Bordeaux Today. 112,600ha, 15.9 ha average size of estate

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Oswald Stevenson
6 years ago
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2 Bordeaux Today 112,600ha, 15.9 ha average size of estate 2014 Sales 5.1Mhl worth 3.7 billion Euros 58% domestic 42% exports: 42% EU and 58% rest of the world Volume: China, Germany, Belgium, UK, USA Value: China, Hong Kong, UK, USA, Germany Top 10 export markets: -9% volume and -17% in value

MODERN BORDEAUX-THE KEY FIGURES Key Figures-2014 Bordeaux dry whites 9% Bordeaux sweet whites 3% Bordeaux reds & rosés + Bordeaux Supérieurs 47% Médoc and Graves 18% Côtes de Bordeaux 13% 5.

3 MODERN BORDEAUX-THE KEY FIGURES Key Figures-2014 Bordeaux dry whites 9% Bordeaux sweet whites 3% Bordeaux reds & rosés + Bordeaux Supérieurs 47% Médoc and Graves 18% Côtes de Bordeaux 13% 5.43Mhl produced (average of 5.51Mhl) 54% estate bottled 38.5% bulk sales and 7.5% bulk and bottled by négociant 42 co-operatives produce 24% of total harvest 7190 Growers, 40% sell to co-ops 300 négociants, 40 responsible for almost 80% of sales 84 brokers responsible for 75% bulk sales

4 MÉDOC - HISTORY Médoc-Historical overview Medieval period: Wine producing regions co-ordinated by religious orders and nobility 18 th C: Transformation of region due to wealth with a desire to produce quality wines 20 th C: Frost of 1956 leads to replanting of red varietals 17 th C: Dutch drain the marsh of Médoc leading to an expansion of domains 19 th C: Improvements to wine making techniques gives rise to the 1855 Classification Today : 15% of total production

MÉDOC THE KEY FIGURES Key figures- Médoc A vast

total Bordeaux Large and small Less than 15% of properties

greater than 30 hectares Production 100 million bottles

classified properties Export Volume: 57% EU, 43% rest of

5 MÉDOC THE KEY FIGURES Key figures- Médoc A vast winegrowing area hectares under vine, 15% of the total Bordeaux Large and small Less than 15% of properties are between 5 and 15 hectares, more than 20% of estates, greater than 30 hectares Production 100 million bottles sold each year 12% produced by co-ops 44% produced by classified properties Export Volume: 57% EU, 43% rest of the world Export Value: Over 550million Euros, almost half of all of Bordeaux exports

6 MÉDOC - APPELLATIONS Médoc: 8 appellations 6 Communal AOCs Saint Estèphe Pauillac 7% 7% Saint Julien 6% Margaux 8% Listrac 4% Moulis 4% Haut Médoc M 29% Médoc 35% 2 Regional AOCs

7 MÉDOC -FACTORS Factors-Médoc 2 to 5 km Altitude from 10 to 44m 70 to 80 km CLAY- LIMESTONE 45 th parallel GARONNE GRAVEL PYRENEAN GRAVEL

8 MÉDOC - CLASSIFICATIONS Haut-Médoc 1855 Classification Classification of Gironde wines drawn up in 1855: Established at the request of Napoleon III Formalised a system of hierarchy 60 Growths, 20% of the Médoc 1 property outside region for a total of 61 70% of production is exported

MÉDOC - CLASSIFICATIONS Médoc Cru Bourgeois 1932: Three level classification created by Bordeaux Brokers encompassing 444 properties 2003: Re-classification 490 applied, 247 properties approved 2006:

9 MÉDOC - CLASSIFICATIONS Médoc Cru Bourgeois 1932: Three level classification created by Bordeaux Brokers encompassing 444 properties 2003: Re-classification 490 applied, 247 properties approved 2006: Cancellation 2008: Re-establishment An annual tasting and audit (by an independent organisation) carried out on all submitted wines,18mos after the harvest Properties announced the following September Current vintage 2013: 251 properties Future- revival of the Cru Bourgeois hierarchy

10 MODERN BORDEAUX-HERITAGE AND FAMILY ESTATES Médoc: Artisan Growths Historical name used by Médoc producers The entire chain of production must be done by family: Vine growing, winemaking, maturation, bottling, sales Classification revived 2006: 44 properties (2% of the Médoc)

11 MÉDOC COMMUNES AC Médoc AC Haut-Médoc Largest AC- 35% of area 30% of growing area, 60km long ¼ produced by co-ops 5 Chateaux in1855 Only Cru Bourgeois classifications and Cru Artisan 1 Cru Bourgeois properties account for 50% of total production cabernet sauvignon merlot cabernet franc petit verdot cabernet sauvignon merlot cabernet franc petit verdot

12 MÉDOC COMMUNES AC Moulis AC Listrac Smallest- 633ha Clay/limestone subsoil No Grand Cru Classé properties- Cru Bourgeois account for 2/3 of total production Highest elevation 44m outcrop of limestone No Grand Cru Classé properties- Cru Bourgeois account for 2/3 of total production cabernet sauvignon merlot cabernet franc petit verdot cabernet sauvignon merlot cabernet franc petit verdot

MÉDOC COMMUNES AC Margaux AC Saint-Estèphe Largest commune 1400ha, 5 villages 21 Chateaux included in 1855 classification Garonne gravel along the river edge 5 Chateaux included in 1855

13 MÉDOC COMMUNES AC Margaux AC Saint-Estèphe Largest commune 1400ha, 5 villages 21 Chateaux included in 1855 classification Garonne gravel along the river edge 5 Chateaux included in 1855 classification Cru Bourgeois properties 2/3 of production Various layers of gravel, clay and sand cabernet sauvignon merlot cabernet franc petit verdot cabernet sauvignon merlot cabernet franc petit verdot

14 MÉDOC COMMUNES AC Saint-Julien 11 Chateaux included in 1855 Classification (87% of production) Two gravelly hillcrests of Saint-Julien and Beychevelle AC Pauillac 18 Chateaux included in 1855 classification (85% of production) Excellent gravelly hillcrests of deep, poor gravel soils cabernet sauvignon merlot cabernet franc petit verdot cabernet sauvignon merlot cabernet franc petit verdot

created in 1930 as official second label 20 th C: Clos du Marquis created in 1902 by Château Leoville Lascase followed in 1908 by Pavillon Rouge

15 SECOND LABELS- - HISTORY Second Labels-Historical overview 19 th C Château Pichon Longueville Comtesse de Lalande sent 1874 La Réserve de la Comtesse to 1890 World Fair in Moscow 20 th C: Carruades de Mouton created in 1927 by Château Mouton Rothschild due to poor vintage, Mouton Cadet created in 1930 as official second label 20 th C: Clos du Marquis created in 1902 by Château Leoville Lascase followed in 1908 by Pavillon Rouge by Château Margaux 20 th C: Pauillac de Latour created in 1973 by Château Latour as third label Today : Most Châteaux large and small have second labels

SECOND LABELS- DEFINITION Definition of a Second Label A second label wine is made from a cuvee not selected for use in the Grand vin Depending on the house style either: Individual plots of a

16 SECOND LABELS- DEFINITION Definition of a Second Label A second label wine is made from a cuvee not selected for use in the Grand vin Depending on the house style either: Individual plots of a vineyard selected and fermented separately All wine is made and the best performing barrels are picked for the Grand vin and the next barrels are selected for the second label Only the Grand vin, with the Chateau name has classification status

17 SECOND LABELS- Advantages Advantages For the Producer? Importer? Consumer?

Bordeaux 2017 shrinkage charted

Written by Guest contributor 2 Mar 2018 Bordeaux 2017 shrinkage charted Gavin Quinney of Ch Bauduc has been hard at work to share extraordinary pictures of the 2017 vintage in Bordeaux, clearly showing