Who We Are. The Latvian Truffle Experts

Transcription

1 2017

2 Who We Are We are a proud Latvian confectionary company with a passion for making specialist chocolate truffles for everyone. The Latvian Truffle Experts Pure is not just a chocolate company. We decided early on to specialize in truffles that unique, rich, indulgent treat perfect for any celebration. As Pure has grown and developed all our energies have been put into perfecting our truffles. We think of each truffle as a mini- celebration the perfect accent to any moment. With care and attention to detail we have refined our specialist truffle knowledge over the last decade, meaning that our production and distribution techniques ensure delectable chocolate truffles in terms of flavour, taste and design.

3 What We Do We make Chocolate Truffles for Everyone Our passion for truffles has fashioned a belief. Rather than being a delicacy reserved for just a few, we believe specialist chocolate truffles should be available to everyone. We ve supported this belief and put all our know-how into creating a superior quality product that can be distributed worldwide. For Pure this means creating products for both special occasions and everyday moments. Whether it s a birthday or just because we have the perfect selection of specialist chocolate truffles to celebrate any moment. How We Do It We do it with Pure Passion, Pure Ingredients, Pure Happiness Pūre is the city in Latvia where our passion for chocolate truffles all started, just a few kilometers away from the capital Riga. Pūre is known throughout Latvia for its purity of environment where the most delicious fruit in the entire country grows. This longstanding tradition for luscious fruit was the foundation for creating delicious fruit-fused chocolate truffle fillings. It is the purity of Pūre that still makes us the specialists in flavour and texture that we are today.

4 Handmade Tradition Meets Innovative Technology In today s global market customers expect the human touch of handmade quality wherever and whenever they choose. This is where Pure excels as a specialist true brand. Our proud handmade tradition is still a signifcant part of who we are. While we use the latest technologies to ensure faultless supply and distribution all over the world, our handmade heritage is something we always insist upon. We still offer truffles that guarantee the hand furnished-touch of the truffle specialist it s what we call The Pure Promise. The Pure Promise the hand-furnished touch of the truffle specialist.

5 Our BrandStory Our story is one of pure passion, pure ingredients and pure happiness that starts amid the fruit fields of Pūre, Latvia. Nestled in the lush green landscape, you ll find a happy group of Latvians driven by pure passion for chocolate truffles. Using fruit, nuts and other irresistible tastes and textures, we ve spent thousands of hours in our kitchens dreaming up new ways of perfecting chocolate truffles. We aren t shy of learning from the best so we ve borrowed from our Belgian friends the expert chocolatiers. Combining the world s best chocolate with our truffles expertize we ve created what we like to call mini miracles. Our passion for purity led us further north to Scandinavia, in search of experts in design with their help we ve devised the perfect presentation that makes your chocolate truffle experience even more special. Pure Chocolate Truffles help people celebrate all the moments, big and small, that happen every day.

6 Our BrandValues BOLD Bold by Nature and in Appearance AUTHENTIC Real Chocolate Truffles for Real Life EXPERT The Indisputable Chocolate Truffles Experts OPTIMISTIC Optimistic All the Way We are are a bold company the first to introduce chocolate truffles to Latvia. Today, we dare to challenge the market by making truffles an everyday treat. We are a traditional product in modern, aesthetic packaging. We create truffles with over a decade of experience and are only satisfied with the highest quality. Our bold, modern packaging design aligns the Pure brand throughout our range and seeks to innovate our marketing and distribution to achieve our goal of making chocolate truffles an everyday treat. We offer customers unexpected high quality in both design and taste for aunique product experience. Throughout the years, we have stayed true to our origins and Latvian heritage. We are 100% committed to the development of chocolate truffles and take pride in being the Latvian truffle specialists. This is our focus and what we will continue to pour all our energy into. We are also authentic to life. We know life isn t perfect, we avoid the chocolate box image of perfection. We stand for what we believe is perfection life with all its ups and downs and lumps and bumps. We believe in celebrating the everyday as well as the special occasions. We are specialists in our field. We have been producing and perfecting our chocolate truffles throughout the past decade. Our passion for chocolate truffles is what has enabled us to commit to constant improvement and delivering the ultimate products for both everyday moments and special occasions. We consider every detail from initial design to the materials used in our packaging. The shape, consistency, texture, quality and finishing touches are of the utmost importance. We maintain absolute control of what comes out of the factory and reaches our customers. We are consumer driven and we strive to offer only the best. If life isn t perfect, at least our truffles are. Our mantra is to always focus on the sunny side of life and the beauty in the everyday. We want to spread joy and optimism through chocolate truffles that can be enjoyed for all the smaller but equally important moments that make up a life. To us, there is always cause for a celebration and our specialist chocolate truffles in a range of delicious flavours are the perfect way to crown these moments. Perhaps it s a fantastic colleague you want to show how much you appreciate, maybe the committed janitor at your child s school. These are the moments that deserve some brightness and celebration. With Pure Chocolate Truffles you can be sure to spread a smile.

7 Original Latvian Heritage in a Modern Look We keep a strong, stand-out identity across all market segments with desirable packaging for both daily and gift occasions. Our packaging makes the user experience easier and more convenient within daily onthe-go situations and more special and unique for gift occasions. We differentiate ourselves in the daily and gift segments by catering to the different needs of the target groups within these segments. Each packaging solution expresses clearly in its design, which occasion it should be bought for.

8 We Have Developed Two Product Lines EVERYDAY MOMENTS SPECIAL MOMENTS ON-THE-GO DAILY GIFTS UTZ, Fairtrade, EAC, GMO Free, Kosher chocolate truffles

9 On-the-go The Everyday Moments on-thego products feature packaging that reflects convenience for quick on-the-go moments where just a few truffles will satisfy your sweet tooth.

10 Everyday Moments The Everyday Moments range has been designed for everyday truffle purchases enjoyed at home, where a larger portion is required. It is convenient enough to put on a table for the family or on the desk while working in the office.

11 Special Moments Gift The Special Moments range aims at celebrating the bigger moments of life, when we need to mark an occasion such as a birthday, anniversary or graduation and where we need gift packaging that includes the best assortment of Pure s Chocolate Truffles. To emphasize the handmade quality of our truffles and further extend the customer s unique gift experience we include a note from the Pure Chocolate Truffles specialist who actually hand finished the truffles. Zabaglione chocolate truffles ASSORTED Tiramisu CELEBRATE ANY MOMENT Vanilla chocolate truffles ASSORTED Orange Zabaglione GreenTea Cherry Tiramisu Calvados PassionFruit Mascarpone Cinnamon Ciambella Vanilla Caramel CELEBRATE ANY MOMENT chocolate truffles ASSORTED Orange GreenTea Cherry Calvados Mascarpone Cinnamon Vanilla CELEBRATE ANY MOMENT chocolate truffles ASSORTED Orange Zabaglione Cherry GreenTea CELEBRATE ANY MOMENT

12 Special Moments Gift Seasonal collection

13 Export Markets Lithuania, Estonia, Russia, Germany, Austria, Spain, Italy, United Kingdom, Slovakia, Poland, Ukraine, Finland, Sweden, Denmark, USA, UAE, Kuwait, Japan, Hong Kong, Korea, Singapore, New Zealand and some other countries

14 SIA PURE CHOCOLATE PURE-9, PURE, TUKUMA MUNICIPALITY, LATVIA, LV 3124 PHONE: FAX: