Paige Stingley December 7, 2013 J304 PIMP Assessment. Product: Nutella & Go

Size: px
Start display at page:

Download "Paige Stingley December 7, 2013 J304 PIMP Assessment. Product: Nutella & Go"

Transcription

1 Paige Stingley December 7, 2013 J304 PIMP Assessment Product: Nutella & Go 1. Write words on the product. Nutella is a rich hazelnut and chocolate spread that was originally created by pastry maker Mr. Pietro Ferrero in Italy in the 1940 s. During WWII, chocolate was scarce, so Ferrero used hazelnuts, which were plentiful in his region, and mixed them with a small amount of chocolate. It originally started out as a solid block called pasta gianduja. A couple years later, Ferrero altered his product to make it creamier so it could be spread onto bread. He called it supercrema gianduja which was later renamed Nutella in Nutella first came to the United States in 1983, where it s popularity grew. Nutella is made from sugar, palm oil, hazelnuts cocoa, skimmed milk powder, and other various small ingredients. A two-tablespoon serving of Nutella contains 200 calories. It contains no artificial colors or preservatives. It does not contain peanuts, and Ferrero factories have promised that there is no risk of cross contamination with peanuts in its factories. Nutella is also gluten free and kosher. It is produced in several Ferrero facilities. Production for the United States market takes place in a factory in Ontario, Canada. The Nutella & Go product was released in It includes small cookie sticks and a serving of Nutella. This product is a convenient snack to grab on the go, and is easy to store because it does not need to be refrigerated. Recently, Jif released a new hazelnut spread very similar to Nutella. There are also some other, smaller brands, that make products similar to Nutella, including Justin s Chocolate Hazelnut Butter Blend and Choc & Nut s Hazelnut-Cocoa Organic Spread. The various brands have similar nutrition facts, however many are more expensive than Nutella and their availability is limited depending on region. This product can be purchased at most grocery stores, warehouse clubs, and other popular merchandisers, such as Target and Wal-Mart. It is generally located near the peanut butter and other spreads sections. Nutella and Go costs about (insert price here) in most stores. 2. Write words on the parent company and industry. Ferrero International is the parent company for Nutella. It is a private company that also owns Rocher, Raffaello, and Tic Tac, along with some other smaller named brands. Michele Ferrero and his wife Maria started the company after WWII. Today, Giovanni Ferrero, son of Michele and Maria, is the Managing Directors of Ferrero Group. Giovanni

2 is the third generation to have a part in this international success. Their motto is Work. Create. Give. ( There principles include loyalty and trust, respect and responsibility, integrity and sobriety, passion for research and innovation and to work, create, and donate. In 2009, Reputation Institute s survey ranked Ferrero Group as the most reputable company in the world. Ferrero competes against other companies in the food manufacturing industry. Some of its competitors include Nestlé Chupa Chups, and Mondelez International Inc, but according to research, Ferrero is among the top in its market. According to the Bloomberg Industry Leaderboard, the food manufacturing industry has gained its fortune by producing cheap and convenient food products in mass quantities. As of late, companies have been focusing on producing healthier products, including fruit spreads, nuts, etc. This may be a problem for Nutella, who was recently sued for falsely advertising that their product was healthy, when in fact, a single serving of the spread, which is equivalent to two tablespoons, contains 200 calories. Nutella is not exactly healthy, and even their website says when used in moderation with complementary foods, Nutella can form a part of a balanced breakfast. Nutella was recently sued by a San Diego mother for falsely advertising that their products were healthy and a good choice to eat at breakfast. The company lost $3.5 million. Now they use Facts-Up-Front, a labeling system, to display all key nutrition facts on the front of their products packaging so there is no debate on the nutritional value of the snack. Nutella makes up for the fact that they are not extremely nutritional by advertising the convenience of their snack packs, Nutella & Go, and by promotion Nutella as a part of a balanced diet. 3. Write a sentence or two about the media you d use to promote your product and why. Many people recognize Nutella by its name and logo, so a radio ad would not be affective. I would use a television and/or a magazine ad because it allows me to use a lot of visual detail in describing the product and its benefits. I would also use print coupons because Nutella can be expensive, especially when there are other options, such as peanut butter, for consumers to buy. 4. Write at least 100 words on who you think would make a good prospect or target audience for your product. 1. Current customer base The current customers are most likely to be moms, who are also buying snacks or things to pack for lunch for their kids. They are looking for products that are quick and convenient, and that have little preparation and little mess involved. The Nutella & Go provides their children with an after-school snack or a dessert in their sack lunch.

3 Since Nutella is more expensive than other grab-and-go snacks, moms who come from a middle class or upper middle class economic background are more likely to purchase. It is also more likely that the people who are purchasing the product will be people who have bought it before. Moms will not want to spend a lot of money on Nutella if they don t know if their kid will like it. So Nutella will sell its product to more repeat customers than it will new customers unless it really focuses its advertising on bringing new consumers in, which should be one of their focuses. 2. Check out the competition The biggest competition Nutella has is other brands that are selling togo snacks. Some prime examples of this are Handi-Snacks, which sells breadsticks much like the ones in Nutella & Go, with a cup of cheese at the end for dipping. They also come in Oreos and Ritz crackers. Jif also makes a Jif To Go cup of peanut butter. Jif s product does not include a vehicle for which to eat the peanut butter, unlike those listed above. One of the biggest challenges Nutella will face with this competition is the price they are offering their products at. One Nutella & Go package is priced at $1.49 whereas a six-pack of Handi-Snacks is priced at $2.89, which breaks down to about $0.48 per package. Handi-Snacks is also more nutritional, and contains a similar amount of food in each package. Nutella contains a few more breadsticks, but no more Nutella than Handi-Snacks does cheese. There are also brands which sell packaged fruits and vegetables along with some type of dipping sauce at the end. These are unarguably more healthy than both Nutella and Handi-Snacks, but they often cost around $1.00 for an individual package. Other competitors are also going to be targeting moms and young adults who are looking for a convenient and satisfying snack. 3. Analyze the product/service Nutella & Go comes in a convenient shaped half circle package. This package shaping prevents the container from getting squished at the bottom of a lunch sack or backpack, like it would if it were a complete circle. It is made with a very thick plastic, which also reduces risk of the packaging being damaged or damaging the contents inside. The breadsticks and Nutella are separated into an individual compartment, which makes the product easier to eat and prevents messiness. Since the breadsticks can be dipped directly into the Nutella, there is no chance for little hands to get sticky. This is an advantage over the

4 Handi-Snacks Ritz crackers, which requires the consumer to spread the cheese spread over the crackers. 4. Choose specific demographics Nutella & Go is mainly targeted towards moms who have kids in school who need sack lunches and quick after school snacks. These moms are probably younger, between the ages of 30-40, living in a suburban city. They probably make an average or slightly above average salary, or they have husbands who make that salary. They most likely have a college degree, or at least some level of college education. They may or may not be married, but they will most likely have children. Another target audience could include young adults who are new out of college or finishing up with college who are looking for small snacks to eat to maintain a balanced diet. Both men and women could be attracted to this product because it is convenient and will provide them a snack at work or between classes. As mentioned above, they probably are currently in college or recent graduates, but they have enough money to be able to afford this item, either because they are working or have been saving up, or have their student loans paid off. They are more than likely to be single at this point, but that can vary by region. 5. Consider the psychographics The people who are buying this product probably value their health and enjoy being active. Their hobbies could include yoga, hiking, playing sports, or being outdoors. They also value their time, so this product is a good choice for them because it is quick and can be eaten on the go. They will typically have an optimistic attitude and an upbeat personality and be generally outgoing. 6. Summary All factors taken into consideration, my target audience will primarily focus on middle to upper middle class moms who have kids in school. Moms want a quick, convenient, and affordable snack to be able to provide their kids while they are on the go. A younger audience may also be taken into consideration. College students and recent graduates often do not have time for breakfast in the morning, but Nutella & Go will provide them with something they can eat as they are walking out the door. Nutella promotes that their product is a part of a balanced diet, and both of these target demographics can use this product in their everyday lives as a part of a healthy and well rounded diet.

5 Words Referenced: "Bloomberg Industry Leaderboard." Online Posting. Bloomberg.com. Bloomberg, n.d. Web. 22 Nov Frank, John N. Nut-based Spreads and Sweet Spreads - US - March Rep. N.p.: Mintel, Mintel. Web. 22 Nov Nutella & Go! Advertisement. Target. Target, n.d. Web. 22 Nov "Nutella USA: The Original Hazelnut Spread." Nutella USA: The Original Hazelnut Spread. N.p., n.d. Web. 09 Dec < Vigneron, F. Nutella Summary. N.p.: n.p., 1 Dec PDF.

McDonald s Marketing Mix

McDonald s Marketing Mix McDonald s Marketing Mix Max Grover MGMT 473: Principles of Marketing Management Professor Dunlop 4 December, 2009 Page 1 More than 50 years have passed since the first McDonald s was opened in the United

More information

SAMPLE PAGE. The History of Chocolate By: Sue Peterson. People from all over the world like the taste of

SAMPLE PAGE. The History of Chocolate By: Sue Peterson. People from all over the world like the taste of Page 12 Objective sight words (refreshment, grab, groceries, continues, arranged, apprentice, caramels, expand, convention, equipment, focused, afford); concepts (Hershey, Pennsylvania; successful business,

More information

Strategic Message Planner: Swerve Vodka

Strategic Message Planner: Swerve Vodka Strategic Message Planner: Swerve Vodka Ryan Tomlinson Fall 2012 SC 3353 Section 003 Advertising Goal To introduce Swerve to the liquor marketplace and create brand awareness among middle-aged consumers,

More information

Gelabio. #TasteTheHealthy. STP Analysis

Gelabio. #TasteTheHealthy. STP Analysis Gelabio by Di Muzio Valeria ~ Healthy and tasty? Why give up your pleasure for your health when you can have both? At Gelabio you can enjoy a delicious, Italian gelato made with the fresh, natural ingredients.

More information

IDENTITY CRISIS Competitive Analysis Newman Granger, Maggie McKenna, Kagan McSpadden & Nicole Weaver

IDENTITY CRISIS Competitive Analysis Newman Granger, Maggie McKenna, Kagan McSpadden & Nicole Weaver IDENTITY CRISIS Competitive Analysis Newman Granger, Maggie McKenna, Kagan McSpadden & Nicole Weaver Founded in Alba, Italy, by Pietro Ferrero Nutella, the brand, is born 1951 1983 1940 s 1964 Ferrero

More information

Table of Contents. Contact Information

Table of Contents. Contact Information Case Study 2015 Table of Contents The Challenge.......................................................................... 1 Pizza Hut and the U.S. Pizza Market...................................................

More information

Salud Craft Beer. The Best Beer for the Best Price. p. (310) f. (310) Brewery Lane Torrance, CA 90503

Salud Craft Beer. The Best Beer for the Best Price. p. (310) f. (310) Brewery Lane Torrance, CA 90503 Salud Craft Beer The Best Beer for the Best Price 123 Brewery Lane Torrance, CA 90503 p. (310) 923-1010 f. (310) 923-2040 lkhan@salud.com www.saludcraftbeer.com Table of Contents I. Executive Summary...

More information

Nutrition Environment Assessment Tool (NEAT)

Nutrition Environment Assessment Tool (NEAT) Nutrition Environment Assessment Tool (NEAT) Introduction & Overview: The Nutrition Environment Assessment Tool (NEAT) assessment was developed to help communities assess their environment to find out

More information

EAT SMART, PLAY HARD CONCESSION STAND TOOLKIT University of Missouri Extension

EAT SMART, PLAY HARD CONCESSION STAND TOOLKIT University of Missouri Extension EAT SMART, PLAY HARD CONCESSION STAND TOOLKIT University of Missouri Extension A step-by-step guide for making your school s concession stand better, and better for you. www.mocan.org 1 INTRODUCTION TO

More information

Advertising can many times be misleading. The creators of advertisements

Advertising can many times be misleading. The creators of advertisements Jordie Newton English 103 Making Meaning 11/6/08 The Power of McDonalds Advertising can many times be misleading. The creators of advertisements persuade the listener or viewer into feeling or thinking

More information

Black Sheep Coffee. Case Study. Kerianne Gallag Maria Hawkins Whitney Cash. Angelica Medic Brooke Johnso Emily Westma

Black Sheep Coffee. Case Study. Kerianne Gallag Maria Hawkins Whitney Cash. Angelica Medic Brooke Johnso Emily Westma Black Sheep Coffee i Angelica Medic n Brooke Johnso n Emily Westma Case Study Kerianne Gallag her Maria Hawkins Whitney Cash Business background The sole owner and manager Chance Ebersold, first entered

More information

The University of Georgia

The University of Georgia The University of Georgia Center for Agribusiness and Economic Development College of Agricultural and Environmental Sciences A Survey of Pecan Sheller s Interest in Storage Technology Prepared by: Kent

More information

Menu Labeling Evaluation

Menu Labeling Evaluation Menu Labeling Evaluation Recommendations for restaurants Drexel University, School of Public Health Introduction Americans currently purchase over one-third of their calories dining out. Recent rising

More information

HERZLIA MIDDLE SCHOOL

HERZLIA MIDDLE SCHOOL NAME TEACHER S COMMENT TEACHER CLASS PARENT S COMMENT MARK PERCENTAGE PARENT S SIGNATURE HERZLIA MIDDLE SCHOOL GRADE 7 ECONOMIC & MANAGEMENT SCIENCES 27 AUGUST 2015 TIME: 50 minutes MARKS: 70 o This paper

More information

Britain s best-selling baking magazines

Britain s best-selling baking magazines Britain s best-selling baking magazines 23,100 41,500 The Power of Print Print advertising is still very important it builds the strongest consumer trust and loyalty, plus it has more tangibility and gravitas

More information

A Comparison of X, Y, and Boomer Generation Wine Consumers in California

A Comparison of X, Y, and Boomer Generation Wine Consumers in California A Comparison of,, and Boomer Generation Wine Consumers in California Marianne McGarry Wolf, Scott Carpenter, and Eivis Qenani-Petrela This research shows that the wine market in the California is segmented

More information

Yellow Tail Media Plan. Jacob Como and Greg Schillinger. Jour 495. April, 26, 2016

Yellow Tail Media Plan. Jacob Como and Greg Schillinger. Jour 495. April, 26, 2016 Media Plan Jacob Como and Greg Schillinger Jour 495 April, 26, 2016 1 Situation Analysis: 's story began in 1820 when the Casella family planted grapes at their home in Italy. They began selling their

More information

NEEDHAM HEIGHTS, Mass. (March 31, 2010) Food Should Taste Good, Inc., the fastest-growing

NEEDHAM HEIGHTS, Mass. (March 31, 2010) Food Should Taste Good, Inc., the fastest-growing MEDIA CONTACT: Kate Kendall/Ashley Zink kate@bullfrogandbaum.com ashley@bullfrogandbaum.com Bullfrog & Baum (212) 255-6717 Food Should Taste Good Introduces Cheddar and Blue Corn to Health-Conscious Line

More information

DISTILLERY REPORT. Prepared for Colorado Distillers Guild

DISTILLERY REPORT. Prepared for Colorado Distillers Guild DISTILLERY REPORT Prepared for Colorado Distillers Guild Consumer Insights and Business Innovation Center (CiBiC) Daniels College of Business, University of Denver Intern Researcher: Federica Bologna Faculty

More information

Chobani. Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett

Chobani. Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett + Chobani Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett + Executive Summary Chobani is committed to creating rich, delicious and nutritious yogurt

More information

Advertising Recommendations Kellogg Company, Morningstar Farms

Advertising Recommendations Kellogg Company, Morningstar Farms Advertising Recommendations Kellogg Company, Morningstar Farms Kellogg s Morningstar Farms 1. Key Fact: Morningstar Farms offers completely meat-free meals and side dishes that are healthy, quick, and

More information

Eco-Schools USA Sustainable Food Audit

Eco-Schools USA Sustainable Food Audit Eco-Schools USA Sustainable Food Audit Learning Objectives Discuss the importance of health and nutrition and discover the impacts food can have on the body. Monitor their food choices, making healthier,

More information

An update from the Competitiveness and Market Analysis Branch, Alberta Agriculture and Forestry.

An update from the Competitiveness and Market Analysis Branch, Alberta Agriculture and Forestry. An update from the Competitiveness and Market Analysis Branch, Alberta Agriculture and Forestry. The articles in this series includes information on what consumers are buying and why they are buying it.

More information

using the peanut butter in small recipes. Jif s mission has always been to bring

using the peanut butter in small recipes. Jif s mission has always been to bring Samantha Keller SMP for Jif To Go Peanut Butter 1. Jif was introduced in 1958 as the original creamy peanut butter. Moms across the country started to discover Jif peanut butter as delicious. These moms

More information

Above photo from

Above photo from Above photo from www.gabsagri.com Refrigerator/Freezer Storage Chart Category Food Refrigerator (40 F or below) Salads Egg, chicken, ham, tuna & macaroni salads Freezer (0 F or below) 3-5 days Does not

More information

Using CX 3 Tools to Assess the Food Environment

Using CX 3 Tools to Assess the Food Environment Using CX 3 Tools to Assess the Food Environment Presented by: County of Orange Health Care Agency Nutrition Services Nutrition Education and Obesity Prevention (NEOP) Neighborhoods Matter Research: Clear

More information

SPONSORSHIP BENEFIT PACKAGE

SPONSORSHIP BENEFIT PACKAGE On behalf of the Straight from the Bayou Crawfish Festival producer Exquisite Impressions Special Events, and the Committed 100 Men a Non-Profit Organization, we would like to express our gratitude for

More information

Da Pineapple Grill. KC Barnwell, Jenessa Jensen, Brandon Layland, Bobby Ray, JB Van Leishout Group # S 2nd W, Rexburg, ID 83440

Da Pineapple Grill. KC Barnwell, Jenessa Jensen, Brandon Layland, Bobby Ray, JB Van Leishout Group # S 2nd W, Rexburg, ID 83440 Da Pineapple Grill KC Barnwell, Jenessa Jensen, Brandon Layland, Bobby Ray, JB Van Leishout Group #2 208.356.4398 383 S 2nd W, Rexburg, ID 83440 Table of Contents Executive Summary 3 Background.4 Situation

More information

WHICH FUNDRAISER SUITS YOUR GROUP THIS WINTER.

WHICH FUNDRAISER SUITS YOUR GROUP THIS WINTER. FUNDRAISING NEWS WHICH FUNDRAISER SUITS YOUR GROUP THIS WINTER. Kytons has been making fantastic bakery products in South Australia for 80 years and helping the community with fundraising drives for over

More information

People know it s not healthy, but is easy, quick and cheap

People know it s not healthy, but is easy, quick and cheap People know it s not healthy, but is easy, quick and cheap People want to buy food that is quick and convenient. I know healthy food is the best and it's good, but fast food is fast. Boy, 14 years old

More information

2017 National Monitor of Fuel Consumer Attitudes ACAPMA

2017 National Monitor of Fuel Consumer Attitudes ACAPMA 2017 National Monitor of Fuel Consumer Attitudes ACAPMA FIVE DIFFERENT FUEL SHOPPERS Convenience Store Shopper Location Driven Price Sensitive, Fuel Only Price Sensitive, Loyalty Fixed Retailer Percentage

More information

Short Business Plan Outline and Sample- Score Southern NH

Short Business Plan Outline and Sample- Score Southern NH Short Business Plan Outline and Sample- Score Southern NH Your Business Main Street, Home, NH Tel 603- Proposed Owner & Operator: March 11, 2009 Executive Summary: What kind of business? What is the specialty

More information

Liquid candy needs health warnings

Liquid candy needs health warnings www.breaking News English.com Ready-to-use ESL / EFL Lessons Liquid candy needs health warnings URL: http://www.breakingnewsenglish.com/0507/050715-soda-e.html Today s contents The Article 2 Warm-ups 3

More information

Feeding. Your FamilyRight on a Budget: How to Plan and Shop Smart. quick tip Buy only what is on your grocery list.

Feeding. Your FamilyRight on a Budget: How to Plan and Shop Smart. quick tip Buy only what is on your grocery list. Feeding Your FamilyRight on a Budget: How to Plan and Shop Smart quick tip Buy only what is on your grocery list. You can feed your family healthy meals on a budget but it helps to have a plan. Here are

More information

CALIFORNIA WINERY DIRECTORY 2006 MEDIA KIT

CALIFORNIA WINERY DIRECTORY 2006 MEDIA KIT CALIFORNIA WINERY WINE CLUB DIRECTORY 2006 ABOUT THE DIRECTORY T HE California Wine Club Directory is an annual print publication that is a comprehensive listing of the best winery wine clubs in California

More information

2017 National Sponsorship OpportunitieS

2017 National Sponsorship OpportunitieS 2017 National Sponsorship OpportunitieS FAREWALK.ORG Food Allergy Research & Education (FARE) foodallergy.org FARE s FOOD ALLERGY HEROES WALK Food Allergy Research & Education (FARE) s

More information

Sonic Media Plan. Jeff Bagley Madison Bloodworth Molly Cutts Caitlin Huff Lauren Meredith Lauren Steffes

Sonic Media Plan. Jeff Bagley Madison Bloodworth Molly Cutts Caitlin Huff Lauren Meredith Lauren Steffes Sonic Media Plan Jeff Bagley Madison Bloodworth Molly Cutts Caitlin Huff Lauren Meredith Lauren Steffes Market Description - Fast food market is growing as a whole -Leader is McDonalds - McDonalds has

More information

EATING AWAY FROM HOME. Eating Away From Home

EATING AWAY FROM HOME. Eating Away From Home EATING AWAY FROM HOME Eating Away From Home (teacher) Sample question: Where do you like to you eat away from home? Where do people eat away from home? Try to get participants to think of the many places

More information

Drink Journal PREPARATION 4-7. Sugary Drinks Extension Activity. Sugary Drinks USED BY:

Drink Journal PREPARATION 4-7. Sugary Drinks Extension Activity. Sugary Drinks USED BY: Drink Journal Sugary Drinks Extension Activity 4-7 Students will begin to track the drink choices they make, thus increasing awareness of their own beverage consumption. Sugary Drinks USED BY: Grade 4

More information

Welcome to the. Find out more about the parts of the world where SIAL Network is established, thanks to the Euromonitor s study.

Welcome to the. Find out more about the parts of the world where SIAL Network is established, thanks to the Euromonitor s study. Welcome to the Find out more about the parts of the world where SIAL Network is established, thanks to the Euromonitor s study. SELECT A REGION TO SEE THE REPORT Canada China Indonesia Middle East & Africa

More information

Report Brochure WINE PACKAGING IN AUSTRALIA JUNE REPORT PRICE AUD 925 GBP Report Credit

Report Brochure WINE PACKAGING IN AUSTRALIA JUNE REPORT PRICE AUD 925 GBP Report Credit Report Brochure WINE PACKAGING IN AUSTRALIA JUNE 2014 REPORT PRICE AUD 925 GBP 500 1 Report Credit Wine Intelligence 2014 1 Contents page Introduction Management summary Packaging types: Small format bottle

More information

Identity Standards Manual Version 1.0

Identity Standards Manual Version 1.0 Identity Standards Manual Version 1.0 TABLE OF CONTENTS 1.0 Introduction 1.1 Icon details... 1 2.0 Logo Usage 2.1 Logo Do s and Don ts... 2 2.2 Logo Buffer Zone... 2 2.3 Logo Applications...3 2.4 Logo

More information

CARBONATED SOFT DRINKS

CARBONATED SOFT DRINKS International Markets Bureau AMERICAN EATING TRENDS REPORT CARBONATED SOFT DRINKS Unless otherwise stated, all of the information in this report was derived from the NPD Group s National Eating Trends

More information

Fairtrade Month May 2018

Fairtrade Month May 2018 Fairtrade Month May 201 A guide to resources for businesses index Campaign concept Campaign messaging Logo and slogan Personalized emails Web and blog content and banners Videos Social media content and

More information

Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be

Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be affordable, Sprouts welcoming environment and knowledgeable

More information

LESSON 5: WATER WONDERS

LESSON 5: WATER WONDERS LESSON 5: WATER WONDERS QUICK GLANCE In this lesson, campers will: ü Explore the amount of sugar in some of their drinks ü Determine whether all that sugar is healthy ü Identify drinks that have less sugar,

More information

PRESENTATION ADDRESSED TO: VENU MADHAV, CCD DIRECTOR HOW TO REACT TO STARBUCKS ENTRY IN THE INDIAN COFFEE MARKET

PRESENTATION ADDRESSED TO: VENU MADHAV, CCD DIRECTOR HOW TO REACT TO STARBUCKS ENTRY IN THE INDIAN COFFEE MARKET PRESENTATION ADDRESSED TO: VENU MADHAV, CCD DIRECTOR HOW TO REACT TO STARBUCKS ENTRY IN THE INDIAN COFFEE MARKET Tyler DeLong, Kim Eastlake, Harrison Anastasio, Kevin Letizio, and Thomas Lukman OBJECTIVE

More information

Healthy Eating on a Budget SP /15

Healthy Eating on a Budget SP /15 Healthy Eating on a Budget SP-092-02-11/15 The information contained in this presentation is for general educational purposes only. Individuals viewing this presentation should follow the medical advice

More information

Technical Memorandum: Economic Impact of the Tutankhamun and the Golden Age of the Pharoahs Exhibition

Technical Memorandum: Economic Impact of the Tutankhamun and the Golden Age of the Pharoahs Exhibition Technical Memorandum: Economic Impact of the Tutankhamun and the Golden Age of the Pharoahs Exhibition Prepared for: The Franklin Institute Science Museum Prepared by: Urban Partners November 2007 Economic

More information

About SC Fundraisers. *to read more about private label options, see page 4

About SC Fundraisers. *to read more about private label options, see page 4 About SC Fundraisers How we Got Started Silver Cup Coffee has been roasting award-winning coffee since 1995, but we have always chosen to keep our secret blends under the radar of the retail world, selling

More information

Fairfield Public Schools Family Consumer Sciences Curriculum Food Service 30

Fairfield Public Schools Family Consumer Sciences Curriculum Food Service 30 Fairfield Public Schools Family Consumer Sciences Curriculum Food Service 30 Food Service 30 BOE Approved 05/09/2017 1 Food Service 30 Food Service 30 Students will continue to participate in the school

More information

ALCOHOL & CONSUMER DRINKING TRENDS MARCH 2017

ALCOHOL & CONSUMER DRINKING TRENDS MARCH 2017 ocation Insights Into Consumer Drinking Trends (AND WHERE) ALCOHOL & CONSUMER DRINKING TRENDS MARCH 2017 Location Insights Into Consumer Drinking Trends hink wine snobs are steadfast in their tastes or

More information

To say the French are passionate. Bakers, Baguettes and Boules. Bakers, Baguettes, and Boules. By: Mike Alexander

To say the French are passionate. Bakers, Baguettes and Boules. Bakers, Baguettes, and Boules. By: Mike Alexander Bakers, Baguettes and Boules By: Mike Alexander Skim through any book or brochure of life in France and it won t be long before you come across a photo of some gnarled character carrying an armful of baguettes

More information

Challenges in Fluid Milk Consumption. October 25, 2017

Challenges in Fluid Milk Consumption. October 25, 2017 Challenges in Fluid Milk Consumption October 25, 2017 Increased Competition At Store 1970 s Milk Soft Drinks Coffee Juice 1980 s Milk Soft Drinks Coffee Juice Bottled water RTD juice Teas 1990 s Milk Soft

More information

Become the worthy representative of the FRENCH TASTE Week with your own FRENCH TASTE Menu

Become the worthy representative of the FRENCH TASTE Week with your own FRENCH TASTE Menu From October 26 th to November 2 nd 2017 Become the worthy representative of the FRENCH TASTE Week with your own FRENCH TASTE Menu During one week (Thursday to Thursday), the French Weeks will be all about

More information

HEALTHY. Smile GUIDE. 6 Back to School Breakfast Tips DELICIOUS AND QUICK BREAKFAST TIPS FOR PARENTS ON THE GO. September 2015 Smile Health Journal 23

HEALTHY. Smile GUIDE. 6 Back to School Breakfast Tips DELICIOUS AND QUICK BREAKFAST TIPS FOR PARENTS ON THE GO. September 2015 Smile Health Journal 23 HEALTHY Smile GUIDE 6 Back to School Breakfast Tips DELICIOUS AND QUICK BREAKFAST TIPS FOR PARENTS ON THE GO September 2015 Smile Health Journal 23 BY DR. DUSTIN S. BURLESON S Studies show the importance

More information

GLUTEN FREE SLOW COOKER: NOURISHING MEALS MADE EASY BY ALLISON JORDAN

GLUTEN FREE SLOW COOKER: NOURISHING MEALS MADE EASY BY ALLISON JORDAN GLUTEN FREE SLOW COOKER: NOURISHING MEALS MADE EASY BY ALLISON JORDAN DOWNLOAD EBOOK : GLUTEN FREE SLOW COOKER: NOURISHING MEALS Click link bellow and free register to download ebook: GLUTEN FREE SLOW

More information

US Chicken Consumption. Presentation to Chicken Marketing Summit July 18, 2017 Asheville, NC

US Chicken Consumption. Presentation to Chicken Marketing Summit July 18, 2017 Asheville, NC US Chicken Consumption Presentation to Chicken Marketing Summit July 18, 2017 Asheville, NC Primary research sponsor Contributing research sponsors Research findings presented by OBJECTIVES Analyze chicken

More information

VISION STATEMENT MISSION STATEMENT. Provide an experience that excites the senses, educates the mind, and evokes an appreciation for the wine culture.

VISION STATEMENT MISSION STATEMENT. Provide an experience that excites the senses, educates the mind, and evokes an appreciation for the wine culture. VISION STATEMENT Provide an experience that excites the senses, educates the mind, and evokes an appreciation for the wine culture. MISSION STATEMENT A guide into the world of wines that provides a refined

More information

By Kate Yerxa, Extension Educator

By Kate Yerxa, Extension Educator Eat Well Nutrition Education Program Eat Well! A Newsletter for Healthy Eating Spring 2015 Inside Food Bites Lighten the Muffin Top Kid s Korner Satisfy Your Thirst for Less Ask Eat Well Nancy Beaulieu

More information

OPPORTUNITIES FOR SRI LANKAN VIRGIN COCONUT OIL IN TURKEY

OPPORTUNITIES FOR SRI LANKAN VIRGIN COCONUT OIL IN TURKEY OPPORTUNITIES FOR SRI LANKAN VIRGIN COCONUT OIL IN TURKEY Prepared by: Embassy of Sri Lanka, Turkey June 2017 CONTENTS 1. SUMMARY... 3 2. MARKET DESCRIPTION... 3 3. POSITION OF SRI LANKAN VIRGIN COCONUT

More information

Maple Syrup Mysteriously Missing

Maple Syrup Mysteriously Missing In News Focus #26, we go to Quebec in Canada, producer of 75% of the world s maple syrup. Spring is the time for traditional maple syrup festivals with city folk heading out to the farms for a day eating

More information

Food Fraud Is Big Business

Food Fraud Is Big Business b Have you ever bought food in a shop or ordered food in a restaurant and suspected that what you were given was not exactly what you ordered? B How much do you think the food fraud industry is worth annually?

More information

Awareness, Attitude & Usage Study Executive Summary

Awareness, Attitude & Usage Study Executive Summary Awareness, Attitude & Usage Study Executive Summary 8.4.11 Background The National Pecan Shellers Association (NPSA) is interested in encouraging the consumption of Pecans, particularly increasing the

More information

KOREA MARKET REPORT: FRUIT AND VEGETABLES

KOREA MARKET REPORT: FRUIT AND VEGETABLES KOREA MARKET REPORT: FRUIT AND VEGETABLES 주한뉴질랜드대사관 NEW ZEALAND EMBASSY SEOUL DECEMBER 2016 Page 2 of 6 Note for readers This report has been produced by MFAT and NZTE staff of the New Zealand Embassy

More information

Breakfast Brief. Gen X

Breakfast Brief. Gen X Breakfast Brief Generation X, which represents those born between 1966 and 1976, is the smallest of the four generations because it spans just 10 years. Members of Gen X make up about one-fifth (19%) of

More information

Bag In Box Consumer Preferences in the UK. Presented during the Performance BIB meetings in Bristol, England 24 & 25 October 2012

Bag In Box Consumer Preferences in the UK. Presented during the Performance BIB meetings in Bristol, England 24 & 25 October 2012 Bag In Box Consumer Preferences in the UK Presented during the Performance BIB meetings in Bristol, England 24 & 25 October 2012 By: Katie Mollet, Wine Buyer Bag in Box is worth 579m each year, that s

More information

All About Food 1 UNIT

All About Food 1 UNIT All About Food 1 UNIT Getting Ready Discuss the following questions with a partner. 1 What foods do you see in the pictures? 2 Which ones do you like? Which ones don t you like? 3 Do you like to cook?

More information

Factors Influencing Pulse Consumption in Canada

Factors Influencing Pulse Consumption in Canada Factors Influencing Pulse Consumption in Canada Segment Toolkit: Nobody s Unpredictable Segmentation Summary Nobody s Unpredictable 2 Pulse Consumer Segments Disinterested Unreachables 12% 20% Unexposed

More information

MOBILE APP PROPOSAL. by Michael Cowley. October 2015 DGM Trudy Christensen

MOBILE APP PROPOSAL. by Michael Cowley. October 2015 DGM Trudy Christensen MOBILE APP PROPOSAL by October 2015 DGM 2240 - Trudy Christensen Mobile INDEX Problem/Need for App. 1 Target Audience 2 Background Research.. 2-4 Proposed Solution...5 App Walk-through 5 Interview Summary..6

More information

CRESTED BUTTE WINE & FOOD FESTIVAL

CRESTED BUTTE WINE & FOOD FESTIVAL CRESTED BUTTE WINE & FOOD FESTIVAL JULY 25TH - 29TH 2018 SPONSORSHIP OPPORTUNITIES FOLLOW THE CRESTED BUTTE WINE & FOOD FESTIVAL ON: ABOUT THE WINE & FOOD FESTIVAL... THE CRESTED BUTTE WINE & FOOD FESTIVAL

More information

CLUB COFFEE RESEARCH STUDY SWANA 2017

CLUB COFFEE RESEARCH STUDY SWANA 2017 CLUB COFFEE RESEARCH STUDY SWANA 2017 Innovating for consumers Club committed to quality since 1906 Customers across North America Innovative and competitive Canada s largest producer of roast and ground

More information

Moving Forward Together. Kathy Cannon Director, Vintages

Moving Forward Together. Kathy Cannon Director, Vintages Moving Forward Together Kathy Cannon Director, Vintages Wines Strategy Growth from big categories Drive foot traffic Big volume Focus on local Create excitement Increase visits Assortment and exclusivity

More information

GENERAL DESCRIPTION OF INDUSTRY AND COMPANY

GENERAL DESCRIPTION OF INDUSTRY AND COMPANY Appendix G Appendix Sample G: Import Business Business Plan: Otoro Plan: Import Company Otoro Import Company EXECUTIVE SUMMARY Otoro Imports is a spice importing and marketing corporation established in

More information

MEDIA KIT. June HelloFresh Media Kit June 2016

MEDIA KIT. June HelloFresh Media Kit June 2016 MEDIA KIT June 2016 1 CONTENTS Introduction 3 Philosophy 4 Mission 5 Company Factsheet 6 Products 8 Testimonials 9 Contact 10 2 INTRODUCTION HelloFresh delivers cook from scratch meal plans straight to

More information

Final Report. The Lunchtime Occasion in Republic of Ireland and Great Britain

Final Report. The Lunchtime Occasion in Republic of Ireland and Great Britain Final Report The Lunchtime Occasion in Republic of Ireland and Great Britain November 2013 Contents Introduction & Research Objectives... 1 Research Method... 2 Segment Profiles... 3 Executive Summary...

More information

wondered why a country that exported some of the world s finest coffee beans offered such a

wondered why a country that exported some of the world s finest coffee beans offered such a Shannon Seglem December 1, 2012 Café Britt SMP 1. Drinking a cup of lousy Costa Rican coffee in 1985, avid coffee drinker Steve Aroson wondered why a country that exported some of the world s finest coffee

More information

The Business of School Lunch. (or) a day in the life of a School Nutrition Director

The Business of School Lunch. (or) a day in the life of a School Nutrition Director The Business of School Lunch (or) a day in the life of a School Nutrition Director What do you know about school meals?! Be honest! What do other students say?! What do kids say?! What is the media saying?!

More information

Gourmet Beef and Tot Bites

Gourmet Beef and Tot Bites Gourmet Beef and Tot Bites Family Consumer Science Educator: Catherine Johnston Pavilion Central School 7014 Big Tree Rd Pavilion, NY 14525 Phone # 585-584-3115 ext. 1137 Email: Johnston@pavilioncsd.org

More information

TOGO: MORINGA TREE IN DEMAND

TOGO: MORINGA TREE IN DEMAND UN IN ACTION Release Date: June 2015 Programme: 1480 Length: 3 24 Languages: Arabic, Chinese, English, French, Spanish, Russian TOGO: MORINGA TREE IN DEMAND VIDEO AUDIO ELIZABETH WITH WOMEN OF THE VILLAGE

More information

Company name (YUM) Analyst: Roman Sandoval, Niklas Podhraski, Akash Patel Spring Recommendation: Don t Buy Target Price until (12/27/2016): $95

Company name (YUM) Analyst: Roman Sandoval, Niklas Podhraski, Akash Patel Spring Recommendation: Don t Buy Target Price until (12/27/2016): $95 Recommendation: Don t Buy Target Price until (12/27/2016): $95 1. Reasons for the Recommendation One of the most important reasons why we don t want to buy Yum is the growth prospects of the company in

More information

Consumers and Fruit Quality

Consumers and Fruit Quality Consumers and Fruit Quality Determine how produce flavor as affected by harvest and postharvest practices influences consumer behavior and attitudes regarding consumption of specialty crops. Co PI: Christine

More information

Fair Trade C E R T I F I E D

Fair Trade C E R T I F I E D Fair Trade C E R T I F I E D Every Purchase Matters. Apparel & Home Goods Program What is Fair Trade? Safe Working Conditions Guarantee of safe factory working conditions Advancement of People Direct mechanism

More information

Sanpa Foods. Fundraising Options

Sanpa Foods. Fundraising Options Sanpa Foods Fundraising Options Pasta Lunch Programs Delicious & nutritious lunch for the kids; Extra income to benefit your organization What is it? Sanpa s Pasta Lunch Programs are a simple concept that

More information

OHIO STATE UNIVERSITY EXTENSION

OHIO STATE UNIVERSITY EXTENSION Community Organization Beverage Assessment Please choose a group or organization in your community and find out about its beverage environment, practices and policies. If possible, interview an employee

More information

RAY KROC: THE FAST FOOD KING

RAY KROC: THE FAST FOOD KING 1. BEFORE YOU READ. You are going to read an article about the founder of the McDonald's chain of hamburger restaurants. Before you read the text, match the ten words in A with their definitions in B.

More information

AT THE MARKET (PART I)

AT THE MARKET (PART I) AT THE MARKET (PART I) NOW, WE WILL DISCUSS AND LEARN ABOUT HOW TO CHOOSE MARKETS AND OTHER RESOURCES THAT STOCK FRESH AND HEALTHY FOODS, HOW TO BUY HEALTHY FOODS ON A BUDGET, HOW TO MANEUVER THROUGH A

More information

Business Plan G: Why Did You Pick This Idea/ Would You Do This In The Future?

Business Plan G: Why Did You Pick This Idea/ Would You Do This In The Future? Business Plan G: Why Did You Pick This Idea/ Would You Do This In The Future? I picked this idea because I love to bake. Just all the instructions that you have to do may be overwhelming for some but for

More information

Eating for Learning. Tips for Packing a Safe School Lunch

Eating for Learning. Tips for Packing a Safe School Lunch Eating for Learning Studies show that well-nourished children are able to concentrate longer and perform better at school. Children are ready to learn and are more alert when they eat a variety of healthy

More information

Farm to Table and Agritourism on a working dairy farm

Farm to Table and Agritourism on a working dairy farm Farm to Table and Agritourism on a working dairy farm Leslie Cooperband and Wes Jarrell, Co-owners Prairie Fruits Farm & Creamery, LLC Champaign, Illinois What possessed us to consider this? Proximity

More information

ConAgra Foods, Inc. ATMOsphere America End Users Panel

ConAgra Foods, Inc. ATMOsphere America End Users Panel ConAgra Foods, Inc. ATMOsphere America End Users Panel ConAgra Foods overview ConAgra Foods started in 1919 as Nebraska Consolidated Mills. In 1971, it was renamed ConAgra, Inc. and the company became

More information

FDA Menu Labeling: Final Rule. Sacramento County Environmental Management Department Presented by Elena Drobenyuk

FDA Menu Labeling: Final Rule. Sacramento County Environmental Management Department Presented by Elena Drobenyuk FDA Menu Labeling: Final Rule Sacramento County Environmental Management Department Presented by Elena Drobenyuk Background California SB 1420 July 1, 2009 Affordable Care Act (ACA) enacted March 23, 2010

More information

DESIGNER: Karen Algeo BRIEF

DESIGNER: Karen Algeo BRIEF DESIGNER: Karen Algeo BRIEF INTENDED RANGE Peter Alexander is extending it s variety of products into consumables. This product will be unique, beautiful, fresh fruit cut like flowers. The flowers are

More information

REMARKS BY PAUL BULCKE, GROUP CHIEF EXECUTIVE OFFICER, NESTLÉ S.A. MEDIA CONFERENCE, NAIROBI, FRIDAY, JULY 2, 2010

REMARKS BY PAUL BULCKE, GROUP CHIEF EXECUTIVE OFFICER, NESTLÉ S.A. MEDIA CONFERENCE, NAIROBI, FRIDAY, JULY 2, 2010 REMARKS BY PAUL BULCKE, GROUP CHIEF EXECUTIVE OFFICER, NESTLÉ S.A. MEDIA CONFERENCE, NAIROBI, FRIDAY, JULY 2, 2010 Disclaimer This speech might not reflect absolutely all exact words spoken. This speech

More information

Chicken Usage Summary

Chicken Usage Summary http://www.nationalchickencouncil.org Chicken Usage Summary July 2014 Presentation prepared for: National Chicken Council Prepared by: PKS Research Partners Funding provided by: Background PKS Research

More information

Fruit of the Month: APPLE

Fruit of the Month: APPLE September 2014 Fruit of the Month: APPLE It may be a slight exaggeration to say that an apple a day keeps the doctor away, but it is only slight. Apples provide us with both soluble and insoluble fibers

More information

A FLOURISHING SUPPLY & BURGEONING CONSUMER INTEREST PRESENT AN OPPORTUNITY TO INNOVATE

A FLOURISHING SUPPLY & BURGEONING CONSUMER INTEREST PRESENT AN OPPORTUNITY TO INNOVATE A FLOURISHING SUPPLY & BURGEONING CONSUMER INTEREST PRESENT AN OPPORTUNITY TO INNOVATE Eight hundred grower families cultivate 99% of the U.S. hazelnut crop on farms nestled along the Willamette Valley

More information

FOOD ALLERGY CANADA COMMUNITY EVENT PROPOSAL FORM

FOOD ALLERGY CANADA COMMUNITY EVENT PROPOSAL FORM FOOD ALLERGY CANADA COMMUNITY EVENT PROPOSAL FORM We appreciate that you are considering organizing a community event in support of Food Allergy Canada and appreciate the amount of time and energy that

More information

Sample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project

Sample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project Sample TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project INTRODUCTION Our group has chosen Chilean Wine exports for our research

More information

HEALTHY SHOPPING & MEAL PLANNING

HEALTHY SHOPPING & MEAL PLANNING HEALTHY SHOPPING & MEAL PLANNING Meal Planning Planning meals before you shop is one of the best things you can do to save money and provide healthy meals and snacks for your family. Everyone can participate

More information