The IWSR Global LOCAL KNOWLEDGE, GLOBAL INTELLIGENCE

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1 2008 The IWSR Global Wine Handbook LOCAL KNOWLEDGE, GLOBAL INTELLIGENCE

2 2008 The IWSR Disclaimer: While at all times The IWSR tries to ensure that the information presented in the database and reports is as accurate as possible, The IWSR assumes no responsibility for any inaccurate information or decisions based on such information. Copyright: Please note that all information is copyrighted. It may not be disseminated to any third party at any time in any form, expect with prior written agreement from The IWSR. When using the information, The IWSR should always be quoted as the source, unless an alternative source is attributed by The IWSR. The IWSR Goswell Road London EC1V 7EB T: F:

3 Foreword Welcome to the second edition of The IWSR s Global Wine Handbook. The aim is to provide any executive interested in exports with a single source of key, reliable information. In all, 80 key markets were selected, which together account for 98.4% of global still light wine sales (excluding duty free/travel retail). Each twopage country profile provides: - the country s total wine market trend over the past five years - the trends of the leading five countries supplier - the shift in consumption of wine by colour - a summary of consumption by price point The information is drawn from our global database covering in all 233 countries and territories. To find out more about any market, contact us via the details shown opposite. We trust that you will find this new Handbook an essential resource and look forward to any comments you may have. Alastair Smith Managing Director The IWSR Global Wine Handbook

4 Contents Section 1: Global Wine Summaries Global Wine Consumption by Volume: 99-07/F SLW Consumption New World v Old World: 99-07/F Top 10 Fastest Growth Markets by Volume 07 on Top 10 Imported Growth Markets by Volume 07 on Global Still Light Wine Market by Colour v Top 10 Countries by Colour - Red Wine Top 10 Countries by Colour - White Wine Top 10 Countries by Colour - Rose Wine Top 100 Countries Consumption by Volume Ranked on Top 100 Imported Wine Markets by Volume Ranked on Global Market by Price Point Top 5 Countries...12 Top 5 Markets for Leading Exporting Supplier Countries...13 Section 2: Country Profiles Albania...14 Argentina Australia Austria Bahamas Belarus Belgium / Lux Bolivia Bosnia Brazil Bulgaria Canada Canary Islands Chile China Colombia Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Dominican Republic Ecuador Egypt Estonia Finland France Georgia Germany Greece Guadeloupe Hong Kong Hungary Iceland India Ireland Israel Italy Japan Kazakhstan Latvia Lithuania Macedonia Malaysia Martinique Mexico Morocco Netherlands New Zealand Norway Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Romania Russia Serbia & Montenegro Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Tunisia Turkey Ukraine United Kingdom Uruguay USA US Virgin Islands Venezuela Vietnam The IWSR Global Wine Handbook 2008

5 Definitions & Explanation of Data Litres Per Capita: All per capita information is based on total population. Still Light Wines (SLW): Includes wine that is made by the fermentation of grapes up to a strength of 15%. This section also includes Perle/Frizzante wines (slightly carbonated wine) such as Lambrusco. All volume figures shown are shown in Litre Cases (12 x 75cl bottles). Price analysis is based on retail prices taken during field research from the leading supermarkets. This is then tied back to the volume of leading brands/regions/houses. The varying importance of onpremise volumes makes this exercise more or less problematic. All figures try to reflect actual consumption as far as possible. This means figures for sales by country of origin may exclude any bulk wines used for blending local wines, as these are included under local wine volume statistics. Feedback: The Still Light Wine markets are often very large and only lightly branded, which makes for uncertain data. All feedback from clients on sales by price segment, colour and brand volumes is very welcome. Methodology The IWSR uses a wide range of sources depending on the country in question. In all cases we try to use official local statistics (whether government tax figures, import/export statistics). In all cases, this is modified by field trips made by The IWSR researchers each year to each of the markets. During these trips, The IWSR researchers tap into the local expertise of leading retailers, distributors, importers and producers. In all, well over a 1,000 people are interviewed each year. The IWSR Global Wine Handbook

6 Poland Population: 38,519,000 Litres per capita 98: 1.1 Litres per capita 07: 2.0 % of Imports: 100.0% SLW Consumption: / F by Volume 9,000 8,800 8,829 8,600 8,400 8,460 8, 's 9Litre Cases 8,000 7,800 7,600 7,400 7,400 7,650 7,850 7,200 7,000 6,800 6,800 6, F2008 SLW Consumption: Local -v- Imported - by Volume Category F2008 Total 6,800 7,400 7,650 7,850 8,460 8,829 Local Imported 6,800 7,400 7,650 7,850 8,460 8,829 All units shown refer to 000 s 9 litre cases. 4 The IWSR Global Wine Handbook 2008

7 SLW Consumption of Imports: Top 5 Countries - by Volume Share Share % Chg Category F Total 6,800 7,400 7,650 7,850 8,460 8, % 100.0% 7.8% 1. Bulgarian 1,580 1,650 1,740 1,650 1,610 1, % 19.0% -2.4% 2. French % 7.9% 11.7% 3. US % 7.4% 35.9% 4. Spanish % 5.5% 16.2% 5. Italian % 5.3% 21.6% Other 3,650 4,000 4,178 4,370 4,640 4, % 54.8% 6.2% SLW Consumption by Colour - %Share % 44% 1% 55% 2% 54% Red Rose White SLW Consumption by US$ Price Segment: %Share Category Over Under 5.00 Total 0.1% 0.6% 3.7% 26.8% 68.8% Local Imported 0.1% 0.6% 3.7% 26.8% 68.8% The IWSR Global Wine Handbook

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