Market Brief for Seafood Expo Asia. Hong Kong & Macau, Makret Dynamic Markets for U.S. Exports

Transcription

1 Market Brief for Seafood Expo Asia Hong Kong & Macau, Makret Dynamic Markets for U.S. Exports September 4,

2 USDA Foreign Agricultural Service (FAS) - ATO Hong Kong - FAS offices are staffed by Foreign Service agricultural attachés and local agricultural policy and promotional experts A global network of 93 offices covering 171 countries ATO Hong Kong Facilitate partnership Explore opportunities Raise profile for US foods 2

3 Hong Kong Overview 3

4 Hong Kong Overview - Trade Friendly Environment - One country, two systems Westernized business practices Business language: English Transparent and stable import regime 4

5 Hong Kong Overview - High Efficiency - Leading ocean terminal World s busiest air cargo facility * Developed distribution networks Duty free for most food and beverages * Ranking of total air cargo traffic in 2016 by Airports Council International 5

6 Hong Kong Overview - Connectivity to Asia - Destination for world s travelers Visa free entry Easy access for decision makers Global sourcing hub 6

7 Hong Kong Overview - Key Export Destination - High import demand Long term trade success between Hong Kong and the US Strong re-export opportunities Key re-export destinations: China, Vietnam, Taiwan, Macau Source of data: Consumer Oriented Agricultural Products, by value in 2016 U.S. Census Bureau Trade Data and Hong Kong Census and Statistics Department by Global Trade Atlas 7

8 Hong Kong Overview - Global Competition - *Consumer Oriented Agricultural Products + Fish and Seafood *Group 32 and Group 9, Gross imports to HK, Global Trade Atlas using data from Hong Kong Census and Statistics Department 8

9 Hong Kong Consumer Trends 9

10 Consumer Trends - Dynamic Food Culture - International cuisines Busy and affluent consumers High cost of living Dining out common 10

11 Consumer Trends - Information Savvy - * 96% smartphone users; 4.4 m facebookers Growing F&B internet retailing Production Story Health awareness rising *Social Media Usage in Hong Kong Statistics and Trends, May 16, 2015, Other information is taken from Euromonitor International 11

12 Hong Kong Food and Beverage Trade 12

13 Popular Product Groups Imports to Hong Kong Product Category 2016 Gross Imports (US$ Million) 2016 Retained Imports * (US$ Million) Fish & Seafood Products 3,404 2,742 Fresh Fruit 2,609 1,063 Beef 1,806 1,584 Tree Nuts (US # 1 export market) 1, Wine 1, Poultry Meat 1, Pork 1, Processed Fruits and Vegetables Fruit & Vegetable Juices (* Retained Imports = Gross Imports Re-exports) Source of Data: Hong Kong Census and Statistics Department (Global Trade Atlas) 13

14 U.S. Fish and Seafood Exports - Hong Kong: the 7 th Largest Export Market - Country Export Values in Thousands of Dollars % of Total World Total 5,110,847 5,182,951 5,327,983 5,193,339 5,032,271 1 Canada 922, , , ,007 1,020,066 20% 2 China 1,124,404 1,114,751 1,181,268 1,036, ,926 19% 3 Japan 759, , , , ,555 13% 4 Korea, South 402, , , , ,634 10% 5 Germany(*) 286, , , , ,370 5% 6 Netherlands 182, , , , ,140 4% 7 Hong Kong 145, , , , ,940 4% 8 Spain 136, , , , ,617 3% 9 France(*) 152, , , , ,651 3% 10 United Kingdom 125, , , , ,240 2% Note: 1. Data Source: U.S. Census Bureau Trade Data 2. (*) denotes a country that is a summarization of its component countries. 3. Product Group : BICO-HS10 14

15 Fish and Seafood - Hong Kong Market situation - Fish is perceived to be nutritious, healthy, important component of local daily diet and remedy High-end items are in demand for banquets, buffets, social gatherings Increased discussions on sustainability and food safety 15

16 Fish and Seafood - Hong Kong Imports in Fish and Seafood Imports Rest of World 20% China 26% Frozen Shrimp and Prawn, Fish (Fresh, Chilled, Frozen,) Cuttle Fish or Squid, Preserved/Prepared Fish France 2% Mexico 2% Brazil 2% South Africa 2% India 2% Taiwan 2% Indonesia 2% Thailand 2% Canada 4% Australia 4% Vietnam 4% United States 5% Norway 5% Japan 15% Scallops (Frozen, Dried, Salted) Sea Cucumbers Fish (Fresh, Chilled) Abalone Preserved/Prepared Fish Molluscs (Live, Fresh, Chilled, Frozen) Lobsters and other Crawfish (Live, Fresh, Chilled, Frozen) Sea Cucumbers 16 Source of Data: Group 9, Hong Kong Census and Statistics Department; by value in 2016, Global Trade Atlas

17 Market Sector Structure Food Service 17

18 Food Service - Growing Restaurant Sector - Hotels high end dining for locals Celebrity chefs Buffets Unique experience Restaurants foodie culture Growth of fast casual dining outlets with moderate prices Growth of café and bars wines and spirits Need to keep up with high rental and manpower costs Source of Data: Euromonitor International 18

19 Food Service - Growing Restaurant Receipts - Restaurant Receipts Source: Census and Statistics Exchange Rate US$1 = HK$7.8 Department, Hong Kong 19 SAR

20 Market Sector Structure Retail 20

21 Retail - Competitive Retail Environment - Two major retailers dominate supermarket revenue Wide distribution from basic to specialty High operating costs Buyers selection criterion Trend and innovation Reliability Proven track records Clarity in product information (labeling, shipping, pricing etc.) Speedy responses 21

22 Retail - Growing Retail Sales - Retail Sales of Food and Beverages Exchange Rate US$1 = HK$7.8 Source: Census and Statistics Department, Hong Kong SAR 22

23 Macau Hong Kong s Neighbor 23

24 Macau - Macau Special Administrative Region - Growth as an Entertainment Destination Family friendly entertainment platforms Expansion of restaurant and foodservice facilities Growing opportunities for high quality food and beverage products 24

25 Watch our Video! Hong Kong and Macau: Dynamic Markets for U.S. Exports Other ATO Hong Kong Resources: -Importers contacts -Trade Shows in Hong Kong -ATO Hong Kong reports 25

26 Trade Shows Date Sep 5-7, 2017 Sep 5-7, 2017 Sep 6-8, 2017 Nov 9-11, 2017 Nov 30 Dec 2, 2017 Nov 30 Dec 2, 2017 Feb 1-3, 2018 Feb 1-3, 2018 May 9-11, 2018 May 29-31, 2018 Aug 16-18, 2018 (dates TBC) Aug, 2018 Name of Show Seafood Expo Asia Restaurant and Bar Asia Fruit Logistica* (fruits, vegetables and nuts) Hong Kong International Wine and Spirits Fair Agri Pro Asia Hong Kong International Bakery Expo LOHAS Expo Vegetarian Food Asia Gourmet Asia Vinexpo Hong Kong Hong Kong Food Expo Natural and Organic Products Asia 26

27 Contact Us Major sources of data in this presentation: Euromonitor International Hong Kong Census and Statistics Department Global Trade Atlas U.S. Census Bureau, U.S Department of Commerce 27