Doing Business in China & Asia
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1 Doing Business in China & Asia Specialists in Asian Market Insights for Aviation & Tourism Development TravConsult
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3 TravConsult was established in 2002 by husband and wife team, Trevor Lee & Lilly Choi-Lee. TravConsult specializes in Asian Market Insights for Aviation & Tourism Development! TravConsult s consulting & workshops focus on educating Executives, Organizations & Teams within the Aviation and Tourism industries to: better understand better engage better look after & better sell to customers from
4 Doing Business in China & Asia The 2 Biggest mistakes??? TravConsult
5 TravConsult
6 Nature: warm Flavour: sweet Channels: spleen and stomach Business: Developing & delivering goods, products & services with the value, quality & convenience that will appeal to Chinese consumers Cherry Other: iron (the highest percentage of iron of all the fruits), protein, sugar, phosphorus, carotene & vitamin C Effects: The effects of cherries include invigorating the spleen and stomach, expelling wind &removing dampness, & inducing the eruption of measles. They are used for the treatment of anaemia, weakness after illness, poor function of the spleen & stomach, &rheumatoid arthritis. TravConsult
7 Connecting & Building Relationships PREFER: - Deal with people know & trust: PERSONAL - Feel obligated: do business with FRIENDS first - Strongly believe in building relationships first and then engaging in business Tradeshows in China/Asia: - Research buyers/reps if possible - Prepare & ask non-business Qs first - Prepare & ask business Qs last - Follow-up via WeChat if possible TravConsult Keep in touch
8 Pics from
9 Hello = Nǐ hǎo TravConsult
10 WHY Indonesia? Population Now million Rising middle class Now million Young COUNTRY Now... Average age million million by million by million By % of Indonesia s total population will be under 25 (117 million people!) TravConsult
11 Significance of religion - Not an Islamic state, however - Almost 87% Muslim - Most observe Islamic dietary laws, ie halal food rules - Others.. Christian, Hindu, Buddhism, Confucianism - Ramadan, the Islamic month of fasting Communication styles - Significant users of Facebook & Twitter y/olds primary users of net - 60% of total internet usage now thru mobiles - 87% of tweets come from mobile devices - More than 180million mobiles in Indonesia - 22% are smartphones TravConsult
12 Cultural keys & business Aim to be punctual (jam karet = rubber time) Business cards 2 hands Pronounce Indonesian names correctly (sacred) Personal relationships key to business relationships Extend invitations to social engagements & post-meeting functions (your investment) Don t talk business unless raised by Indonesian colleague Ask Qs - Travel, family, hobbies, sports etc Don t Use your left hand for eating, touching another person, motioning to someone Touch anyone (child/adult) on the head Show the soles of your feet Point using forefinger Motion with palm/fingers up TravConsult
13 Good morning= Selamat pagi TravConsult
14 JAPAN rises once again? Update Economy Prices Consumer confidence 2 Keys to Business Success in Japan Do as you say TravConsult 2014 The Apology
15 Good morning= O ha yo go zai masu TravConsult
16 Incredible Indians! Indians ask lots of questions. You need: - Details, Information and Time Indians also usually - Bargain, Ask for better price, Ask for better product & Change their minds So, be prepared. - Have answers ready - Know your B/E point TravConsult Always start high!
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18 Hello = Namaste TravConsult
19 Doing Business in China & Asia Summary Approach business in/with Asia as ongoing learning & research, NOT with $ in your eyes Speak less & listen well from the start Prepare a list of at least 10 Qs for all interactions Include the Q, What do you need/want? in your list Give face and status as much as possible Don t embarrass the Asian business person Focus on building relationships from the beginning Enjoy the journey! TravConsult
20 Doing Business in China & Asia For further information, please Trevor Lee at or call on Specialists in Asian Market Insights for Aviation & Tourism Development TravConsult
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