2018 Convention WASHINGTON WINE: BY DESIGN LEARN SOMETHING NEW AND LEARN WHAT S NEW!

Transcription

1 2018 Convention WASHINGTON WINE: BY DESIGN LEARN SOMETHING NEW AND LEARN WHAT S NEW! An opportunity for both small and large industry members to learn, connect, and excel!

2 SEE, TASTE, AND EXPERIENCE THE INDUSTRY S INNOVATIVE APPROACH THIS THREE-DAY EVENT IS THE SECOND LARGEST OF ITS KIND in the nation including a trade show, poster session, diverse educational sessions, an Honor Luncheon recognizing leaders and legends, a Leadership Luncheon featuring Pablos Holman, and networking opportunities galore! Growers, vintners, viticulturists, enologists, tasting room staff, and marketers, from around the Northwest, and nation, join together to leverage purposeful and innovative design to shape our industry. JOIN US!

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4 Early Bird REGISTER EARLY AND SAVE! REGISTER AT WAWINEGROWERS.ORG BY JANUARY 11, 2018 FOR EARLY BIRD MEMBER $325 $475 $175 ONE Day Pass $325 ONE Day Pass NON-MEMBER $600 $775 $450 ONE Day Pass $625 ONE Day Pass EDUCATOR $195 $195 $90 ONE Day Pass $90 ONE Day Pass STUDENT $165 $165 $65 ONE Day Pass $65 ONE Day Pass SINGLE EVENT TICKETS TRADE SHOW ONLY $30 Includes lunch Free after 1:15pm HONOR LUNCHEON $50 LEADERSHIP LUNCHEON $50 SPANISH LANGUAGE SESSION $175 $325 after Jan. 11, 2018 Includes access to Trade Show lunch TASTING ROOM TRAINING SESSION $175 $325 after Jan. 11, 2018 Includes access to Trade Show lunch

5 Session Highlights TUESDAY, FEB. 6 Get the Dirt on Nematodes (AM) Explore the role plant-parasitic nematodes have on winegrape production. Pre- and post-plant management tactics, including soil fumigation, rootstock and vine selection, monitoring, and post-plant nematicides, will be covered. PESTICIDE CREDITS APPLIED FOR: WA, OR, ID Spanish Language Session (all day) Topics include marketing fundamentals, planting and grafting (see Thursday s Planting and Grafting session), labor management, and the impacts of certain viticulture practices in wine. The Business Side of Your Tasting Room (all day) Topics include leveraging your tasting room with intentionality, world class research in our own backyard, tasting fee structures, promoting consistent service standards, and more. Red Winemaking: What s New? (AM) The landscape of red winemaking continually changes, and this session will discuss issues from extended maceration and oxygen management to vessels and SO2. adjust winemaking practices to make sure the wine is microbially sound? Learn more about picking decisions, equipment sanitation, cellar practices, and wine analysis, too. WEDNESDAY, FEB. 7 State of the Industry (AM) A wrap-up of this year s vintage and learn grape supply and demand on a global scale, plus the curious trends that will impact your marketing. Learn about national efforts to access research funding, and get an insider s view of politics that impact the industry at the federal level. Aligning Hiring Expectations (PM) What should students expect when job hunting and in an entry-level position? What should employers expect and communicate when recruiting? How can you improve your approach to the process of hiring and being hired? FREE TO ATTEND. Mechanization How To (PM) A deep-dive into mechanization: Tools for pruning, leafing, harvesting, suckering; panel discussions on canopy and crop load management; and managing and training skilled labor. High-pH Winemaking and its Impacts (PM, with tasting) How does high-ph winemaking impact sensory components and how do you Posters and Oral Presentations (PM) A unique opportunity for networking and exchanging ideas: Students and

6 researchers present cutting-edge information that can improve and enhance your day-to-day work. THURSDAY, FEB. 8 Federal Winery Regulations From TTB to FDA (AM) What records are required? What do you need to know if you re inspected and what are the impacts of changing regulations from federal regulators? Topics will include the Food Safety Modernization Act (FSMA), traceability, bioterrorism, and more. Planting and Grafting How To (AM) How to manage the graft-over process, what to avoid when using grafting vines, and management strategies and pitfalls for grafted vine use, as well as plant sources and trials. Vineyard Business and Ops Managing Time To Save Money (AM) The cost and complexity of labor has increased significantly while skilled crew workers are getting harder to find. What is the future of vineyard workers and how does a vineyard owner or manager determine when to move to partial or full mechanization? Wine Marketing: Direct to Consumer (AM) DtC is profitable, but what about staffing, time, materials, licensing, discounts, software, and interstate shipping constraints? Hear the three pillars of DtC: Tasting rooms, shopping carts, wine clubs. Do they contribute to brand development and financial success? Lab Design for Small Wineries (PM) Learn design elements of a basic lab, tests you should be running, and why. Delve into needed equipment, space requirements, gotta have analysis, when to outsource, and lab protocols with the most important control points requiring measurements. Winery Business and Ops Making Money with A Winery (PM) Increase your understanding and awareness of the challenges of owning and operating a winery with a look into how to gauge where your costs are and how to improve efficiencies from mechanization to outsourcing. Grape Marketing Branding Your Vineyard (PM) What s the best way to brand your vineyard, and how do you know it matters? Does branding impact how or where you promote or advertise grapes, help find reliable customers that pay? VITICULTURE BUSINESS & OPERATIONS TASTING ROOM ENOLOGY MARKETING SPANISH LANGUAGE

7 Event Highlights TUESDAY, FEB. 6 TRADE SHOW Showcasing nearly 200 booths, featuring service and supply providers ready to meet your needs, answer questions and share the latest in technology; free after lunch; continues on Wednesday. HONOR LUNCHEON Toast the industry, extraordinary leaders, and rising stars: Applaud those selected for Grower of the Year, Industry Service, and Grand Vin awards; congratulate Clore Scholarship recipients. TRADE SHOW RECEPTION Network and socialize with a glass of Washington wine and light appetizers. WEDNESDAY, FEB. 7 ANNUAL MEETING This annual business meeting includes an update from your association, approval of 2018 Board nominees, and other business. TRADE SHOW Free after lunch WWIF PARTY + AUCTION Need we say more? Join over 350 wine industry movers and shakers to raise a glass to (and some money for) the future of Washington wine. More details at washingtonwinefoundation.org. THURSDAY, FEB. 8 LEADERSHIP LUNCHEON Pablos Holman futurist, inventor, innovator, and one of the most renowned hackers in the world shares his perspectives on problem solving and breaking and building new technologies, to inspire innovation in the vineyard or the winery. VISIT WAWINEGROWERS.ORG FOR COMPLETE CONVENTION DETAILS AND TO REGISTER! Online at #WAwinegrowers

8 PO BOX 716, CASHMERE, WA Convention FEB. 6 8 KENNEWICK, WA THANK YOU TO OUR PRESENTING SPONSOR: PRSRT STD U.S. Postage PAID Cashmere Mailing House Permit No. 7