Event Overview. Items to Get

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1 Adult Beverage Event Manual Program Name: Product Size Qty. 19 Crimes Red Blend Italian Rose Salsa Avocados from Mexico Tribe Mediterranean Hummus Treasury19Crimes WET SPAIR Event Overview Objective: Invite Members to sample 19 Crimes Red Blend, and experience this fresh dip made with Italian Rose Salsa & Avocados, along with Tribe Mediterranean Hummus! The perfect pairing solution for your upcoming March Madness watch parties! Special Callouts: (1) Merchandise 5 packs of the Goose Island Flight Case, 5-8 units of Italian Rose Salsa, and 5-8 units of Tribe Mediterranean Hummus on the Adult Beverage demo table. (2) Setup Priority: (1) Setup in the fresh department to assist with the Avocado sales (2) Another high traffic area in the club Chill Product? Items to Get Price Display Product on Table? UPC Total $ Scan out State Total 750mL 2 N $8.98 YES $17.96 Scan Out 48 oz. 2 Y $10.00 YES Item #: $20.00 $ ct Bag 2 N $10.00 YES Item #: $20.00 $ oz. 2 Y $10.00 YES Item #: $20.00 $20.00 OTB Chips 28 oz. 2 N $4.00 NO Item #: $8.00 $8.00 Serving Instructions Italian Rose Salsa & Avocados: Peel and de-seed avocado. Cut in half and dice. Add Italian Rose Salsa to the mix. Do not over power the avocados with the salsa combine to make an equal mixture as shown in the picture. Serve a teaspoon of mixture on one chip and serve to Members on a napkin. Tribe Mediterranean Hummus: Serve one teaspoon of Tribe Mediterranean Hummus on one chip and serve to Members on a napkin. SUBTOTAL $86.00 $68.00 TAX $18.60 $17.00 TOTAL $ $85.00

2 Adult Beverage Event Manual Selling Points 19 Crimes Red Blend NINETEEN CRIMES turned criminals into colonists. Upon conviction, British rogues guilty of those crimes were sentenced to Australia rather than death. This punishment by transportation began in 1788, and many of the lawless died at sea. The roughhewn prisoners who reached Australia lived in servitude under the lash. Pioneers in a frontier penal colony, they forged a new country, and new lives, brick by brick. This wine celebrates the rules they broke and the culture they built. It would be a crime not to drink it! Tasting Notes Color: Vibrant red and maroon hues extend from the core of the glass. Nose: Sweet vanilla and chocolate aromas are supported by fresh and juicy red berry fruits. Palate: Full of flavor, luscious and rich fruit is balanced by layers of vanilla oak. Finishing round and soft with an appeal that consumers find very hard to resist and keep you coming back. Italian Rose Fresh Salsa: Fresh salsa is truly fresh from the vine to the jar with no cooking and no canning Non-GMO No sugar added Gluten Free Made in Florida Tribe Mediterranean Hummus: Tribe Hummus is made with non-gmo ingredients. Our products are always kosher-certified, cholesterol free and made with no hydrogenated oils or high-fructose corn syrup, so you can enjoy the wonderful taste of Tribe Hummus worry-free. Avocados From Mexico: Avocados From Mexico are fresh, delicious, authentic, and available yearround. Great flavor, texture, nutritional value and culinary versatility Perfect for making guacamole or topping eggs, burgers and salads Great source of vitamins B, C and E

3 Adult Beverage Event Manual Supplies Napkins Soufflé Cups Ice Trash Can Pricing Sign/Holders Adult Beverage Kit We ID Sign 6 Foot Table and Table Cloth Ice Bucket Corkscrew/Bottle Opener Rolling Cooler Event Instructions Pre-Event Club Supervisor Prep: Print out Customer Acknowledgement form if conducting Tasting event Print out permits from manual, if applicable Chill products overnight from Items section, if necessary Locate Event specific Creative elements CLUBS IN THE FOLLOWING STATES WILL NOT PURCHASE ADULT BEVERAGE PRODUCT: BEER - AZ, CA, IA, MI, MN, NY, SD, VA AND NC WINE AZ, CA, FL, IA, MI, SD, VA, AND NC SPIRITS AZ, CA, FL, IA, MI, SD AND VA You will work with club management to use the Club Use scan out process. Non-alcoholic products will always need to be purchased with the ComData card. During the Event: Get with Club Supervisor to ensure that you have all materials. Place products to be displayed on table for Members to purchase. Greet Member. It is very important to begin speaking to the product prior to asking for ID s from the Members. Not all Members will want to taste the products, but will want to learn about them. Complete compliance/id check. Provide samples of both food & beverage, if applicable. After the Event: Dispose of remaining products according to guidelines covered in your compliance training. The equipment must be returned to your Club Supervisor with all original contents intact. Clubs in the following states: BEER - AZ, CA, IA, MI, MN, NY, SD, VA AND NC WINE AZ, CA, FL, IA, MI, SD, VA, WI AND NC SPIRITS AZ, CA, FL, IA, MI, SD AND VA At the completion of the event please give the UPC s of the demoed items to a member of Sam s Club Management to scan out under Sam s Club Use account

4 Survey Questions Did you execute the scheduled event? A) Yes, executed as directed B) Yes, but used back-up item and/or conducted part of event as dry due to lack of inventory C) Yes, but issues prevented full execution of event (i.e. weather, electrical, etc.) D) Yes, but executed as a runner E) No, club was closed and events did not execute F) No, club was open however hazardous travel prevented associates from getting to work Did you run out of stock for sampling 19 Crimes Red Blend? A: Yes B: No C: Did Not Sample Did you run out of stock for sampling the Italian Rose Salsa? A: Yes B: No C: Did Not Sample How did you obtain product for your AB event? A) ComData purchase B) Scan-out as club use C) ComData/Scan-out (food pairings only) What was the total dollar amount spent with your purchase card only for this specific event? Did you execute more than one Adult Beverage event today? Were the majority of the Members you interacted with today: A: Men B: Women Did you run out of stock for sampling the Tribe Hummus? A: Yes B: No C: Did Not Sample Did you run out of stock for sampling the Avocados From Mexico? A: Yes B: No C: Did Not Sample Were Members excited to sample 19 Crimes Red Blend paired with the fresh dips at your club? As the demonstrator for this event, please provide your feedback on what went right or wrong to make this event successful, and what we can do to improve this event in the future. What was the most asked question about the products? How many Members signed the Customer Acknowledgement Form, if applicable? How many bottles of 19 Crimes Red Blend did you purchase for sampling? A: 0 Not Available/Out of Stock B: 1 How many units of Italian Rose Salsa did you purchase for sampling? A: 0 Not Available/Out of Stock B: 1 C: 2 How many units of Tribe Hummus did you purchase for sampling? A: 0 Not Available/Out of Stock B: 1 C: 2 How many units of the Avocados From Mexico did you purchase for sampling? A: 0 Not Available/Out of Stock B: 1 C: 2

5 ATTENTION SAM S ASSOCIATES Hold for Taste & Tips Adult Beverage Tasting Event These products will be purchased by an Adult Beverage Tasting Event Specialist to execute an event in Club today.

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