Lagardère Travel Retail unveil three new signature executions in Aelia Duty Free at Auckland Airport
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1 PRESS RELEASE 19 OCTOBER 2015 Lagardère Travel Retail unveil three new signature executions in Aelia Duty Free at Auckland Airport An exciting development in Aelia Duty Free at Auckland Airport sees the implementation of three new signature executions - The Top Shelf Bar, Johnnie Walker House and The New Zealand Cellar Door. These exciting new partnerships are part of Lagardère Travel Retail s ongoing development of their Aelia Duty Free concept at the Airport, following the award of one of two duty free concessions earlier this year. The Top Shelf Bar A world first for Auckland Airport, the Top Shelf Bar offers customers the opportunity to purchase premium, top shelf liquors in a luxury bar environment, at an affordable NZ$5 price point. The Top Shelf Bar showcases over 20 top-shelf liquor products, including some of the world s best known premium brands such as Johnnie Walker Blue Label, Royal Salute, Glenfiddich, Balvenie and Wild Turkey Rare Breed. Customers will receive 1 standard drink (30ml) either straight up, on the rocks, with a mixer or for a signature series, which includes Blue Stone, Ciroc Pineapple Summer Punch, Ten Perfect Martini and Whisky Sour, as a cocktail. Johnnie Walker Platinum, Blue Label or Talisker Dark Storm can be enjoyed neat.
2 The best part is that if customers like their drink, they can purchase a bottle and their NZ$5 will automatically be deducted from their purchase. The Top Shelf Bar transforms throughout the day, offering Mumm Champagne to mid morning travellers and Martell XO Cognac to late evening travellers. Commenting on the Top Shelf Bar initiative, Executive General Manager Duty Free & Luxury Pacific, Ivo Favotto said the Top Shelf Bar (TSB) is an exciting new initiative for us. Brands have typically been reluctant to sample top-shelf product in a duty free environment. The TSB allows premium product to be sampled in a premium way because it s a full, on-premise style bar, serving full drinks not tasting samples, in glass, prepared by expert mixologists. In this way, we can get premium product into customers hands and trade them up. It is a key part of our premiumisation strategy. The TSB concept was born after extensive consultation with brands, and we are delighted to have partners such as Diageo, Pernod Ricard, William Grants and Campari on board. The Top Shelf Bar
3 The Top Shelf Bar Johnnie Walker House Believing whisky is an art form, at the Johnnie Walker House some of the world s finest whiskies can be fully appreciated. The Johnnie Walker House in Auckland Airport is the only Johnnie Walker House in the Pacific region, the fourth at an airport, and only the eighth in the World. Joining this exclusive group, Auckland Airport customers will immerse themselves into this new and exciting world of whisky and Johnnie Walker. Johnnie Walker House 1920 Epic Dates Collection and Johnnie Walker House Master Blenders Collection are some of the exclusives to Johnnie Walker House in Aelia at Auckland Airport. Flavours that are intense as they are unique, synonymous and smooth are there to be appreciated.
4 Johnnie Walker House New Zealand Cellar Door The opening of the New Zealand Cellar Door in Aelia Duty Free departures store will create a unique and immersive wine offer at Auckland Airport, fitting for one of the world s premier wine growing regions. Joining forces with Bob Campbell, one of New Zealand s foremost wine critics, a carefully curated wine offer will be at Auckland Airport. The Bob Campbell partnership will see the Master of Wine draw on his supreme knowledge of all things oenological to develop a dynamic wine offer, showcasing New Zealand s best wines. Comprised of a variety of ranges and featured collections which will be released throughout the year, Bob Campbell s contribution to Aelia Duty Free s wine offer will feature exclusive, rare and premium quality wines. Some of these featured collections include: 95+ Point Wines, which will draw on wines that have received 95 points or more under Bob s famed wine rating system, Rare & Aged, a collection which will feature some of the most sought-after and hard-to-find wines New Zealand has to offer, and Exclusives, which will host a variety of outstanding New Zealand wines, all exclusive to Aelia Duty Free. Sample and enjoy favourites from the Enotec sampling machine. For an attractive price point of NZ$5 for 2 x 20ml pours, customers can enjoy tasting some of New Zealand s premium wines such as Pegasus Bay Pinor Noir and Villa Maria Reserve Cabernet Sauvignon/Merlot..
5 Not only will Bob create an unsurpassable wine offer for Aelia Duty Free, but he will also lend his influence in the wine world to develop outstanding promotions, secure exclusive deals, and create comprehensive tasting notes. Staff at the New Zealand Cellar Door, the dedicated wine execution, will join the ranks of 22,000 wine aficionados who have been trained by Bob throughout the years. New Zealand Cellar Door
6 New Zealand Cellar Door These new world class signature executions are all located in Auckland Airport s Aelia Duty Free Departures store. ABOUT LAGARDERE TRAVEL RETAIL: With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveller all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location. In Asia Pacific, Lagardère Travel Retail group operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India CONTACTS Matthieu Mercier, CEO m.mercier@lagardere-traspac.com Janette Doolan, Communications Manager j.doolan@lagardere-traspac.com
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