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1 Media Kit 2017

2 Wine-Searcher Find the wine you are looking for at the best prices. Wine-Searcher is dedicated to finding and pricing wine. Thanks to some seriously smart tech, Wine-Searcher brings the worlds wines together in one fast, easy search tool. Wine-Searcher makes finding wine, spirts and beer as enjoyable as drinking it.

3 What we do At Wine-Searcher we are focused on helping our 4.7 million users a month finding wine, beers and spirits at the best price. Wine-Searcher provides price comparison for the world s online drink market. Our team of IT specialists and wine experts are focused produce a fast and complete search experience. Our results are reliable, transparent and unbiased. With Wine-Searcher people can search through the 9 million wine, beer and spirits prices from 77,000 merchants and auctions in 100+ countries, at once. Founded in 1999, Wine-Searcher is avaliable on desktop, mobile and app.

4 Our Values: Fast Complete Accurate Our team, of IT specialists and wine experts are focused on building a search engine, which makes finding the price and location of wine, beer and spirits fast and accurate and complete. That we have all the online prices. Whether we are helping people to find a rare vintage or something for everyday drinking where they currently are, we put great importance in providing information for all levels of consumers.

5 Founder & CEO A big part of Wine-Searcher s success is our culture. Our long term staff have developed Wine-Searcher from the beginning. Our Wine-Searcher staff are an international crew, currently from 15 countries. Wine-Searcher is built upon the value of collaboration with the wine trade this translates directly into the products we create. We offer a product that equally benefits both the consumer and the drinks trade. We will never sell wine, beer or spirits to our users. We leave this to the stores whose prices are on our site. We stretch, experiment and push the boundaries of technology to give our users an experience that is accurate and as useful as possible. We work closely with two industries the drinks trade and technology, both whom are in constant change. So the best way to serve our users and merchants is by maintaining quality, integrity and provide a product that people trust the world over. Martin Brown

6 We are always developing Our IT development, is focused on the consumer and the merchant equally. We are always innovating to create smart, efficient, market-driven products, which are as trustworthy as they are transparent. In 2016 we added User Ratings, Awards, Wine Styles and 5 years of market demand data. This year, we are working on a chat bot, refining the data warehouse and more details like alcohol percentages. Apps Wine Styles Market Data Offers Search

7 4.7 million unique visitors per month

8 Search for a Wine Add the name of the wine you want to find Add the vintage if you wish See available vintage Merchant name, rating and location Wine details Show stores closes to you Go to merchants website to shop Offers are listed by the best price Filter offers with or without auctions

9 Wine Merchants all over the globe Number of Merchants in 2017 USA 16,000 France 10,000 Italy 10,000 UK 3,700 Germany 6,500 Australia 4,600 New Zealand 1,500 Argentina 900 Hong Kong 800 China 700

10 263 million page views in 2016

11 Who s searching America 52% Europe 33% Asia 12% ANZ 3%

12 Media Mentions Nick Martin, Financial Times Transparency in the wine market has been growing over the past decade since the launch of price comparison website Wine-Searcher the Google of wine. Eric Asimov New York Times I highly recommend Wine-Searcher.com, which can help track down bottles all over the world. You can use it free, but I ve found the Pro Version, requiring a modest annual fee, to be more effective. The Oxford Companion to Wine, 4th Edition Price comparison websites such as Wine-Searcher.com have revolutionized wine retailing and encouraged fair pricing on a global scale. Will Lyons, Wall Street Journal By tracking the lists of thousands of wine merchants, [Wine-Searcher] provides a reliable database for buying wine. But where it really excels is in price comparison and helping you navigate the best places to buy a particular bottle. Alder Yarrow, Vinography There is no better tool than Wine-Searcher.com. This web site offers the world s most comprehensive database of wines available for sale online. It s best to think of Wine-Searcher as Google for wine retailers.

13 Find and Price We list 500,000 wine, beer and spirit brands. Every wine can have multiple vintages and bottle sizes. Every vintage can have 5 years of price, availibility and demand data.

14 35% Female 47% 3.10 minutes 65% Male Household income greater than US$100,000 per year 47% Average amount of time a person spends on Wine-Searcher Predominantly Men 4.7M 9M Unique users per month Price Listings 53% 45+ Better with age Desktop Tablet Device use Mobile 21.1M Page views per month Wine-Searcher internal data, Google analytics data, global free users March 2016

15 Looking for search trends, wine data? With over 4.7 million wine enthusiasts searching every month, Wine-Searcher produces useful data for the drinks trade. Retailers, Wholesales, Importers and Producers all use our data. Our data is used for forecasting, to see trends and to track what people are searching for every day. Our trusted data meets the 4 V s of Big Data. Volume, Veracity, Variety and Velocity. We have a unique source for business intelligence and our data set is large, highly organised and detailed. Wine-Searcher offers bespoke market intelligence for the drinks trade:

16 Wine Rankings With 36 top critics providing wine scores to Wine-Searcher, as well as the results of Wine Awards and Competitions, our readers are well informed on the expert rating of a wine.

17 Wine-Searcher Merchant Star Rating Wine-Searcher Merchant Star ratings are based on daily calculations from the information we store in our database. Online stores and merchants are rated by Wine-Searcher on a scale of 1 5, with five being our top trusted merchants. Poorly performing merchants lose stars until they reach our lower limit of one star. At that point, they are removed from Wine-Searcher. Ratings are a data-driven measure of the customer experience a merchant provides, with a mix of factors counting towards an overall star rating. Every day, Wine-Searcher runs automatic software checks that can add or subtract points to a merchant s score. A mystery shopping program also monitors how swiftly merchants respond to orders and ensures that merchants are able to supply the wines they are listing.

18 Wine Searcher Price Index For every country and wine region we show rankings: Most Popular Wine Best Wine Best Value Most Expensive Cheapest

19 Wine News Daily news and feature stories keep our users up to date with what is happening in the drinks business. Our stories are often based on insights from our own data.

20 Wine-Searcher s encyclopedia: wine regions, styles, grapes & food and wine pairing Each page describes the wines, grapes and terroir of the region in question. With 3,600+ encyclopedia entries we ve got the whole world covered: Napa, Burgundy, Tuscany, even Tahiti.

21 Our Wine App Wine Label Recognition If you ve got the bottle in hand, take a photo of the label and our smart label recognition tool will find and price your wine.

22 Social Media Join our active communities of wine enthusiasts Twitter LinkedIn Facebook Find us on Pinterest Instagram Weibo

23 Inside Wine-Searcher Legendary Friday Night Wine Tastings Wine + Technology Head Office

24 Logo and Images Logo Product Context imagery Image Downloads

25 Partners We supply data to our trusted partners. Contact us to make use of our API to improve your website.

26 Get in touch, we d love to help you Communications +64 (0)

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