SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/8/16. December 2015

Size: px

Start display at page:

Download "SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/8/16. December 2015"

Caren Warner
5 years ago
Views:

SPRING 1-2016 SALES EVENT GUIDE A&W BASE

1 SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/8/16 December 2015

2 Spring 1 - Sales Event 2016 Guide Sales Event Information Product Guide Pub Battered Cod Crunchy Shrimp Fresh Coleslaw Cabbage Mix Coleslaw Dressing Sauces Paper Products Smallwares Recipes & Food Cost Information Fish Sandwich LSM Options Auto-shipment Information Courtesy Shipment Information Pre-order and Special Order Products 2

3 Sales Event Information Sales Event Information Dates: 2/8/16 to 3/27/16 2 PC. Pub Battered Cod Basket with fries & coleslaw (photo on POP) 3 PC. Pub Battered Cod Basket with fries & coleslaw (price point option on POP) 21 PC. Crunchy Shrimp Basket with fries & coleslaw (photo on POP) LSM Option: Current Cod Fish Fillet Sandwich LSM Option: New 2 PC. Pub Battered Cod Fish Sandwich Secondary Message: Cheese Curds 3

4 Product Guide - Pub Battered Cod Product Guide - Pub Battered Cod Pub Battered Cod: 10# per case. 2 oz. portions w/ appx. 40 (2 pc) portions per case. Restaurants will be auto-shipped 1 case prior to start date. (cost per case appx.$38 - $40) Although there could be up to 10 cases per restaurant in each DC available for additional orders, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this seven week promotion. The national LTO promotion will feature the product shot of the 2 pc. pub battered cod basket on all POP, with an option to price point a 3 pc. pub battered cod basket. Note: Guests may want to order 2 pc. or 3 pc. pub battered fish either a la carte or in a basket with fries and slaw. Restaurant operators will also be able to feature the 2 pc. Pub Battered Cod as a fish sandwich, using LSM POP contact your FGL for more information. MITR FORM NEEDED! Note: Restaurant operators will also be able to feature the current 3.5 oz. fish fillet sandwich during this promotion, using LSM POP contact your FGL for more information. MITR FORM NEEDED! 4

5 Product Guide - Crunchy Shrimp Product Guide - Crunchy Shrimp Crunchy Shrimp: 12 (3#) bags per case / appx orders per case This should be the same shrimp product everyone has been buying over the last 4 years. There will be NO auto-shipment of Shrimp. Operators will need to order shrimp for this promotion. Although each DC will have stock on hand similar to last year s usage levels, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this seven week promotion. SPECIAL NOTICE: If you DID NOT OFFER SHRIMP last year, but intend to do so this year, YOU MUST NOTIFY your DC ASAP. Note: Guests may want to order 21 pc. crispy shrimp either a la carte or in a basket with fries and slaw. 5

6 Product Guide Coleslaw Cabbage Mix Product Guide Coleslaw Cabbage Mix There will be NO auto-shipment of fresh coleslaw cabbage mix. Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing Each restaurant operator will need to order coleslaw mix from their DC. Although each DC will have stock on hand, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this seven week promotion. Since every DC will be carrying different types of fresh coleslaw cabbage mix, in different pack sizes, operators will have the option of purchasing their fresh coleslaw cabbage mix from a local produce vendor. For all operators selling coleslaw for the first time, you must utilize a chopped coleslaw cabbage blend with carrots, with or without red cabbage. For all operators who are currently selling any type of house made coleslaw, you WILL NOT have to change to this coleslaw or coleslaw recipe. All operators will be required to use the 5.5 oz. plastic soufflé cup (4 oz. portion) in the Pub Battered Cod fish (2 pc. or 3 pc.) and 21 pc. shrimp baskets. Note: A&W restaurants will be featuring coleslaw in both an LTO chicken sandwich and LTO burgers in Special Note: Operators can offer side of coleslaw in place of fries in all combo meals - To Be Determined 6

7 Coleslaw Cabbage Mix Options Coleslaw Mix: 7

8 Coleslaw Cabbage Mix: Options A&W Distributors - Coleslaw Mix updated 11/12/2015 A&W Distributor City State Base Brand Supplier GIN / SKU Pack Description Est current, 11/12/15 price Gordons - Brighton Brighton MI 30 Markon X 5 lb. Diced Cabbage with Carrots $ Gordons - Grand Rapids Grand Rapids MI 4 Markon X 5 lb. Diced Cabbage with Carrots $ Gordons - Shepherdsville Shepherdsville KY 4 Markon X 5 lb. Diced Cabbage with Carrots $ Kaleel Brothers Youngstown OH 17 Club Chef X 5 lb. Diced Cabbage with Carrots $ McLane Portland OR 28 Ready Pac LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Tracy CA 7 Ready Pac or Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Riverside CA 12 Ready Pac LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Phoenix AZ 3 Ready Pac LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Denver CO 20 Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Shawnee KS 5 Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Arlington TX 1 Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Milwaukee WI 1 Club Chef LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Hebron KY 3 Club Chef LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Concord NC 1 Club Chef LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Atlanta GA 5 Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ McLane Orlando FL 4 Taylor LJS X 2.5 lb. Diced Cabbage with Carrots - separate $ Reinhart Foodservice Cedar Rapids IA 8 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $ Reinhart Foodservice La Crosse WI 23 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $ Reinhart Foodservice Marshall MN 6 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $ Reinhart Foodservice Oak Creek WI 5 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $ Reinhart Foodservice Rogers MN 20 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $ Reinhart Foodservice Shawano WI 26 Markon X 5 lb. Diced Cabbage with carrots, and red cabbage separate $

9 Coleslaw Cabbage Mix Options Coleslaw Mix: IF you plan to buy coleslaw cabbage mix from your DC YOU MUST NOTIFY YOUR DC AND MIKE SILADI ASAP: before 1/1/2016 9

10 Product Guide Coleslaw Dressing Product Guide Coleslaw Dressing There will be NO auto-shipment of coleslaw dressing. Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing. Each restaurant operator will need to order coleslaw dressing from their DC. Each DC will be carrying different types of coleslaw dressing, with most dressing packed into 4 (1 gal) jars per case. Each 4 (1 gal) case of dressing should yield appx. 500 (4 oz.) portions of finished coleslaw. Note: Operators who order from McLane's will have just one case of Ventura Cole Slaw Dressing of stock on hand, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this seven week promotion. Note: Operators who order from McLane's: After the first case of dressing (which you will need to order this is NOT an auto-shipment), all coleslaw dressing will require a special order with a 2-3 week lead time. Note: A&W restaurants will be featuring coleslaw in both an LTO chicken sandwich and LTO burgers in Special Note: Operators can offer side of coleslaw in place of fries in all combo meals To Be Determined 10

Coleslaw Dressing Options 10/16/2015 DC Stock Cole Slaw Dressings Gordon Food Service SKU 106992 312646 839381 188956 132151 Pack 4 X 1

1 Gal 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal Label Original Kraft Kraft Reinhart Reinhart Mfg Marzetti Kraft (Mayo base) Creamy Original SLC Est.

11 Coleslaw Dressing Options 10/16/2015 DC Stock Cole Slaw Dressings Gordon Food Service SKU Pack 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal Label GFS Ken's Litehouse Supreme Litehouse Mfg Cargill Ken's Litehouse Ken's Litehouse SLC Est. $ McLane's Only: Special Order Ventura Deluxe Coleslaw Dressing Reinhart Kaleel Bros SKU G Pack 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal 4 X 1 Gal Label Original Kraft Kraft Reinhart Reinhart Mfg Marzetti Kraft (Mayo base) Creamy Original SLC Est. $ $ $ $ $ SKU Pack 4 X 1 Gal 4 X 1 Gal Label Richelieu Katherine Kitchens Mfg Richelieu Marzetti SLC Est. $ $ Coleslaw Dressing: $30 to $47 per case* 4 1gal jars per case $0.08 per oz.* 11

Product Guide: Sauces Sauces options include: o Tartar Sauce Bulk into 2 oz. soufflé cups or PC s (Portion o o Control Cups) Cocktail (Seafood) Sauce - Bulk into 2 oz.

12 Product Guide: Sauces Sauces options include: o Tartar Sauce Bulk into 2 oz. soufflé cups or PC s (Portion o o Control Cups) Cocktail (Seafood) Sauce - Bulk into 2 oz. soufflé cups or PC s House made Cocktail Sauce Bulk cocktail sauce and bulk horseradish Product Guide: Sauces All product info will be updated for Spring 1 Sales Event

13 Product Guide: Sauces/Malt Vinegar Option Product Guide: Sauces New Sauce Option o Heinz Malt Vinegar Single Serve 9 Gram PC o 200 per case o Case Price $15 - $17 per case o $.08 each o Will be special order only o 2-3 week lead time o Must place order with DC s by 1/1/16 13

14 Paper Product Guide: To Go - Fish/Shrimp Paper Product Guide: To Go - Fish/Shrimp You will have two options to package the 2 pc. / 3 pc. pub battered fish and 21 pc. shrimp baskets and/or a la carte for all to go orders. Option#1: Fish or shrimp in the paper clamshell with liner, fries in the medium (regular)fry bag and coleslaw in the 5.5 oz. plastic soufflé cup w/lid and all put in the 12# paper to go bag. Option #2: Fish or shrimp, fries in the medium (regular)fry bag, and coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in a family/carton box with liner and put into the large die cut to-go bag. (1 family/carton box will fit into a 12# paper bag) Note: If you decide to use option #2, operators MUST let their DC know in advance (before ) how many cases of the Carton Dinner boxes (400 per case) and die cut to-go bags (500 per case)they will be ordering during this seven week promotion. 14

15 Family/Dinner Box & To-Go Bag Update Samples and flyer will be part of the Winter Sales Event POP Kit 15

16 Paper Product Guide: Dine In - Fish/Shrimp Paper Product Guide: Dine In - Fish/Shrimp You will have two options to package the 2 pc. / 3 pc. pub battered fish and 21 pc. shrimp baskets and/or a la carte for all dine in orders. Option#1: 3# Food Tray with liner. Fish or Shrimp on top of fries in the food tray. Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray. Optional sauce, either 2 oz. soufflé cup or PC on the side. Option#2: 2# Food Tray with liner. Fish or Shrimp on top of fries in the food tray. Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray. Optional sauce, either 2 oz. soufflé cup or PC on the side. Note: Most restaurants are currently using either the 2# food tray or the 3# food tray. The Fish and Shrimp baskets do fit better in a 3# food tray. The 2# food tray, does work for this promotion. If you currently use the 2# food tray and want to use Option #1-3# food tray for this promotion, YOU MUST CONTACT YOUR DC by 1/1/16 and let them know you will be ordering 3# food tray and how many cases (1000 food trays per case) you will need for this promotion. 16

17 Paper Product Guide: Coleslaw (Basket Portion) Paper Product Guide: Coleslaw (Basket Portion) All A&W base brand operators will be receiving a COURTESY SHIPMENT (FREE OF CHARGE) of one case of 5.5 oz. plastic soufflé cups (2500 per case) and one case of 5 oz. plastic soufflé cup lids (2500 per case) in advance of this LTO. This cup will hold the 4 oz. portion of coleslaw that will be offered with each basket. DC s will not be stocking extra cases of these products. Note: Operators MUST let their DC know in advance (before ) how many more cases of the plastic soufflé $55 per case and $45 (2500 each per case) they will be ordering during this seven week promotion. Both the cup and lid will be considered special order items, needing a 2-3 week lead time for your DC to receive and deliver the product to your location. 17

Coleslaw Packaging: Courtesy Ship 5.5 OZ Soufflé CUPS 10-250 YS550 Case Pack: 2500 ESTIMATED PRICE: $0.

18 Coleslaw Packaging: Courtesy Ship 5.5 OZ Soufflé CUPS YS550 Case Pack: 2500 ESTIMATED PRICE: $0.04 cup/lid Case Price: $55 cups $45 lids Total: $100 per restaurant Item Product Description CS Size CS $ Each YS oz. TRANS CUP BG 2500 $ $ 0.02 YLS5FR 5 oz. CLEAR FLAT LID BG 2500 $ $ 0.02 Combo Cup/Lid Totals $ $

19 Product Guide - Smallwares Product Guide - Smallwares Smallwares needed to make coleslaw will be provided FREE OF CHARGE to all A&W Base Brand Operators. The Coleslaw smallwares will be delivered with the Spring 1 Sales Event 2016 POP kit, in advance of the promotion start date. Vollrath Ivory #10 S/S if 4 oz container The small wares package will consist of: is chosen E Thumb Action Disher Scoop $ $6.02 E Vollrath White #6 S/S Thumb Action Disher Scoop if 5 oz container is chosen $ $6.02 Vollrath White 16-5/8" Flexible Plastic Blade Spatula $ $1.45 Cambro RFS18PP190 Translucent Round 18 Qt Storage Container E $ $8.47 E Cambro RFSC12PP190 Translucent Lid for 12 / 18 /22 Qt Round Containers Grand Total $ $ $

20 Recipes & Food Cost Information Recipes & Food Cost Information 2 PC. Pub Battered Cod Baskets Dine In 3 PC. Pub Battered Cod Baskets Dine In 21 PC. Crunchy Shrimp Baskets Dine In Baskets To Go Cost Options Coleslaw Batch, Sides & Yields Sauces Tartar, Cocktail and house made Cocktail Fish Sandwich Options Cod Fillet and Pub Battered Cod 20

21 Recipe & Food Cost Info: 2 PC. Pub battered Cod Baskets A&W Restaurants - SPRING 1 Sales Event PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 2 PC. Pub Battered Cod 2 PC. Pub Battered Cod - al la carte al la carte price F&P $ F&P % $ $3.99 $ % $ $4.49 $ % $ $4.99 $ % Pub Battered Cod Fillet EA $ Liquid Shortening OZ $ Tartar Sauce - PC OZ $ Napkins EA $ $ 0.01 Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 Coleslaw - Side Portion in Basket Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL 2 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $5.99 $ % $4.19 $ 1.13 $6.49 $ % $6.99 $ % $5.19 ADD $2 for Basket MENU ITEM FOOD COST TOTAL $4.69 FRENCH FRIES - in Basket $ 0.36 PP $ $2.86 $3.36 $3.86 EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH YOUR PRICE POINT Find on 21

22 Recipe & Food Cost Info: 3 PC. Pub Battered Cod Basket A&W Restaurants - SPRING 1 Sales Event PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 3 PC. Pub Battered Cod 3 PC. Pub Battered Cod - al la carte al la carte price F&P $ F&P % PP $ $ $4.99 $ % $3.27 $ $5.49 $ % $3.77 $ $5.99 $ % $4.27 $ ADD $1 for 3 PC. 3 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $6.99 $ % $4.60 MENU ITEM FOOD COST TOTAL $ 1.72 $7.49 $ % $5.10 $7.99 $ % $5.60 FRENCH FRIES - in Basket ADD $2 for Basket Pub Battered Cod Fillet EA $ Liquid Shortening OZ $ Tartar Sauce - PC OZ $ Napkins EA $ Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH YOUR PRICE POINT Find on Coleslaw - Side Portion in Basket Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL $

23 Recipe & Food Cost Info: 21 PC. Crunchy Shrimp Basket A&W Restaurants - SPRING 1 Sales Event PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte al la carte price F&P $ F&P % PP $ $ $4.99 $ % $3.39 $ $5.49 $ % $3.89 $ $5.99 $ % $4.39 $ Same as 3 PC. Cod 21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $6.99 $ % $4.72 MENU ITEM FOOD COST TOTAL $ 1.60 $7.49 $ % $5.22 $7.99 $ % $5.72 FRENCH FRIES - in Basket ADD $2 for Basket Crispy Shrimp OZ $ Liquid Shortening OZ $ Cocktail Sauce - PC EA $ Napkins EA $ Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 Coleslaw - Side Portion in Basket Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL $ 0.36 EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH YOUR PRICE POINT Pricing Guide on 23

24 Recipe & Food Cost Info: To Go Baskets Options Dinner Box Packaging Pub Battered Cod & Shrimp Baskets Clamshell Packaging Pub Battered Cod & Shrimp Baskets Dinner Box EA $ $ 0.12 Burger Clamshell - Paper EA $ $ 0.07 Die Cut To Go Bag OZ $ $ 0.07 To Go - Paper Bag #12 EA $ $ 0.03 Tray Liner Wrap - dine in EA $ $ 0.01 Tray Liner Wrap - dine in EA $ $ 0.01 A&W Fry Bag - MED EA $ $ 0.01 A&W Fry Bag - MED EA $ $ oz. Plastic soufflé cup EA $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ Fork EA $ $ Napkins EA $ $ Napkins EA $ $ MENU ITEM FOOD COST TOTAL $ 0.28 MENU ITEM FOOD COST TOTAL $

25 Recipe & Food Cost Info: Coleslaw Coleslaw - 5 LB. Batch Cabbage Blend OZ $ $ 4.63 Coleslaw Dressing OZ $ $ 1.45 MENU ITEM FOOD COST TOTAL cost per finished oz. coleslaw $ $ Coleslaw - 4 oz. Portion / 5.5 oz. soufflé cup Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ 0.02 Lid for Cup EA $ $ 0.02 Fork EA $ $ 0.02 MENU ITEM FOOD COST TOTAL $ 0.36 Coleslaw Yield 4-5LB bags oz. per portion 80 portions per case 1-5LB bag 80 4 oz. per portion 20 portions per case 25

26 Recipe & Food Cost Info: Sauces Cocktail (Seafood) Sauce - BULK OZ $ $ 0.16 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.18 Tartar Sauce - BULK Tartar Sauce - BULK OZ $ $ 0.08 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL Cocktail (Seafood) Sauce - BULK $ 0.11 Cocktail (Seafood) Sauce - BULK OZ $ $ 0.16 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.18 House Made Cocktail Sauce - BULK House Made Cocktail Sauce OZ $ $ 0.11 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL House Made Cocktail Sauce RECIPE House Made Cocktail Sauce $ 0.14 Ketchup OZ $ $ 0.50 Horseradish OZ $ $ 0.41 YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST per oz. $ 0.91 $ 0.06 House Made Cocktail Sauce - BULK House Made Cocktail Sauce OZ $ $ 0.11 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.14 House Made Cocktail Cocktail Sauce - Sauce Bulk EA $ $ 0.14 Ketchup OZ $ $ 0.50 Horseradish OZ $ $ 0.41 Tartar Sauce - PC EA $ $ 0.10 Cocktail Sauce - PC EA $ $ 0.13 Tartar Sauce - Bulk EA $ $ 0.11 House made Cocktail - Bulk EA $ $ 0.14 Heinz Malt Vinegar PC EA $ $ 0.15 YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST per oz. Fish & Shrimp Basket Sauces $ 0.91 $

Recipe & Food Cost Info: Fish Sandwich A&W Restaurants Premium Cod Sandwich & Pub Battered Cod Sandwich Recipe and Food Cost Guide Recipes Food Cost Cod Fish Fillet Sandwich - CURRENT Premium Cod

27 Recipe & Food Cost Info: Fish Sandwich A&W Restaurants Premium Cod Sandwich & Pub Battered Cod Sandwich Recipe and Food Cost Guide Recipes Food Cost Cod Fish Fillet Sandwich - CURRENT Premium Cod Sandwich - al la carte al la carte price F&P $ F&P % PP $ $ $2.99 $ % $1.99 $ $3.99 $ % $2.99 $ $4.99 $ % $3.99 Cod Fish Fillet EA $ Liquid Shortening OZ $ Hamburger Bun EA $ Bun Oil OZ $ $ Tartar Sauce OZ $ $ 0.02 Lettuce - Shredded OZ $ American Cheese Slice SL $ Napkins EA $ A&W Wrap - Papa Foil EA $ To Go - Paper Bag EA $ Dine In - Tray Liner EA $ $ 0.01 MENU ITEM FOOD COST TOTAL Pub Battered Cod Sandwich - al la carte $ al la carte price F&P $ F&P % PP $ $ $3.99 $ % $2.68 $ $4.99 $ % $3.68 $ $5.99 $ % $4.68 $ add *$1 to current fish fillet sandwich $ 1.00 Pub Battered Cod Sandwich - NEW Pub Battered Cod EA $ $ 0.96 Liquid Shortening OZ $ $ 0.01 Hamburger Bun EA $ $ 0.13 Bun Oil OZ $ $ Tartar Sauce OZ $ $ 0.02 Lettuce - Shredded OZ $ $ 0.05 American Cheese Slice SL $ $ 0.06 Napkins EA $ $ 0.01 A&W Wrap - Papa Foil EA $ $ 0.03 EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH YOUR PRICE POINT To Go - Paper Bag EA $ $ 0.02 Dine In - Tray Liner EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $

28 Auto Shipment: Pub Battered Fish 10 LB. $38 per case 2 oz. portion Approximately 80 pc per case/40 (2 pc.) orders per case Auto-ship one case per restaurant Back-up at DC s: o Auto Shipment: Pub Battered Fish Special order and/or pre-order by restaurant in advance of promotion 28

Courtesy Shipment SUMMARY E52007315 Vollrath 47141 Ivory #10 S/S Thumb Action Disher Scoop Courtesy Shipment 1 case cups & 1 case lids Small wares package if 4 oz container is chosen if 5 oz

29 Courtesy Shipment SUMMARY E Vollrath Ivory #10 S/S Thumb Action Disher Scoop Courtesy Shipment 1 case cups & 1 case lids Small wares package if 4 oz container is chosen if 5 oz container is chosen E Vollrath White #6 S/S Thumb Action Disher Scoop Vollrath White 16-5/8" Flexible Plastic Blade Spatula $ $6.02 $ $ $ $1.45 Cambro RFS18PP190 Translucent Round 18 Qt Storage Container E $ $8.47 Cambro RFSC12PP190 Translucent Lid for 12 / 18 /22 Qt Round Containers E Grand Total $ $ $18.36 Item Product Description CS Size CS $ Each YS oz. TRANS CUP BG 2500 $ $ 0.02 YLS5FR 5 oz. CLEAR FLAT LID BG 2500 $ $ 0.02 Combo Cup/Lid Totals $ $

30 Operator Must Order, Pre-order & Special Order Products Operator Must Order, Pre-order & Special Order Products Fresh Coleslaw Cabbage Mix: Choice and/or Source & DC Notice Coleslaw Dressing: Choice and/or DC Notice*McLane's only A&W #2 Food Tray and/or A&W #3 Food Tray: Choice and/or DC Notice Family/Dinner Box: Choice & DC Notice Die Cut Large to-go Bag: Choice & DC Notice Tartar & Cocktail Sauces: Choice of flavors, bulk, pc s and/or house made Malt Vinegar PC s: Choice and special order from DC Shrimp: Pre-order amounts to DC Pub Battered Cod: Pre-order amounts to DC Fish Sandwich: Choice & FGL/LSM notice 30

31 MITR FORM INFO MITR FORM INFO Contact your FGL if you decide to add any of the menu items, not currently on your menu board, but listed in this Spring Sales Event Guide, to your menu board and/or offer as LSM Menu Item. EXAMPLES: o o You will need a MITR form for approval to add coleslaw as a side item to your menu board or as a LSM menu item MITR form needed to add the 2 pc. cod sandwich to your menu board or as a LSM menu item 31

32 DC and Product Ordering Contact If you have any questions concerning ordering products from your DC, and/or your DC is not able to help with your ordering, please contact your FGL or: Mike Siladi Sr. Director of Program Mgmt., A&W Restaurant Supply Chain Solutions, LLC work cell fax

SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/27/17. December 2016

SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/27/17. December 2016 SPRING - 2017 SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/27/17 December 2016 Spring - Sales Event 2017 Guide Sales Event Information Product Guide Pub Battered Cod Crunchy Shrimp Fresh Coleslaw