The Protection of Geographical Indications in Italy

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1 The Protection of Geographical Indications in Italy 20 November 2017 Tätigkeitsbericht Matthias Messner 2016 Italian Association Consortia of GI s

2 TOPICS Introduction Productive Districts EU-Symbols Italian System of Certification and Control Counterfeiting Surveillance Case Study Tätigkeitsbericht 2016

3 Geographical Indications - Italy 294* Geographical Indications in Italy In terms of economic value, AICIG currently represents about 90 % of the Italian production with geographical indications In terms of representativness, at the European Union level AICIG embodies one-third ( around 33%) of the total economic value of European production attribuited to food processing Geographical Indications *10 November 2017

4 Geographical Indications - Italy Cheeses Asiago PDO Bra PDO Caciocavallo Silano PDO Castelmagno PDO Fontina PDO Gorgonzola PDO Grana Padano PDO Montasio PDO Mozzarella di Bufala Campana PDO Parmigiano Reggiano PDO Pecorino Romano PDO Pecorino Toscano PDO Piave PDO Provolone Valpadana PDO Quartirolo Lombardo PDO Raschera PDO Ricotta Romana PDO Salva Cremasco PDO Stelvio PDO Taleggio PDO Toma Piemontese PDO Vastedda della Valle del Belìce PDO Meat products Finocchiona PGI Mortadella Bologna PGI Prosciutto di Parma PDO Prosciutto di San Daniele PDO Prosciutto Toscano PDO Prosciutto Veneto Berico - Euganeo PDO Salame della Brianza PDO Salamini Italiani alla Cacciatora PDO Speck Alto Adige PGI Zampone Modena Cotechino Modena PGI Fresh meats Vitellone Bianco dell'appennino Centrale PGI Cinta Senese PDO

5 Geographical Indications - Italy Fruit, vegetables and cereals (fresh and processed) Basilico Genovese PDO Ciliegia dell'etna PDO Melone Mantovano PGI Carota Novella di Ispica PGI Cipolla Bianca di Margherita di Savoia PGI Cipolla Rossa di Tropea PGI La Bella della Daunia PDO Limone Costa d'amalfi PGI Limone di Siracusa PGI Mela Alto Adige PGI Melanzana Rossa di Rotonda IGP Nocciola del Piemonte PGI Patata della Sila PGI Pesca di Leonforte PGI Pomodoro di Pachino PGI Pomodoro S.Marzano dell'agro Sarnese-Nocerino PDO Radicchio Rosso di Treviso PGI Radicchio Variegato di Castelfranco PGI Riso di Baraggia Biellese e Vercellese PDO Riso del delta del Po PGI Vinegars other than wine vinegars Aceto Balsamico di Modena PGI Aceto Balsamico Tradizionale di Modena PDO Aceto Balsamico Tradizionale di Reggio Emilia PDO Oils and fats Bruzio PDO Chianti Classico PDO Dauno PDO Garda PDO Riviera Ligure PDO Sabina PDO Terre di Siena PDO Val di Mazara PDO

6 Productive Districts Geographically delimited (restricted) area High concentration of operators Specialisation of production Competition localisation first promotes collaboration and then competition Territorial identification with a product: tradition and typicality

7 European Union PDO Article 5 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Protected Designation of Origin ( PDO) Name that identifies a product originating in a specific place, region or, in exceptional cases, a country; whose quality or characteristics are essentially or exclusively due to a particular geographical environment with its inherent natural and human factors; and the production steps of which all take place in the defined geographical area.

8 European Union PGI Article 5 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Protected Geographical Indication (PGI) Name that identifies a product originating in a specific place, region or country; whose given quality, reputation or other characteristic is essentially attributable to its geographical origin; and at least one of the production steps of which take place in the defined geographical area.

9 European Union TSG Article 18 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Traditional Speciality Guaranteed (TSG) 1. A name shall be eligible for registration as a traditional speciality guaranteed where it describes a specific product or foodstuff that: (a) results from a mode of production, processing or composition corresponding to traditional practice for that product or foodstuff; or (b) is produced from raw materials or ingredients that are those traditionally used.

10 Production Discipline Key Elements Denomination - name to be protected Product specification Production area Origin Production method Connection Control authorities Labelling

11 Italian System of Certification and control What is the difference between control and surveillance? Controll Bodies Controll Plans Consortia Disciplines Monitoring Surveillance Protection Consortia Functions Protection Promotion Enhancement Consumer information General care of GI s

12 Counterfeiting The phenomenon of imitation involves different markets including, in particular, the U.S. market where all genuinely Italian products are very popular, but also those which, despite having no relationship with the Italian food processing system, boast references to Italian culture, exploiting the reputation and/or image; in other words, the so-called imitative products. Global food piracy and Italian sounding are two sides of the same coin (real usurpation of trademarks on hand or simply evocation of a product of origin on the other) which steal significant market shares of certified quality productions, tarnishing their good reputation.

13 The most imitated Italian Products Parmigiano Reggiano: Parmesao (Brazil) Regianito (Argentina) Parmesan (Japan, USA, Canada, Australia, etc.) Parmesan Cheese, Parmegianino (USA) Reggiano and Parmesano (Central America) Pamesello (Belgium) Grana Padano: American Grana (USA) Gorgonzola: Tinboonzola (Australia) Cambozola (Germany, Austria, Belgium) Asiago : Wisconsin Asiago (USA) Prosciutto di Parma: Parma Ham (USA) Prosciutto di San Daniele: Daniele Prosciutto & Company (USA)

14 Surveillance Administrative sanctions have been identified for "whoever, in the designation and presentation of the product, usurps, imitates or evoces a protected denomination, or the distinctive sign or trademark". Domestic > National Surveillance Programmes EU > Ex officio protection International > Multilateral (Lisbon Agreement) Protection shall be ensured against any usurpation or imitation, even if the true origin of the product is indicated or if the appellation is used in translated form or accompanied by terms such as kind, type, make, imitation or the like.

15 Case Study Alto Adıge From the Terrıtory to the Products

16 Case Study Alto Adıge

17 Thank you for your attention! Tätigkeitsbericht 2016

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