Dining Experiences in Hospitality

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Denis Wilkins
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1 Slide 1 Dining Experiences in Hospitality Page1

2 Slide 2 Copyright Copyright Texas Education Agency, These Materials are copyrighted and trademarked as the property of the Texas Education Agency (TEA) and may not be reproduced without the express written permission of TEA, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts and schools educational use without obtaining permission from TEA. 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only, without obtaining written permission of TEA. 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way. 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts, Texas Education Service Centers, or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from TEA and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty. For information contact: Office of Copyrights, Trademarks, License Agreements, and Royalties, Texas Education Agency, 1701 N. Congress Ave., Austin, TX ; phone ; copyrights@tea.state.tx.us.. 2 Page2

3 Slide 3 Dining Experiences Elements. 3 Elements are a part or aspect of something abstract, especially one that is essential or characteristic. In this case, we will be talking about elements in a restaurant that are part of the dining experience. Page3

4 Slide 4 Elements Ambiance Décor Location Service style Target market Theme. 4 Elements in the restaurant may be the whole idea or a concept. Page4

5 Slide 5 Ambiance The feeling or mood associated with a particular place Examples include: Casual Elegant Fun Homelike Romantic Sports. 5 Ambiance may also be called atmosphere. It is created by the décor, lighting, menu, music and table setting. Page5

6 Slide 6 Décor The furnishings and decorations of a room Examples include: Centerpieces Flower arrangements Furniture Lightning Tablecloths. 6 The décor may be part of the theme. Page6

7 Slide 7 Location A key factor in the dining experience Examples include: Boardwalk Downtown Mall Stand alone Suburban. 7 Location is a particular place where the dining venue is located. Page7

8 Slide 8 Service Style Buffet Cafeteria Drive-through Over-the-counter Seated American service French service Russian service. 8 Buffet -a restaurant that has meals consisting of several dishes from which guests serve themselves Cafeteria -a restaurant or dining room in a school or a business in which customers serve themselves or are served from a counter and pay before eating Drive-through customers stay seated in their cars for the whole process of ordering, paying and being served Over-the-counter customers place their orders at a counter that has cash registers and the meal is received at the counter. Seated the customer is seated at a table and a server brings the food to the table American service food is plated in the kitchen French service the meal is partially prepared in the kitchen and the server finished the cooking, carving or flaming of the food in front of the customer Russian service the food is cooked and divided into portions in the kitchen and placed on silver trays to be served on each guest s plate Page8

Slide 9 Target Market A particular group of consumers at which a product or service is aimed Examples include: Children Couples on a date Mature adults Shoppers Sports fans Teenagers Young

9 Slide 9 Target Market A particular group of consumers at which a product or service is aimed Examples include: Children Couples on a date Mature adults Shoppers Sports fans Teenagers Young adults. 9 A market consists of all the people who could potentially buy what you are selling. A market segment is a subgroup of a larger market that has similar needs and wants for the product. Page9

10 Slide 10 Theme A specific idea around which something is organized Carried out in the: Décor Menu Type of food served Uniforms employees wear. 10 Themes may include Asian, Barbecue, Chinese, Mexican and many others. Can you name some more? Page10

Slide 11 Inside Thomas Keller's restaurants Thomas Keller is the only American chef to own two three-star Michelin restaurants and Tracy Smith got a behind the scenes look at how this

11 Slide 11 Inside Thomas Keller's restaurants Thomas Keller is the only American chef to own two three-star Michelin restaurants and Tracy Smith got a behind the scenes look at how this sometimesintimidating culinary connoisseur operates. (click on image). 11 Click on image to view YouTube video: Inside Thomas Keller's restaurants Thomas Keller is the only American chef to own two threestar Michelin restaurants and Tracy Smith got a behind the scenes look at how this sometimes-intimidating culinary connoisseur operates. Page11

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13 Slide 13 References and Resources Images: Shutterstock images. Photos obtained with subscription. (Slides 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12) Textbooks: Culinary essentials. (2010). Woodland Hills, CA: Glencoe/McGraw Hill. Reynolds, J. S. (2010). Hospitality services: Food & lodging. Tinley Park, IL: Goodheart-Willcox Company. YouTube : Inside Thomas Keller's restaurants Thomas Keller is the only American chef to own two three-star Michelin restaurants and Tracy Smith got a behind the scenes look at how this sometimes-intimidating culinary connoisseur operates Page13

Dining Experiences in Hospitality

Dining Experiences in Hospitality Copyright Copyright Texas Education Agency, 2015. These Materials are copyrighted and trademarked as the property of the Texas Education Agency (TEA) and may not be reproduced