Chase Morgan Stanley Royal Bank of Scotland NY Times Institutions Statue of Liberty Ellis Island Yellowstone National Park Intercontinental & UCLA are in the midst of the certification process

6 The Standards

7 The Standards

8 The Standards

9 The Standards

10

11 Real Restaurant Example

12 Green Label Transparency Tool Once your business becomes a Certified Green Restaurant, all environmental accomplishments will be 100% transparent to the public the Green Label to the right, listing certification level, steps, and points. All changes are updated automatically in real time.

13 Step Highlights 1/3 of Lighting is LED Near-Zero Waste with full recycling, composting, and grease to biodiesel Low Flow PreRinse Units & Faucets Electric Car Charging Station 50% of Chemicals meet GRA s highest standard Energy Star Gas Fryer

14 Step Details

15 Step Details

16 The Six Steps to Greening Your Restaurant 1. Environmental Assessment 2. Environmental Consulting 3. Verification 4. Certification 5. Public Relations & Marketing 6. Education

17 Simple Solutions

18 Save 85% on Lighting

19 Lighting Efficiency Now Law Incandescent and PAR bulbs being banned Save the Date: Educational Webinar with the GRA and Philips Join the GRA and Philips Lighting for an exciting webinar on September 27, 2012 at 11am EST to review recent laws to phase out inefficient incandescent bulbs, and to discuss the positive impact of LED lighting. To register for the free webinar, please your name, company and title to

20 Save up to 15% on Frig Buying the Right Frig and Freezer can save significant energy and money If you are not in the market to buy, then consider some retrofits that can maximize your current model s efficiency

21 Save 60% on Spray Valve Law is 1.6 Gallons Per Minute Choose TS Brass B-0107-C or B C at.65gpm Or choose Straham Valve s at.99 GPM Anything more is water and energy down the drain

22 Communications Tools

23 Placing the Certification Logo on Your Website Displaying the logo on your website is a simple and effective way to communicate your commitment to sustainability. You have received code to put on your home page that will automatically update your certification logo as you progress throughout the years. This code works better than a jpg. rougetomatenyc.com

24 Linking to Your Green Landing Page As a Certified Green Restaurant, you also receive a URL to a specialized landing page created by the GRA for your restaurant The landing page showcases your Green Label, as well as a few of the highlights from your Certification Report

25 Displaying the Certification Decal and Award In your Certification Packet, you received a window cling for your front door and a Certification Award that can be framed and displayed inside the restaurant Display your seal with pride you earned it!

26 Communicating Your Certification Through Your Menu Every guest will see your menu. Placing the Certification Logo on your menu showcases your commitment to sustainability The GRA can also help you craft language for your menu that helps communicate your Certification

27 Displaying the Logo on Your Uniforms Your staff are often the front line in communicating your restaurant s mission and values. The Certification Logo can be placed on polos, aprons, skullcaps, and chef coats For example: Tayst Restaurant in Nashville placed the Certification Logo on their chef coats Make the medium fit the message! When placing the logo on your uniforms, printing it on organic cotton will earn you more points towards your requirement for the year

28 Placing the Dine Green Button on Uniforms Your staff can also don Dine Green buttons to advertise your commitment to sustainable practices

29 Using Bill Inserts and Table Tents to Communicate Facts and Accomplishments Inserts in your check presenters or table tents can provide educational facts about your certification process and your environmental accomplishments

30 Promoting Your Certification Through Receipts The GRA can provide you with language to include on your receipts and drink chits that help promote your Certification status

31 Educational Signage In-store signage also offers an excellent opportunity to explain environmental steps and accomplishments to guests and staff members Sassafras Café in the Missouri Botanical Garden posted signage around their restrooms and shops to educate their visitors

32 Other Ways to Use the Logo Signatures Chef s Notes for To-Go Bags

33 Using Your Certification in Traditional Advertising If your restaurant advertises in local publications, this is a great place to include the Certification logo and let your audience know that you ve earned the mark The GRA can work with your design team and/or publications in which you place your ad to help them include the logo in your advertisements

34 Press Releases If you d like to send out a press release to your local media, the GRA can craft one for you The Releases we create: Highlight the steps you ve taken to earn Certification Are sent as soon as possible, when news is fresh and current Capture what s unique about your restaurant and provide media with a captivating story

35 Certified Green Restaurants Have Received National Media Attention

36 Consumer Insights

37 Green Restaurant Association This survey was fielded by Technomic for the Green Restaurant Association from May 14-17, consumers participated in the nationally representative survey. The data included within this report is proprietary to the Green Restaurant Association.

38 The vast majority of consumers are more likely to dine at a Certified Green Restaurant Certified Green Restaurant Dining Frequency Q: Would you be more likely to dine at a Certified Green Restaurant over a non-certified Green Restaurant? No 21% Yes 79% Base: 500 respondents

39 78% of Employees would be More Excited to Work at a Certified Green Restaurant Certified Green Restaurant Employee Morale Q: If you were working in a business that became a Certified Green Restaurant, would you (Select one) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Be more excited to be working there Not care Be less excited to be working there 78% Be more excited to be working there 19% Not care 3% Be less excited to be working there Base: 500 Consumers

40 Contact Information GREEN RESTAURANT ASSOCIATON facebook.com/green-restaurant-association twitter.com/dinegreen