BONCHON FRANCHISE LLC 213 W 35th St. #401 New York, NY Tel: press kit

Transcription

1 BONCHON FRANCHISE LLC 213 W 35th St. #401 New York, NY Tel: press kit

2 About' Bonchon Based in the heart of New York, Bonchon is a franchise specialized in Korean-style fried chicken and a variety of savory Asian fusion dishes. Bonchon has travelled far and wide from Busan, South Korea, to become the internationally loved brand it is today. After the success of Bonchon in South Korea in 2002, the first location overseas was opened in 2006, in Fort Lee New Jersey. Not long after, Bonchon entered New York City and opened its flagship restaurant in the heart of Manhattan. Bonchon s unique and delicious fried chicken quickly attracted a dedicated following. Word-of-mouth alone helped Bonchon expand throughout America in States such as Massachusetts, Virginia, California, Nevada to name a few. Bonchon has risen to fame, due to the popularity of its one of a kind fried chicken. Bonchon has become a household name in the Philippines, Thailand, China and Indonesia and now looking to expand all over the globe. Bonchon prides itself in the fact that all chicken is made to order, using the highest quality ingredients. In addition to chicken wings, drumsticks and strips, Bonchon also offers a selection of Asian fusion cuisine. Bonchon offers a variety of dining experiences for you to enjoy. The traditional sit-down restaurant provides a friendly, casual dining experience perfect for gathering with family or friends. Our sports bar restaurants offer a full bar with televisions, great for watching sporting events. For the ultimate convenience, most restaurants also offer take-out and delivery services. IN ADDITION TO CHICKEN WINGS, DRUMSTICKS AND STRIPS, BONCHON ALSO OFFERS A SAVORY SELECTION OF ASIAN FUSION CUISINE.

3 USA 50 (60) Stores CA SUNNYVALE SAN MATEO SOUTH SAN FRANCISCO NEWARK ALMADEN ELK GROVE COSTA MESA/ORANGE COUNTY PLEASANTON/ SAN FRANCISCO NORTH SAN JOSE EAST SAN JOSE HAYWARD MILPITAS MOUNTAIN VIEW SACRAMENTO STOCKTON SAN DIEGO DC NAVY YARD OH COLUMBUS CLINTONVILLE SEVEN HILLS MA ALLSTON CAMBRIDGE LOWELL DOWNTOWN SALEM CHINATOWN BURLINGTON WALTHAM COOLIDGE CORNER MD BOWIE TOWSON COLUMBIA HANOVER ELLICOTT CITY ROCKVILLE HYATTSVILLE GERMANTOWN WALDORF FREDERICK SQUARE BALTIMORE CANTON CROFTON HAGERSTOWN OWINGS MILL WHEATON WHITE MARSH COCKEYSVILLE BETHESDA OLNEY CAPITAL HEIGHT VA ARLINGTON CENTREVILLE FAIRFAX RICHMOND WOODBRIDGE ca nv ANNANDALE HERNDON LEESBURG STERLING FREDERICKSBURG VIRGINIA BEACH NEWPORT NEWS CHESAPEAKE WILLIAMSBURG NORTHFOLK MANASSAS MIDLOTHIAN HENRICO ALEXANDRIA MECHANICSVILLE SOUTH RIDING STAFFORD NJ FORT LEE JERSEY CITY LEONIA UNION MIDLAND PARK NUTLEY NEW BRUNSWICK CO TX TX AUSTIN CITY LEAGUE CITY HOUSTON KATY PEARLAND SUGARLAND MISSOURI CITY THE WOODLANDS THE COLONY DALLAS Flagship Store ok PA CHINATOWN PHILADELPHIA CENTER CITY U PENN CT MANCHESTER STAMFORD NEW HEAVEN COUNTY FAIRFIELD COUNTY HARTFORD COUNTY TOLLAND GA FAYETTEVILLE FL ORLANDO CITY oh GA NY 38 TH ST/7 TH AVE 32 ND ST/5 TH AVE JOHN ST ASTORIA BAYSIDE NC CHARLOTTE CITY PINEVILLE WOODLAWN DURHAM NV SW LAS VEGAS fl PA va NC ny ct nj DC MD ma OK OKLAHOMA COUNTY CLEVELAND COUNTY CANADIAN COUNTY GRADY COUNTY LINCOLN COUNTY LOGAN COUNTY MCCLAIN COUNTY SHAWNEE CITY STILLWATER CITY HI KAPOLEI CO DENVER Bahrain 2 (1) Stores THAILAND 24 (2) Stores INDONESIA 20 (2) Stores Number of stores opened as of September 2016 Number of stores scheduled to open S. KOREA 2 Stores Cambodia 4 (2) Stores PHILIPPINES 108 (22) Stores SINGAPORE 1 (2) Store {Global Bonchon

4 { factsheet Fun facts Bon Chon means My Hometown in Korean Founded 2002 U.S. Headquarters New York City Global Headquarters Busan, South Korea THE BEST BUFFALO HOT WINGS IN AMERICA: A CRITICAL VIEW, Scott Raab, January 30th, 2009 Esquire listed under Best chicken wings in the country Kate Krader, January 30th, 2012 CNN Koreans Share Their Secret for Chicken with a Crunch, Julia Moskin, February 7th, 2007 The New York Times The 100 Very Best Restaurants for 2014 Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia Hacinli, January 31th, 2014 WASHINGTONIAN Best Korean Fried Chicken in NYC, 2015 Jeanette Settembre, June 20th, 2015 TASTE OF ASIA FOOD FEST Critics Picks: Best Restaurants, New Jersey Monthly July 13th, 2009 {In the news Website About Bonchon is a casual neighborhood restaurant that specializes in Korean style fried chicken. BONCHON ANSWERS CRAZY DEMAND FOR KOREAN CHICKEN Missy Frederick, March 4th, 2011 WASHINGTON BUSINESS JOURNAL Bonchon Chicken Slogan The best guarded secret sauce. First restaurant Busan, South Korea First U.S. restaurant The first Bonchon opened in Fort Lee, 211 New Jersey 2006 Total restaurants As of August 2016 there are 211 locations in ten countries, with 50 in the United States. These include both corporate and franchise owned locations. Leadership Jinduk Seo, CHIEF EXECUTIVE OFFICER Hong tae Kim, CHIEF OPERATING OFFICER, UNITED STATES AT THE NEW BONCHON, JOIN THE LINES, Ike De Lorenzo, February 9th 2011, boston.com Golden Grub Award, 2012 Blake Eskin, June 27th 2012, grubhub Bonchon does Korean fried chicken that s amazing,... - Anthony Bourdain, 2015 by Jessica Festa, January 15th, 2015 WESTJET MAGAZINE Listed Under: Best Chicken Wings In NYC, 2015 Lora Moftah, January 29th, 2015 INTERNATIONAL BUSINESS TIMES Voter s Choice Best Korean Fried Chicken, NYC 2015 TASTE OF ASIA CRAVED Restaurant Award, Best Game Day Food, 2011 Seamless.com CHEAP EATS 2015 Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia Hacinli, June 19th, 2015 WASHINGTONIAN

5 Happy National Fried Chicken Day! WANT FREE CHICKEN?!?!?! Show us how you celebrated by sharing your best photo of Bonchon s Chicken. BEST BONCHON PHOTO gets a FREE X-LARGE order of wings! 11,224 people reached I usually order half and half of soy garlic and spicy wings and they do not disappoint. HOT TRENDS 2016* {what'is trending I LOVE EVERYTHING ABOUT BONCHON CHICKEN!!!! The Garlic and Soy wings are AMAZING!!! 2014 Fried Chicken +63% I was introduced to this place though some local friends in Ellicott City area. I live way across town, East Baltimore City and I will take the ride to eat delicious chicken and salmon salad! I have brought family and friends to this place and they loved the food too. This place has great atmosphere, food and music! 651 people reached Chicken Wings +52% *The National Restaurant Association Culinary Forecast Report

6 THE Bonchon Experience Bonchon s amazing experiences make for unforgettable moments. Every handcrafted piece of Bonchon chicken starts with your experience. Each bite makes you want to shout from the rooftops and tell the world about the amazing sights, smells, sounds and tastes you are experiencing. Your sticky fingers race across your phone to take a photo and share it with the world And then your Bonchon experience begins again as you bring in your best friends and your most trusted family to try a taste sensation like no other. BECAUSE IT S NOT JUST CHICKEN, IT S BONCHON!