BEIJING JUNE. Where Wine Meets Business.

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1 4-6 JUNE 2013 BEIJING Where Wine Meets Business ESTABLISHING CONTACTS BUILDING UP NETWORKS WINNING CONFIDENCE ENDLESS GROWTH OPPORTUNITIES

TOPWINE CHINA REFLECTS THE DYNAMIC DEVELOPMENT OF THE WINE SECTOR IN CHINA Exhibitors, visitors and summit delegates at the 2012 TopWine China Exhibition and Conference have confirmed the outstanding

2 TOPWINE CHINA REFLECTS THE DYNAMIC DEVELOPMENT OF THE WINE SECTOR IN CHINA Exhibitors, visitors and summit delegates at the 2012 TopWine China Exhibition and Conference have confirmed the outstanding success of the three-day trade only event. The 3rd show welcomed a record number of 400 quality exhibitors from all over the world, representing over 600 vineyards. Most of the exhibitors agreed that the exhibition has clearly asserted its leadership and that the visitors are becoming more and more professional by expressing an amazing knowledge in wine already. Visitor numbers were also up considerably at for 2012 compared to in 2011, an increase of over 35%, confirming TopWine China s premier position. There were 7076 domestic visitors from 168 cities of 29 provinces, and 219 foreign visitors from 30 different countries. No less than 86% of all visitors said they would recommend visiting TopWine China 2013 to a colleague, according to an on-site survey. The attendance of large numbers of top buyers, as well as the presence of well-known experts, who delivered seminars and led tastings, made TopWine China 2012 an outstanding success. In 2012 the supporting program included the TopWine China Summit, organized by the Vino Vogue Magazine and the second Wine Services Team Competition (WSTC), organised by Master Sommelier Tommy Lam and chaired by Master Sommelier Darius Allyn from the USA. It shows that the organizers are very much committed to make TopWine China a landmark event for the global wine industry to capitalise on the sustained growth and potential of China.

THERE IS AN ONGOING DEMAND FOR WINE IN CHINA! China has risen to become one of the world s most important wine markets, offering both high growth potential and generous profit margins.

Since 2006, the Chinese market has experienced more than 20% annualized growth, and experts predict that the total volume of imported wines will further double by 2014 to become the world s sixth

3 THERE IS AN ONGOING DEMAND FOR WINE IN CHINA! China has risen to become one of the world s most important wine markets, offering both high growth potential and generous profit margins. By volume, the country is currently the seventh-largest consumer of wine. When it comes to bottled imports the market soared to 241 million litres in 2011, up 65% over 2010, according to Customs data. Since 2006, the Chinese market has experienced more than 20% annualized growth, and experts predict that the total volume of imported wines will further double by 2014 to become the world s sixth largest. TWC 2012 visitor profile * 40,81 % Decision maker 44,04 % Manager 13,92 % Hotel / Catering staff 1,23 % Not specified Purpose of visiting TWC 2012 ** Purchase new products 41,81 % Looking for representations / joint ventures 34,89 % Make contacts 24,41 % Collect information 35,28 % Evaluate participation at the next event 8,56 % Others 5,69 % TWC 2012 visitor position *** Top management 39,68 % Sales 27,07 % Purchase 14,84 % Marketing Communication 10,48 % Production & Technology 3,51 % Others 7,98 % * The total number of visitors for this survey is 5984, of which 5877 answered the above question. ** The total number of visitors for this survey is 5984, of which 5621 answered the above question. *** The total number of visitors for this survey is 5984, of which 5647 answered the above question. The percentage is based on the number of visitors who answered this question and the total percentage is beyond 100% due to some visitors made multiple choices.

TOPWINE CHINA REFLECTS THE DYNAMIC DEVELOPMENT OF THE WINE SECTOR IN CHINA Exhibitors and visitors were unanimous in their praise for the event, commenting on the décor of the show, the quality and

Comments from exhibitors included Sandrine Krummenacher, Project Manager Wines & Spirits of Ubifrance, who said: The success of the French pavilion with around 60 vineyards representing the majority

4 TOPWINE CHINA REFLECTS THE DYNAMIC DEVELOPMENT OF THE WINE SECTOR IN CHINA Exhibitors and visitors were unanimous in their praise for the event, commenting on the décor of the show, the quality and look of the stands, and on the increased levels of knowledge and spirit of openness to the business of wine. Comments from exhibitors included Sandrine Krummenacher, Project Manager Wines & Spirits of Ubifrance, who said: The success of the French pavilion with around 60 vineyards representing the majority of French wine regions, confirms our confidence in the quality of TopWine China. The tasting sessions in our pavilion were very much appreciated. In total we received over 560 participants confirming the strong interest of the Chinese market for French products. It is for sure that UBI is coming back next year. Meanwhile Australian CEO/winemaker Richard Buller of Buller Wines said: Top Wine Exhibition 2012 was very well organized and run. The feel and mood was good which makes it conducive to do business. All in all, a most worthwhile exhibition, that will continue to grow and attract interest for those involved in the wine industry and associated industries. ViniPortugal Marketing Director, Nuno Vale stated: Beijing is a very important market for Wines of Portugal. It is of most importance to partner and be present at TopWine China, the reference wine show in Beijing, to maintain Wines of Portugal s dynamism in the Chinese market. Alberto Alonso, Commercial Counselor, Embassy of Spain, Beijing, said: The TopWine China organization was very professional and helpful throughout the exhibition, taking care of all the details. Visitors to the exhibition were professionals of the wine sector, so participating in TopWine China gave the companies of the Spanish Pavilion a good opportunity to showcase their products, to enlarge their distribution in the Chinese market and to meet with potential customers. First time exhibitor Dennis Lesmeister, representing Slovenian vineyards, added: TopWine China is a renowned organisation for the wine and champagne industry and it was the perfect opportunity for me to reach out to the Chinese market. The best thing about TopWine China was the customer interaction on the exhibition floor. My days were filled with meetings. Winemaker Albert Siegel of the Siegel Winery, Chile, remarked: It was a great event and it was indeed a very productive week for the company.

ULTIMATE MARKETING EXPOSURE The 2013 campaign will once again focus on working

For almost a year before the event in June 2013, the organizers will

Official TopWine China 2013 website (English/Chinese) featuring detailed

programme, wine tastings, masterclasses and Wine Services Team Competition

When you reserve your stand, your name will be added to the exhibitor list on

com with a link to your own website, giving your company instant exposure 24

Promoting the event through a media relations campaign in leading food and wine

Display advertising campaign. For exhibitor as well as visitor promotion.

To exhibitors and over fifteen thousand potential visitors.

To targeting thousands of buyers reminding them of the benefits of visiting

5 ULTIMATE MARKETING EXPOSURE The 2013 campaign will once again focus on working closely with exhibitors to build attendance from their target markets. For almost a year before the event in June 2013, the organizers will aggressively promote TopWine China to more wine experts in China and the Asia Pacific than ever before. Brochures. TopWine China 2013 brochure in various languages. Websites. Official TopWine China 2013 website (English/Chinese) featuring detailed exhibitor and visitor information as well as the latest news on the summit programme, wine tastings, masterclasses and Wine Services Team Competition (WSTC). Exhibit listing. When you reserve your stand, your name will be added to the exhibitor list on with a link to your own website, giving your company instant exposure 24 hours a day. Media. Promoting the event through a media relations campaign in leading food and wine magazines in China and other Asian-Pacific countries. Display advertising campaign. For exhibitor as well as visitor promotion. Personalised e-cast campaign. To exhibitors and over fifteen thousand potential visitors. Personalised phone campaign. To targeting thousands of buyers reminding them of the benefits of visiting TopWine China Tickets. Tens of thousands of printed visitor invitation tickets will be distributed. Digital invitations. Customized digital invitations to send to your VIPs. Including your logo and booth number. Banners. Targeted banner advertising on wine websites in China and other Asian-Pacific countries. Show catalogue. Available during TopWine China This show directory serves as an on-going attendee reference during and after the show. THE SUCCESS OF TOPWINE CHINA LOOKS SET TO CONTINUE.

WWW.TOPWINECHINA.COM IF YOU WANT TO DO BUSINESS IN CHINA, TOPWINE CHINA IS DEFINITELY THE PLACE TO BE!

They are responsible for the day to day organisation of TopWine China.

Economic Cooperaton, a department of the Ministry of Commerce in China, a very influential body within the Chinese Government.

Circulation Trade Association The Wine Monopoly Bureau of Shanghai Municipality The China Tourist Hotels Association The China Alcohol Drinks Industry

importers, exporters, dealers, wholesalers, franchisers, sales representatives, retailers, etc.

Bars, hotels, restaurants and night clubs: general managers, food & beverage managers, hoteliers, chefs, wine managers, sommeliers, etc.

E-business: wine website owners and designers.

6 IF YOU WANT TO DO BUSINESS IN CHINA, TOPWINE CHINA IS DEFINITELY THE PLACE TO BE! UNIQUE STRENGTH TopWine China 2013 will be organized by Industrial Promotions International (I.P.I.) from the Netherlands, in partnership with Beijing Partnerworld Exhibition Co. They are responsible for the day to day organisation of TopWine China. The unique strength of TopWine China is that the exhibition will again be co-organized by the China National Enterprises Association for Foreign Trade and Economic Cooperaton, a department of the Ministry of Commerce in China, a very influential body within the Chinese Government. Furthermore the event has the support of various Chinese alcohol, wine and hotel related associations: The China Hotel Association The Shanghai Alcohol Circulation Trade Association The Wine Monopoly Bureau of Shanghai Municipality The China Tourist Hotels Association The China Alcohol Drinks Industry Association The Shanghai Brewing Association Guangdong Provincial Alcohol Industry Association A TRADE-ONLY AUDIENCE Wine trading and retail: agents, importers, exporters, dealers, wholesalers, franchisers, sales representatives, retailers, etc. General merchandise stores, supermarkets and hypermarkets: general managers, purchasers, wine sales managers, etc. Bars, hotels, restaurants and night clubs: general managers, food & beverage managers, hoteliers, chefs, wine managers, sommeliers, etc. Duty free operations: operators of duty free shops, purchasers of airline, cruise and ferry companies. Catering: event caterers, exhibition caterers. E-business: wine website owners and designers. LOCATION WITH AN OUTSTANDING INTERNATIONAL PROFILE From June 4 6 (Tuesday, Wednesday and Thursday), 2013, Beijing will become your gateway to the world of wine in China again. Being a truly B2B event TopWine China will provide for the fourth time a comprehensive overview of the current status and future prospects of the wine sector. And again it will take place on the grounds of the China National Convention Center (CNCC) in the heart of Beijing Olympic Green. Similar to the many fine wines on display at TopWine China, CNCC has all the ingredients to ensure another memorable TopWine China in The Chinese market, while maturing, still has great potential for growth and we believe that TopWine China will continue to play a major role in shaping the business here as reflected in the very constructive feedback from our exhibitors and visitors.

Your Gateway To Chinese Market

Your Gateway To Chinese Market WINE CHINA EXPO 6TH China (Beijing) International Wine & Spirits Exhibition 23, 24, 25 September, 2013 National Agricultural Exhibition Centre, Beijing In conjunction with 3rd Shanghai International Wine