Table of Contents 2010 OMS TITLE IN ALL CAPS

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1 OMS TITLE IN ALL CAPS What is OMS? The Wines & Vines Online Marketing System (OMS) is the industry standard marketing application. Powered by the wine and grape industry s leading database, the web-based tool is designed for professionals to: Improve marketing effectiveness & efficiency Manage customers and sales territories Identify and contact new customers The Wines & Vines OMS enables users to create and save searches using multiple selection criteria to get highly targeted results. Search results easily output into advanced report types, including multi-line index reports, mailing labels and downloadable data exports. Reports include winery name, contact personnel (title and function), winery address, telephone number, , bonded or virtual winery status, brands and winery case production. Searches can be updated with new criteria and multiple searches can be grouped for single output. Benefits of Web-based Applications Since the Wines & Vines OMS is a web-based application it offers a multitude of benefits over traditional software: Easy access and no installation - The OMS can be accessed from any computer using a standard web browser, and there is nothing to install on your computer. Automatic updates - As a web application, the OMS is continually upgraded to the latest version, with the latest data at no additional cost. There is nothing to download or store on your computer or server. Affordable pricing - Online delivery means that you can get the benefits of this powerful application for less than standard software. Pricing is scalable to meet your business size. Compatibility as a web-based application, the OMS is compatible with all major operating systems and browsers. Two OMS Levels The Wines & Vines OMS has two versions available, OMS-Advanced and OMS-Basic. OMS-Advanced provides a number of powerful enhancements, tools and frequency updates. Please see page 4 and 7 to discover the full benefits of each version. Table of Contents 1 Overview 2 OMS & Directory Access Levels 3 Features Comparison 4 Upgrades and Key Features 5 Winemaking Regions 6 Data Collection & Definitions 6 Winery Counts by Case Range 7 Winery Totals for North America Wines & Vines 1800 Lincoln Avenue San Rafael, CA 94901

2 OMS OMS & DIRECTORY ACCESS LEVELS Winery Data Available ONLINE MARKETING SYSTEM (OMS)-ADVANCED $500/QTR (includes all below, plus): (downloadable data) winery parent/child hierarchy linkage -create searches based on related enterprises, winery companies, bonded & virtual wineries, and brands -determine the best point of entry for your company s sales and marketing strategy specific production level -search by specific case production numbers instead of ranges -reports generated include exact case production figures territory management 3 levels -manage sales with criteria specific to your company by assigning custom attributes to wineries -generate reports such as customized sales territories based on region, winery size or type of account updated monthly -see new wineries as they are added to database -access key personnel changes and new contact information -stay updated on winery production changes ONLINE MARKETING SYSTEM (OMS)-BASIC $895 (includes all below, plus): (downloadable data) multiline index report including contacts control report totals by state from above mailing labels personnel with function (function shows how key decisions are made) above data provided in print or electronic format annual update with deliverability elements updated monthly DIRECTORY SUBSCRIBER $95 (includes all below, plus): (screen view only) mailing address bonded winery number personnel with title case production (by range) additional brands vineyard acreage other items as printed in directory annual update with deliverability elements monthly FREE ONLINE (screen view only) physical location address state/region website phone number annual update with deliverability elements monthly

3 OMS FEATURES COMPARISON UPDATE FREQUENCY * For Free Online and Directory Subcriber levels, reports are screen-view only. OMS-Advanced OMS-Basic Directory Free Online $500/quarter $895 Subscriber $95 $0 Deliverability updates Monthly Monthly Monthly Monthly Full update Monthly Annual Annual Annual SEARCH TYPES Territory management - 3 levels a Winery parent/child linkage a Winery production level (specific value) a Winery production level (by range) a a Bonded or virtual winery type a a Personnel with function a a Tasting room (yes/no) a a Geo County a a Geo Zip code by range a a Geo Wine region a a a a Geo State a a a a Winery name or Brand a a a a REPORTS INCLUDE REPORT AVAILABILITY Download Download Screen View* Screen View* Territory management - 3 levels a Winery parent/child linkage a Winery production level (specific) a Winery production level (by range) a a Multi-line index report a a Bonded or virtual winery type a a Personnel contacts with function a a Personnel contacts with title a a a Personnel contacts with a a a Tasting room in operation a a a Additional brands a a a Mailing address a a a Location address a a a a Winery with state/ /phone a a a a ADDITIONAL BENEFITS Create and save searches a a Update saved searches a a Group multiple searches for output a a Export to mailing labels and delimited files a a Web-based software application a a

4 OMS UPGRADES & KEY FEATURES OMS 3 valuable ways to help you make selections to get your message to the recipients best suited for your products and services. 1. Annual wine production Wineries are stratified by their annual case production volume allowing logical selects based on their size. Users wanting to limit a promotion to specific sized entities have this option. OMS-Advanced customers can search and export data by case production in both actual and range values. The production ranges are grouped as follows: Large 500,000 cases or more per year Medium 50,000 to 499,999 cases Small 5,000 to 49,999 cases Very Small 1,000 to 4,999 cases Limited Production Less than 1,000 cases 2. Search and select recipients by function Selecting recipients on their reported function allows you to capture all contacts performing seven different functions, regardless of their title. This is a more inclusive approach to selecting personnel. Our experience shows that lead winemakers my have title of Owner or Vice President. Searching on function ensures that all key contacts are included in your mailing. The functions available for search and selection are: President/Owner/General Management (POG) Winemaking (WM) Vineyard Management (VM) Cellarmaster/Production (CP) Tasting Room (TR) Sales/Marketing (S) Purchasing/Finance (PF) 3. County Wineries are tracked by county. This allows searches to pull by this key descriptor. This allows flexibility of multiple cities as well as leeway to include wineries that have variances between mailing and location city names. 4. Additional key features Discover the flexibility and power of our online searchable access to wineries: drill down capability on the fly in addition to production ranges, OMS-Advanced ability to search on actual production values create and save searches for re-use using your own descriptive search names update saved searches with different criteria ability to group multiple searches for single output download capability output results as index reports or mailing labels management summaries by state full data updates available for OMS-Advanced customers (winery mailing address correction information updated on first of each month)

5 OMS WINEMAKING REGIONS Continuing Features for all Levels Search wine region within state Within the highest volume wine-producing states, we have defined winemaking regions. Based on location zip codes and counties we have grouped hundreds of wineries into these wine regions: California Central Coast California Central Valley California North Coast California Sierra Foothills California Southern California New York Long Island New York Finger Lakes New York Hudson Valley Oregon Columbia Valley Oregon Southern Oregon Oregon Willamette Valley Washington Columbia Valley Washington Yakima Valley Region Within State Defined by Counties State Region Counties CA California - Central Coast Monterey, SLO, Santa Cruz, San Benito, Santa Barbara CA California - Central Valley Kern, Merced, Fresno, Madera, Tulare, Kings, Stanislas, San Joaquin, Sacramento, Yolo CA California - North Coast Mendocino, Lake, Napa, Sonoma CA California - Southern California LA, Orange, Riverside, San Bernardino, San Diego, Ventura CA California - Sierra Foothills Yuba, Nevada, Placer, El Dorado, Amador, Calaveras, Tuolumne, Mariposa NY New York - Long Island Nassau, Suffolk NY New York - Finger Lakes Cayuga, Livingston, Ontario, Schuyler, Seneca, Steuben, Tompkins, Yates NY New York - Hudson Valley Dutchess, Greene, Orange, Saratoga, Ulster, Westchester OR Oregon - Columbia Valley Umatilla OR Oregon - Southern Oregon Douglas, Jackson, Josephine OR Oregon - Willamette Valley Benton, Clackamas, Lane, Marion, Multnomah, Polk, Washington, Yamhill WA Washington - Willamette Valley Benton, Clark, Franklin, Grant, Klickitat, Okanogan, Walla Walla WA Washington - Yakima Valley Yakima

6 OMS DATA COLLECTION & DEFINITIONS Methodology Throughout the year, wineries are contacted by mail, and phone. New wineries are identified and contacted by Wines & Vines utilizing proprietary methods including: cross-referencing with press mentions, competition awards, winery association members as well as other primary research methods. Existing wineries are updated annually, including changes in: address, naming, production, brands, personnel. Updates are available to users annually or monthly, depending on service level. Virtual Winery The winery count includes virtual wineries. A virtual winery has a unique physical location (which may be another entity s winery), produces at least one brand (may have multiple brands and/or produce for others) and has its own winemaker and management (may share either of these with another entity). Count of Wineries The winery count includes all active bonded wineries licensed by the TTB and all virtual wineries; additional bonded production or storage locations under the same management are not considered as unique wineries and are not included in the counts. Winery Annual Case Production by Range Winery Case # of Total Wineries % of Total Production Range Large 500, % Medium 50, , % Small 5,000-49,999 1,265 19% Very Small 1,000-4,999 2,364 35% Limited Production < 1,000 2,873 42% United States 6, % Canada 393 Mexico 28 Total 7,199 1% Large 3% Medium 19% Small 35% Very Small 42% Limited Production U.S. Wineries Figures above are from WinesVinesDATA as of 06/10. Table & pyramid chart show the total number of wineries grouped by annual case production. Each winery s annual case production is classified as large, medium, small, very small or limited.

7 OMS WINERY TOTALS FOR NORTH AMERICA Number of Bonded, Virtual and Total U.S. Wineries (June 2010 by Total) State Bonded Virtual Totals State Bonded Virtual Totals Alaska Alabama Arkansas Arizona California 2, Colorado Connecticut Washington, DC Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming Total US 5, ,778 Canada 393 Mexico 28 Total US, Canada, Mex 7,199 See page 6 for winery definitions. Note: above based on WinesVinesDATA figures. Wineries above available to OMS customers.