Food Export USA - Northeast Upstate NY Trade Conference & Expo

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1 Food Export USA - Northeast 2014 Upstate NY Trade Conference & Expo

2 Why to Export? 95% of consumers not in the US! Diversification of Market Risk Extend life of product, development costs Capitalize on USA Brand Use idle capacity; reduce unit costs 2014 Upstate NY Trade Conference & Expo

3 Your company wants to export but Could your company use some help? 2014 Upstate NY Trade Conference & Expo

4 Food Export USA Northeast: About Us Who: Private, not-for-profit trade association Mission: Promote the export of Northeastern food and agriculture products Partners: Funding From USDA Foreign Agricultural Service Members: 10 Northeastern States Strategic Alliance with Food Export - Midwest Upstate NY Trade Conference & Expo

5 What Products Does Food Export Work With? Small & Medium Sized U.S. Enterprises Products with at least 50% US agricultural content Food & Agricultural Products 2014 Upstate NY Trade Conference & Expo

6 In what Markets is Food Export active? Canada Caribbean Central America Europe Hong Kong Japan Mexico Middle East South America South Korea Southeast Asia Taiwan Vietnam 2014 Upstate NY Trade Conference & Expo

7 What We Do: Programs & Services Outreach & Exporter Education Food Export Helpline Export Advisor Program Export Essentials Online Seminars &Webinars Newsletters 2014 Upstate NY Trade Conference & Expo

8 What We Do: Programs & Services Market Entry Buyers Missions Food Show PLUS! TM Focused Trade Missions Market Builder Online Product Catalog 2014 Upstate NY Trade Conference & Expo

9 What We Do: Programs & Services Market Promotion Retail & Foodservice Promotions Branded Program: Cost-share assistance 50% reimbursement of eligible export marketing expenses Must be a small business by SBA guidelines Application and claims process 5 years in any market 2014 Upstate NY Trade Conference & Expo

10 What We Do: Programs & Services Branded Program Eligible Expenses Advertising, publications and websites International Trade Shows Promotions & demonstrations Public relations and seminars Package and label changes Freight costs for samples 2014 Upstate NY Trade Conference & Expo

11 How Can We Help You? Upstate NY Trade Conference & Expo

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14 Company History Founded in 1963 by James Corigliano in Buffalo, NY as a local sausage manufacturing company; named after his wife Rose (Rosina in Italian) In 2000 Rosina purchased the assets of Celentano Bros., a manufacturer of pasta, eggplant and entrees based in Verona, NJ Moved the pasta & entrée operation from NJ to West Seneca, NY in 2003 Purchased the assets of Italian Village pasta in the Summer of 2006 Purchased the assets of San Rallo Pasta Co. in December 2011

15 Company Overview Current Ownership : (2 nd Generation Corigliano family) Russell A. Corigliano, President & CEO Frank J. Corigliano, Executive Vice President Corporate Headquarters in Buffalo, NY 2 plants in Buffalo 1 plant in Chicago Gross sales in $125,000,000 Core Capabilities: Frozen meatballs Filled pastas Eggplant cutlets Production in 2014: 60 million lbs. total production Even balance of meatballs with pasta & entrees Leading frozen food manufacturer: #1 branded meatball in U.S.A. #1 branded frozen pasta in U.S.A. National distribution network

16 Products Manufactured

17 Meatballs Italian Homestyle Angus Swedish Turkey Sausage Buffalo Style Custom Formulations

18 Sausage and Pizza Toppings Sliced Sausage Nuggets Link Sausage Banquet Cut Sausage Coil Sausage Crumbles

19 Pasta Ravioli: round, square, mini, medium, large and jumbo (cheese, beef, & lobster) Tortellini: cheese, meat and tri-color Stuffed Shells: various portion sizes Manicotti: various portion sizes Gnocchi: potato dough Cavatelli: ricotta cheese dough Rigatoni: stuffed with ricotta cheese Pasta Sheets: flat and wavy

20 Entrees Lasagna Stuffed Shells Manicotti Eggplant Rollettes Eggplant Parmigiana

21 Markets Served Rosina operates in four (4) channels of distribution: Retail Foodservice Industrial Military Products enjoyed in all 50 states Products also available in: Canada Mexico Central America South Africa Puerto Rico Caribbean Bermuda Japan Italy South Korea Germany Guam Dubai

22 Retail Sales Represents 60% of Rosina s business Rosina products are sold in 97 of the top 100 retails chains in the U.S. All Rosina brands represented Includes corporate brands (private label)

23 Foodservice/Industrial Represents 40% of Rosina s business Foodservice (two types) Sold to distributor then to end user National account business Industrial Manufacturer to manufacturer

24 Certifications USDA and FDA approved BRC Certified Grade A Organic Certified production facilities Halal Certified products and production facilities USDA Child Nutrition Program Export Verification Programs

25 International Focus In addition to Canada, became part of our strategic direction in 2010 Initial focus was on Caribbean, with a specific focus on Puerto Rico Focus next was on Mexico, mainly with large USA retailers As a result of a customer inquiry, went to South Africa Current focus is on Central America and then extend into South America (Columbia & Chile) Brand focus is on growing Rosina label

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