NEEDHAM HEIGHTS, Mass. (March 31, 2010) Food Should Taste Good, Inc., the fastest-growing

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1 MEDIA CONTACT: Kate Kendall/Ashley Zink Bullfrog & Baum (212) Food Should Taste Good Introduces Cheddar and Blue Corn to Health-Conscious Line of All Natural Chips New Varieties Feature Super Ingredients Quinoa, Soy, Flax, Sunflower and Sesame Seeds NEEDHAM HEIGHTS, Mass. (March 31, 2010) Food Should Taste Good, Inc., the fastest-growing natural chip brand, announces the addition of Cheddar and Blue Corn. Inspired by consumer preference for taste and versatility, both varieties offer the same nutritional benefits and great taste solely derived from natural ingredients that the Food Should Taste Good brand is known for. Cheddar and Blue Corn build on the popularity of Food Should Taste Good s original Multigrain recipe and feature healthy ingredients such as quinoa, brown rice, soy, flax and sunflower seeds. Like all Food Should Taste Good varieties, Cheddar and Blue Corn are certified gluten free and Kosher, provide a good source of dietary fiber and are free of cholesterol, genetically modified organisms, trans fats and MSG. All chips are certified vegan with the exception of Cheddar and Chocolate. Our decision to create Cheddar and Blue Corn was based upon consumers requests, states Pete Lescoe, founder and CEO of Food Should Taste Good, Inc. We will expand brand offerings only when we can deliver true flavor from all natural ingredients, creating great tasting products that live up to both our quality standards and name. (more) FSTG Introduces Cheddar, Blue Corn Flavors Page 2

2 Cheddar A top requested taste profile since the brand s inception, Cheddar offers the cheese loving consumer a healthy yet delicious alternative to snacking with 3 grams of fiber and 3 grams of protein in each serving. Made from real cheddar cheese, oat fiber, flax, sunflower seeds, soy, brown rice and quinoa, these chips lack the trans and saturated fats commonly found in cheese flavored chips yet are packed with the true flavor found in Food Should Taste Good products. Created without artificial ingredients an aspect that sets Food Should Taste Good apart from other cheddar cheese flavored tortilla chips its rich flavor is enjoyable on its own. Blue Corn Blue corn is higher in antioxidants than white or yellow corn due to anthocyanin the same compound found in berries and red wine believed to fight colon cancer. Food Should Taste Good s Blue Corn chips are made with organic blue corn. Combined with the health benefits from quinoa, brown rice, soy, flax and sunflower seeds, Blue Corn makes it possible for consumers to feel guilt free about snacking. Whether enjoying the variety on its own or pairing it with a fresh dip, Blue Corn is a colorful way to entertain while eating healthy. Availability Beginning spring 2010, Blue Corn and Cheddar will be available at major grocers nationwide including Whole Foods, Giant and Stop and Shop in 5.5oz bags for $2.99-$3.29. ### Pete Lescoe founded Food Should Taste Good, Inc. in 2006 with the goal of creating unique flavors that give consumers choices in all natural tortilla chips. Made from wholesome ingredients, Food Should Taste Good chips are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are also certified gluten free, Kosher, low in sodium, are a good source of dietary fiber and many varieties are certified vegan. Food Should Taste Good chips are available in distinct flavors including Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño. Food Should Taste Good chips are sold nationally in multiple sizes including 1.5oz and 6oz bags at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. For more information, please visit

3 MEDIA CONTACT: Kate Kendall/Ashley Zink Bullfrog & Baum (212) Food Should Taste Good Introduces Multigrain To-Go Packs New Convenient Packaging Makes Healthy Snacking Easy NEEDHAM HEIGHTS, Mass. (March 31, 2010) Food Should Taste Good, Inc. the fastest-growing natural chip brand, introduces Multigrain To-Go Packs, offering consumer convenient, healthy snacks in six 1oz bags. Ideal for portion-controlled eating, children s lunches or after-school snacks before sports practice, Multigrain To-Go Packs offer consumers convenient healthy snacks in six 1oz bags, each equivalent to one serving of the brand s most popular variety. Like all Food Should Taste Good varieties, Multigrain To-Go Packs are certified gluten free and Kosher, provide a good source of dietary fiber and are free of cholesterol, genetically modified organisms, trans fats and MSG. Each serving offers the health benefits of 3 grams of fiber and 3 grams of protein, as well as the added benefits of ingredients such as quinoa, brown rice, soy, flax and sunflower seeds. Beginning spring 2010, the Multigrain To-Go Packs will be available at major grocers nationwide including Whole Foods, Stop and Shop, Giant and Shaws for $4.99. ### Pete Lescoe founded Food Should Taste Good, Inc. in 2006 with the goal of creating unique flavors that give consumers choices in all natural tortilla chips. Made from wholesome ingredients, Food Should Taste Good chips are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are also certified gluten free, Kosher, low in sodium, are a good source of dietary fiber and many varieties are certified vegan. Food Should Taste Good chips are available in distinct flavors including Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño. Food Should Taste Good chips are sold nationally in multiple sizes including 1.5oz and 6oz bags at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. For more information, please visit

4 MEDIA CONTACT: Kate Kendall/Ashley Zink Bullfrog & Baum (212) Food Should Taste Good Takes Stand Against Breast Cancer Five Cents from Sales of Each Pink Bag to Benefit Research and Education NEEDHAM HEIGHTS, Mass. (May 31, 2010) Food Should Taste Good, Inc., the fastest-growing natural chip brand, announces its pledge to fight breast cancer with the release of its special Pink bags, furthering the brand s stance that food should not only taste good, but do good as well. This is the premise of the company s Food Should Do Good initiative, which funnels the brand s good efforts to give back to its communities, its employees and the environment. With a goal donation of $75,000, five cents (5 ) from sales of each Pink bag which states Food Should Taste Good Breast Cancer Should Be Cured will benefit various breast cancer organizations in connection with the brand s retailer breast cancer affiliations (specifics will be available on the company Website, starting Oct.1, 2010). The limited-edition bags are available nationwide beginning mid-september in Multigrain, Olive and Sweet Potato flavors and will remain on-shelf through the end of October. One in eight women will develop breast cancer in their lifetime. This figure means that some of our employees and fans have been directly affected by breast cancer or know someone who has, said Pete Lescoe, founder and CEO of Food Should Taste Good, Inc. We may be a small company, but it s important that we do what we can. Donating 5 cents for each bag sold is our way of supporting Breast Cancer research. There should be a cure for breast cancer. Food Should Taste Good tortilla chips are known for their great taste and nutritional benefits from all natural ingredients. Offering the consumer distinct choices, the snacks are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are certified gluten free, Kosher, low in sodium and are a good source of dietary fiber. (more)

5 FSTG Pink Bags Page 2 While the country works on a cure, we understand the importance of education as well. Research shows making healthy lifestyle choices, such as maintaining a healthy weight, cutting down on saturated and trans fats and exercising may help lower your breast cancer risk. This is completely in line with our company philosophy, said Lescoe. Food Should Taste Good s Pink bags are available beginning mid-september at major grocers nationwide including Whole Foods, Safeway, Kroger and Stop & Shop in 5.5oz and 6oz bags for $2.99-$3.29. ### Pete Lescoe founded Food Should Taste Good, Inc. in 2006 with the goal of creating unique flavors that give consumers choices in all natural tortilla chips. Made from wholesome ingredients, Food Should Taste Good chips are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are also certified gluten free, Kosher, low in sodium, are a good source of dietary fiber and many varieties are certified vegan. Food Should Taste Good chips are available in distinct flavors including Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño. Food Should Taste Good chips are sold nationally in multiple sizes including 1.5oz and 6oz bags at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. For more information, please visit

6 MEDIA CONTACT: Kate Kendall/Ashley Zink Bullfrog & Baum (212) Food Should Taste Good Brand Fact Sheet The Brand The History Food Should Taste Good tortilla chips are known for their great taste and nutritional benefits from all natural ingredients. Offering the consumer distinct choices, the snacks are created without trans fats, cholesterol, artificial ingredients and genetically modified organisms (GMOs). They are certified gluten free, Kosher, low in sodium and are a good source of dietary fiber. All chips are certified vegan with the exception of Cheddar and Chocolate. Other varieties include Multigrain, Jalapeño, Olive, Chocolate, The Works! Sweet Potato, Yellow Corn, Lime and Blue Corn. Working at grocery stores and cooking at home, founder and CEO Pete Lescoe learned that natural ingredients and thoughtful preparation make great tasting food the kind of food he wanted to serve family and friends. In 2006 Lescoe began creating distinctive flavors to give consumers new choices in all natural chips. The company has grown beyond anything Lescoe anticipated, becoming the fastest-growing all natural chip brand in the U.S. and Canada. Based in Massachusetts, Food Should Taste Good, Inc. is a dynamic team of entrepreneurial individuals who embody values the brand is known for simplicity, honesty and integrity. As the product offerings expand, the drive behind Food Should Taste Good remains focused on creating great tasting products that live up to both their quality standards and brand name. The Varieties Multigrain Quinoa, sunflower and sesame seeds add to the distinctively nutty flavor, making this chip a wholesome, perfect snack to be enjoyed on its own or dipped into homemade lemon or garlic hummus. Try the new To-Go Packs for convenient, portion-control snacking.

7 Brand Fact Sheet p.2 safflower oil, brown rice flour, flax seeds, evaporated cane juice, oat fiber, sesame seeds, sunflower seeds, quinoa, soy flour, sea salt Nutritionals: Serving Size 1oz (28g/about 16 chips) Sodium 80mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 1g, Protein 3g 1.5oz, 6oz, 24oz and 1oz to-go packs Jalapeño The savory jalapeño spiciness and lively crushed red pepper flavor of this chip elevates any salsa or queso dip. Try it crumbled on a taco salad for a spicy crunch. safflower oil, jalapeño peppers, corn bran, beet powder, sea salt, crushed red peppers Nutritionals: Serving Size 1oz (28g/about 15 chips) Sodium 140mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 0g, Protein 2g 1.5oz and 6oz Olive A combination of green, black and kalamata olives offers a layered flavor profile that is enjoyable on its own or as a base for an elegant canapé. safflower oil, black olives, green olives, kalamata olives, corn bran, garlic powder, sea salt Nutritionals: Serving Size 1 oz (28g/about 18 chips) Sodium 140mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 0g, Protein 2g 1.5oz and 6oz

8 Brand Fact Sheet p.3 Chocolate A healthy yet delicious alternative for chocolate cravings, these chips have a sweet and savory balance made from real semi-sweet chocolate. safflower oil, semi-sweet chocolate powder (sugar, chocolate), evaporated cane juice, corn bran, Dutch cocoa powder, vanilla extract, sea salt Nutritionals: Serving Size 1oz (28g/about 15 chips) Calories 140, Calories from Fat 60, Total Fat 7g, Saturated Fat 1g, Trans Fat 0g, Cholesterol 0mg, Sodium 80mg, Total Carbohydrate 17g, Dietary Fiber 3g, Sugars 4g, Protein 2g 6oz The Works! Onion, garlic, poppy and caraway seeds make this bold-flavored chip ideal on its own or paired with a cream cheese dip. safflower oil, evaporated cane juice, corn bran, garlic, onion, poppy seeds, sea salt, caraway seeds Nutritionals: Serving Size 1oz (28g/about 10 chips) Sodium 120mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 2g, Protein 2g 6oz Sweet Potato Made from a sweet source of good nutrition, these chips derive their flavor from real sweet potatoes. Enjoy with a sour cream and chive dip. safflower oil, sweet potato, corn bran, evaporated cane juice, sea salt Nutritionals: Serving Size 1oz (28g/about 12 chips)

9 Brand Fact Sheet p.4 Sodium 80mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 2g, Protein 2g 1.5oz and 6oz Yellow Corn These chips are made in an authentic restaurant manner with a 24 hour cooling process prior to cooking that results in a unique, crisp texture. Created from three simple ingredients ground yellow corn, light sea salt and sunflower oil these chips bring a new flavor to classic Mexican toppings. safflower oil, sea salt Nutritionals: Serving Size 1oz (28g/about 10 chips) Calories 140, Calories from Fat 60, Total Fat 7g, Sodium 85mg, Total Carbohydrate 19g, Dietary Fiber 3g, Sugars 0g, Protein 2g 11oz Lime Real lime juice and light sea salt create a refreshing, tangy flavor that pairs well with Mexican inspired accompaniments such as a zesty papaya salsa or fresh guacamole dip. safflower oil, lime juice, corn bran, sea salt Nutritionals: Serving Size 1oz (28g/about 12 chips) Sodium 80mg, Total Carbohydrate 19g, Dietary Fiber 4g, Sugars 0g, Protein 2g 1.5oz and 5.5oz

10 Brand Fact Sheet p.5 Cheddar Cheddar cheese, quinoa, soy, flax, sunflower and sesame seeds make this chip a healthy yet delicious alternative for cheese cravings. safflower oil, cheddar cheese (pasteurized milk, cheese cultures, salt, enzymes), oat fiber, flax seeds, sunflower seeds, evaporated cane juice, buttermilk, whey, sea salt, sesame seeds, brown rice flour, soy flour, quinoa, annatto Nutritionals: Serving Size 1 oz (28g/about 10 chips) Calories 140, Calories from Fat 70, Total Fat 7g, Saturated Fat 1g, Trans Fat 0g, Cholesterol 0mg, Sodium 135mg, Total Carbohydrate 17g, Dietary Fiber 3g, Sugars 1g, Protein 3g 1.5oz and 5.5oz Blue Corn Nutty flaxseed, sunflower seeds and organic blue corn flavors create a robust yet versatile chip made from organic blue corn. A colorful way to entertain, pair it with a fresh dip. Organic blue corn, high oleic sunflower oil and/or safflower oil, oat fiber, brown rice flour, flax seeds, evaporated cane juice, sesame seeds, sunflower seeds, quinoa, soy flour, sea salt Nutritionals: Serving Size 1oz (28g/about 10 chips) Calories 140, Calories from Fat 60, Total Fat 7g, Saturated Fat 0.5g, Trans Fat 0g, Cholesterol 0mg, Sodium 80mg, Total Carbohydrate 18g, Dietary Fiber 3g, Sugars 1g, Protein 2g 5.5oz Pricing 11oz bags and To-Go Packs: $4.99 per bag $59.88 per case of oz and 6oz bags: $ $3.29 per bag $ $39.48 per case of oz bag: $ $1.50 per bag $ $36.00 per case of 24

11 Brand Fact Sheet p.6 Availability Web Site Food Should Taste Good chips are sold nationally at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. ### Pete Lescoe founded Food Should Taste Good, Inc. in 2006 with the goal of creating unique flavors that give consumers choices in all natural tortilla chips. Made from wholesome ingredients, Food Should Taste Good chips are created without trans fats, cholesterol, artificial ingredients and genetically modified organisms (GMOs). They are also certified gluten free, Kosher, low in sodium, are a good source of dietary fiber and many varieties are certified vegan. Food Should Taste Good chips are available in distinct flavors including Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño. Food Should Taste Good chips are sold nationally in multiple sizes including 1.5oz and 6oz bags at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. For more information, please visit