ILIADA EXTRA VIRGIN OLIVE OIL KALAMATA PDO THE DIFFERENCE

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1 ILIADA EXTRA VIRGIN OLIVE OIL KALAMATA PDO THE DIFFERENCE

2 The company behind the ILIADA Brand AGRO.VIM. S.A., Is one of the largest olive oil producing companies in Greece and one of the leading export companies of the country Has a long lasting experience of 50+1 years in the Business and more than 30 years in Exports Processes, package and deliver Greek agricultural products mainly from the Messenia region Has a turnover of $32,500,000 in 2014, with the projection to reach about $40mln in 2015 Export to more than 50 countries and 200 customers around the Globe Owns ILIADA, a Brand with a history of 20 years

3 ILIADA Kalamata PDO Extra Virgin Olive Oil ILIADA Kalamata PDO (DOP) is an internationally awarded extra virgin olive oil of naturally low acidity. Fruity and well balanced, major characteristics of the Kalamata PDO region. Ideal for giving to your every day dishes an exceptional extraordinary taste. ILIADA Kalamata PDO is, 100% Genuine Greek Kalamata PDO Certified Koroneiki variety Low Acidity Balanced Sensory Profile With respect to tradition & care

4 What makes ILIADA so unique?

5 The region of Kalamata The city of Kalamata is in Messenia, Southern Peloponese. Kalamata is unique to Greece as it generates some of the finest extra virgin olive oils in the world primarily for one type of olive; the regal, small variety known by its botanical name Koroneiki

6 The Location A unique combination of mountains, sea and hills. In Kalamata, the olive trees are located both in terrestrial and coastal areas.

7 Our History Olive tree and oil history started thousand years ago in Greece and our fathers transmit this history to us, to the new generations

8 The Kalamata PDO extra virgin olive oil Kalamata PDO extra virgin olive oil, Belongs to the Extra Virgin category Is born from olives originated in a specific region Traditional methods are used for the olive trees cultivation and for harvesting the olives Is produced by cold extraction or cold pressing Kalamata PDO Extra Virgin Olive Oil owes its unique character to the cultivars of the olive trees, cultivation techniques, treatment of the olives for oil production, its connection to the manners and customs of the people of Kalamata and especially to the microclimate and the soil conditions of the area.

9 The Polyphenols Rich in Polyphenols; Koroneiki variety has the highest number of Polyphenols globally Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress Recognized by the EU

10 The Koroneiki olive variety KALAMATA PDO is of the finest Extra Virgin Olive Oils in the world pressed from one type of olive, Koroneiki. The olives are harvested from October to January when they are still green in order to ensure the title of early picked or green olive oils. What sets the Koroneiki apart when referring to the seed and the olive oil produced is the unique method of farming. What it lacks in quantity it makes up for in quality. These olives yield approximately 6-7 liters of the best olive oil which is golden-green in color and is highly acclaimed for its fruity and fresh flavor. Koroneiki olives, Need minor care due to their extraordinary nature Are harvested with great caution to ensure that the fine qualities of the olive oil produced maintain their freshness, taste and aroma. Cold pressed after the hand picking within the first 24 hours

11 Microclimate Hilly, at the slopes of Taygetus mountain, close to the sea with mild winters, long hot and dry summer

12 Sensory Profile Perfectly balanced sensory profile with moderately intense fruitiness, green fruit aroma, slight bitterness and mild pungency

13 The harvest The meticulous process of harvesting the olives at the right ripeness and optimum processing conditions

14 The harvest The traditional way of harvesting is followed at all steps

15 Personal Care 300 exclusive family owned farms with Personal Care A network of more than 3000 farmers around the area of Kalamata Olive Oil is an intrinsic part of the Kalamata people culture The farms are small and family owned, so it was a matter of survival for them They show passion, love and care for the farm during all steps; planting, pruning, harvesting and olive-oil production

16 The cultivation practices Not intensified cultivation; Traditional way ; Eco-friendly cultivation behavior; Natural recycling cultivation of the earth power Mostly non-irrigated olives

17 The Nature The Nature on fields throughout the year

18 The Quality Assurance Quality and Safety are high in our Values. All operations adhere to high quality control procedures and are certified as per, ISO 9001: 2008; ISO 14001:2004; ISO 22000: 2005 (HACCP); ISO (Traceability); BRC Global; BIO Hellas We chemically test each and every batch of olive oil that comes to our facilities & organoleptically assess each and every batch The in-house Quality Assurance Department provides technical expertise to ensure the production of high quality goods at the optimum efficiency. Key responsibilities are, Testing and Analysis for raw materials, packaging components, finished goods, vendor, audits, etc, Documentation: Manage ISO, HACCP and BRC procedures, final product specifications, Bio Hellas, Bio Suisse, USDA National Organic Program, Agrocert Plant Sanitation, Pest controls, Plant Audits, Audits of suppliers Occupation Health & Safety

19 ILIADA in the Press "The Today Show", the daily American morning television show on NBC. X12M feabdc0.html#axzz34hHqoyvW

20 Chefs who prefer ILIADA Extra Virgin Olive Oil Tom Valenti: Executive chef and co-owner of Ouest Restaurant in New York City. The recipient of many awards for his cooking style and best known for his salmon gravlax and slow-cooked meats, particularly braised lamb shanks Gordon Ramsay: Scottish celebrity chef, restauranteur and tv personality whose restaurants have been awarded with 15 Michelin stars in total. Amanda Freitag: A New York chef and frequent guest as a judge on Food Network s Chopped television program. ag.html

21 Awards ILIADA PDO Kalamata premium extra virgin olive oil is internationally acknowledged The quality, the innovative composition and design of ILIADA have been recognized by International and National competitions More than 80 awards since 2000

22 The latest Awards GOLD MEDAL BIOL 2015 Product: ILIADA ORGANIC PDO KALAMATA EXCLUSIVE SELECTION EXVOO RTIN 500ML Diplôme Produit Gourmet AVPA PARIS 2015 Products: ILIADA PDO KALAMATA, ILIADA ORGANIC RTIN 500ML Gold & Bronze Packaging, Bronze EXVOO Los Angeles Gold & Bvronze 2015 Products: PDO kalamata. Aromatics: rose, chocolate and vanilla SILVER MEDAL OIL CHINA 2015 Product: ILIADA PDO KALAMATA

23 We guarantee that our products are 100% pure olive juice No blending 100% authentic Greek certified PDO / DOP Kalamata 100% hand picked from the Kalamata region 100% traceability from tree to your table Environmentally neutral, non GMO Inherently gluten and cholesterol free, not produced using biotechnology All bottles are filled with the latest crop s olive oil Authentic taste originated from the multi awarded variety 100% GREEK BRANDED OLIVE OIL

24 We offer the Best quality at the Best price Multi awarded every year Promotional support Marketing budget Product innovation Full lines of products and packages Famous chefs prefer ILIADA Extra Virgin Olive Oli; Tom Valenti, Amanda Freitag, Gordon Ramsay; Chefs recognize the value for money Listed in the most famous & high end stores internationally VALUE FOR MONEY

25 Sales per country AGRO.VI.M. exporting power is explicitly depicted on the following chart

26 Exports per Customer Through the competitive positioning of our products and qualitative communication of our brands, the company addresses different productive groups of the global market. More specifically, the company s core business areas are major distributors, importers and super markets, gourmet and delicatessen stores and duty free shops 23% 2% 3% 3% 4% 4% 4% 5% 6% 6% 16%

27 AGRO.VI.M. s Exports and Domestic Sales AGRO.VI.M. is an export oriented company. The company exports 95% of the olive oil quantity that it processes. Traditionally, 85-95% of the company s total sales concerns exporting activities, whereas only 5-15% concerns domestic sales. In 2014, 91% of the company s sales came from exporting activities. 9% Domestic 91% Exports

28 Thank you

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