What I did with my summer

Transcription

1 What I did with my summer VISITING 39 MINNESOTA WINERIES Randy Gutzmann rwgutz@aol.com

2 2016 USDA Specialty Crop Grant Annual grant to promote specialty crops- grapes, fruits and honey, grown for commercial wine making MN Farm Wineries Grant request made on behalf of Minnesota Farm Winery Association State Department of Ag, after their review, submits all applications to the USDA

3 Minnesota Department of Agriculture/Minnesota Grown recommended we apply after our 2015 promotion MN Wine Escapes Minnesota Farm Winery Association $2,500 cash Explore Minnesota Tourism $20,000 trade & cash Minnesota Grown $5,000 cash

4 2015 MN Wine Escapes Minnesota Farm Winery Association 1. Promote MN wineries as points of destination for travel and gathering, statewide and within regions of MN 2. Promote purchases of wine from the winery s tasting room and in conjunction with winery events

5 from the Wine Escapes page at There s been amazing growth in the number of vineyards and wineries in Minnesota since they first opened in Check for tours, food and wine pairings and other special events, including live music, festivals and grape stomps during harvest.

6 2015 MN Wine Escapes Minnesota Farm Winery Association The program included a contest asking visitors to the site to submit an application, with contact information for later use, to win one of two MN Winery Weekends -Stillwater & Northern Vineyards -Alexandria & Carlos Creek Winery

7 2015 MN Wine Escapes Minnesota Farm Winery Association 4,100 Total Opt-ins name/address 6,526 Total Entries EMT 199,576 sent 47,283 opened open rate: 23.70% (Excellent!) clicks thrus: 9,659 CTR: 4.84% of total sends 20.43% of total opens

8 2015 MN Wine Escapes Minnesota Farm Winery Association March 2015-March ,435 Pageviews Peak months (May-Oct 2015) The majority of views were organically produced people were conducting searches for MN WINE ESCAPES on Google.

9 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association Unable to meet EMT funding request and request for 20 Wine Weekends in 2016 (opportunity is there to partner again) -Listing at exploreminnesota.com is free -Minnesota Grown also hosts a winery listing

10 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association Bellmont Partners Public Relations -Tell the Minnesota wine story to a larger consumer audience by increasing the energy and reach of the existing assets of the Minnesota Farm Winery Association

11 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association MFEA website and Facebook page

12 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association February to October 2016 website activity 18,000+ plus visits, 2,028 visits/month 78% increase in sessions, 4,200+ more website visits from ,400+ pageviews, 77% increase an additional 9,700+ pageviews over 2015 analytics.

13 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association Eight Annual Celebration of Minnesota s best Wine, Food and Beer Saturday, April 29, 2017 Canterbury Park Event Center, Shakopee, MN

14 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association More than 120 media mentions and more than 23 million impressions highlighting the quality of Minnesota wine and the happenings of the Minnesota wine industry

15 2016 USDA Specialty Crop Grant Minnesota Farm Winery Association 4/12/2016 Pioneer Press 26,678 Eat, drink and Savor Minnesota at annual event 4/14/2016 WCCO Online 926,572 Working For The Weekend: Records, Wine & The Farmers Market 4/14/2016 Echo Press 858 Carlos Creek Winery to participate in Savor Minnesota 4/15/2016 Mpls.St.Paul Magazine 3,090 Death and Taxes The Feed The Best of the Twin Cities Mpls.St.Paul Magazine 4/15/2016 WCCO Online 926,572 Sample At Savor Minnesota 4/16/2016 WCCO Online 926,572 WCCO Saturday Morning Links (April 16) 4/16/2016 WCCO Online 926,572 4 Things To Do For April 16

16 You are going to travel on gravel roads when visiting most MN wineries

17 Dawn and Bruce Rohl Aspelund Winery Kenyon High Country Spice Wine made from organically grown heirloom tomatoes sun ripen on the vine

18 The Winter Family Indian Island Winery-Winterhaven Vineyard & Nursery Janesville

19 The Peterson Family Winehaven Winery and Vineyard Chicago City

20 Aaron and Ashley Schram Schram Vineyards Winery and Brewery Waconia

21 Britta, Andy and Krista Kopperud Painted Prairie Vineyard Currie Sylvester the vineyard cat

22 Mike and Ann Tessneer North Folk Winery Harris

23 Linda and Marvin Seppanen Garvin Height Vineyard Winona Linda is the MNFWA President

24 Kim and Tami Bredeson Carlos Creek Winery Alexandria Tami is the MNFWA Treasurer

25 Mary and David Mohn Flower Valley Vineyard Red Wing Mary is the MNFWA Secretary

26 Penny Aquirre Richwood Winery John Wildmo, Kristin & Steve Twait Forestedge Winery

27 Robin Partch Northern Vineyards Jenny and Scott Ellenbecker Round lake Vineyards and Winery

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