State of the Vitiviniculture World Market

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1 Punta del Este, November 19th, 2018 State of the Vitiviniculture World Market Jean-Marie Aurand Director General

2 Topics Potential of viticultural production Production of grapes Production of wine Consumption of wine International wine trade

3 Vineyard Surface Area

4 The Potential of Viticultural Production Evolution of the world area under vines * million ha 8,2 8,0 7,8 7,6 7,4 7.5 million ha in ,2 7,0 Since 2014 world vineyards have stabilised at around 7.5 million hectares *Vineyards destined for the production of all type of grapes, both bearing and non-bearing.

5 Vineyards Surface Area * 5 countries represent half of world vineyard Rest of the world 50% Turkey 6% Spain 13% China 12% France 10% Italy 9% *Vineyards destined for the production of all type grapes, both bearing and non-bearing

6 Vineyard Surface Area Trends, thousand ha Since 2000: Surface area decreases mainly concentrate in Europe, Turkey and Iran thousand ha Significant growth of Chinese vineyard area Stabilisation in the USA and the majority of countries in the Southern Hemisphere 0

7 Grapes Production

8 Major grapes producers (all uses) million tons million tons ,7 6,9 6,7 5,5 5,0 4,2 2,6 2,2 2,1 China Italy USA France Spain Turkey India Australia South Africa 2,0 1,9 Trend ,7 1,7 1,2 1,0 2,1 Argentina 1,0 1,0 0,9 Since 2000: Consistent growth in mainly table grape producing countries such as China, India, Egypt and Uzbekistan Decreasing trend or stabilations in traditional wine making countries such as Italy, France, and Spain 0 Chile Iran Brazil Egypt Uzbekistan Germany Romania Greece Portugal

9 Major grape producers in 2017 Grape Uruguay is the 48 th grape producing country in the world 3,8% 96,2%

10 What happens to the 73.3 million tons of grapes harvested in 2017? Grape

11 Wine Production

12 World Production of Wine million hl million hl preliminary estimate for Prov Prel. With a 13% increase comprared to 2017, wine production (excluding juice & musts) in 2018 is estimated to be one of the highest since 2000

13 Wine Production in 2018 * Figure for % of wine is produced in 5 countries Argentina 5% Rest of the world 37% USA 9% Italy 18% Spain 15% France 17%

14 Top 10 Wine Producers ,5 46,4 40, , ,5 12,9 12,5 9,8 9,5 0 Italy France Spain USA Argentina China ** Chile Australia Germany South Africa 98-02* 03-07* 08-12* 13-17* Forecast 2018 In 2018: High production levels in major producing countries in Europe and the Americas Average production levels in Oceania and South Africa *Five-year Olympic average ** 2018 Figure not yet available

15 Wine Consumption

16 World Wine Consumption million hl million hl in Prov. Global wine consumption has quasi-stabilised after the economic crisis of 2008 at around mhl Positive trend since 2014 mainly driven by the increase in wine consumption in Asia and in Western Europe

17 Top 10 Wine Consumers Trend million hl ,6 27,0 22,6 20,1 17,9 12,7 10,5 8,9 8,9 5,9 0 USA France Italy Germany China UK Spain Argentina Russia Australia In 2017: USA continues to increase its consumption and confirms its place as the world s largest consumer Consumption increased slightly in Italy and in China Consumption quasi stable in France, Germany, UK and Spain

18 World Wine Consumption 5 five countries consume half of the world s wine

19 Wine Consumption in 2017 USA France Italy Germany China UK Spain Argentine Russia Australia Portugal Canada South Africa Romania Japan Netherlands Brazil Belgium Switzerrland Austria Hungary Sweden Greece Chile Total consumption millions hl 32,6 27,0 22,6 20,1 17,9 12,7 10,5 8,9 8,9 5,9 5,2 4,9 4,5 4,1 3,5 3,5 3,3 3,0 2,7 2,4 2,4 2,4 2,3 2,2 Breakdown of these countries by consumption per capita Portugal France Italy Switzerrland Austria Belgium Australia Hungary Sweden Germany Argentine Spain Romania Netherlands Greece UK Canada Chile USA South Africa Russia Japan Brazil China Per capita (+15) consumption litres per capita 58,8 50,7 44,0 37,0 32,2 31,6 30,0 28,9 28,9 28,2 26,8 26,4 24,8 24,5 24,0 23,4 16,0 15,3 12,4 11,2 7,5 3,2 2,0 1,5

20 OIV Focus 2018 Industrial Use of Wine

21 Focus 2018 Industrial use of wine Why this report? Understand the breakdown of the ~12%(~33 Mhl) of wine produced and utilised industrially each year What is the industrial use of wine? Industrial use of wine is intended to be a transformation of wine (eg. distillation, acetic fermentation, modification of compounds, etc.) Products covered wine distillate, wine spirits, brandy aromatised wines, wine based beverages wine vinegars

22 Focus 2018 Industrial use of wine Wine Direct human consumption Transformation Distillation of wine Modification of compounds Acetic fermentation Wine distillate Wine spirits Brandy/Weinbrand Alcohols not intended for human consumption Wine based beverages Aromatised wines (vermouth) Beverage obtained by (or partial) dealcoholisation of wine Wine vinegars Objective of the study To provide information on various industrial outputs of wine production Incorporation in other products To improve each country s vitivinicultural balance sheet, making detailed analyses of its wine utilization Jam, sauces, sauerkraut First attempt to evaluate at world level the market of industrial products derived from wine (such as vermouth, brandy, wine based beverages, etc.)

23 International Trade of Wine

24 Global Wine Trade Increase of 3.9%/2016 by volume (108 mhl) mhl Increase of 5.1%/2016 by value (30 bn EUR) Volume Trade volume by type of product in % Bulk 35% Bottle 57% Sparkling 8% bn EUR Value Tarde value by type of product in % 2017 Sparking 19% Bulk 8% 5 Bottle 72%

25 Principal Exporters in ,2 21,4 14,9 9,8 Million hectolitres 7,8 Wine exports are dominated by Spain, Italy and France that, combined, represent 55% of the world market by volume 5 4,5 3,8 3,3 3,0 2,5 2,2 0 Spain Italy France Chile Australia South Africa Germany USA Portugal New Zealand Argentina France and Italy continue to dominate the export market with 30% and 19% of the market value respectively Million Euros

26 Principal Importers in ,2 13,2 11,8 Million hectolitres Germany, the UK and the USAimported 40.2 mhl of wine, about 40% of the world imports value 8 7,6 7,5 4 4,5 4,4 4,1 3,1 2,6 0 Million Euros The five principal importers represent over 50% of the global imports value

27 Internationalisation of the wine market Wine traded internationally / Global wine consumption 50% 40% 30% 29% 29% 30% 32% 33% 35% 35% 36% 36% 39% 42% 42% 42% 43% 44% 43% 44% 20% 10% 0% Towards an increasingly internationalized sector: in % of the wine consumed was imported, in 2017 this share reached 44%

28 Wine market: an increasingly globalized sector 1 More and more countries produce wine Supply grows, becoming more diversified Competition increases 2 Wine consumption is getting more and more globalized Consumption patterns have changed: from a traditional model to a modern model 3 Consumers and citizens have new expectations and concerns Consumers and citizens are better informed, are getting more and more educated, and so they have new demands 4 Trade is, as well, getting more and more globalized In % of the wine consumed was imported, nowadays this share reached 44%

29 Major Future Challenges Environmental Environmental Concerns Economic Natural Resources Increasing Competitiveness Support of Internationalisation Societal Responding to Consumer Expectations Identity / Authenticity Quality Food Safety Diversity

30 Thank you

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