2 nd Annual Stampede Breakfast at Hotel Arts July 8, 2015

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1 2 nd Annual Stampede Breakfast at Hotel Arts July 8, 2015 Overview: The Amber Approved Stampede Breakfast is a gourmet-inspired healthy alternative to the traditional Stampede breakfast. The dream of Holistic Nutritionist, Author and healthy food crusader Amber Romaniuk became a soldout hit in its first year in Once again Amber collaborates with the team at Hotel Arts: award-winning Executive Chef Duncan Ly and Pastry Chef Karine Moulin who was seen on Top Chef Canada season four. These talented chefs will be creating the sumptuous breakfast creations. Located in downtown Calgary, at the heart of all the Stampede action, Hotel Arts is a sumptuous blend of modern luxury and intuitive service in a premier designer boutique-style hotel. A White Hat of the Year 2013 award winner, Hotel Arts is passionate about transforming ordinary events into extraordinary experiences. Amber Approved foods are gluten, sugar and dairy-free. The breakfast includes Stampede favourites with a healthy yet delicious twist (i.e. gluten free pancakes, nitrite-free sausage, free range eggs) and other decadent additions of fruit smoothies, organic juice shots, infused waters and more... Date: Wednesday July 8, 2015 Time: 7 a.m. to 10 a.m. Location: Hotel Arts Ave SW, Calgary, AB T2R 0V1 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 1

Who will be attending: The anticipated attendees are health-conscious foodies which include those with food sensitivities, allergies and geared toward the principles of Amber Approved recipes that

2 Who will be attending: The anticipated attendees are health-conscious foodies which include those with food sensitivities, allergies and geared toward the principles of Amber Approved recipes that are gluten, sugar and dairy free. The demographics are anticipated to be around 60% woman and 40% men. Invitees include the Mayor of Calgary, Naheed Nenshi and City Councillors and food industry bloggers, writers, chefs, nutritionists and other leaders in the field of food, health and wellness. Attendees: Attendance will be limited to 200 people. The first breakfast in 2014 sold out in 3 weeks. Get your tickets early! Tickets: Tickets for this gourmet buffet are $50.00 per person and must be purchased in advance. Tickets will not be available at the door due to the preparation and presentation of the exquisite menu. Giving: Amber Approved is a proud supporter of Calgary Meals on Wheels. A portion of the proceeds from the Amber Approved Stampede Breakfast will be donated to Calgary Meals on Wheels. (Watch for more news on the Charity Bachelor Auction in support of MOW during the event. Early word is celebrity bachelor s include radio station DJ fan favourites and one or more Calgary Stampeders are already on the list!) 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 2

3 Menu: The menu is being created by Executive Chef Duncan Ly, Pastry Chef Karine Moulin and Executive Sous Chef Craig Boje. Breakfast Format: Amber Romaniuk will be hosting the breakfast with Special Guest Emcee, Global TV reporter, Jenna Freeman. Honoured guests and select sponsors will speak throughout the morning. A local country band is planned to entertain guests with live music to keep the capacity crowd in the Stampede spirit. As details are confirmed they will be posted online at Amber Approved and on the Face Book Page. You are encouraged to check back often for updates. Host: Amber Romaniuk amber@nourishthislife.ca Marketing & Promotions: Sam Rafoss sam@samrafoss.com Marketing and Promotions Campaign The following is our general marketing platform for the Amber Approved Stampede Breakfast. Marketing mediums to be used for this process Amber Romaniuk is a regular guest expert on Global TV Press Release advertising to all radio, T.V., and Newspaper sources Extensive online advertising Database Marketing Social Media Print media such as posters and/or handbills Invitations to local companies and supporters will be promoting the event via their website, event, and bulletin boards Affiliate marketing *Other marketing options will be explored and ongoing. Promotions based on sponsorship and ticket sales numbers. Amber Approved reserves the right to change the promotional strategy at own discretion. 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 3

4 Interviews with Amber Romaniuk and/or select sponsors, Chefs or other contributors have been scheduled to date, with the following media: Shaw TV, Global Calgary Morning Show, 660 All News Radio. PRESS & BLOGS : 1 ST Annual Amber Approved Stampede Breakfast Slightly-Different/ Sponsorship Packages Platinum Sponsor $1, Prime Sponsorship Exclusive Booth Location to showcase products and services Free Prize Draw allowed at your table Tent Card Name and Logo placed on the Breakfast Table(s) One Menu Item Exclusive Promotion the morning of the breakfast (i.e. Juice Shot promotion) Stage advertising - Sponsor's infomercial will be announced 3 x throughout the morning by Amber Romaniuk &/or Jenna Freeman Sponsor s name & logo on all of our promotional materials and event advertisements (Newspaper, print, website, social media, posters, etc.) Sponsor s logo and web link on the Amber Approved Stampede Breakfast Page Newsletter announcement to the Amber Approved database One month of post event exposure on the website Large banner logo on our sponsor board (Featured at the entrance of the event) Feature interview on Amber Approved TV s YouTube Channel & Website 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 4

5 1 page advertisement & 500 word article in Amber Approved Magazine (for two editions) Gold Sponsor - $1,000 Exclusive Booth Location to showcase products and services Free Prize Draw allowed at your table Tent Card Name and Logo placed on the Breakfast Table(s) Stage advertising - Sponsor's infomercial will be announced 2 x throughout the morning by Amber Romaniuk &/or Jenna Freeman Sponsor s name & logo on all of our promotional materials and event advertisements (Newspaper, print, website, social media, posters, etc.) Sponsor s logo and web link on the Amber Approved Stampede Breakfast Page Newsletter announcement to the Amber Approved database One month of post event exposure on the website Medium banner logo on our sponsor board (Featured at the entrance of the event) Silver Sponsor - $600 Shared Booth Location to showcase one product/service Tent Card Name and Logo placed on the Breakfast Table(s) Stage advertising - Sponsor's infomercial will be announced 1 x throughout the morning by Amber Romaniuk &/or Jenna Freeman. Sponsor s name & logo on all of our promotional materials and event advertisements (Newspaper, print, website, social media, posters, etc.) Sponsor s logo and web link on the Amber Approved Stampede Breakfast Page One month of post event exposure on the website Small banner logo on our sponsor board (Featured at the entrance of the event) Bronze Sponsor - $300 Shared Booth Location to showcase one product/service Sponsor s name & logo on all of our promotional materials and event advertisements (Newspaper, print, website, social media, posters, etc.) 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 5

6 Sponsor s logo and web link on the Amber Approved Stampede Breakfast Page One month of post event exposure on the website Small banner logo on our sponsor board (Featured at the entrance of the event) 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 6

7 Thank you to our gracious Sponsors. 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 7

Amber Romaniuk is out to change the world, one restaurant at a time, one home-cooked meal at a time.

With a passion for healthy eating choices, Amber finds it fulfilling to combine her training and her own experience of food addiction to support others trying to make massive life transformations and

Amber is a crusader for change, and she is devoting her considerable energy to changing food culture in Calgary, and helping people pursue healthy, nutritious food choices.

8 Amber Romaniuk is out to change the world, one restaurant at a time, one home-cooked meal at a time. She is a Holistic Nutritionist, teacher, public speaker, and author of Amber Approved: Gluten, Sugar, & Dairy-Free. With a passion for healthy eating choices, Amber finds it fulfilling to combine her training and her own experience of food addiction to support others trying to make massive life transformations and escape vicious cycles that refined foods and psychological voids can create. Amber is a crusader for change, and she is devoting her considerable energy to changing food culture in Calgary, and helping people pursue healthy, nutritious food choices. She strives to help support her clients make lasting lifestyle changes with their health at her office at Mission Fitness. Phone: instagram: instagram.com/amberromaniuk Linked in: Sam Rafoss, RHN is a holistic nutritionist, speaker, author and business & marketing mentor. Her coaching is focused on helping the healers of the world gain confidence, attract their ideal clients and make money doing what they love to do. A recipient of the 2014 Amazing Coach Award from the Inspirational Business Leaders Council, Sam is serving her higher purpose so others can serve theirs. When you're ready to boom your business, Sam takes you by the hand and ensures you create the life of your dreams. Toll Free Instagram: Sam Rafoss LinkedIn: Sam Rafoss Facebook Page: Sam Rafoss Consulting 2 nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 8

9 Executive Chef, Hotel Arts Group, Duncan Ly Duncan Ly is the Executive Chef of the Hotel Arts Group. Chef Ly started his culinary career at the Wickaninnish Inn in Tofino and has worked over the years at Diva (Metropolitan Hotel, Vancouver), Catch (Hyatt Regency, Calgary) and the Elbow River Casino (Calgary) before joining Hotel Arts Group in 2005 as Executive Chef In his tenure with the Hotel Arts Group, Chef Ly has opened and influenced the cuisines of four separate restaurants: the Vietmodern cuisine of Raw Bar by Duncan Ly, the intimate and award-winning Chef s Table at Kensington Riverside Inn, as well as the 200- seat Olives Restaurant and most recently, Yellow Door Bistro. He has also overseen the creation of a new banquet kitchen to support hosting on-site events for up to 700 attendees, as well as off-site catering functions for up to 1,400 guests Chef Ly has won numerous accolades during the course of his culinary career. He competed at Gold Medal Plates: Canada's Culinary Championships, numerous regional competitions and was part of Team Alberta in Luxembourg at the World Culinary Olympics. Chef represented Calgary s exciting dining scene at the Canadian Culinary Championships in February 2014 taking home the silver medal after winning Gold Medal Plates in Calgary November nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 9

Pastry Chef, Hotel Arts Group, Karine Moulin Pastry Chef Karine Moulin re-joined the Hotel Arts Group in 2012 and is one of Western Canada's great talents preparing exquisite desserts.

10 Pastry Chef, Hotel Arts Group, Karine Moulin Pastry Chef Karine Moulin re-joined the Hotel Arts Group in 2012 and is one of Western Canada's great talents preparing exquisite desserts. A graduate of SAIT's Culinary Program, Karine has worked at diverse restaurants and hotels honing her craft. Over the years, Karine has worked with St. Germain Bistro, Hyatt Regency Calgary and the ATCO Culinary Kitchen. She has worked with the Hotel Arts Group helping to launch an array of new desserts for Raw Bar by Duncan Ly, Yellow Door Bistro, the group's growing banquet and catering division as well as all those amazing in-room welcome amenities for VIP guests. Karine has been developing an array of gluten free desserts for our restaurants and our banquet operations. Karine was announced as one of fourteen competitors on Top Chef Canada season four set to air March 10 of nd Annual Amber Approved Stampede Breakfast July 8, 2015 Page 10

ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS. Proud Members of the Canadian Vintners Association

ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS Proud Members of the Canadian Vintners Association About CAPS The Canadian Association of Professional Sommeliers (CAPS) is a pan-canadian