Exhibiting at Natural Products EXPO East Booth #1123 Note to Press

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1 Exhibiting at Natural Products EXPO East Booth #1123 Note to Press: To schedule an interview with Q.bel Foods, LLC Founder Bahram Shirazi at the 2010 Natural Products EXPO East, contact Damiano DeMonte at or Q.bel, The All-Natural Chocolate Candy Company, Exhibits At The 2010 Natural Product EXPO East Unveils New Packaging Format for Autumn Available in Four Varieties Including The New Flavor, Deep Dark Chocolate Wafer Rolls (Nyack, NY) October 14, 2010 Nyack, New York-based Q.bel Foods, LLC, makers of all-natural chocolate wafer rolls and wafer bars, today announced they will be exhibiting at the 2010 Natural Products EXPO East from Thursday to Saturday, October 14-16, at the Boston Convention & Exhibition Center located at 415 Summer Street in Boston, MA. Q.bel will be unveiling new packaging that will enter the marketplace beginning mid-september. The new packaging is a stand-up bag, a format that has led growth in the chocolate category over the last year. Q.bel will offer four varieties of their chocolate wafer rolls: Peanut Butter with Milk Chocolate, Milk Chocolate (36% cacao), Dark Chocolate (52% cacao), and the new Deep Dark Chocolate (72% cacao). Each bag contains eight individually wrapped chocolate wafer rolls and will retail for $4.49-$4.79. They were designed specifically to give retailers several creative options for merchandising the Q.bel line. "We decided to put individually wrapped chocolate wafer rolls into bags when moms at demos kept on asking us for a big package to keep in the pantry for packing into lunches or just for grabbing a little snack. But as the line developed, we realized that it offered us the perfect vehicle for broadening our distribution, said Bahram Shirazi, Founder and Chief Officer of Crunchy Goodness at Q.bel. The Q.bel product line was launched in January 2009, with an initial national rollout by Whole Foods. Since then, the product has been selected by many leading retailers in the health and natural foods industry. Q.bel Foods, LLC recently announced that, in the one and a half years they have been in business, the company has sold over two million candy bars, attaining the number one rank in the All-Natural Chocolate Wafer category. Q.bel will continue to sell its established impulse packages, which are available nationwide in all Whole Foods Markets and many specialty stores and retails for $1.29-$1.59. For more information about Q.bel, visit or follow them on Twitter at About Q.bel Since January 2009, Nyack, NY-based Q.bel Foods has been making healthy indulgences for consumers looking to satisfy their chocolate craving without all the high-fructose corn syrup, preservatives, artificial colors, flavors and hydrogenated oils found in most mass produced candy. The company s mantra, printed on every package, is: Be True. Be Honest. Be Good., and is Q.bel s commitment to making the world s best tasting, all-natural chocolate candy bars. Learn more at Media Contact Damiano DeMonte BullsEye PR Damiano@BullsEyePR.com (212) X102 ###

2 Media Contact: John Rarrick BullsEye Public Relations x103 Executive Biography Bahram Shirazi, CEO and Founder Q.bel Foods, LLC Bahram Shirazi, Founder and CEO of Q.bel Foods, LLC, was inspired to create an all-natural chocolate candy bar that he and his wife could be confident their children could enjoy without the worry of artificial ingredients. Having left the corporate business world as a The Cypress Group in 2007 and before that Lehman Brothers in 1993, Bahram Shirazi concentrated his efforts on creating a brand of all-natural chocolate candy bars that are true, honest and good. Q.bel products are made with the truest of ingredients: No artificial colors, flavors, preservatives or chemicals. No hydrogenated oils and no high fructose corn syrup. Shirazi completed his MBA from Columbia University in New York, NY in 1988 after having received his Bachelor of Science in Electrical Engineering from Tufts University in Medford, Massachusetts in He lives in Nyack, NY with his estimable wife Isabel, who gives her name to the chocolate candy bars (Q.bel), and their two sons, Mackie and Cyrus.

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