Food & Beverage: come vendere in Russia nell era delle sanzioni Russian Market Overview

Transcription

1 Food & Beverage: come vendere in Russia nell era delle sanzioni Russian Market Overview Luca Orselli Representative for Italy, SCHNEIDER GROUP Milan, June 8 th, 2018

2 SCHNEIDER Group: key facts accounting ERP import legal tax 2

3 SCHNEIDER Group: the idea accounting ERP import legal tax 3

4 SCHNEIDER Group: the history accounting ERP import legal tax 4

5 Content Food and Beverage imports in Russia Key product segments What to do accounting ERP import legal tax 5

6 After 2013, new scenarios in Russian imports of F&B Russian Federation Total Imports Food&Beverage Value: thousands US $ Total Russian Imports (Billion $) Beverage 2,3 1,9 Food 15,4 12,8 Total 17,7 14, Food Beverage Russian Federation Total Imports Food Value: thousands US $ Russian Federation Total Imports Beverage Value: thousands US $ Belarus Brasil China Indonesia Germany Cile Netherlands Italy France Italy UK Spain Argentina Poland France Spain Georgia Armenia Germany Belarus US Rest of the World USA Rest of the World accounting ERP import legal tax 6 Source: ICE-Onu/Comtrade

7 We have to look deeper to discover present trends B/Down Total Imports of F&B 13% % 87% 2016 B/Down Imports of Food Food, others 25% Oven products 2% Grains 3% Milk and cheese 16% Products for animal feed 4% 1% 2% 24% 8% 8% 3% 9% 11% 34% Meat 20% Oils and Fats 9% Fish 11% 2007 Fruits&Vegetables 10% 87% Mineral waters 4% Vodka 2% Rum and Rafia 1% 2016 Cider Malt (roasted and not) 2% 3% Sugared and nonalcoholic waters 7% Whiskey 12% 7 Source: SCHNEIDER analyses on ICE ONU/Contrade 8% 3% 5% 2% 6% 1% 10% Spirits 15% B/Down Imports of Beverage Ethyl alcohol 4% 6% 18% 20% Beer 7% 5% 6% 3% 7% 2007 Wines 33% Sparkling Wines 6% Vermouth 2% Liquors 2%

8 Opportunities can be found case by case (some examples) Share % by Region Category Year Import value (*) Food, others UE Other Europe North America Others Imports from Italy Italy Share % ,1 11,3 2,6 49, , ,8 13,9 3,3 35, ,2 3 Italy Rank Coffee Chocolate & Cocoa Ketchup & Tomato sauces Paste, with and without egg ,4 9,6 0,2 9, , ,1 15,2 0,1 3, , ,6 32,2 1,2 23, , ,5 8,4 1,4 43, , ,0 36,1 0,8 4, , ,9 12,5 7,7 26, , ,8 0,4 0,2 7, , ,5 2,8 0 24, ,1 1 (*) Thousand $ accounting ERP import legal tax Source: SCHNEIDER analyses on ICE ONU/Comtrade

9 Thousand US $ or in catching new legal trends Russian imports of diary products Russian Dairy imports by origin EU Ukraine Belarus Switzerland Serbia Central America Oceania Other Countries Russian imports of Dairy products from Belarus 2011: : 1,05 Bln $ 2016: 1,58 Bln $ accounting ERP import legal tax Source: SCHNEIDER analyses on ICE ONU/Comtrade

10 Made in Italy products are well accepted Food Russian Imports From Italy Italian Share 1,6% 3,0% Italian Rank 13 7 Germany 7,0% 5,2% France 2,7% 2,1% Holland 4,3% 3,0% Belarus -- 22,6% USA 7,2% 1,2% China 3,6% 6,3% Beverage Russian Imports From Italy Italian Share 11,5% 13,6% Italian Rank 2 2 Germany 3,8% 4,8% France 22,0% 14,7% Holland 0,6% 1,2% Belarus -- 3,8% USA 2,0% 2,7% China N.A N.A Import values in US $ Import values in US $ accounting ERP import legal tax 10 Source: SCHNEIDER analyses on ICE ONU/Comtrade

11 Italy grows in all possible categories Oil&Fats Russian Imports From Italy Italian Share 2,4% 4,0% Italian Rank 9 6 Germany 2,2% 0,9% France 0,1% 0,1% Holland 7,2% 8,8% Belarus -- 0,6% USA 1,1% 0,2% China 0,3% 0,2% Oven Products Russian Imports From Italy Italian Share 18,9% 19,8% Italian Rank 2 2 Germany 14,3% 17,2% France 3,1% 2,4% Holland 1,2% 2,4% Belarus -- 7,2% USA 0,5% 0,7% China 1,3% 4,0% Import values in US $ Import values in US $ accounting ERP import legal tax 11 Source: SCHNEIDER analyses on ICE ONU/Comtrade

12 Neighbouring countries have benefits Manufactured Potatoes Meat Russian Imports From Italy Italian Share 0% 0,2% Italian Rank Germany 0,9% 2,7% France 0% 4,5% Holland 18,6% 34,5% Belarus -- 1,8% USA 0,4% -- Russian Imports From Italy Italian Share 0,6% 0,8% Italian Rank 11 9 Germany 6,1% 0,3% France 2,9% 0,7% Holland Belarus -- 28,8% USA 20,0% 0,2% China 0,1% 0,6% Poland 37,9% 35,2% Import values in US $ Centre/South America Import values in US $ ,1% 63,5% accounting ERP import legal tax 12 Source: SCHNEIDER analyses on ICE ONU/Comtrade

13 Italy is strongly nr. 1 in wines Wine Russian Imports From Italy Italian Share 12,2% 22,9% Italian Rank 3 1 Germany 7,2% 1,7% France 27,8 15,5% Holland NA NA Belarus NA NA USA 0,8% 0,4% China NA NA Sparkling Wine Russian Imports From Italy Italian Share 50,8% 57,9% Italian Rank 1 1 Germany 1,8% 0,2% France 32,6% 32,5% Holland NA NA Belarus NA NA USA China NA NA Import values in US $ Import values in US $ accounting ERP import legal tax 13 Source: SCHNEIDER analyses on ICE ONU/Comtrade

14 Final considerations Russian market is a roller-coaster, with a big value (15 Bln $); Italian products are very well accepted: some of them are struck by counter-sanctions; New emerging countries are expanding in Russia, being part of CIS; 2 main opportunities for Italian manufacturers: enter and expand in Russia; enter and expand in CIS countries. accounting ERP import legal tax 14

15 tra il dire e il fare Is my product accepted in Russia? How can I sell there? Market size Local vs imports Export Localization Importer/RepOffice/Legal Entity How do I cover the market Certifications & Legal Sales&Marketing Organization accounting ERP import legal tax 15

16 How to exploit the opportunity Have a strategy; Do not act alone. Select a reliable partner in the selected target country, for all issues from market study and partner search and development, to all what s linked to custom and legal aspects; Organize the follow-up to first sales: set-up an effective and efficient structure. accounting ERP import legal tax 16

17 Luca Orselli Representative for Italy The exclusive right to the content of this presentation including the rights of translation, reproduction, transmittal, distribution and usage of the presentation and parts of it, in any way, as well as the rights to the company s logo and name SCHNEIDER GROUP, in existing and future publications in printed or electronic form, and the ability to confer rights to a third party belong to SCHNEIDER GROUP. The reproduction, alteration, transmittal or any distribution or usage of this presentation or parts of it, as well as of the company s logo or name SCHNEIDER GROUP in any way, need the written permission of SCHNEIDER GROUP in advance and shall be accompanied with the link to the SCHNEIDER GROUP website and reference to the copyright permission. SCHNEIDER GROUP accounting ERP import legal tax 17

18 russia ukraine belarus kazakhstan germany poland accounting ERP import legal tax