About- Bonchon. making it paper-thin and lean, but extra crispy and juicy.

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1 press kit

2 About- Bonchon Based in the heart of New York City, Bonchon is a franchise specialized in Korean-style fried chicken and a variety of savory Asian fusion dishes. Bonchon has traveled far and wide from Busan, South Korea, to become the internationally loved brand it is today. After the success of Bonchon in South Korea in 2002, founder Jinduk Seh traveled overseas in 2006 to open our first U.S. location in Leonia, New Jersey. Not long after that, Bonchon entered the New York City and opened its headquarter restaraunt in the heart of Manhattan. Bonchon s unique and delicious fried chicken quickly attracted a dedicated following. Word-of-mouth alone helped Bonchon expand throughout America in areas such as Massachusetts, Virginia, California, and Ohio. Bonchon has risen to fame, due to the popularity of it s one of a kind fried chicken. Bonchon has become a household name in the Philippines,Thailand, Indonesia and China, and is now looking to expand all over the globe. In South Korea, Seh perfected the technique used for Bonchon chicken. In this method, much of the fat under the skin is rendered out during the frying process, making it paper-thin and lean, but extra crispy and juicy.

3 Bonchon prides itself in the fact that all chicken is made to order, using the highest quality ingredients. In addition to chicken wings, drumsticks and strips. Bonchon also offers a selection of Asian fusion cuisine. Apart from the excellent food. In addition to chicken wings, drumsticks and StrIpS. Bonchon also offers a Savory SelectIon of asian fusion cuisine. Bonchon offers a variety of dining experiences for you to enjoy. The traditional sit-down restaurant provides a friendly, casual dining experience perfect for gatheing with family or friends. Our sports bar restaurants offer a full bar and televisions for broadcasting games. For the ultimate convenience, most restaurants also offer take-out and delivery services.

4 Factsheet Founded 2002 U.S. Headquarters New York City Global Headquarters Busan, South Korea Website Fun facts Bonchon means My hometown in Korean About Bonchon is a casual neighborhood restaurant that specializes in Korean style fried chicken. Slogan A delicious, new and exciting kind of chicken. First restaurant Busan, South Korea First U.S. restaurant The first Bonchon opened in Leonia, New Jersey 2006 Leadership Jinduk Seh, CHIEF EXECUTIVE OFFICER Hong Tae Kim, CHIEF OPERATING OFFICER, UNITED STATES Total restaurants As of April 18, 2015 there are more than 150 locations in 13 countries, with 30 of them in the United States. These include both corporate and franchise owned locations.

5 In the News One of 40 Dishes Every Restaurant Must Try in 2014 Bonchon does Korean fried chicken that s amazing,... - Anthony Bourdain, 2015 At the new Bonchon, join the lines, 2011 Best chicken wings in the country, 2012 Koreans Share Their Secret for Chicken with a Crunch, 2007 Forget Buffalo Wings, Who s in the Mood for Bonchon? Midtown Lunch The Best Buffalo Hot Wings in America: A Critical View, 2009 Nymag.com, 2012 Golden Grub Award, 2012 Critics Picks: Best Restaurants, 2009 BonChon answers crazy demand for Korean chicken, 2011 Boston Phoenix, 2011 Serious Eats, 2010 BostonEater.com, 2012 Listed Under: Best Chicken Wings In NYC, 2015 CRAVED Restaurant Award, Best Game Day Food, 2011 Cheap Eats 2015

6 Jinduk Seh, President & CEO Jinduk Seh began his impressive career in the restaurant industry over 20 years ago. He started out managing a Korean Oxtail Soup restaurant where he developed an appreciation for satisfying his customers with good service and high quality ingredients. This led him to create Bonchon, a global fried chicken phenomenon with over 140 locations spanning across six countries. Mr. Seh is passionate about food, and especially the unique fried chicken from his home country of South Korea. When perfecting his recipe for fried chicken, he wanted to pay homage to his beginnings through Bonchon, which means My hometown in Korean. He started by refining the double frying method that makes Bonchon chicken extra crispy on the outside and moist on the inside. But still, Mr. Seh knew his chicken was missing a secret weapon, one that would set Bonchon apart from its competitors. He set out on two years of intense research, seeking sauces to embody the rich distinctive tastes that represented Korea s unique palate. He found that soy and garlic encompassed the savory flavor of Korean cooking while spicy chilies brought the fiery Korean kick. The result was Bonchon s original soy garlic and spicy sauce, which to this day is made in Korea and shipped worldwide. The success of Bonchon in his home country gave Mr. Seh the confidence to expand his business. He set his sights overseas, opening locations in Singapore, Thailand, Indonesia and the Philippines. The first location in the United States opened in Leonia, New Jersey in Customers waited in line for two hours and media outlets like CNN and The New York Times welcomed the arrival of Korean fried chicken to American shores. This was soon followed by locations in New York City and 23 others throughout the country. Today, Bonchon is dedicated to serving up delicious made-to-order chicken with the signature sauces. The popularity of Bonchon has little to do with the Korean pop culture wave, but everything to do with the delicious product, which has a devoted following in every restaurant s community. As President and CEO, Mr. Seh overseas all Bonchon locations and is looking forward to expanding his brand even more. Info Nadia Adam Nadia@bonchon.com (212) x13

7 Bonchon Franchise LLC 213w 35th St. Suite New York, NY T: