WINE SECTOR IBUS 566. Chungxi Li Lisa Voong Houshmand Ebrahimi

Transcription

1 WINE SECTOR IBUS 566 Yuliana Yu Chungxi Li Lisa Voong Houshmand Ebrahimi

2 Agenda Grape facts Economic impact Exports Imports Tourism Jobs, Professor, Career Certificate Programs Working Abroad Where to go

3 Grape facts Grapes are the highest value fruit crop in the nation and the sixth largest crop overall In 2008, the grape crop was valued at $3,341,758,000 Grapes account for about 30% of the value of all fruits grown in the United States Grapes processed in agricultural areas for wine and juice make up 67% of the entire national crop compared with about 30% in 1969 More than 23,000 farms grow grapes In 2008, there were 938,550 acres of grape bearing land (wine, raisins, and table grapes) in the U.S. producing 7,434,910 tons of grapes Grapes and grape products contribute about $162 billion to the U.S. economy, along with 1.1 million jobs, which account for $33 billion in wages and $17 billion in state and local tax revenues

4 Economic impact From July 2006 to June 2007, the 661,288,503 gallons of wine was produced in the US California produces almost 90% of the volume of wine in the US The US accounts for 9.9% of the world grape production (4th after Italy, France and Spain) but only occupies 4.8% of the world s vineyard acreage The US represents about 8.4% of world wine production (4 th after Italy, France and Spain) The U.S. is 3rd in wine consumption but only 56 th in per capita consumption In the US, there are more than 430,000 places where wine can be purchased, both on premise (eating and drinking places) and off premise (retail stores) There are more than 5,500 wineries in the US, and wineries located in all fifty states

5 Exports Exports of American table grapes, grape juice products, raisins, and wine, amounting to $1.58 billion in 2006, are the largest horticultural export from the US Exports of American wine in 2006 amounted to $876 million California produces 95% of all wine exported from the US The European Union receives the most exported American wine, followed by Canada, Japan, Mexico, and Switzerland About a third of the raisin crop is exported

6 Imports In 2006, imports of grapes and products from grapes amounted to over $5.7 billion Imports have grown by 76% in the five years leading up to Most of that growth has been in wine imports Approximately 30% of wine sold in the U.S. is imported The top three countries from which wine is imported into the U.S. are Italy, Australia, and France

7 US Wine Imports, 2008

8 Tourism An estimated 27 million winery visits currently take place annually, providing employment to 49,710 people In 2005, California had about 19.7 million visits, generating approximately $2 billion in revenue. In 2004, New York had 4.1 million visits and generated about $312 million

9 Wine production by country, 2008

10 The world s top five largest wine producing countries #1. France #2. Italy #3. Spain #4. USA #5 Argentina The world s top five largest wine exporting countries #1. Italy #2. France #3. Spain #4. Australia #5 Chile Some of the most respected beverage companies in the world 1.Constellations wines U.S 6. Beam Global Spirits & Wine 2. Palm Bay International 7. City Center Las Vegas 3. DFV Wines 8. Trichero Wine and Estates 4. Chambers & Chambers Wine Merchants 9. Regency Wines, Inc 5. Southern Wine & Spirits 10. Morrell & company

11 Jobs, Professions, Career in the wine sector Six main categories in the wine industry 1. Winemaking jobs: years of schooling, a serous passion and dedication for wine, a meticulous eye and years of experience 2.Vineyards jobs: Be required skilled, but typically either previous work experience or some schooling will be required 3.Sales and wine marketing jobs: Most wineries or wholesalers will prefer a bachelor s degree for these positions 4.Finance and accounting: a four-year degree will be required as well as 5.Hospitality and Retail jobs: whether you want to be a wine tour guide or simply work in a wine retail shop, there are terrific entry level positions to get your start in this industry 6.General administration jobs: there is still a need for winery receptionists and administrative assistants

12 Jobs, Professions, career in the wine sector Wine jobs can range from cellar worker to sommelier to brand manager 1.Brand manager : be charged with the development of long-term brand growth plans and annual business plans 2.Cellar worker: will get hands-on experience in cellar and harvest operations 3.Grounds supervisor: to work outside, may be responsible for plantings, tree trimming and spraying 4.Lab technician: be charged with monitoring must and wines for quality, such as performing, evaluating, identifying and maintaining microbiological tests. 5.Sommelier: be a trained professional with intricate knowledge of various types of wine, so they are often on hand to answer questions and help patrons select the wines to pair with their meals 6.Tasting room sales: be responsible for conducting tastings, managing wine sales and leading consumer and trade tours 7. Vineyard manager: work closely with the winemaker to maximize our quality, include planning, scheduling, cropping load management, harvesting coordination and planting 8.Viticulutre instructor: be possible lead the college s degree programs in viticulture, teach courses on viticulture and develop the teaching vineyard 9.Tour guide: be passionate about educating people about the wonders of wines 10. Wine educator: posses excellent communication skills, in both writing and speaking to conveys to visitors, VIPs, retailers, hoteliers and distributors-in passionate and intellectually compelling manner.

13 Certificate Programs CIA Wine Certification Accelerated Wine and Beverage Certificate Program (AWBP) CWP-Wine Certification for Professionals The Institute of Masters of Wine Executive Master in Wine Business International Sommelier Guild Sommelier Diploma Program United States Sommelier Association Sommelier Certificate course

14 Entry Level Position: Entry Level Wine Sales Consultant Salary: $32, Employee Type: Full-Time Industry: Consumer Products Sales Marketing, Retail Job Type: Sales Retail Education: 2 Year Degree Experience: 1 to 2 years

15 Mid Career Position: District Wine Sales Manager Employee Type: Full-Time Industry: Consumer Products Sales Marketing Education: BA in business or related management Experience:3-5 years of distribution/supplier management

16 Top management Position: Senior Executive of Wine Marketing Employee Type: Full-Time Industry: Marketing Education: BA in business or related management Experience: 10+ years of marketing

17 How Do I Break in? Narrow down your job search in the vast wine industry. Which Country and the cost of living there? Getting a job in a winery tasting room or boutique.

18 Break in Having CPA and getting into accounting part of wine industry. Educate and learn about wine. Taking extension courses in wine business

19 Working Abroad Easy way: Transferring with your current employer Work permits or visa Spouse? Spousal Visa Highly skilled worker programs (Australia, New Zealand, UK and Canada) Culture and language

20 Entry Level Sales Base pay: $40,000/year Other pay: quarterly bonus, incentives Education: 2 year degree Outgoing personality Enjoy wine Great networker Work some nights and weekends Reliable

21 Getting Started WISE Core Courses (40 hrs) Age 21 or older Level I Certification (24 hrs) Tasting Room professional Certificate Sales Professional Certificate Wine Club Professional Certificate Online Wine Professional Certificate Level II Certification (16-36 hrs) Tasting Room Management Certificate Events Management Certificate Wine Club Management Certificate Online Wine Management Certificate

22 Level III Certification (8-24 hrs) Responsible Hospitality Certificate for Winery Professionals Responsible Hospitality for Winery Management Executive Series (80 hrs) Consumer Direct Intensive overview

23 Cost of Certificates Introduction Courses $650 Total Level I $600 Each Level II $600 - $1200 Level III $4,000 Presidents & Executives $200

24 WISE ACADEMY Napa Sonoma Where to go?

25 Why there? WISE training has become a standard part of our Direct-to-Consumer staff education. The core classes provide a solid foundation of knowledge we consider necessary, so that everyone on our team understands the forces that will drive our business forward. The details learned through specialized track courses help our staff focus on best practices for sales, customer service and business management. - Lesley Russell, VP, St. Supery Vineyards &Winery

26 References 0Fact%20Sheet%2009.pdf y%20profile.pdf job_did=j8b1jx6g758wcqwc5yn ma_program =article&id=48&itemid=39