2015 Partnership Opportunities

Transcription

1 2015 Partnership Opportunities

2 Why Sacramento? Mission The mission of the farm-to-fork movement is to bring awareness to the Sacramento region s local food production, consumption and sustainability as well as the contribution and exportation of sustainable products to the rest of the nation and world. Vision Communicate a regional identity that celebrates the local sustainability and food production of the Sacramento region by featuring the farmers, chefs and culinary community that make the Sacramento region the America s Farm-to-Fork Capital. Sacramento is a historical hot-spot in California and has recently been proclaimed the Farm-to-Fork Capital of America by regional elected officials and the State of California. This proclamation was based on the region s abundance of local farmland, vibrant culinary scene, food production, export practices, and high quality chefs and restaurants in the region. Annually, Sacramento attracts approximately 15.3 million visitors comprised of business and leisure travelers, and now Sacramento will be recognized on a national level as a local food hub and culinary destination. The Farm-to-Fork movement in Sacramento sprouted organically from one restaurateur s idea three years ago and is now being promoted by chefs, farmers, business leaders and elected officials of the Sacramento region. The SCVB has taken an active leadership in endorsing the farm-to-fork movement and sponsoring the festivities in September known as the Farm-to-Fork Celebration. The Farm-to-Fork Celebration highlights the Sacramento region s local and sustainable restaurant scene while educating the public on why eating local products and in local restaurants is so important to the community s overall health.

3 2015 Farm-to-Fork Celebration This September, food and wine enthusiasts will be flocking to the epicenter of California s farm-to-fork movement for the culinary celebration of the year. Sacramento, CA is the farm-fresh engine of America, offering award-winning restaurants that boast menus sourced straight from local farms, countless farmers markets and a bounty of foodie adventures. The region s food scene hits fever pitch during Sacramento s annual Farm-to-Fork Celebration (Sept. 10-Sept. 27). This two-week party features farm dinners, street parties and even a statewide beer conference. Some event highlights include: Sacramento Convention & Visitors Bureau The Sacramento Convention & Visitors Bureau is proud to lead the regional Farm-to-Fork Capital of America efforts. The farm-to-fork campaign is a year-round endeavor and collaborative process with the area s chefs, farmers and growers, as well as regional elected officials, and the people and organizations who are dedicated to the area s agricultural heritage and culinary treasures. Farm-to-Fork Restaurant Week presented by Lexus (Sept. 10- Sept. 27) Organized by the California Restaurant Association Sacramento chapter, Farm-to-Fork Restaurant Week is a celebration of the region s premiere dining destinations, in addition to the bounty of seasonal ingredients found in the area. The twoweek event will showcase the Sacramento region as the culinary powerhouse that it is, with area restaurants hosting special events, menus and opportunities to meet the farmers, winemakers and brewers who make Sacramento America s Farm-to-Fork Capital. Locals and visitors will have the opportunity to select from a variety of dynamic dining events, with plenty of options at every price point and style of cuisine. The dining options will span Sacramento s downtown core, as well as other regional spots including Roseville, El Dorado Hills, Lodi, Folsom, Davis, West Sacramento, Elk Grove and more. A listing of participating restaurants will be coming soon to

4 Farm-to-Fork Legends of Wine presented by Lexus (Sept 17) Oenophiles will have the unique opportunity to sample and discover more about some of the region s most celebrated wines, as selected by two of Sacramento s internationally recognized culinary powerhouses Darrell Corti and David Berkley. Guests will sip a wide array of award-winning varietals, paired and presented with artisan cheeses and more local delights. For tickets and other information, visit Impact 35,000 + Festival attendees Sold out Tower Bridge Dinner in 5 minutes 766,364 Paid print impressions 433 Radio/TV paid spots 2,473,169 paid digital impressions 125* total Nielsen earned media stories $495,766* total Nielsen calculated publicity value in earned media 3,728,947* total Nielsen audience reach *Nielsen research during 2014 Farm-to-Fork Celebration (9/23/2014 and 9/30/2014) Farm-to-Fork Festival (Sept. 26) Designed to demonstrate where our food and drinks come from, the Farm-to-Fork Festival is quickly becoming one of the biggest food events in California. The free festival hosted on the city s iconic Capitol Mall boasts an exciting selection of farm-to-fork offerings that are produced and available in the Sacramento region. Attendees will find food, wine and beer from regional eateries and purveyors, as well as live music, cooking demonstrations, a kids zone, interactive booths from local grocers, farms and ranches and more. The 2014 festival drew more than 30,000 hungry fans. Visitors can find more information about the 2015 festival at Farm-to-Fork Gala (Sept. 27) The Gala serves as the Farm-to- Fork Celebration s finale, with hundreds of diners enjoying a locally-sourced dinner at one of the region s well-known landmarks. Guests at the family-style dinner will be treated to a feast prepared by more than 30 top area chefs, with a menu that highlights diverse, in-season offerings. Ticket information will soon be available at Please note that tickets to the 2014 event sold out in minutes, so prompt-purchase is advised. Hungry yet? These events only offer a sample of the exciting festivities planned for the Farm-to-Fork Celebration.

5 TRACTOR PARADE

6 LEGENDS OF WINE

7 FREE FESTIVAL

8 TOWER BRIDGE DINNER

9 FESTIVAL MAP

10 PRINT ADS

11 DIGITAL MEDIA

12 WEB ADS

13 2014 Partners

14 2015 EVENT DATES

15 The Opportunities

16 Farm-to-Fork Taste of Summer Winemakers Dinner Friday, June 5th, Sutter Club Limited to first 150 tickets sold Presenting Sponsorship* - $5,000 (Limit 1) Supporting Sponsorship - $2,500 (Limit 2) Customized sponsorship packages available Save Mart Grape Escape Saturday, June 6th, Cesar Chavez Park Limited to first 5,000 tickets sold Supporting Sponsorship* - $10,000 (Limit 3) -Includes naming rights for one of the following areas: Demo Stage, Entertainment Stage, Winemakers Pavilion Customized sponsorship packages available Bubbles & Berries Brunch Sunday, June 7th, th Street between L & J Limited to first 350 tickets sold Presenting Sponsorship* - $5,000 (Limit 1) Supporting Sponsorship - $2,500 (Limit 2) Customized sponsorship packages available Farm-to-Fork Taste of Summer presented by Save Mart Supermarkets Raise a glass at the annual Taste of Summer! The ever-popular Save Mart Grape Escape event has expanded to a three-day event celebrating the region s wine. While sipping awardwinning varietals, you can also expect to get a taste of the Sacramento area s unbeatable cuisine. Winemakers Dinner Friday Evening - June 5th, 2015 Save Mart Grape Escape Saturday Afternoon - June 6th, 2015 Bubbles & Berries Brunch Sunday Morning - June 7th, 2015 Farm-to-Fork Speaker Series A series of forward thinking and educational regional food discussions to help illustrate to our community what agriculture is and the people who make the industry work. The series is a partnership with UC Davis, Valley Vision, Food System Collaborative and Supervisor Don Saylor s office to execute quarterly educational events. Presenting Sponsorship* - $15,000 (Limit 4) Customized sponsorship packages available Farm-to-Fork Knights of the Farm Table Amazing Race meets Iron Chef as the top 10 chefs in the region battle it out for the title of Farm-to-Fork King or Queen. Chefs will travel throughout the region visiting farms and collecting produce and completing challenges. The event culminates in a party like atmosphere at Cal Expo with the main competition, live music and fireworks. The yearly competition will lead off the annual Farm-to-Fork Celebration in September. Presenting Sponsorship* - $25,000 (Limit 1) Supporting Sponsorship* - $10,000 (Limit 4) Customized sponsorship packages available *Includes opportunity to pre-purchase a sponsorship table at the annual Farm-to-Fork Gala Dinner.

17 Farm-to-Fork Restaurant Weeks September 10th - 27th, 2015 Farm-to-Fork Restaurant Week is a celebration of the region s premiere dining destinations, in addition to the bounty of seasonal ingredients found within a 350-mile radius of the downtown core. The two-week event will showcase the Sacramento region as the culinary powerhouse that it is, with area restaurants hosting special events, menus and opportunities to meet the farmers, winemakers and brewers who make Sacramento America s Farm-to-Fork Capital. Supporting Sponsorship* - $5,000 (Limit 4) Customized sponsorship packages available Legends of Wine Thursday, September 18th - 6:00pm - 8:30pm Featuring wines selected by Darrell Corti and David Berkley Limited to first 800 tickets sold Supporting Sponsorship* - $5,000 (Limit 3) Customized sponsorship packages available Farm-to-Fork Week Highlights September Farm-to-Fork Restaurant Week presented by Lexus Thursday, September 17: 6 pm - 8:30 pm Farm-to-Fork Legends of Wine presented by Lexus Saturday, September 26: 11 am 6 pm Farm-to-Fork Free Festival Sunday, September 27: 4:30 pm - 9 pm Farm-to-Fork Gala Dinner For a complete list of activities and events taking place during Farm-to-Fork Week, visit FarmToFork.com/events Get Involved! 2015 Founding Partner Logo ID and link to your website on FarmToFork.com Website (full year) Recognition on Letterhead and Press Releases Logo on Official Banner displayed at events when applicable Name recognition on the California State Fair Farm-to-Fork Exhibit Sponsorship Fee: $3,500 Trade Value: $7,500 California Agricultural Organizations 2015 Farm-to-Fork Founding Partner Designation 10 x 10 canopied exhibitor booth including table & two chairs at the Farm-to-Fork Festival Opportunity to sell merchandise or distribute marketing & promotional materials Sponsorship Fee: $ 2,500 Trade Value: $7,500

18 Festival Opportunities Basic Package 2015 Farm-to-Fork Founding Partner Designation 10 x 10 canopied exhibitor booth including table & two chairs at Festival (Additional fees for larger spaces) Listing on event guides and signage Sponsorship Fee: $5,000 (No exclusivity) Trade Value: $15,000 Farm-to-Fork Festival A celebration of the region s agricultural heritage, food productions and culinary treasures. Saturday, September 26th Capitol Mall - 11am - 6pm Exhibits Demonstrations Tastings Chef s Corner Farmers Market Kids Zone Education Pavilion Brewery Alley Wine Pavilion Live Music Chef Competitions Supporting Package All features of the Basic Package 20 x 20 canopied exhibitor booth including tables & chairs at Festival (Additional fees for larger spaces) Social Media - Twitter and Facebook announcements. Sponsor has opportunity to host contest(s) through Social Media: Projected Posts: (5) Twitter and (3) Facebook Name/Logo recognition on promotional poster Visibility and Marketing opportunities at Official Farm-to- Fork Events that are produced by the SCVB Opportunity to purchase a table at the Tower Bridge Dinner Sponsorship Fee: $10,000 (No exclusivity) Trade Value: $30,000 Premier Package All features of the Supporting Package ID/Logo Listing on all TV Advertisements ID Recognition on all Radio Advertisements Presented by / Title ID on one featured activity includes banner recognition/branding of featured activity/on stage recognition/customized marketing plan Entertainment Stage Demo Stage Kids Area Craft Brew Ally Wine Pavilion Agriculture Ally Festival Entrances (4 Total) *Note: On site space needs determine the final price of your sponsorship package. This package includes 20 x 20 booth space Sponsorship Fee: $30,000* (No exclusivity) Trade Value: $100,000

19 2015 CONVENTION CAMPAIGN

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