BRAND INTRODUCTION
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- Magnus Blair
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1 BRAND INTRODUCTION
2 Meet Kathie & Joe Kathie Pelliccio is a mom of 5, entrepreneur, chef and owner of SuperSeedz (Kathie s Kitchen). In her spare time, Kathie started making Curry pumpkin seeds in a cast iron pan to add a healthy crunch to salads. She dry roasted them in small batches with all natural ingredients. Friends loved them. Kids loved them. So she created more and more flavors and started selling them at local fairs and farmers markets. Soon a company was born: Kathie's Kitchen. Then Kathie met Joe, a man as passionate about SuperSeedz as she was. He soon became the Seed King (aka President) for the company, and husband to Kathie! Now, they travel the country together introducing SuperSeedz to people everywhere. Their goal? Make delicious healthy food that will change the world, one taste bud at a time. Kathie and Joe 2
3 Meet SuperSeedz The #1 selling premium pumpkin seed brand in America* SRP: $4.49-$4.99 (5-ounce bags) $1.49-$1.99 (1-ounce bags) 3 *Source: IRI Food Channel 52wks ending 11/29/15
4 WHY ARE THEY SUPER? 4
5 No Shell. Dry roasted. SuperSeedz are sans shell, dry roasted in small batches. Never oil roasted and never spray flavored. Instead, every super seed is seasoned to perfection and dry roasted to lock in the unmistakable flavors and addictive light crunch. Just like Kathie Pelliccio made them in her kitchen when she started. Kathie s iron skillet, used to dry roast the first batch of SuperSeedz 5
6 Award winning packaging and flavors Sea Salt Somewhat Spicy Cinnamon & Sugar Maple Sugar & Sea Salt 6
7 grams per ounce They re the best source of complete protein among the major nut/seeds 9.00 Nut/Seed Protein Comparison (1-ounce serving) g g 5.9g 5.9g 5.9g 4.7g 4.3g Pumpkin seeds contain 42% more protein than almonds, and pistachios, 27% more than peanuts Pumpkin Seeds Peanuts Pistachios Almonds Sunflower Seeds Chia Seeds Cashews Source: USDA Nutrient Database Nov comparing 1-ounce servings, dry roasted, and unsalted 7
8 They re extraordinarily nutritious Iron 15% RDI A top, plant-based food source for iron. Appropriate iron intake facilitates the growth of healthy cells that keep oxygen flowing and the body energized. Zinc 15% RDI A good vegetarian source of zinc, an essential trace mineral your immune system relies on to stay strong. Cholesterol Free......and trans fat free. They also feature essential heart-healthy electrolytes like potassium. 35% RDI Magnesium Responsible for over 350 enzymatic functions in the human body, but most importantly, it plays a major role in overall heart health. *Nutrient levels may vary by SKU 8
9 They have some of the cleanest snack labels around! You can even pronounce the ingredients. Sea Salt Somewhat Spicy Cinnamon & Sugar Maple Sugar & Sea Salt INGREDIENTS: SHELLED PUMPKIN SEEDS, UNREFINED SEA SALT. NO MSG OR SOY. INGRƒDIENTS : GRAINES DE CITROUILLE DƒCORTIQUƒES, SEL DE MER NON RAFFINƒ. SANS GMS NI SOYA. 9 INGREDIENTS: SHELLED PUMPKIN SEEDS, CAYENNE PEPPER SAUCE (AGED CAYENNE RED PEPPERS, VINEGAR,WATER, SALT, GARLIC POWDER), GRANULATED GARLIC, GRANULATED ONION, CAYENNE, PAPRIKA, BLACK PEPPER, OREGANO, BASIL, THYME, ROSEMARY, MARJORAM, SAGE, UNREFINED SEA SALT. NO MSG OR SOY. INGRƒDIENTS : GRAINES DE CITROUILLE DƒCORTIQUƒES, SAUCE DE POIVRE DE CAYENNE (POIVRE DE CAYENNE VIEILLI, VINAIGRE, EAU, SEL, POUDRE D AIL), AIL GRANULƒ, OIGNONS GRANULƒS, CAYENNE, PAPRIKA, POIVRE NOIR, ORIGAN, BASILIC, THYM, ROMARIN, MARJOLAINE, SAUGE, SEL DE MER NON RAFFINƒ. SANS GMS NI SOYA. INGREDIENTS: SHELLED PUMPKIN SEEDS, ORGANIC SUGAR, PURE VANILLA EXTRACT, CINNAMON. NO MSG OR SOY. INGRƒDIENTS : GRAINES DE CITROUILLE DƒCORTIQUƒES, SUCRE BIOLOGIQUE, EXTRAIT DE VANILLE PURE, CANNELLE. SANS GMS NI SOYA. INGREDIENTS: SHELLED PUMPKIN SEEDS, ORGANIC SUGAR, MAPLE SUGAR, PURE VANILLA EXTRACT, UNREFINED SEA SALT. NO MSG OR SOY. INGRƒDIENTS : GRAINES DE CITROUILLE DƒCORTIQUƒES, SUCRE BIOLOGIQUE, SUCRE D ƒrable, EXTRAIT DE VANILLE PURE, SEL DE MER NON RAFFINƒ. SANS GMS NI SOYA.
10 They re allergen friendly Gluten/Wheat Free Peanut Free Tree Nut Free Soy Free Free* Dairy Free Shellfish Free Fish Free Egg Free 10 *Curious Curry contains a Non-GMO soy sauce
11 No snackrifice required 91% of Americans snack at least once per day 30% of consumers see snacking as part of a healthy diet 65% are trying to choose/eat healthy snacks But Most consumers don t want to trade nutrition for satisfaction and taste (aka make a snackrifice) 11
12 SuperSeedz has been featured in: These gourmet pumpkin seeds have up to 9 grams of protein per ounce, plus zinc (which is helpful in keeping your immune system strong). Super addicting too. -GLAMOUR 12
13 Numerous merchandising opportunities. Affordable premium price point.» SuperSeedz will primarily be found in Natural Snacks, Mainline Nuts/Seeds, or Produce» SRP: $4.49-$4.99 (Promotional pricing: $3.49, $3.99, 2 for $7, 2 for $8) 13 PEG SALAD BAR DELI SHELF DISPLAY SHIPPER PRODUCE
14 SuperSeedz is the #1 premium pumpkin seed brand in the United States Fastest growing seed brand #3 pumpkin seed brand overall (excluding Private Label) #11 seed brand (excluding Private Label) 2016 Gourmet Retailer s Editor Pick 2015 Most Innovative New Product Award Winner (National Confectioner Association *Premium defined as ARP in the top 1/3 of items in the category 14 *Source: IRI Food Channel 52wks ending Feb 2016
15 15 SuperSeedz is a proven concept
16 Proposal Merchandising: INSERT Delivered Cost: $x.xx Suggested retail price: $ xx%+ mgn $xx penny profit Promoted price: $3.99, 2 for 8 xx% margin $x.xx penny profit Marketing support: Demos, regular trade promotions, targeted social media and public relations 16
17 CONTACT & OTHER INFO Key Contact Information Broker Account Manager: insert Info insert insert VP Sales: Bruce Sweyd VP Marketing: Joe Lupica Order Information EDI Capable: YES Shelf Life: 1 Year Order Ship From: Windsor, CT Order Lead Time: 10 business days Payment Terms: 2% 10 Net 30 DUNS#: Product Liability Insurance Policy: CNA - B
18 SO WHEN DO WE START? 50 DEVINE STREET NORTH HAVEN CT
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