Trend Concept for Protein Snacks

Transcription

1 Trend Concept for Protein Snacks

2 // more than an interesting niche! Active lifestyles, health concerns and a growing interest in personal appearance is driving the use of sports nutrition products. Sports Nutrition not only a niche product for consumers specialized in sports such as athletes or body builders Increasing number of new consumers Especially the increasing interest in weight management and fitness led to a more positive image of proteins as essential part of a well-balanced, healthy part of the daily diet and engage mainstream consumers to become more aware of protein-rich food, drinks etc.

3 // Sport, Body & Soul Exercise a daily ritual more consumers are engaging exercise and sports nutrition products can appeal as an aid to increase the benefits of exercise Weight Management daily basics with obesity rates continuing to climb globally, more consumers are trying to lose or maintain weight. Sports nutrition products align with weight management goals and appeal to weight conscious consumers Energy for each sports nutrition products are seen as fuel for consumers` busy lifestyles, providing an instant energy boost or sustained source of energy.

4 4 37% of UK adults put exercising more as their second top personal goal in this year Doing Sports! 25,0% 20,0% How much days you usually do sports in one week? 20,1% 20,5% 21,4% 15,0% 10,0% 5,0% 5,0% 3,5% 7,3% 11,2% 11,1% 0,0% Daily 6 days a week 5 days a week 4 days a week 3 days a week 2 days a week 1 day a week Almost never Almost half (47 %) of the interviewed people do sports at least three times a week and form therefore a significant target group for sports associated fragrances and applications. TNS Infratest: region Germany, 2013, personal interviews, age years. Source: Statista

5 // Fresh Air Supply No other sports activities meet the human needs than outdoor sport activities. Even as quite activity or as adrenaline kick sports within the nature helps not only to form the body but also to strengthen the soul. Consumers love outdoor activities!!! As soon as the temperatures start to raise more and more people start their summer sports activities- According to a actual survey, 79% of the Germans prefer Outdoor Sports.

6 // Open Air Adventure Cycling, Hiking and Swimming Cycling belongs to the most preferred sports of the outdoor season. 57 percent of the Outdoor Freaks agree, cycling is their favourite, while 41 percent prefer hiking and 29 percent prefer swimming in lakes, seas etc. Jogging belongs to the classic sports of the summer season, 25 percent regularly run, while 19 percent of the women like walking as alternative. Playing soccer belongs to the classics for men 13% prefer this activity (in comparison to only 5 percent agreement within the female consumers) Quelle: GNPD/Mintel

7 // thirst quencher? Even if Smoothie, Shake or Shot cool shakes or energy-drinks which help to refuel the energy reserves and are a must have during or after sports activities within the summer season and are said to be a perfect alternative to functional sport bars. The range varies from energy drinks up to protein-shakes or other lifestyle drinks such as Lassi, smoothies & co.

8 // Hunger Booster! 60% of UK adults tried to lose weight in the previous year Functional bars represents fitness, a healthy lifestyle and a modern nutrition as well. Product characteristics which are said to be essential for modern consumers. At the same time, concentration on the hard facts of functional products is not sufficient enough to engage consumers. Taste, an innovative product design and convenience formats are playing a decisive role. Quelle: GNPD/Mintel

9 // Product Trends High fibre products High protein contents High antioxidant levels and/or Super fruit ingredients Functionality Focusing on weight control/management or longerlasting energy unusual fruits variety & new taste sensations for mainstream consumers and athletes more than important. Super fruits boost the positive, healthy image. Leverage! The new main attraction something classic but special and innovative for new applications! Chocolate, Vanilla & Caramel - The Basics!!! Perfect as a single classic taste but also in combination with trendy, unusual flavours.

10 // Market Developments 11 bn. +45% 8,5 bn. +52% 5,2 bn. Protein Bars Sports Nutrition +50% 470 bn. 704 mio. +38% 1,3 bn Review 2009/2014 Preview 2014/19 Source: Passport/Euromonitor

11 // A Question of Performance?! Sports Nutrition Performance New Product Launches per Region MOST ACTIVE COUNTRY: Germany 25% UK 24% France 6% Source: GNPD/Mintel

12 // A world driven by Brands Private Label Market Shares 2014, Western Europe 4.6% 7.5% 15.8% 17.2% 19.8% 26.6% 39.1% Consumer Health Beauty & Personal Care Soft Drinks Hot Drinks Home Care Pet Care Packaged Food Tissue & Hygiene Source: Passport/Euromonitor

13 Discover the perfect combination of snack, proteins and the refreshing taste of home-made smoothies or milk shakes

14 // Product information Power Bars Sodium Caseinate soy protein isolate Whey product Glucose Whole milk powder Lecithin Rapeseed oil Water Glycerine Sweetener mix AA+ Citric acid solution 1,5 : ,7 g 41,0 g 163,8 g 122,9 g 41,0 g 16,4 g 41,0 g 245,7 g 41,0 g 0,7 g Protein 38,9 g Carbohydrates 16,4 g of which sugar - Fat 11,3 g dietary fibre 3,85 g Calorific value Kj/100 g 1414,25 kcal/100 g 337,79 Health Claim: Rich in proteins Manufacturing recommendation:: Weigh all ingredients and mix them well. Form the finished mass and coat it with chocolate. For longer shelf life add 1,2 : 100 potassium sorbate- and sodium benzoat

15 // Cranberry/Vanilla Punch Bell Flavour Recommendation: Cranberry Flavour SD 0,44 : Pudding Flavour Powder SD 0,24 : Fruity, berry-like accords with some discreet tart accents paired with a creamy intense vanilla note +++ Additives: Citric Acid Sol. 1,5 : 100

16 // Orange/Raspberry Shake Bell Flavour Recommendation: Orange Flavour Powder 0,30 : Raspberry Flavour SD 0,30 : baked Milk Flavour Powder 0,25 : Fruity and juicy orange, ripe raspberries and a milky, slightly caramel-like base dominate the taste profile of this snack +++ Additives: Citric Acid Sol. 1,5 : 100 nat. Flavour Alternative: Orange Flavour SD, Raspberry Flavour SD, Mascarpone Flavour Powder

17 // Lemon Cream Lassi Bell Flavour Recommendation: Lemon Flavour SD 0,40 : Quark Flavour SD 0,40 : Intense notes of lemon juice in perfect harmony with the fresh and creamy accords of quark +++ Additives: Citric Acid Sol. 1,5 : 100 nat. Flavour Alternative: Juicy Lemon Flavour SD, Quark Flavour Powder

18 // Cassis / Buttermilk Shot Bell Flavour Recommendation: Black Currant Flavour SD 0,44 : Buttermilk Flavour SD 0,40 : the typical fruity and juicy taste of ripe currants embedded in a sweet and sour but very fresh and milky base of buttermilk the perfect power shot +++ Additives: Citric Acid Sol. 1,5 : 100 nat. Flavour Alternative: Black Currant Flavour SD, Cream Flavour SD

19 // Strawberry Basil Smoothie Bell Flavour Recommendation: Strawberry Flavour SD 0,50 : Basil Flavour SD 0,15 : Cream Flavour SD 0,25 : ripe strawberries, intense basil notes and a hint of cream leave a well-balanced taste impression +++ Additives: Citric Acid Sol. 1,5 : 100 nat. Flavour Alternative: Strawberry Flavour SD, Cream Flavour SD, Basil Flavour Powder

20 // Strawberry Coconut Cream Soda Bell Flavour Recommendation: Strawberry Flavour SD 0,50 : Coconut Flavour SD 0,25 : fresh and fruity strawberries and the characteristic taste of fresh rasped coconuts leave a harmonizing taste that reminds of coconut cream soda +++ Additives: Citric Acid Sol. 1,5 : 100 nat. Flavour Alternative: Coconut Flavour SD, Strawberry Flavour SD