Equipment, Coffee and Food 41 st International Hospitality Exhibition October 18_22, 2019 fieramilano

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1 Equipment, Coffee and Food 41 st International Hospitality Exhibition October 18_22, 2019 fieramilano

2 Meet the World 177 participating countries 92% 65.8% 4% 23% 3% 8.2% 0.5% 2% 0.5% 1% Exhibitors Professional visitors Innovation, internationalization, quality

3 Exhibitors 2,165 from 52 countries Highlight figures +7.7% compared with the previous edition 38.9% international Top 6 countries 6 SWITZERLAND 5 UNITED KINGDOM USA 4 3 FRANCE SPAIN 2 1 GERMANY 3 macro areas The best international suppliers of machines, equipment, furnishings, contract, complements, semi-finished products and technologies for these sectors: Foodservice equipment Bread, Pizza, Pasta Coffee, Tea Bar, Coffee machines, Vending Gelato, Pastry Furniture Technology Tableware HostMilano 2017 data 5 days. The right marketplace for: Meeting purchasing managers from 177 countries. Talking with professionals who are always focused, demanding and seeking new formulas for doing business. Trendsetting. Assessing how the domestic and international markets are progressing. Benchmarking against the competition. Loyalty enhancement of customers and doing new business. Learning and becoming informed.

4 Professional Visitors 187,602 from 177 countries Highlight figures +24.3% compared with the previous edition 39% international Top 9 countries 9 RUSSIA 8 TURKEY UNITED KINGDOM USA SWITZERLAND CHINA 3 2 FRANCE SPAIN GERMANIA GERMANY 1 Target Distributors - resellers - exporters - importers. Restaurants - pizzerias - kebabs - fast food - street food. Self service - company canteens - hospitals - cinemas - museums. Bars - pastry-makers - gelato parlours. Mass retail - shopping centres - convenience stores. Architects - designers - contractors. Chefs. Butchers - charcuteries - bakers. Installers - engineers. Hotels - hotel chains - accommodation - cruise industry - airports - stations. Wellness centres - gyms - spas. Consulting firms - services. HostMilano 2017 data 1,500 hosted buyers from 79 countries 58,621 business meetings through the MyMatching Platform Purchasing managers and decision-makers profiled and selected in the Ho.Re.Ca. sector thanks to meticulous scouting. Calendar of planned and targeted meetings before the event to ensure business opportunities on Fair days. Dedicated hospitality programme for profiled buyers to ensure that their days at the Fair are an optimally-organized experience.

5 The place to be HostMilano 2019 WEST GATE Corso Italia Ponte dei Mari Corso Italia EAST GATE Service Centre Buyer Lounge SOUTH GATE MACRO AREA MACRO AREA MACRO AREA Furniture, Technology Tableware Coffee, Tea Bar, Coffee machines, Vending Foodservice equipment Bread, Pizza, Pasta Gelato, Pastry, Coffee

6 Promotion, communication and events 3,000,000 euros invested Ho.Re.Ca. Observatory Information network A point of reference in the Ho.Re. Ca. world, it is a must for all industry operators. It monitors the status of the entire supply chain, providing a strategic insight into the changes, consumption patterns and new formats of the hospitality sector. Events Business and training 500 events: techno-cooking sessions, performances and competitions with a highly innovative and artistic content, with the participation of well known chefs and leading exponents of the coffee, gelato, chocolate and pastry-making fields. Evolution, research, trends and style of design highlight the innovative value and creativity of the products displayed in the furniture, technology and tableware sectors. SMART LABEL Innovation award SMART LABEL is the hospitality innovation award promoted by HostMilano in collaboration with POLI.design. It will be granted at HostMilano 2019 to those products, services and projects whose specific features meet certain criteria. 34 Newsletters Social network ads Website Interactive app 500 Events International media planning Social media and community management Google and retargeting campaigns

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