Vegetarian Festival in Thailand Date: October 2016

Transcription

1 Vegetarian Festival in Thailand 2016 Date: October 2016

2 Research Design Research Method Online research Fieldwork Period Sept, 2016 Research Area Sample Size Quota Thailand (Nationwide) 500 samples, aged over 16 years old Male Female Total years old years old years old years old Over 45 years old Total Number of Questions 4 Screening questions and 17 Main questions 2

3 Respondent Profile Gender Age N = years old years old Male Female years old years old More than 45 years old 3

4 Respondent Profile Personal Monthly Income N = Less than 7,500 THB Living Area 7,501-18,000 THB 18,001-24,000 THB 24,001-35,000 THB 35,001-50,000 THB 50,001-85,000 THB 85, ,000 THB More than 160,000 THB I do not know/ I refuse to answer Greater Bangkok North Region North East Region East Region West Region South Region Central Region 4

5 WHEN DID YOU START JOINING THE VEGETARIAN FESTIVAL? 30.0% of the respondents have joined the Vegetarian Festival for 2-4 years which counts as 30.0% of all respondents. While 16.0% said they never join Vegetarian Festival N = Just start to join last year Joined 2-4 years ago Joined 4-8 years ago Joined 8-10 years ago Since I can remember I never joined vegan festival Q1. Please tell us when did you start participate in Vegetarian Festival? [SA] 5

6 ARE YOU GOING TO JOIN THE VEGETARIAN FESTIVAL THIS YEAR? In 2016, 83.0 % of females are going to join the vegetarian festival, while 76.0 % of males are joining. By Gender N = Participate Didn't participate Male Female Q2. Please tell us in this upcoming vegetarian festival, are you going to join? [SA] 6

7 ARE YOU GOING TO JOIN THE VEGETARIAN FESTIVAL THIS YEAR? From the surveyed people, the respondents ages between years old are the biggest age group that are going to join Vegetarian Festival this year (86.0%), followed by the respondents ages years old in which is 85.0% said they will participate. By age N = Participated Didn't participate years old years old years old years old More than 45 years old Q2. Please tell us in this upcoming vegetarian festival, are you going to join? [SA] 7

8 HOW MANY MEMBERS IN YOUR FAMILY JOINING THE VEGETARIAN FESTIVAL? According to our respondents, Most respondents have 1-2 people in their family are joining the vegetarian festival (49.0%), followed by 2-4 people (38.0%) and more than 5 people (8.0%), respectively. N = people 2-4 people More than 5 people No one in family join the vegan festival Q3. Please tell us how many member in your family joining the vegetarian festival? [SA] 8 8

9 PERIOD OF TIME YOU INTEND TO JOIN THE VEGETARIAN FESTIVAL? 74.0% of respondents intend to consume vegetarian food throughout the festival (9days), 15.0% said they will join for 3-5 days, 6-8 days (9.0%), and 1-2days (3.0%), respectively. N = days (Throughout the Festival) 6-8 days 3-5 days 1-2 days Q4. Please tell us how many days do you intend to join vegetarian festival? [SA] 9 9

10 TOP 5 WHEN TALKING ABOUT VEGETARIAN FESTIVAL 37.0% said Yellow flag with a red Chinese character first comes to mind when mentioning Vegetarian Festival followed by Food that made from tofu, flour and vegetables(24.0%) and Vegetarian almshouse (14.0%) N = Yellow flag with a red Chinese character Food that made from flour, tofu, vegetables Vegetarian almshouse Textured vegetable protien Q5. Please tell us when talking about vegetarian festival, what is the first thing that pops up in your mind? [SA] 10 China town (Yaowarat) 10

11 TOP 5 REASONS OF JOINING VEGETARIAN FESTIVAL The main reason why respondents are joining the vegetarian festival is for the sake of their health (62.0%). Other reasons for joining includes making merit (56.0%), want to reduce animal death (43.0%), have been joining for many years (37.0%) and want to join the festival(27.0%), respectively N = For better health Make merit Want to reduce animal health Have been joining for many years Join the festival Q6. Please tell us why are you joining the vegetarian festival? [MA] 11 11

12 TOP 5 VEGETARIAN MENU Stir-fried noodles is the first menu 33.0% of the respondents think of when talking about vegetarian food. Followed by Stir-fried veggies (17.0%), Vegan stir-fry with holy basil topped with rice (10.0%). 1 2 Stir-fried noodles 33.0 Stir-fried mixed vegetable Vegan Stir-fry with holy basil Fried snacks eg. Tofu etc N = 398 Chinese vegetable stew 6.0 Q7. Please tell us what vegetarian menu that remind you of vegetarian festival the most?[sa] 12 12

13 TYPE AND PLACE OF VEGETARIAN FOOD THAT CONSUMED AND PURCHASED THE MOST When vegetarian festival, most of people consume vegetarian food by purchasing readyto-eat products (70.0%). Followed by frozen food (25.0%) and cook for themselves (5.0%) Grocery store Fresh market Convenient store Supermarket Department store % of the surveyed respondents purchase ready-to-eat products from the grocery stores. N = 398 Ready-to-eat product Frozen food Cook for yourself Q8. Please tell us what kind of vegetarian food that you consume the most? [SA] Q9. Please tell us where do you usually purchase ready-to-eat vegetarian food? [MA] 13 13

14 TOP 5 FROZEN FOOD BRAND The Top 3 frozen food brand purchased by respondents are CP (75.0%), EZYGo (65.0%) and 7Fresh (50.0%) Q10. Please tell us where do you usually purchase ready-to-eat vegetarian food?[ma] 14 14

15 HOW MUCH DID YOU SPEND ON VEGETARIAN FOOD PER MEAL? N = % of the respondents spent around THB on vegetarian food (per meal). Whereas 23.0% are willing to spend up to THB for a vegetarian meal Less than 50 THB THB THB THB Q13. Please tell us the average cost of vegetarian food that you've spend per meal[sa] 15 15

16 TOP 5 REASONS TO BUY READY- TO-EAT VEGETARIAN FOOD The top 3 reasons people choose to buy ready to eat vegetarian food because it is easy to purchase (71.0%), suitable price when compared to quantity (67.0%) and Good taste (54.0%). N = Easy to purchase Price is suitable for quality and quantity Good taste Various price range Have various choices to choose Q14. Please tell us the reasons why you choose to purchase ready-to-eat vegetarian food?[ma] 16 16

17 WHAT IS YOUR OPINION ON THE COST OF VEGETARIAN FOOD WHEN COMPARED TO LAST YEAR (2015)? N=289 Increase from last year Equal as last year Decrease from last year According to respondents who had joined vegetarian festival in the previous years said that the vegetarian food cost will increase when compared to 2015 (76.0%) while 23.0 % said the price will be same as previous year and only 1.0% said the price will decrease. Q15. Please tell us in your opinion, how the vegetarian food cost is tend to be like comparing to last year(2015)?[sa] 17 17

18 WILL YOU JOIN VEGETARIAN FESTIVAL NEXT YEAR (2017)? N= 398 Continue to join Not decided yet 93.0% of those who joined this year s festival said they will join Vegetarian Festival next year, others (6.0%), said they haven t made up their mind. Q16. Please tell us are you continue to join vegetarian festival next year (2017)?[SA] 18 18

19 W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members. FOR FURTHER INQUIRIES, PLEASE CONTACT: W&S Co., Ltd.» Address: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok, Thailand 10110» Office phone: 66 (0) » info@yimresearch.com» Website: The copyright of this report belongs to W&S Co., Ltd.. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Co., Ltd (also include its website address