2015 FINANCIAL DETAILS
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1 2015 FINANCIAL DETAILS
2 index Page 1/Registry situation 03 2/Expeditions 05 3/Cava in world 06 4/Foreign Market 09 5/Cava in the EU 12 6/Cava in other foreign countries 13 7/Domestic market 14 8/Sales by categories 15 9/Cava Premium in world 20 10/Main cava promotion 24 projects of 2015 DO CAVA Av. Tarragona, Vilafranca del Penedès
3 1. registry situation 1.1 Vine producting assets Number of producting assets Registred surface (Has) Has 1.2 Registered surface by grape varieties macabeo ,89 Has 0,2% 3,3% 2,5% 0,1% 4,1% xarel lo parellada chardonnay subirat parent pinot noir 8.566,34 Has 6.815,86 Has 2.926,07 Has 78,40 Has 836,91 Has 8,7% 20,3% 35,3% trepat garnacha tinta monastrell 1.102,64 Has 1.377,30 Has 40,81 Has 25,5% 3
4 1. registry situation 1.3 Cellars producers of base wine YEAR COMPANIES Cellars producers of cava YEAR COMPARIES
5 2. expeditions Total expedition 2015 Variation S/ bottles 0,76 % 2.1 Historic evolution of cava expeditions YEAR TOTALS DOMESTIC MARKET FOREIGN MARKET * in thousands of bottles 5
6 3. cava in world 3.1 Foreign market Total Foreign Market bottles Variation 1,64% UE bottles 2,15% Other Countries bottles 0,33% 3.2 Domestic Market Total Domestic Market bottles Variation -0,80% 6
7 3. cava in world 3.3 Cava sales in 2015 other countries market 18% 47% 35% domestic market ue Market 7
8 3. cava in world 3.4 Expeditions evolution YEAR TOTALS % Domestic Market % U.E. MARKET % OTHER COUNTRIES MARKET , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,33 S/ TOTAL 35,58 46,7 17,71 *in thousands of bottles % Thousands of bottles
9 4. foreing Market 4.1 Stadistics YEAR Bottles 75 CL CHANGE(%). ON PREVIOUS YEAR , , , , , , Thousands of bottles
10 4. foreing Market 4.2 Ranking by countries COUNTRY BOT. 75cl % BOT.s/2014 GERMANY ,29 BELGIUM ,87 UNITED KINGDOM ,23 UNITED STATES ,6 JAPAN ,14 FRANCE ,74 NETHERLANDS ,13 SWEDEN ,15 FINLAND ,04 SWITZERLAND ,2 CANADA ,16 DENMARK ,43 NORWAY ,56 BRAZIL ,41 ISRAEL ,26 ESTONIA ,75 AUSTRIA ,42 AUSTRALIA ,97 POLOND ,12 RUSSIA ,39 CHINA ,94 LITHUANIA ,96 MEXICO ,48 SPAIN (DUTY FREE Z) ,42 DOMINICAN REP ,8 PORTUGAL ,14 ARGENTINA ,42 LUXEMBOURG ,15 ITALY ,58 URUGUAY ,93 CZECH REPUBKIC ,7 PERU ,9 PANAMA ,81 ANDORRA ,61 COUNTRY BOT. 75cl % BOT.s/2014 SOUTH KOREA ,78 LATVIA ,21 SLOVENIA ,76 HONG-KONG ,67 IRELAND ,86 NIGERIA ,94 VENEZUELA ,62 COLOMBIA ,23 CHILE ,83 ICELAND ,32 UKRAINE ,63 KROATIA ,12 NEW ZEALAND ,48 PARAGUAY ,63 CUBA ,08 SINGAPUR ,89 COSTA RICA ,82 GREECE ,37 MALDIVES ,47 QATAR ,88 TAIWAN ,56 ARAB EMIRATES ,04 PUERTO RICO ,76 KOREA ,47 NETHERLAND ANTILLES ,68 HUNGARY ,45 MOROCCO ,33 GUATEMALA ,55 SLOVAKIA ,76 BAHAMAS ,38 ROMANIA ,8 VIRGIN ISLANDS ,34 BELARUS ,57 BOLIVIA ,17 TURKEY ,41 BULGARIA ,01 MARTINIQUE ,14 VIETNAM ,37 CYPRUS ,74 REUNION ,4 ECUUADOR ,1 PHILIPINES ,86 EQUATORIAL GUINEA ,28 10
11 COUNTRY BOT. 75cl % BOT.s/2014 BARBADOS ,71 MALAYSIA ,57 EL SALVADOR ,73 THAILAND ,8 SAINT LUCIA ,76 SERBIA AND MONTENEGRO ,26 KAZAKHSTAN ,97 INDIA ,37 ANGOLA ,6 ALGERIA Cayman Islands ,32 GHANA ,02 INDONESIA ,59 JAMAICA ,47 SOUTH AFRICAN REP ,2 MALTA ,6 HAITI ,46 GIBRALTAR ,73 TANZANIA ,99 Ivory Coast BAHRAIN ,57 SENEGAL ,3 MACAU ,88 Honduras ,04 Cambodia ,32 UGANDA ,67 SRI LANKA ,37 BELIZE ,48 Trinidad and Tobago ,13 Bermuda ,75 Rep. of Cabo Verde ,17 BANGLADESH KENYA ,85 MONGOLIA GRENADA SEYCHELLES Y DEP ,63 COUNTRY BOT. 75cl % BOT.s/2014 LIBERIA 720 NEW CALEDONIA ,33 Saint Vincent ,44 GAMBIA ,14 Myanmar 420 JORDAN ,29 CONGO ,31 GUINEA 70-91,12 TOGO 12-97,22 TOTALS ,64 NICARAGUA ,91 LEBANON ,75 Kyrgyzstan 971 EGYPT ,72 MALI
12 5. cava in the european union 5.1 Historic by countries COUNTRY Germany United Kingdom Belgium France Netherlands Finland Sweden Austria Denmark Poland Portugal Letonia Ireland Estonia Italy Lithuania Czech Republic Hungary Slovenia Greece Slovaquia Romania Cyprus Bulgaria Malta TOTALES DIF.(%±) 5,7-1,53-5,3 2,15 % U.E. S/. TOTALS *in thousands of bottles 75 cl. 16% 74% 74% 74% 72% 73% Thousands of bottles
13 6. cava in other Countries 6.1 Historic by countries COUNTRY United States Japan Switzerland Canada Norway Brazil Israel Australia Russia China TOTALS *in thousands of bottles 75 cl In thousands of bottles
14 7. Domestic Market 7.1 Expeditions evolution in the domestic market Thousands of bottles YEAR Domestic Market
15 8. cava sales by categories CAVA Min. 9 months bottles CAVA RESERVA Min. 15 months bottles GRAN RESERVA Min. 30 months bottles -0,07% 8,73% 0,56% 2% 10% Cava Cava reserva 88% Cava Gran reserva 15
16 8. cava sales by categories 8.1 Cava (Min. 9 months) TOTAL bottles Variation -0,07% Domestic Market bottles -1,19% Foreing Market bottles Cava Standard segons mercat 0,44% foreign market 69% 31% domestic market 16
17 8. cava sales by categories 8.2 Cava Reserva (Min. 15 months) TOTAL bottles Variation 8,73% Domestic Market bottles 0,43% Foreing Market bottles Cava Reserva segons mercat 25,86% foreign market 38% 62% domestic market 17
18 8. cava sales by categories 8.3 Cava Gran Reserva (Min. 30 months) TOTAL bottles Variation 0,56% Domestic Market bottles 1,06% Foreing Market bottles Cava Gran Reserva segons mercat -2,61% foreign market 12% 88% domestic market 18
19 8. cava sales by categories 8.4 Cava Rosé TOTAL bottles Cava bottles Cava Reserva bottles Cava Gran Reserva bottles Variation 3,21% 1,12% 70,44% -15,92% 0,1% 5,6% 94,3% cava cava reserva cava GrAN reserva 19
20 9. premium cava in world 9.1 Total expeditions Total expedition 2015 Variation bottles 7,33% Total RESERVA bottles Total GRAN RESERVA bottles 16% Gran reserva 84% reserva 20
21 9. premium cava in world 9.2 Premium cava by markets Domestic Market 2015 Variation bottles 0,57% Foreing Market 2015 Variation bottles 23,73% foreign market 34% 66% domestic market 21
22 9. premium cava in world 9.3 Premium cava ranking 20 first countries COUNTRY PREMIUM CAVA 2015 % VS/ 2014 Spain ,57% Belgium ,35 United States ,34 Japan ,28 United Kingdom ,23 Canada ,74 Germany ,18 Sweden ,03 Nederland ,16 Norway ,69 Denmark ,00 Finland ,37 Switzerland ,95 Peru ,66 Dominican Republic ,35 Australia ,99 France ,25 Mexico ,42 Poland ,48 Argentina ,28 Other Countries ,22 TOTALS ,73 22
23 9. premium cava in world 9.4 Countries with International Premium Cava actions in 2015 Belgium bottles 46,35% EEUU bottles 50,34% United Kingdom bottles 1,23% Canada bottles 13,74% Germany bottles 16,18% Spain bottles 0,57% 23
24 10. main cava promotion projects of 2015 Premium Cava Exhibitions PREMIUM CAVA PROMOTION EVENT FOR SPECIALIST PRESS AND OPINION LEADERS IN THE CATERING AND WINE INDUSTRY. ROUND TABLE AND SHOWROOM OF PREMIUM CAVA PRODUCTION COMPANIES. Organised in: Madrid: 750 people Palma de Mallorca: 300 people San Sebastian: 500 people Great media impact. Cava Experience HIGH-LEVEL WINE-PAIRING DINNER WITH PREMIUM CAVA FOR SPECIALIST PRESS AND OPINION-LEADERS IN THE INTERNATIONAL CATERING AND WINE INDUSTRY. INTRODUCTION TO QUALIFIED SINGLE ESTATE CAVA. Organised in: London(3): 150 MWs, 80 MSs and MW/MS students Belgium 30 journalists Germany 30 journalists Milan: 40 sommeliers (AIS) PARTICIPATION OF THE CHEF OF EACH RESTAURANT (MICHELIN STARS) AND A SOMMELIER OR MW RENOWNED IN THE COUNTRY 24
25 10. main cava promotion projects of 2015 Cava Masterclass SPECIALIST TRAINING IN CAVA IN UNIVERSITY TEACHING AND PROFESSIONAL TRAINING CENTRES, SOMMELIER ASSOCIATIONS ALSO WITH OPINION LEADERS IN THE WINE INDUSTRY Over 1,000 people have received training in: Germany Belgium USA United Kingdom Barcelona Madrid Burgos Valladolid Seville San Sebastian Cava Trips VISITS BY SPECIALIST PRESS AND MASTERS OF WINE FROM ALL OVER THE WORLD TO THE CAVA REGION CAVA MASTERCLASS AND VISITS TO VARIOUS PRODUCTION COMPANIES. Co u n t r i e s: United Kingdom (2) Germany (2) Ca n a d a Ta i wa n Br a z i l Au s t r a l i a 25
26 10. main cava promotion projects of 2015 Sommeliers Competition 1st EDITION OF THE BEST CAVA SOMMELIER IN SPAIN COMPETITION SELECTION TESTS IN 12 AREAS OVER 2 YEARS OVER 200 PARTICIPANTS Grand final in 2015 in Barcelona: 24 Finalists 250 Guests Sommelier service in real time Popular jury and professional jury Jury of honour with leading figures in the sector Documentary: CAVA, EMOTION&HARMONY Cavanight & Mixology PROMOTION OF CAVA AMONG YOUNG CONSUMERS THROUGH EVENTS IN FASHIONABLE ESTABLISHMENTS IN MAIN CITIES. DESIGN OF COCKTAILS WITH CAVA TO DEMONSTRATE ITS VERSATILITY. Organised in: Barcelona: 250 people Madrid: 200 people ATTENDANCE OF TRENDY BLOGGERS, INSTAGRAMERS AND INFLUENCERS IN SOCIAL NETWORKS EXCLUSIVE CAMPAIGN IN NETWORKS. GREAT MEDIA IMPACT. 26
27 10. main cava promotion projects of 2015 Semana del Cava en EXPOMILANO 2015 Cub Experience: interactive space of didactic promotion of cava. More than 1000 visitors. Cava tasting: two daily tastings with food pairings with products of the Mediterranean Diet. In total 540 people. RNE program No es un día cualquiera elive from Milan. Oenoviti Symposium SUPPORT FOR SCIENTIFIC RESEARCH IN THE WINE INDUSTRY BY HOSTING THE OENOVITI SYMPOSIUM AS PART OF THE 2015 INTERNATIONAL CAVA CONGRESS Over 200 researchers, scientists, winemakers, engineers, agriculturalists, etc. In collaboration with ROVIRA I VIRGILI UNIVERSITY. Themed around gushing. 27
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1. Registry situation
Index Registry situation page 1 Production evolution page 2 Foreign market summary page 3 Foreign market 2014 page 4 Cava sales within the EU page 6 Cava sales in other foreign markets page 7 Evolution
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