Pineapple Ananas Comosus

Transcription

1 Pineapple Ananas Comosus No. 8 May 2013 By: Inga. Guadalupe Navarrete Inteligencia de Mercado

2 1. General information Name of the culture:pineapple Scientific name:ananas Comosus Varieties in the market:currently more than 1,400 varieties are known, the most common in El Salvador are pineapple of Castilla, pineapple Golde (MD2), Azucaron, but in international markets there are others such as Cayenne Lisa (SmoothCayenne), Spanish Red (network English), Montúfar, among others. Commercial situation:the product can be exported to United States, free of tariff. HS: Description of the culture:this fruit is native to South America, originally called pineapple (in ) Guarani). The pineapple plant is a monocot, herbaceous and perennial. The stem is covered of lanceolate leaves which surround and are arranged in a spiral, the edges of these can be supplied with thorns. 2. International trade Trade in pineapple is represented mainly by imports. The volume of the pineapple imports increased in 2006 by 29% for 2008 had a significant reduction of 16%; This last reduction coincides with the economic crisis world, and this fruit to be higher (compared to others), price tends to have a higher elasticidadingreso than the products of the basic shopping basket, for the years have grown imports, maintaining nearly constant. Grafic No 1 Pineapple imports Millions US$ Source: Banco Central de Reserva 2013 Pineapple imports come mainly from Honduras with 39%, followed by Guatemala, where 25% was imported. in 2010, Nicaragua with 18% and we must highlight Costa Rica, with 15%. Of this country not be they reported imports significant up to the year 2009, which became an important provider. It is worth mentioning that this country has increased pineapple production in the last years result that many 2

3 producers engaged in the livestock sector have migrated to the production of pineapple, and in addition to the presence of multinational companies like Dole and del Monte. Grafic N 2 Origin of imports USA 3% Honduras 39% Guatemala 25% Costa Rica 15% Source: Banco Central de Reserva 2013 Nicaragua 18% 3. Standards and regulations for international markets For the marketing of the pineapple in the markets international must meet the requirements of the regulations of the Codex Alimentarius, which include the provisions relating to quality, sizes, presentation, among other conditions for the entry of this product. This information can be found detail1: Codex for the fresh pineapple (CODEX STAN ) Standard for canned product, sliced peeled and cored the fruit (CODEX STAN ) Standard for canned fruit cocktail (CODEX STAN ) 4. National and international demand of the product Formal supermarkets require a product with certain characteristics to be Marketed on their shelves. Table N 1 Category General Hawaiian (MD2) Golden Azucaron Pineapples must be: Whole with Crown Fresh, included in his case crowns, which shall be exempt from leaves dead or dried. Healthy, clean and practically free of any visible foreign matter Exempt from internal dark spots Practically free from pests that affect the general appearance of the product Free of pronounced blemishes Free from damage caused by high or low temperatures 3

4 Size and Color Maturity: 40% maturity: 40% maturity: 45% High season: high BxTemporada: 9-12 high BxTemporada: 7-9 Bx Low season: 9-11 BxTemporada low: 7-9 BxTemporada low: 6-7 Bx Crown Season high, well-formed and resistant. Season low, very large, elongated in excess of weak leaves that are Easily. Flavor Of bittersweet (off-season) to sweet (high season) Presentation boxed Source: El Salvador Produce Pineapples must be packed following a rigorous selection, leaving each container Perfectly presented, its overall appearance should be uniform in color and size. Golden pineapple has a standard of 5 cones per box, the Hawaiian pineapple has a standard of 6 cones per box, pineapple azucaron with 6 cones per box standard. In the international market, the demand for pineapple is for human consumption live as well as for processed products such as jellies, jams, juices, among others. World imports tomato amounted in 2008 to 2.6 million tons, equivalent to $2.3 million. Grafic N 3 Principal countrys Major importers of Fresh Pineapple (TM in 2008) Source: FAOSTAT 2011 The graph above reflects main importer is United States, to import 27% of the Global total. The second largest importer is Belgium with 12%, followed by the Netherlands and Germany with 9% and 7% respectively. The next group is composed of Italy and Japan with 6% of the total volume imported. The variety most commercial and in demand in the United States and Europe is currently the MD2, developed in Hawaii for many years of research and funded by the main international distributors of fresh fruit (Maui, Dole and del Monte). 4

5 Is important to mention that the volume of imports from El Salvador pineapple located it at position number 20 globally as importers of pineapple. On the other hand, the value imported pineapple juice or concentrate, is equivalent to $460 million. Again, United States is the main importer with the 41.08% of the total, followed by the Netherlands with 16.7%, Spain with the 5.8%, and Italy and Russia with 4% respectively. As shown above, the pineapple is a product desired by the European Union. The consumption for this region are: aspects influencing the Constant concern for health. The pineapple is a rich fruit in vitamin C. is usually eaten as a dessert or with breakfast accompaniment. Different eating habits, less time for cooking or preparing food. This is why salads, juices or other processed products are well received by the consumers of the European Union. Another fact is that European consumers have greater awareness by the "responsible or environmentally friendly products with the environment". Other uses of pineapple, as food for animals (crop waste). Medicinal uses such as antiparasitic, detoxifying, among others. 5. Prices In the wholesale market, the pineapple is sold in a hundred units. Prices in 2010 of the azucaron pineapple, ranged between $75.0-$78.8 the hundred. The average of the year 2010 was recorded in $77.17, price 9% less than the average of Pineapple Golden (MD2) recorded a higher price to the azucaron. In 2010, the average price amounted to $ by 100 units; which I decreased with respect to the average of 4%, 2009 when record a price average of $ wholesaler the hundred. According to the indexes of seasonality, the higher prices are recorded from September up to December. While the price drops below the average from may until July. 6. Agroindustrial potential The fruit of the pineapple has different uses for the agro-industry; for example: Canned product: pineapple can be cubed (chunks and slices). Juices and concentrates, jellies and jams. Other products such as pineapple Semitic. Vinegar is produced pineapple shell. 5

6 In the case of pineapple jelly, exports have increased from US$ 27.4 miles to US$ 39.6 miles. The fate of these exports for 2010 was United States and Nicaragua, with 68% and 21% of the total value of exports. On the other hand, also reported export of pineapple in syrup; for example in 2009 were US$ 2, Domestic supply and territories According to data of the agricultural census, in 2006/07, there were a total of 233 cultivated apples of pineapple and a production of 49.2 thousand quintals, 261 producers. Pineapple Areas in El Salvador More information about demmand and trade about this product, please contact the División de Agronegocios, Área de Inteligencia de Mercados, Phone: (503)