Wine tourism: Experience all the emotions of the Bourgogne winegrowing region

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1 Press release Wine tourism: Experience all the emotions of the Bourgogne winegrowing region Bourgogne offers a range of wine tourism activities that is as diverse as its wines. Few winegrowing regions around the world are able to combine gourmet and cultural activities to such an extent. The Bourgogne Wine Board (BIVB) is constantly working to improve how we promote this resource, and year after year, the offer is taking shape. To further encourage this, the BIVB has introduced some key initiatives including the De Vignes en Caves hospitality charter and, more recently, has signed up with other partners to the French nationwide Vignobles & Découvertes scheme. The En Route vers les Bourgognes brochure is packed full of everything you need to know about winerelated tourism in Bourgogne and the 2013 version will be published in December. The BIVB is behind many projects to promote wine tourism in Bourgogne and is actively networking, seeking to expand into new areas. As such, it will be participating in the fourth annual Rencontres de l Oenotourisme wine tourism trade show which will be held in Chalon-sur-Saône on 11 December The event is dedicated to the regional development of wine tourism in the Bourgogne winegrowing area and helps to foster links between professionals from the tourism industry through a range of communal projects. In the mid term, the BIVB is seeking to unite the five Bourgogne Wine Routes into a single circuit. This route, running from Chablis to Mâcon, would become the main axis for wine tourism in Bourgogne, and the backbone of the sector. Preserving the cultural specificities of each winegrowing region it goes through, it would clarify the offer for tourists whilst immersing them in an unforgettable wine-related experience. Talks are currently underway. 1/5

2 En Route vers les Bourgognes : an encounter with producers and their treasures A unique and practical guide to the Bourgogne winegrowing region for those who are looking for gourmet, cultural or festive adventures. Divided into regions, it covers: some 336 Domaines, Négociants and Cave-Cooperatives, all of whom adhere to the De Vignes en Caves hospitality charter, which guarantees a warm and individual welcome, as well as a wealth of useful information including languages spoken, opening hours, price indicators, accommodation and dining details where offered and cultivation practices around 100 wine-related events and celebrations that are held in Bourgogne throughout the year a large selection of itineraries to be discovered by car, by bicycle, or even on foot, many interesting sites, and the five Bourgogne Wine Routes: the Mâconnais-Beaujolais Wine Route, the Grands Crus Wine Route, the Grands Vins Wine Route, the Crémant de Bourgogne Wine Route and the Tourist Route of the Yonne Winegrowing Region The latest edition of the guide includes a pullout map of Bourgogne featuring a detailed exploration of the five winegrowing regions on the reverse. Available in French and English and with a print run of almost 110,000, the 2013 edition will be available free: in December upon request from the BIVB and tourism professionals including around 100 tourist offices in Bourgogne, regional and departmental tourist boards, hotels, campsites, gîtes, and the airports of Lyon and Dijon in early 2013, via the dedicated tourism search engine at 2/5

3 The De Vignes en Caves hospitality charter: a commitment to quality The five Bourgogne Wine Routes take in 336 Domaines, Négociants and Caves Coopératives that have signed up to the De Vignes en Caves charter, created 21 years ago by the BIVB. The number of adherents is growing year-on-year, illustrating a common desire of wine producers and merchants to share their passion. Wine tourism is becoming a real driver of growth and, as such, is actively helping grow sales. Everyone who signs up to the De Vignes en Caves hospitality charter is committed to offering you a warm and individual welcome. Simply look out for the De Vignes en Caves sign at the entrance to the estate and open the door. Your host will offer you a free tasting of a minimum of one wine, and may introduce you to the secrets of the grape varieties, appellations, flavors and aromas of their Bourgogne wines. You will then have the opportunity to buy some wine direct from the producer so you can take a few good bottles home to share your with friends and family. Signatories of the charter commit to Receiving visitors at times specified by the signatory Clearly displaying the sign indicating their commitment to the principles of the charter Improving the welcome they can offer in foreign languages Offering free tastings of a minimum of one wine Providing a warm and individual reception Displaying a price list, where tasting a wide range of wines will be charged for Offering wines for sale (with a minimum purchase of three bottles) and a shipping service for 12 bottles and above Supplying information about Bourgogne and the estate 3/5

4 Vignobles & Découvertes : the Auxerrois - the fifth Bourgogne winegrowing region seeks national certification The Auxerrois winegrowing region has submitted its application to the Conseil Supérieur de l Œnotourisme and Atout France for the Vignobles & Découvertes label in the hope of joining the four other Bourgogne winegrowing destinations that have already been awarded the certification by the end of The campaign began in April, when the Yonne Tourist Board, along with the BIVB, the Bourgogne Tourist Board, and local winemakers and tourism professionals presented their very thorough application. Some 58 parties came together to offer an optimal network and an extensive welcome for visitors to the region, including 21 wine cellars, 11 accommodation providers, four restaurants, two heritage sites, one tourist office, three venues, five leisure activities and 11 events. The four Bourgogne regions already certified with the Vignobles & Découvertes label bring together over 300 service providers including 73 wine cellars and estates. A reminder: Launched in 2009, the national Vignobles & Découvertes label aims to promote tourism destinations that offer a network of services and activities involving vineyards and wine. It is conferred by the ministries responsible for tourism and agriculture for a period of three years to a precise destination with a tourism and winegrowing vocation. The region must propose a wide range of complementary tourism offers that make it easy for visitors to organize their trip, and help guide them towards certified, highquality services. 4/5

5 The Vins et Tourisme en Bourgogne app: now available in English The Proxima Mobile Bourgogne Vins et Tourisme en Bourgogne app for smartphones is now available in English. It uses the phone s location to provide tourists with real-time information about the winegrowing regions they are in and the producers they meet. To prepare your trip or simplify your stay, simply download the app for iphone through the site for the Android version. from the App Store or The app contains information on the following subjects: Appellations: precise maps and data for the 100 AOCs in Bourgogne Producers: full details including contact info, opening hours, wines produced, languages spoken for 624 winegrowers, cooperatives and merchants open to the public Hotels and-restaurants: across the whole of Bourgogne Events: with a full calendar of around 100 wine-related events throughout the year A reminder: Created with the support of the Secretary of State for Prospective Development of the Digital Economy and the Conseil Régional de Bourgogne, this application is the product of a public private partnership that unites the Bourgogne Regional Chamber of Commerce and Industry, the NTIC agency, Bourgogne Tourisme, the BIVB, the Conseil Régional de Bourgogne and Réseau Concept.. Press contacts: Cécile Mathiaud, Press Manager Phone +33 (0) cecile.mathiaud@bivb.com Mathilde Paturaud, Press Attached Phone +33 (0) mathilde.paturaud@bivb.com 5/5

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